|By Pat Romanski||
|May 17, 2014 03:00 PM EDT||
"Most on-premise vendors assume that creating a virtual deployment instance of their software and hosting it through AWS makes them a cloud provider," noted Jeff Morris, VP of Product Marketing at GoodData, in this exclusive Q&A with Cloud Expo conference chairs Larry Carvalho and Vanessa Alvarez. "However, what they do not realize is that cloud provisioning must be more instantaneous."
Cloud Computing Journal: How are cloud standards playing a role in expanding adoption among users? Are standards helping new business models for service providers?
Jeff Morris: Cloud service standards have helped eliminate the confusion around the overall taxonomy of cloud deployments. The difference between Platform-as-a-Service, Software-as-a-Service, and Infrastructure-as-a-Service is becoming well classified and understood. This has enabled the vendor community to more clearly distinguish their offerings and has empowered consumers to better understand what they need and where to find it. Ultimately, a clearer system of as-a-Service classification expedites the sales cycle and purchase process for all.
The recommendations that are beginning to evolve, such as those for as-a-Service operations, specifically the recommendations of SOC Type 2 compliance, as well as recommendations for security, operations, and integration points are improving the consumer's ability to make more informed vendor choices.
Cloud Computing Journal: How are hybrid clouds evolving to allow the coexistence of private and public clouds? What are the challenges to meeting a true hybrid cloud scenario?
Morris: We at GoodData operate in the private cloud. In general, we nor our customers see a significant need for a hybrid private-public cloud.
Cloud Computing Journal: Are on-premise software vendors successfully migrating their business model to a SaaS model? What are the challenges faced in this journey?
Morris: On-premise software vendors are not successfully migrating their business models to SaaS models because there are significant differences they are not acting on that exist between operating as a SaaS model and an on-premise model.
Most on-premise vendors assume that creating a virtual deployment instance of their software and hosting it through AWS makes them a cloud provider. However, what they do not realize is that cloud provisioning must be more instantaneous. Their current act of creating and configuring a new, full installation of their software does not succeed.
Additionally, they tend not to provision their installation teams with enough resources to successfully manage deployment. The teams end up relying too heavily on an infrastructure service partner, such as Amazon, to provide support for the challenging data governance.
Cloud Computing Journal: With several vendors lowering costs for infrastructure, is there a way for new cloud service providers entering this space to make money?
Morris: The value of cloud-based deployments is not merely that they significantly lower the costs of infrastructure. New businesses make money in the cloud by creating superior value with their applications and/or services.
For example, while GoodData's infrastructure costs and management requirements are much less than that of on-premise vendors, its true value for customers is that it binds together in a single uniform deployment the typically brittle information-to-analytics delivery chain.
Cloud Computing Journal: What are the challenges for end users to adopt a new model for application development using Platform as a Service? Are vendors doing enough to meet their needs?
Morris: End users adopting new models for application development using PaaS are challenged by the fact that most PaaS today are still in their infancy. Most vendors are not supporting their customers enough to meet their needs, causing quick churn among dissatisfied customers moving from product to product.
Successful vendors not only provide the resources for building out new functionality, but also provide advice, strategy, and best practices for bringing new capabilities to market. GoodData's PoweredBy solution offers its customers a full suite of tools and support to enable their rapid success.
• • •
Jeff Morris, VP of Product Marketing at GoodData, is a veteran in the BI and Analytics space with over 11 years of technical product marketing and product management experience at Actuate, one of the leading open source BI vendors. His career began in 1989 at a software engineering vendor, IDE where he was first introduced to analytics, and he ran marketing communications at Forte Software during its IPO (later purchased by Sun). He's held product management roles Borealis Technology, an early sales automation vendor, and for five years with open source pioneer, Sendmail.
Even though it’s now Microservices Journal, long-time fans of SOA World Magazine can take comfort in the fact that the URL – soa.sys-con.com – remains unchanged. And that’s no mistake, as microservices are really nothing more than a new and improved take on the Service-Oriented Architecture (SOA) best practices we struggled to hammer out over the last decade. Skeptics, however, might say that this change is nothing more than an exercise in buzzword-hopping. SOA is passé, and now that people are ...
Mar. 27, 2015 11:00 AM EDT Reads: 986
For those of us that have been practicing SOA for over a decade, it's surprising that there's so much interest in microservices. In fairness microservices don't look like the vendor play that was early SOA in the early noughties. But experienced SOA practitioners everywhere will be wondering if microservices is actually a good thing. You see microservices is basically an SOA pattern that inherits all the well-known SOA principles and adds characteristics that address the use of SOA for distribut...
Mar. 27, 2015 11:00 AM EDT Reads: 857
Microservice architectures are the new hotness, even though they aren't really all that different (in principle) from the paradigm described by SOA (which is dead, or not dead, depending on whom you ask). One of the things this decompositional approach to application architecture does is encourage developers and operations (some might even say DevOps) to re-evaluate scaling strategies. In particular, the notion is forwarded that an application should be built to scale and then infrastructure sho...
Mar. 27, 2015 11:00 AM EDT Reads: 2,205
Microservices are the result of decomposing applications. That may sound a lot like SOA, but SOA was based on an object-oriented (noun) premise; that is, services were built around an object - like a customer - with all the necessary operations (functions) that go along with it. SOA was also founded on a variety of standards (most of them coming out of OASIS) like SOAP, WSDL, XML and UDDI. Microservices have no standards (at least none deriving from a standards body or organization) and can be b...
Mar. 27, 2015 10:45 AM EDT Reads: 1,980
Our guest on the podcast this week is Jason Bloomberg, President at Intellyx. When we build services we want them to be lightweight, stateless and scalable while doing one thing really well. In today's cloud world, we're revisiting what to takes to make a good service in the first place. Listen in to learn why following "the book" doesn't necessarily mean that you're solving key business problems.
Mar. 27, 2015 10:45 AM EDT Reads: 1,081
Exelon Corporation employs technology and process improvements to optimize their IT operations, manage a merger and acquisition transition, and to bring outsourced IT operations back in-house. To learn more about how this leading energy provider in the US, with a family of companies having $23.5 billion in annual revenue, accomplishes these goals we're joined by Jason Thomas, Manager of Service, Asset and Release Management at Exelon. The discussion is moderated by me, Dana Gardner, Principal A...
Mar. 27, 2015 10:45 AM EDT Reads: 551
Right off the bat, Newman advises that we should "think of microservices as a specific approach for SOA in the same way that XP or Scrum are specific approaches for Agile Software development". These analogies are very interesting because my expectation was that microservices is a pattern. So I might infer that microservices is a set of process techniques as opposed to an architectural approach. Yet in the book, Newman clearly includes some elements of concept model and architecture as well as p...
Mar. 27, 2015 10:15 AM EDT Reads: 2,006
Microservices, for the uninitiated, are essentially the decomposition of applications into multiple services. This decomposition is often based on functional lines, with related functions being grouped together into a service. While this may sound a like SOA, it really isn't, especially given that SOA was an object-centered methodology that focused on creating services around "nouns" like customer and product. Microservices, while certainly capable of being noun-based, are just as likely to be v...
Mar. 27, 2015 10:00 AM EDT Reads: 1,690
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Ras...
Mar. 27, 2015 09:45 AM EDT Reads: 1,906
SYS-CON Events announced today the DevOps Foundation Certification Course, being held June ?, 2015, in conjunction with DevOps Summit and 16th Cloud Expo at the Javits Center in New York City, NY. This sixteen (16) hour course provides an introduction to DevOps – the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will res...
Mar. 27, 2015 09:30 AM EDT Reads: 1,430
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
Mar. 27, 2015 09:15 AM EDT Reads: 2,078
An explosive combination of technology trends will be where ‘microservices’ and the IoT Internet of Things intersect, a concept we can describe by comparing it with a previous theme, the ‘X Internet.' The idea of using small self-contained application components has been popular since XML Web services began and a distributed computing future of smart fridges and kettles was imagined long back in the early Internet years.
Mar. 27, 2015 09:00 AM EDT Reads: 2,076
SOA Software has changed its name to Akana. With roots in Web Services and SOA Governance, Akana has established itself as a leader in API Management and is expanding into cloud integration as an alternative to the traditional heavyweight enterprise service bus (ESB). The company recently announced that it achieved more than 90% year-over-year growth. As Akana, the company now addresses the evolution and diversification of SOA, unifying security, management, and DevOps across SOA, APIs, microser...
Mar. 27, 2015 08:30 AM EDT Reads: 1,939
The 16th Cloud Expo has added coverage containers and microservices to its program for New York, to be held June 9-11 at the Jacob Javits Convention Center. Cloud Expo has long been the single, independent show where delegates and technology vendors can meet to experience and discuss the entire world of the cloud. This year will be no different. Containers are an old concept that saw renewed life with the emergence of Docker in 2013. Then late in 2014, CoreOS shook up the cloud-computing w...
Mar. 27, 2015 07:00 AM EDT Reads: 1,999
Our guest on the podcast this week is Jason Bloomberg, President at Intellyx. When we build services we want them to be lightweight, stateless and scalable while doing one thing really well. In today’s cloud world, we’re revisiting what to takes to make a good service in the first place.microservices Listen in to learn why following “the book” doesn’t necessarily mean that you’re solving key business problems.
Mar. 27, 2015 03:00 AM EDT Reads: 905
The Open Compute Project is a collective effort by Facebook and a number of players in the datacenter industry to bring lessons learned from the social media giant's giant IT deployment to the rest of the world. Datacenters account for 3% of global electricity consumption – about the same as all of Switzerland or the Czech Republic -- according to people I met at the recent Open Compute Summit in San Jose. With increasing mobility at the edge of the cloud and vast new dataflows being pre...
Mar. 27, 2015 01:00 AM EDT Reads: 1,723
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborat...
Mar. 26, 2015 07:00 PM EDT Reads: 5,036
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
Mar. 26, 2015 03:30 PM EDT Reads: 1,551
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional S...
Mar. 26, 2015 03:00 PM EDT Reads: 2,540
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and eas...
Mar. 26, 2015 03:00 PM EDT Reads: 2,890