|By Xenia von Wedel||
|May 26, 2014 12:23 PM EDT||
Thanks for taking the time to answer my questions. Please tell us, what is bizagi all about and what do you do?
Gustavo Gomez, CEO of bizagi: Bizagi (an abbreviation of business agility) is a software platform author. Our experience with process automation started when developing ERP solutions for Apple in late 80s. After delivering successful projects, clients often asked for changes which took too long and were costly to implement. We realized that existing technology was too rigid and organizations ended up adapting their business model to their legacy technology and not all the way around as it should be. Bizagi was born as a new business collaboration platform for faster and more flexible process automation in order to make companies more adaptive to changing market conditions and support the continuous improvement of their core processes. Think of Bizagi as the CAD/CAM of process automation.
What's your flagship product?
Gomez: The Bizagi BPM Suite enables clients to model, build and run business processes by enabling the collaboration between business and IT.
Who is your target audience and how do you intend to reach them?
Gomez: Today we focus on middle to large global enterprises in several industries such as GE, BAE Systems, adidas, Oxy, Audi, Riyadh Military hospital and Old Mutual among others.
What is your distribution model? Where to buy your product?
Gomez: The first pillar of our ‘go-to-market' strategy is ‘free'. We were the first and still only enterprise vendor who offered freemium software. Our modeling and automation environments (Bizagi Modeler and Studio) can be downloaded from our website for free, on an unlimited time basis. This is complemented by a comprehensive self-service program online that includes e-learning, training courses and videos, so the learning curve and adoption of the Bizagi software is significantly shortened.
This resulted in over 2.5 million downloads and over 150,000 active users. Our research shows that most of our customers come from our business community who approached us only when ready to deploy several processes.
In addition to the free ‘pull' model, we also sell direct and through a strong implementation partner network worldwide focussing on big 4s like EY, PWC etc.
I'd be curious to hear any general thoughts you have on market trends in BPM.
Gomez: We operate in a mature and crowded market with a tarnished reputation. This is because many BPM projects take too long to deliver, rarely demonstrate ROI and are very expensive. Bizagi is seen an innovative disruptor who is not only confident enough to offer freemium software but is bold enough to say ‘no metric, no project'. We are known to provide an ROI on every project we undertake and deliver first process in a matter of weeks. Our QuickStart program guarantees delivery of the first process in 7 weeks. Over the last 2 years, we have observed strong increase of interest in process automation which contributed to our significant growth. We expect this trend to continue
Who are your competitors?
Gomez: BPM in its present form has been around form over 10 years so there are many players in the sector although we have been noticing a strong consolidation in the last 5 years. On one hand we successfully compete with computing giants like IBM, Oracle, on the other hand, the pure-play authors like Appian and Pega. Others, like Tibco, Software AG among many others have gradually evolved from document management, technical workflow, SI, process modeling and that origin had a big influence on their products functionality and focus.
You are competing with a lot of industry heavy weights. How do you differentiate from your competitors?
Gomez: When we ask our clients why they select Bizagi, they share with us three main reasons:
- Unlike other tools in the market that are yet another tool for software developers, business people understand Bizagi thus enabling the collaboration between business and IT. Our clients consider this collaboration indispensable for the success of their BPM initiatives.
- With Bizagi they can automate processes faster: 10 times faster than traditional software development and at least 3 times faster than any other BPM competitor.
Additionally our business model is completely transparent, potential clients can download and test drive our technology without restrictions and validate our value proposition (just try to get access to any of our competitor's products)
Who are your customers? Can you talk about some of your clients?
Gomez: Our largest clients include General Electric, Oxy Petroleum, BBVA , Adidas Group, BAE Systems, Generali, AgFirst, BNP Paribas, Abengoa, Basil Read, Old Mutual, Colpensiones (Colombian Government), Mars, Prince Sultan Military Medical Centre and Audi among others.
With Bizagi they have automated all sorts of processes, ranging from a complete hospital, end-to-end supply chain, new product design & development, claims, mortgages and policy expedition among many others. Bizagi is a true process platform without limits.
Targeting this level of enterprises, it is very hard to get your foot in the door. Who founded the company, when? What can you tell me about the story of the company's founding and entering the marketspace?
Gomez: The company started in Colombia developing ERP solutions over 25 years ago. The initial partners and founders (including myself) studied at the Andes University in Bogota and started the company from scratch, without any external investment. I have been the company's CEO for over 20 years.
Is your Company disrupting the BPM market?
Gomez: Let's put it this way: how good does Bizagi need to be in order to be selected by some of the largest and most sophisticated companies in the world against competitors such as IBM and Oracle? We invite everybody to download and compare Bizagi now, just be ready to get very excited.
Does your product support a standard external interchange format for process definitions? Does your product support XPDL? Is this still relevant?
Gomez: Bizagi leads all the BPM standards and we are an active member of the OMG. It not only supports XPDL, but also BPMN, CMIS and BPSIM among others. We believe standards are good for the industry, we lead their development.
When the product exports a process, and then imports it in again, does it look that same? How many other products read that export format?
Gomez: The XPDL standard enables process model interchange between products, with very limited loss of information (such as colors).
Tell me about your ability to exchange process definitions? Can you add or modify an activity in a process instance while it is running? What other modifications can be made to the process definition?
Gomez: Bizagi raison d'etre is to support the continuous improvement of organizational processes in a simple and agile manner. In order to achieve this goal, with Bizagi you graphically define your business model (that is, without programming) including process flow, user interface (with full mobile support), business rules, process participants and integration with existing applications. This model is then saved onto a standards DBMS and said model is interpreted in real time by the Bizagi engine in order to present the process (workflow) application. Since the model is interpreted in real-time, when you modify any of its elements, the web application adapts itself automatically.
Can you extend the system with new capabilities, and call those capabilities from within a process? How is this accomplished?
Gomez: Everything in Bizagi can be extended in a standard and future-compatible way, from the UI to the business rules, data virtualization classes or the legacy connectors.
What's next on your product roadmap?
Gomez: Revolutionizing the complete application development space, not just the process automation sub-segment of it. Stay tuned.
Are you targeting a first VC round? If yes when and what will you use the funds for? How much money is being sought?
Gomez: We have grown organically and self-funded so far and we can continue doing so for the short term (2014 and 2015). The very fast growth rates we are experiencing could force us to search for external funds and hence we are currently developing these relationships with potential investors.
What is your exit strategy?
Gomez: Currently we are more inclined on an IPO as the preferred exit strategy.
Bizagi (which stands for business agility) is a privately-owned company run by software entrepreneurs who are experts in Business Process Management (BPM). Over 350 global customers have selected Bizagi to model and automate their business processes which results in improved operational efficiencies, shorter time to market and business agility. Our enterprise customers gain significant competitive advantage by using Bizagi's software to streamline mission-critical processes (cross-functional, complex and international) as well as mundane daily routines. With global headquarters in the UK, offices in Europe, US and Latin America, Bizagi is supported by a strong implementation partner network worldwide. For more information, please visit www.bizagi.com
As the software delivery industry continues to evolve and mature, the challenge of managing the growing list of the tools and processes becomes more daunting every day. Today, Application Lifecycle Management (ALM) platforms are proving most valuable by providing the governance, management and coordination for every stage of development, deployment and release. Recently, I spoke with Madison Moore at SD Times about the changing market and where ALM is headed.
May. 1, 2016 08:45 PM EDT Reads: 1,498
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
May. 1, 2016 08:15 PM EDT Reads: 2,087
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
May. 1, 2016 08:00 PM EDT Reads: 1,843
The goal of any tech business worth its salt is to provide the best product or service to its clients in the most efficient and cost-effective way possible. This is just as true in the development of software products as it is in other product design services. Microservices, an app architecture style that leans mostly on independent, self-contained programs, are quickly becoming the new norm, so to speak. With this change comes a declining reliance on older SOAs like COBRA, a push toward more s...
May. 1, 2016 06:15 PM EDT Reads: 1,378
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
May. 1, 2016 06:00 PM EDT Reads: 1,145
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
May. 1, 2016 01:30 PM EDT Reads: 1,569
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
May. 1, 2016 12:15 PM EDT Reads: 2,324
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
May. 1, 2016 11:45 AM EDT Reads: 1,494
Digital means customer preferences and behavior are driving enterprise technology decisions to be sure, but let’s not forget our employees. After all, when we say customer, we mean customer writ large, including partners, supply chain participants, and yes, those salaried denizens whose daily labor forms the cornerstone of the enterprise. While your customers bask in the warm rays of your digital efforts, are your employees toiling away in the dark recesses of your enterprise, pecking data into...
May. 1, 2016 08:15 AM EDT Reads: 1,049
Wow, if you ever wanted to learn about Rugged DevOps (some call it DevSecOps), sit down for a spell with Shannon Lietz, Ian Allison and Scott Kennedy from Intuit. We discussed a number of important topics including internal war games, culture hacking, gamification of Rugged DevOps and starting as a small team. There are 100 gold nuggets in this conversation for novices and experts alike.
May. 1, 2016 06:45 AM EDT Reads: 649
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
May. 1, 2016 06:30 AM EDT Reads: 2,502
With DevOps becoming more well-known and established practice in nearly every industry that delivers software, it is important to continually reassess its efficacy. This week’s top 10 includes a discussion on how the quick uptake of DevOps adoption in the enterprise has posed some serious challenges. Additionally, organizations who have taken the DevOps plunge must find ways to find, hire and keep their DevOps talent in order to keep the machine running smoothly.
May. 1, 2016 05:00 AM EDT Reads: 1,412
Between the mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at 18th Cloud Expo, Charles Kendrick, CTO & Chief Architect at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how business and devel...
May. 1, 2016 04:15 AM EDT Reads: 1,747
Call it DevOps or not, if you are concerned about releasing more code faster and at a higher quality, the resulting software delivery chain and process will look and smell like DevOps. But for existing development teams, no matter what the velocity objective is, getting from here to there is not something that can be done without a plan. Moving your release cadence from months to weeks is not just about learning Agile practices and getting some automation tools. It involves people, tooling and ...
May. 1, 2016 04:15 AM EDT Reads: 1,514
The notion of customer journeys, of course, are central to the digital marketer’s playbook. Clearly, enterprises should focus their digital efforts on such journeys, as they represent customer interactions over time. But making customer journeys the centerpiece of the enterprise architecture, however, leaves more questions than answers. The challenge arises when EAs consider the context of the customer journey in the overall architecture as well as the architectural elements that make up each...
May. 1, 2016 03:00 AM EDT Reads: 1,968
Much of the discussion around cloud DevOps focuses on the speed with which companies need to get new code into production. This focus is important – because in an increasingly digital marketplace, new code enables new value propositions. New code is also often essential for maintaining competitive parity with market innovators. But new code doesn’t just have to deliver the functionality the business requires. It also has to behave well because the behavior of code in the cloud affects performan...
May. 1, 2016 02:45 AM EDT Reads: 1,404
In 2006, Martin Fowler posted his now famous essay on Continuous Integration. Looking back, what seemed revolutionary, radical or just plain crazy is now common, pedestrian and "just what you do." I love it. Back then, building and releasing software was a real pain. Integration was something you did at the end, after code complete, and we didn't know how long it would take. Some people may recall how we, as an industry, spent a massive amount of time integrating code from one team with another...
May. 1, 2016 12:15 AM EDT Reads: 812
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
Apr. 30, 2016 02:30 PM EDT Reads: 1,732
I had the opportunity to catch up with Chris Corriere - DevOps Engineer at AutoTrader - to talk about his experiences in the realm of Rugged DevOps. We discussed automation, culture and collaboration, and which thought leaders he is following. Chris Corriere: Hey, I'm Chris Corriere. I'm a DevOps Engineer AutoTrader. Derek Weeks: Today we're going to talk about Rugged DevOps. It's a subject that's gaining a lot of traction in the community but not a lot of people are really familiar with wh...
Apr. 30, 2016 09:45 AM EDT Reads: 1,584
APIs have taken the world by storm in recent years. The use of APIs has gone beyond just traditional "software" companies, to companies and organizations across industries using APIs to share information and power their applications. For some organizations, APIs are the biggest revenue drivers. For example, Salesforce generates nearly 50% of annual revenue through APIs. In other cases, APIs can increase a business's footprint and initiate collaboration. Netflix, for example, reported over 5 bi...
Apr. 29, 2016 09:30 PM EDT Reads: 2,576