Click here to close now.




















Welcome!

Microservices Expo Authors: Pat Romanski, Trevor Parsons, Cloud Best Practices Network, Elizabeth White, Joe Pruitt

Related Topics: Microservices Expo

Microservices Expo: Blog Post

Think of Bizagi as the CAD/CAM of Process Automation

Interview with bizagi CEO Gustavo Gomez

Thanks for taking the time to answer my questions. Please tell us, what is bizagi all about and what do you do?

Gustavo Gomez, CEO of bizagi: Bizagi (an abbreviation of business agility) is a software platform author. Our experience with process automation started when developing ERP solutions for Apple in late 80s. After delivering successful projects, clients often asked for changes which took too long and were costly to implement. We realized that existing technology was too rigid and organizations ended up adapting their business model to their legacy technology and not all the way around as it should be. Bizagi was born as a new business collaboration platform for faster and more flexible process automation in order to make companies more adaptive to changing market conditions and support the continuous improvement of their core processes. Think of Bizagi as the CAD/CAM of process automation.

What's your flagship product?

Gomez: The Bizagi BPM Suite enables clients to model, build and run business processes by enabling the collaboration between business and IT.

Who is your target audience and how do you intend to reach them?

Gomez: Today we focus on middle to large global enterprises in several industries such as GE, BAE Systems, adidas, Oxy, Audi, Riyadh Military hospital and Old Mutual among others.

What is your distribution model? Where to buy your product?

Gomez: The first pillar of our ‘go-to-market' strategy is ‘free'. We were the first and still only enterprise vendor who offered freemium software. Our modeling and automation environments (Bizagi Modeler and Studio) can be downloaded from our website for free, on an unlimited time basis. This is complemented by a comprehensive self-service program online that includes e-learning, training courses and videos, so the learning curve and adoption of the Bizagi software is significantly shortened.
This resulted in over 2.5 million downloads and over 150,000 active users. Our research shows that most of our customers come from our business community who approached us only when ready to deploy several processes.

In addition to the free ‘pull' model, we also sell direct and through a strong implementation partner network worldwide focussing on big 4s like EY, PWC etc.

I'd be curious to hear any general thoughts you have on market trends in BPM.

Gomez: We operate in a mature and crowded market with a tarnished reputation. This is because many BPM projects take too long to deliver, rarely demonstrate ROI and are very expensive. Bizagi is seen an innovative disruptor who is not only confident enough to offer freemium software but is bold enough to say ‘no metric, no project'. We are known to provide an ROI on every project we undertake and deliver first process in a matter of weeks. Our QuickStart program guarantees delivery of the first process in 7 weeks. Over the last 2 years, we have observed strong increase of interest in process automation which contributed to our significant growth. We expect this trend to continue

Who are your competitors?

Gomez: BPM in its present form has been around form over 10 years so there are many players in the sector although we have been noticing a strong consolidation in the last 5 years. On one hand we successfully compete with computing giants like IBM, Oracle, on the other hand, the pure-play authors like Appian and Pega. Others, like Tibco, Software AG among many others have gradually evolved from document management, technical workflow, SI, process modeling and that origin had a big influence on their products functionality and focus.

You are competing with a lot of industry heavy weights. How do you differentiate from your competitors?

Gomez: When we ask our clients why they select Bizagi, they share with us three main reasons:

  1. Unlike other tools in the market that are yet another tool for software developers, business people understand Bizagi thus enabling the collaboration between business and IT. Our clients consider this collaboration indispensable for the success of their BPM initiatives.
  1. With Bizagi they can automate processes faster: 10 times faster than traditional software development and at least 3 times faster than any other BPM competitor.
  1. Bizagi is enterprise class software that scales not only in terms of users but also to terms of number of processes. There are many alternatives in the market to automate a single process, but when they want to automate the second or third they have so many limitations sharing and re-using information that it becomes very cumbersome and expensive. With Bizagi the more processes you automate, the faster it gets. After all, that's what you expect from a true platform, isn't it?

Additionally our business model is completely transparent, potential clients can download and test drive our technology without restrictions and validate our value proposition (just try to get access to any of our competitor's products)

Who are your customers? Can you talk about some of your clients?

Gomez: Our largest clients include General Electric, Oxy Petroleum, BBVA , Adidas Group, BAE Systems, Generali, AgFirst, BNP Paribas, Abengoa, Basil Read, Old Mutual, Colpensiones (Colombian Government), Mars, Prince Sultan Military Medical Centre and Audi among others.

With Bizagi they have automated all sorts of processes, ranging from a complete hospital, end-to-end supply chain, new product design & development, claims, mortgages and policy expedition among many others. Bizagi is a true process platform without limits.

Targeting this level of enterprises, it is very hard to get your foot in the door. Who founded the company, when? What can you tell me about the story of the company's founding and entering the marketspace?

Gomez: The company started in Colombia developing ERP solutions over 25 years ago. The initial partners and founders (including myself) studied at the Andes University in Bogota and started the company from scratch, without any external investment. I have been the company's CEO for over 20 years.

Is your Company disrupting the BPM market?

Gomez: Let's put it this way: how good does Bizagi need to be in order to be selected by some of the largest and most sophisticated companies in the world against competitors such as IBM and Oracle? We invite everybody to download and compare Bizagi now, just be ready to get very excited.

Does your product support a standard external interchange format for process definitions? Does your product support XPDL? Is this still relevant?

Gomez: Bizagi leads all the BPM standards and we are an active member of the OMG. It not only supports XPDL, but also BPMN, CMIS and BPSIM among others. We believe standards are good for the industry, we lead their development.

When the product exports a process, and then imports it in again, does it look that same? How many other products read that export format?

Gomez: The XPDL standard enables process model interchange between products, with very limited loss of information (such as colors).

Tell me about your ability to exchange process definitions? Can you add or modify an activity in a process instance while it is running? What other modifications can be made to the process definition?

Gomez: Bizagi raison d'etre is to support the continuous improvement of organizational processes in a simple and agile manner. In order to achieve this goal, with Bizagi you graphically define your business model (that is, without programming) including process flow, user interface (with full mobile support), business rules, process participants and integration with existing applications. This model is then saved onto a standards DBMS and said model is interpreted in real time by the Bizagi engine in order to present the process (workflow) application. Since the model is interpreted in real-time, when you modify any of its elements, the web application adapts itself automatically.

 

Can you extend the system with new capabilities, and call those capabilities from within a process? How is this accomplished?

Gomez: Everything in Bizagi can be extended in a standard and future-compatible way, from the UI to the business rules, data virtualization classes or the legacy connectors.

What's next on your product roadmap?

Gomez: Revolutionizing the complete application development space, not just the process automation sub-segment of it. Stay tuned.

Are you targeting a first VC round? If yes when and what will you use the funds for? How much money is being sought?

Gomez: We have grown organically and self-funded so far and we can continue doing so for the short term (2014 and 2015). The very fast growth rates we are experiencing could force us to search for external funds and hence we are currently developing these relationships with potential investors.

What is your exit strategy?

Gomez: Currently we are more inclined on an IPO as the preferred exit strategy.

 

 

Bizagi (which stands for business agility) is a privately-owned company run by software entrepreneurs who are experts in Business Process Management (BPM). Over 350 global customers have selected Bizagi to model and automate their business processes which results in improved operational efficiencies, shorter time to market and business agility. Our enterprise customers gain significant competitive advantage by using Bizagi's software to streamline mission-critical processes (cross-functional, complex and international) as well as mundane daily routines. With global headquarters in the UK, offices in Europe, US and Latin America, Bizagi is supported by a strong implementation partner network worldwide. For more information, please visit www.bizagi.com

More Stories By Xenia von Wedel

Xenia von Wedel, Tech blogger and PR Consultant in Mountain View. She mainly writes about B2B solutions, social media and open source software. She is an SVP with a full-service PR agency, serving clients in a variety of industries worldwide. The agency is focused on thought leadership content creation and syndication, media outreach and strategy. Buy her a coffee if you like her article: http://xeniar.tip.me

@MicroservicesExpo Stories
Learn how to solve the problem of keeping files in sync between multiple Docker containers. In his session at 16th Cloud Expo, Aaron Brongersma, Senior Infrastructure Engineer at Modulus, discussed using rsync, GlusterFS, EBS and Bit Torrent Sync. He broke down the tools that are needed to help create a seamless user experience. In the end, can we have an environment where we can easily move Docker containers, servers, and volumes without impacting our applications? He shared his results so yo...
Auto-scaling environments, micro-service architectures and globally-distributed teams are just three common examples of why organizations today need automation and interoperability more than ever. But is interoperability something we simply start doing, or does it require a reexamination of our processes? And can we really improve our processes without first making interoperability a requirement for how we choose our tools?
Cloud Migration Management (CMM) refers to the best practices for planning and managing migration of IT systems from a legacy platform to a Cloud Provider through a combination professional services consulting and software tools. A Cloud migration project can be a relatively simple exercise, where applications are migrated ‘as is’, to gain benefits such as elastic capacity and utility pricing, but without making any changes to the application architecture, software development methods or busine...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
You often hear the two titles of "DevOps" and "Immutable Infrastructure" used independently. In his session at DevOps Summit, John Willis, Technical Evangelist for Docker, covered the union between the two topics and why this is important. He provided an overview of Immutable Infrastructure then showed how an Immutable Continuous Delivery pipeline can be applied as a best practice for "DevOps." He ended the session with some interesting case study examples.
JavaScript is primarily a client-based dynamic scripting language most commonly used within web browsers as client-side scripts to interact with the user, browser, and communicate asynchronously to servers. If you have been part of any web-based development, odds are you have worked with JavaScript in one form or another. In this article, I'll focus on the aspects of JavaScript that are relevant within the Node.js environment.
Approved this February by the Internet Engineering Task Force (IETF), HTTP/2 is the first major update to HTTP since 1999, when HTTP/1.1 was standardized. Designed with performance in mind, one of the biggest goals of HTTP/2 implementation is to decrease latency while maintaining a high-level compatibility with HTTP/1.1. Though not all testing activities will be impacted by the new protocol, it's important for testers to be aware of any changes moving forward.
One of the ways to increase scalability of services – and applications – is to go “stateless.” The reasons for this are many, but in general by eliminating the mapping between a single client and a single app or service instance you eliminate the need for resources to manage state in the app (overhead) and improve the distributability (I can make up words if I want) of requests across a pool of instances. The latter occurs because sessions don’t need to hang out and consume resources that could ...
Alibaba, the world’s largest ecommerce provider, has pumped over a $1 billion into its subsidiary, Aliya, a cloud services provider. This is perhaps one of the biggest moments in the global Cloud Wars that signals the entry of China into the main arena. Here is why this matters. The cloud industry worldwide is being propelled into fast growth by tremendous demand for cloud computing services. Cloud, which is highly scalable and offers low investment and high computational capabilities to end us...
The Internet of Things. Cloud. Big Data. Real-Time Analytics. To those who do not quite understand what these phrases mean (and let’s be honest, that’s likely to be a large portion of the world), words like “IoT” and “Big Data” are just buzzwords. The truth is, the Internet of Things encompasses much more than jargon and predictions of connected devices. According to Parker Trewin, Senior Director of Content and Communications of Aria Systems, “IoT is big news because it ups the ante: Reach out ...
At DevOps Summit NY there’s been a whole lot of talk about not just DevOps, but containers, IoT, and microservices. Sessions focused not just on the cultural shift needed to grow at scale with a DevOps approach, but also made sure to include the network ”plumbing” needed to ensure success as applications decompose into the microservice architectures enabling rapid growth and support for the Internet of (Every)Things.
Our guest on the podcast this week is Adrian Cockcroft, Technology Fellow at Battery Ventures. We discuss what makes Docker and Netflix highly successful, especially through their use of well-designed IT architecture and DevOps.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
This week, I joined SOASTA as Senior Vice President of Performance Analytics. Given my background in cloud computing and distributed systems operations — you may have read my blogs on CNET or GigaOm — this may surprise you, but I want to explain why this is the perfect time to take on this opportunity with this team. In fact, that’s probably the best way to break this down. To explain why I’d leave the world of infrastructure and code for the world of data and analytics, let’s explore the timing...
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with ...
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. The DevOps approach is a way to increase business agility through collaboration, communication, and integration across different teams in the IT organization. In his session at DevOps Summit, Chris Van Tuin, Chief Technologist for the Western US at Red Hat, will discuss: The acceleration of application delivery for the business with DevOps
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, S...