|By Ed Featherston||
|May 22, 2014 12:00 PM EDT||
The cloud wars battle rages on. Gartner predicts that one in four cloud providers will be gone by 2015, making this a very high stakes battle for all concerned. The 800lb gorillas, AWS, IBM, Google, Microsoft, et al. continue their efforts for dominance. The latest salvo has been a price war between Google, AWS and Microsoft for their services. Pricing is spiraling downward at breakneck speeds. The others are sure to follow. Into this fog of war, another player has been working on winning the hearts and minds of customers and developers. SalesForce.com, one of the first and best known Software as a Service (SaaS) vendors, has set its sights on becoming the platform of choice for cloud development and deployments.
Will they succeed? They definitely can be considered a gorilla in their own right, approaching $5B in sales, and with a reported 1.5M developers, should not be taken lightly. Their approach is having an impact in the battle, forcing the other vendors and the industry to re-think how they look at cloud services, and could ultimately change the battlefield tactics in the ongoing cloud wars. To understand how a CRM vendor rose to that level of impact, becoming a contender in the cloud wars, one must trace their roots.
This Is Not Your Father's CRM
I know I am dating myself, but there was a time I worked in the industry when customer relationship management was literally a sales person's rolodex. Then, in the early 1990s, Customer Relationship Management (CRM) came into being as a concept. We graduated to digital rolodexes and small marketing applications like ACT. CRM really started to take off in the mid-90s when large ERP vendors such as Oracle and SAP joined the game. These vendors wanted to leverage their size and installed an ERP base to fuel the growth. CRM systems like those were large in-house applications with a myriad of marketing and sales services being added along the way.
Salesforce.com took CRM in a very different direction when they were founded in 1999. They were one of the first companies to truly push the SaaS model with their ‘End of Software' marketing pitch and campaign. While we take SaaS for granted nowadays, this was a pretty radical approach at the time. To set some context, in 1999
- Approx four percent of the world's population was on the Internet
- Google had been founded just six months prior
- Amazon.com had been around for approximate five years (AWS was still seven years away)
Eleven years later, Salesforce.com rose to become the industry market leader in CRM, bypassing the ERP stalwarts SAP and Oracle, capturing 14 percent marketshare according to Gartner. In that timeframe their name became synonymous with SaaS (think, how many presentations on the cloud have you seen that give Salesforce.com as an example of SaaS?).
May the Force Be with You
In 2007, Salesforce.com again took the cloud industry by storm launching Force.com. Force.com provided a mechanism for customers and partners to build cloud-hosted applications that could easily integrate with the Salesforce.com core systems. Just as Salesforce.com had become synonymous with SaaS, Force.com led the way into the Platform as a Service (PaaS) world (some even credit Salesforce.com founder Mark Benioff as coining the term PaaS). According to Salesforce.com, within three years they had over 300,000 developers that had written over 180,000 custom applications. Recent reports have them at 1.5M developers. At their recent DreamForce 2013 conference, there were 130,000+ registered attendees from 84 countries and 350 partner companies participating.
Gartner's latest magic quadrant for Enterprise PaaS places Salesforce.com as the industry leader. Gartner views one of their key strengths as having the "...longest strategic and successful presence in the cloud application and platform markets. This gives salesforce.com the name recognition and reputation that, for many prospects, translate to a safe choice in the otherwise immature and unsettled PaaS market." The have become the ‘safe' choice, just as in decades past the ‘nobody got fired for buying IBM' concept.
This does not mean they are a perfect solution. One of my favorite phrases is "Everything is a tradeoff," and the Salesforce.com PaaS offering is no different. It is built around a proprietary cloud native relational DBMS (which is the underlying DBMS for the Salesforce.com product suite as well). Gartner cautions ‘The proprietary nature of the Force.com platform deters adoption by many independent application development projects seeking to avoid vendor lock-in and prevents application migration projects from utilizing the platform.'
The Convergence of IaaS and PaaS, Changes in the Battlefield?
A recent article in Network World, ‘Is the PaaS Market as we know it dying?', discusses changes and trends that are happening in the IaaS and PaaS space. The article raises the theory that these two major cloud models are moving towards consolidation. David Linthicum reinforces that viewpoint. He describes it as ‘PaaS isn't dying, it's becoming part of IaaS'. As the ongoing price wars between the IaaS gorillas continues, it reduces IaaS to just a commodity item. Differentiators are needed to attract customers (and developers) to use this commodity for their cloud applications and deployments. Some of those differentiators can be platform services to facilitate development and application marketplaces to provide customers with easier transition to the cloud environments. IBM recently announced such a marketplace, and added PaaS to their portfolio with the acquisition of SoftLayer last year.
These differentiators are how Salesforce.com has been marketing and selling Force.com and what has made them the industry leader in the PaaS space. They have had their own marketplace, called AppExchange, with over 2,200 partner built applications including integrations with all the key social media technologies such as LinkedIn, Facebook, and Twitter. The convergence of the IaaS and PaaS models can potentially play to SalesForce.com's sweet spot and make them a strong competitor to all the other 800lb gorillas in the ongoing cloud wars.
Will this be enough? Time will tell. The cloud market is not going away. Gartner predicts that cloud spending from 2013 to 2016 will be $677 billion worldwide. There is a lot at stake, so the cloud wars will continue for some time. SalesForce.com is more than capable of holding its own against the other 800lb gorillas in the ongoing battle for the cloud market share. Salesforce.com was born of the cloud and has not looked back nor rested on their laurels. When the predicted shakeout occurs, I think they will still be one of the ones left standing.
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
May. 22, 2015 08:30 AM EDT Reads: 3,716
Data-intensive companies that strive to gain insights from data using Big Data analytics tools can gain tremendous competitive advantage by deploying data-centric storage. Organizations generate large volumes of data, the vast majority of which is unstructured. As the volume and velocity of this unstructured data increases, the costs, risks and usability challenges associated with managing the unstructured data (regardless of file type, size or device) increases simultaneously, including end-to-...
May. 22, 2015 08:30 AM EDT Reads: 4,009
Cloud services are the newest tool in the arsenal of IT products in the market today. These cloud services integrate process and tools. In order to use these products effectively, organizations must have a good understanding of themselves and their business requirements. In his session at 15th Cloud Expo, Brian Lewis, Principal Architect at Verizon Cloud, outlined key areas of organizational focus, and how to formalize an actionable plan when migrating applications and internal services to the ...
May. 22, 2015 08:00 AM EDT Reads: 3,415
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
May. 22, 2015 08:00 AM EDT Reads: 3,929
Most companies hope for rapid growth so it's important to invest in scalable core technologies that won't demand a complete overhaul when a business goes through a growth spurt. Cloud technology enables previously difficult-to-scale solutions like phone, network infrastructure or billing systems to automatically scale based on demand. For example, with a virtual PBX service, a single-user cloud phone service can easily transition into an advanced VoIP system that supports hundreds of phones and ...
May. 22, 2015 07:00 AM EDT Reads: 2,595
“Oh, dev is dev and ops is ops, and never the twain shall meet.” With apoloies to Rudyard Kipling and all of his fans, this describes the early state of the two sides of DevOps. Yet the DevOps approach is demanded by cloud computing, as the speed, flexibility, and scalability in today's so-called “Third Platform” must not be hindered by the traditional limitations of software development and deployment. A recent report by Gartner, for example, says that 25% of Global 2000 companies will b...
May. 22, 2015 05:45 AM EDT Reads: 2,604
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises a...
May. 22, 2015 05:00 AM EDT Reads: 2,059
The truth is, today’s databases are anything but agile – they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver new features and capabilities needed to make your organization competitive. As your application and business needs change, data repositories and structures get outmoded rapidly, resulting in increased work for applica...
May. 22, 2015 04:30 AM EDT Reads: 2,524
The Workspace-as-a-Service (WaaS) market will grow to $6.4B by 2018. In his session at 16th Cloud Expo, Seth Bostock, CEO of IndependenceIT, will begin by walking the audience through the evolution of Workspace as-a-Service, where it is now vs. where it going. To look beyond the desktop we must understand exactly what WaaS is, who the users are, and where it is going in the future. IT departments, ISVs and service providers must look to workflow and automation capabilities to adapt to growing ...
May. 22, 2015 04:30 AM EDT Reads: 2,967
The speed of product development has increased massively in the past 10 years. At the same time our formal secure development and SDL methodologies have fallen behind. This forces product developers to choose between rapid release times and security. In his session at DevOps Summit, Michael Murray, Director of Cyber Security Consulting and Assessment at GE Healthcare, examined the problems and presented some solutions for moving security into the DevOps lifecycle to ensure that we get fast AND ...
May. 22, 2015 04:15 AM EDT Reads: 4,781
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. ...
May. 22, 2015 04:00 AM EDT Reads: 6,491
Thanks to Docker, it becomes very easy to leverage containers to build, ship, and run any Linux application on any kind of infrastructure. Docker is particularly helpful for microservice architectures because their successful implementation relies on a fast, efficient deployment mechanism – which is precisely one of the features of Docker. Microservice architectures are therefore becoming more popular, and are increasingly seen as an interesting option even for smaller projects, instead of bein...
May. 22, 2015 03:15 AM EDT Reads: 4,123
Grow your business with enterprise wearable apps using SAP Platforms and Google Glass. SAP and Google just launched the SAP and Google Glass Challenge, an opportunity for you to innovate and develop the best Enterprise Wearable App using SAP Platforms and Google Glass and gain valuable market exposure. In his session at @ThingsExpo, Brian McPhail, Senior Director of Business Development, ISVs & Digital Commerce at SAP, outlined the timeline of the SAP Google Glass Challenge and the opportunity...
May. 22, 2015 03:00 AM EDT Reads: 4,792
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
May. 22, 2015 02:15 AM EDT Reads: 4,154
of cloud, colocation, managed services and disaster recovery solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. TierPoint, LLC, is a leading national provider of information technology and data center services, including cloud, colocation, disaster recovery and managed IT services, with corporate headquarters in St. Louis, MO. TierPoint was formed through the strategic combination of some of t...
May. 22, 2015 01:00 AM EDT Reads: 2,880
What are the benefits of using an enterprise-grade orchestration platform? In their session at 15th Cloud Expo, Nate Gordon, Director of Technology at Appcore, and Kedar Poduri, Senior Director of Product Management at Citrix Systems, took a closer look at the architectural design factors needed to support diverse workloads and how to run these workloads efficiently as a service provider. They also discussed how to deploy private cloud environments in 15 minutes or less.
May. 22, 2015 01:00 AM EDT Reads: 3,356
SYS-CON Events announced today Sematext Group, Inc., a Brooklyn-based Performance Monitoring and Log Management solution provider, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Sematext is a globally distributed organization that builds innovative Cloud and On Premises solutions for performance monitoring, alerting and anomaly detection (SPM), log management and analytics (Logsene), search analytics (S...
May. 22, 2015 12:45 AM EDT Reads: 4,944
SYS-CON Media announced today that Blue Box as launched a popular blog feed on Cloud Computing Journal. Cloud Computing Journal aims to help open the eyes of Enterprise IT professionals to the economics and strategies that utility/cloud computing provides. Blue Box Cloud gives you unequaled agility, without the burden of designing, deploying and managing your own infrastructure. It’s the right choice when public cloud just won’t do. Blue Box Cloud is a managed Private Cloud as a Service (...
May. 22, 2015 12:00 AM EDT Reads: 2,671
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
May. 21, 2015 11:30 PM EDT Reads: 2,234
When OpenStack aficionados gather in Vancouver in a couple of weeks, one of the hot topics will be containers, a “new” alternative to virtualization. Actually, container technology has been around for a couple of decades, but it is trending among the IT community at a fever pitch these days and stands to have a huge impact on the future of cloud computing.The appeal of container technology is easy to appreciate. In a nutshell, containers can enable you to run many more applications on the same h...
May. 21, 2015 10:00 PM EDT Reads: 1,687