|By Xenia von Wedel||
|May 26, 2014 12:23 PM EDT||
Thanks for taking the time to answer my questions. Please tell us, what is bizagi all about and what do you do?
Gustavo Gomez, CEO of bizagi: Bizagi (an abbreviation of business agility) is a software platform author. Our experience with process automation started when developing ERP solutions for Apple in late 80s. After delivering successful projects, clients often asked for changes which took too long and were costly to implement. We realized that existing technology was too rigid and organizations ended up adapting their business model to their legacy technology and not all the way around as it should be. Bizagi was born as a new business collaboration platform for faster and more flexible process automation in order to make companies more adaptive to changing market conditions and support the continuous improvement of their core processes. Think of Bizagi as the CAD/CAM of process automation.
What's your flagship product?
Gomez: The Bizagi BPM Suite enables clients to model, build and run business processes by enabling the collaboration between business and IT.
Who is your target audience and how do you intend to reach them?
Gomez: Today we focus on middle to large global enterprises in several industries such as GE, BAE Systems, adidas, Oxy, Audi, Riyadh Military hospital and Old Mutual among others.
What is your distribution model? Where to buy your product?
Gomez: The first pillar of our ‘go-to-market' strategy is ‘free'. We were the first and still only enterprise vendor who offered freemium software. Our modeling and automation environments (Bizagi Modeler and Studio) can be downloaded from our website for free, on an unlimited time basis. This is complemented by a comprehensive self-service program online that includes e-learning, training courses and videos, so the learning curve and adoption of the Bizagi software is significantly shortened.
This resulted in over 2.5 million downloads and over 150,000 active users. Our research shows that most of our customers come from our business community who approached us only when ready to deploy several processes.
In addition to the free ‘pull' model, we also sell direct and through a strong implementation partner network worldwide focussing on big 4s like EY, PWC etc.
I'd be curious to hear any general thoughts you have on market trends in BPM.
Gomez: We operate in a mature and crowded market with a tarnished reputation. This is because many BPM projects take too long to deliver, rarely demonstrate ROI and are very expensive. Bizagi is seen an innovative disruptor who is not only confident enough to offer freemium software but is bold enough to say ‘no metric, no project'. We are known to provide an ROI on every project we undertake and deliver first process in a matter of weeks. Our QuickStart program guarantees delivery of the first process in 7 weeks. Over the last 2 years, we have observed strong increase of interest in process automation which contributed to our significant growth. We expect this trend to continue
Who are your competitors?
Gomez: BPM in its present form has been around form over 10 years so there are many players in the sector although we have been noticing a strong consolidation in the last 5 years. On one hand we successfully compete with computing giants like IBM, Oracle, on the other hand, the pure-play authors like Appian and Pega. Others, like Tibco, Software AG among many others have gradually evolved from document management, technical workflow, SI, process modeling and that origin had a big influence on their products functionality and focus.
You are competing with a lot of industry heavy weights. How do you differentiate from your competitors?
Gomez: When we ask our clients why they select Bizagi, they share with us three main reasons:
- Unlike other tools in the market that are yet another tool for software developers, business people understand Bizagi thus enabling the collaboration between business and IT. Our clients consider this collaboration indispensable for the success of their BPM initiatives.
- With Bizagi they can automate processes faster: 10 times faster than traditional software development and at least 3 times faster than any other BPM competitor.
Additionally our business model is completely transparent, potential clients can download and test drive our technology without restrictions and validate our value proposition (just try to get access to any of our competitor's products)
Who are your customers? Can you talk about some of your clients?
Gomez: Our largest clients include General Electric, Oxy Petroleum, BBVA , Adidas Group, BAE Systems, Generali, AgFirst, BNP Paribas, Abengoa, Basil Read, Old Mutual, Colpensiones (Colombian Government), Mars, Prince Sultan Military Medical Centre and Audi among others.
With Bizagi they have automated all sorts of processes, ranging from a complete hospital, end-to-end supply chain, new product design & development, claims, mortgages and policy expedition among many others. Bizagi is a true process platform without limits.
Targeting this level of enterprises, it is very hard to get your foot in the door. Who founded the company, when? What can you tell me about the story of the company's founding and entering the marketspace?
Gomez: The company started in Colombia developing ERP solutions over 25 years ago. The initial partners and founders (including myself) studied at the Andes University in Bogota and started the company from scratch, without any external investment. I have been the company's CEO for over 20 years.
Is your Company disrupting the BPM market?
Gomez: Let's put it this way: how good does Bizagi need to be in order to be selected by some of the largest and most sophisticated companies in the world against competitors such as IBM and Oracle? We invite everybody to download and compare Bizagi now, just be ready to get very excited.
Does your product support a standard external interchange format for process definitions? Does your product support XPDL? Is this still relevant?
Gomez: Bizagi leads all the BPM standards and we are an active member of the OMG. It not only supports XPDL, but also BPMN, CMIS and BPSIM among others. We believe standards are good for the industry, we lead their development.
When the product exports a process, and then imports it in again, does it look that same? How many other products read that export format?
Gomez: The XPDL standard enables process model interchange between products, with very limited loss of information (such as colors).
Tell me about your ability to exchange process definitions? Can you add or modify an activity in a process instance while it is running? What other modifications can be made to the process definition?
Gomez: Bizagi raison d'etre is to support the continuous improvement of organizational processes in a simple and agile manner. In order to achieve this goal, with Bizagi you graphically define your business model (that is, without programming) including process flow, user interface (with full mobile support), business rules, process participants and integration with existing applications. This model is then saved onto a standards DBMS and said model is interpreted in real time by the Bizagi engine in order to present the process (workflow) application. Since the model is interpreted in real-time, when you modify any of its elements, the web application adapts itself automatically.
Can you extend the system with new capabilities, and call those capabilities from within a process? How is this accomplished?
Gomez: Everything in Bizagi can be extended in a standard and future-compatible way, from the UI to the business rules, data virtualization classes or the legacy connectors.
What's next on your product roadmap?
Gomez: Revolutionizing the complete application development space, not just the process automation sub-segment of it. Stay tuned.
Are you targeting a first VC round? If yes when and what will you use the funds for? How much money is being sought?
Gomez: We have grown organically and self-funded so far and we can continue doing so for the short term (2014 and 2015). The very fast growth rates we are experiencing could force us to search for external funds and hence we are currently developing these relationships with potential investors.
What is your exit strategy?
Gomez: Currently we are more inclined on an IPO as the preferred exit strategy.
Bizagi (which stands for business agility) is a privately-owned company run by software entrepreneurs who are experts in Business Process Management (BPM). Over 350 global customers have selected Bizagi to model and automate their business processes which results in improved operational efficiencies, shorter time to market and business agility. Our enterprise customers gain significant competitive advantage by using Bizagi's software to streamline mission-critical processes (cross-functional, complex and international) as well as mundane daily routines. With global headquarters in the UK, offices in Europe, US and Latin America, Bizagi is supported by a strong implementation partner network worldwide. For more information, please visit www.bizagi.com
We call it DevOps but much of the time there’s a lot more discussion about the needs and concerns of developers than there is about other groups. There’s a focus on improved and less isolated developer workflows. There are many discussions around collaboration, continuous integration and delivery, issue tracking, source code control, code review, IDEs, and xPaaS – and all the tools that enable those things. Changes in developer practices may come up – such as developers taking ownership of code ...
Feb. 19, 2017 10:30 PM EST Reads: 2,326
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and containers together help companies achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of Dev...
Feb. 19, 2017 05:45 PM EST Reads: 5,281
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, will discuss how to use Kubernetes to setup a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace....
Feb. 19, 2017 02:30 PM EST Reads: 2,159
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Feb. 19, 2017 02:00 PM EST Reads: 960
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
Feb. 19, 2017 11:30 AM EST Reads: 930
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Feb. 19, 2017 11:30 AM EST Reads: 851
DevOps and microservices are permeating software engineering teams broadly, whether these teams are in pure software shops but happen to run a business, such Uber and Airbnb, or in companies that rely heavily on software to run more traditional business, such as financial firms or high-end manufacturers. Microservices and DevOps have created software development and therefore business speed and agility benefits, but they have also created problems; specifically, they have created software securi...
Feb. 19, 2017 11:00 AM EST Reads: 2,951
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
Feb. 19, 2017 10:45 AM EST Reads: 7,747
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Feb. 19, 2017 10:45 AM EST Reads: 804
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager - Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, reviewed next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discussed how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has been engaged in t...
Feb. 19, 2017 10:00 AM EST Reads: 5,723
TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies' information technology needs. By understanding these buyers' content consumption behaviors, TechTarget creates the purchase inte...
Feb. 19, 2017 09:45 AM EST Reads: 796
Software development is a moving target. You have to keep your eye on trends in the tech space that haven’t even happened yet just to stay current. Consider what’s happened with augmented reality (AR) in this year alone. If you said you were working on an AR app in 2015, you might have gotten a lot of blank stares or jokes about Google Glass. Then Pokémon GO happened. Like AR, the trends listed below have been building steam for some time, but they’ll be taking off in surprising new directions b...
Feb. 19, 2017 07:30 AM EST Reads: 3,233
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
Feb. 19, 2017 04:00 AM EST Reads: 11,032
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Feb. 18, 2017 09:30 PM EST Reads: 6,290
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
Feb. 18, 2017 06:15 PM EST Reads: 5,820
Docker containers have brought great opportunities to shorten the deployment process through continuous integration and the delivery of applications and microservices. This applies equally to enterprise data centers as well as the cloud. In his session at 20th Cloud Expo, Jari Kolehmainen, founder and CTO of Kontena, will discuss solutions and benefits of a deeply integrated deployment pipeline using technologies such as container management platforms, Docker containers, and the drone.io Cl tool...
Feb. 18, 2017 05:15 PM EST Reads: 1,816
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
Feb. 18, 2017 04:15 PM EST Reads: 1,944
DevOps has often been described in terms of CAMS: Culture, Automation, Measuring, Sharing. While we’ve seen a lot of focus on the “A” and even on the “M”, there are very few examples of why the “C" is equally important in the DevOps equation. In her session at @DevOps Summit, Lori MacVittie, of F5 Networks, explored HTTP/1 and HTTP/2 along with Microservices to illustrate why a collaborative culture between Dev, Ops, and the Network is critical to ensuring success.
Feb. 18, 2017 03:00 PM EST Reads: 7,432
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Feb. 18, 2017 12:15 PM EST Reads: 4,276
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Feb. 18, 2017 08:00 AM EST Reads: 5,333