Welcome!

Microservices Expo Authors: Liz McMillan, David Green, Elizabeth White, Roger Strukhoff, Sematext Blog

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, @BigDataExpo, SDN Journal, @DevOpsSummit

@CloudExpo: Article

Delivering Value Through Applications

An exclusive Q&A with ActiveState VP Bernard Golden

"Hybrid clouds offer users the opportunity to deploy application workloads in environments that best meet requirements for compliance, performance, or cost," noted Bernard Golden, Vice President of Strategy at ActiveState, in this exclusive Q&A with Cloud Expo Conference and Tech Chairs Larry Carvalho and Vanessa Alvarez. "The key challenge to truly achieving the best outcomes from hybrid cloud computing involve mapping dissimilar APIs, operations, services, and pricing."

Cloud Computing Journal: How are cloud standards playing a role in expanding adoption among users? Are standards helping new business models for service providers?

Bernard Golden: To date, standards promulgated by official bodies have not played much role in cloud computing due to the rapid evolution of the market and offerings. However, de facto standards based on wide adoption or consortia are having a significant effect on the market and allowing users to have more confidence in their choices. Examples of de facto standards include the AWS API for cloud interaction, the OpenStack IaaS open source project for resource orchestration, and the CloudFoundry open source project for application development and deployment.

Cloud Computing Journal: How are hybrid clouds evolving to allow the coexistence of private and public clouds? What are the challenges to meeting a true hybrid cloud scenario?

Golden: Hybrid clouds offer users the opportunity to deploy application workloads in environments that best meet requirements for compliance, performance, or cost. The key challenge to truly achieving the best outcomes from hybrid cloud computing involve mapping dissimilar APIs, operations, services, and pricing. These issues can be present even in environments that share underlying infrastructure or code bases, since the deployment and operation of similar environments can differ significantly.

Cloud Computing Journal: Are on-premise software vendors successfully migrating their business model to a SaaS model? What are the challenges faced in this journey?

Golden: Some on-premise software vendors have successfully migrated their business to a SaaS offering. Vendors attempting to move to a SaaS model typically encounter both technical and economic challenges. Technical challenges include moving to a multi-tenant environment, providing high uptime, and managing scale. Economic challenges involve addressing revenue flow differences and sales and marketing mechanisms suited to a low-touch customer interaction expectation.

Cloud Computing Journal: With several vendors lowering costs for infrastructure, is there a way for new cloud service providers entering this space to make money?

Golden: It's clear that several large cloud providers are investing very large amounts of capital and rapidly reducing prices. Given that most cloud service providers will not be able to make the same kind of capital commitments or provide such low pricing, it's clear that they will need to seek differentiation from the so-called commodity providers. Examples of potential differentiation include vertical domain expertise, infrastructure and operations transparency, or customized service offering.

Cloud Computing Journal: What are the challenges for end users to adopt a new model for application development using Platform as a Service? Are vendors doing enough to meet their needs?

Golden: The key challenge for PaaS users is to recognize how important it is for IT to focus on delivering value through applications and how that requires IT organizations to find application framework offerings that enable application acceleration and lifecycle management. Because this is a nascent space, there is much work left for vendors to do to help users with design practices, process improvement, cost analysis, and so forth. The PaaS market is about to enter a high-growth phase that will require both vendors and users to grow and mature, but offers significant benefits for those who make the investment.

•   •   •

Bernard Golden is Vice President of Strategy at ActiveState. Named in Wired.com as one of the ten most influential people in cloud computing, Bernard has extensive experience working with organizations to help them adopt and integrate cloud computing effectively. He helps ActiveState customers apply best practices and meet their goals as they leverage the cloud with Stackato®. Prior to joining ActiveState, he was Senior Director, Cloud Computing Enterprise Solutions, for Dell Enstratius. Before joining Dell Enstratius, he was CEO of HyperStratus, a cloud computing consultancy serving enterprises and service providers across the globe.

Bernard acts as an advisor for organizations that leverage his cloud computing expertise to accelerate their success, such as Nirmata, and the Cloud Network of Women (CloudNOW). He is the author or co-author of four books on virtualization, including Virtualization for Dummies, the most popular book on the topic ever published, and Amazon Web Services for Dummies. He is also the cloud computing advisor for CIO Magazine, where his highly respected blog is read by tens of thousands of people each month. He is a highly regarded speaker and presents at conferences throughout the world.

More Stories By Elizabeth White

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@MicroservicesExpo Stories
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
The following fictional case study is a composite of actual horror stories I’ve heard over the years. Unfortunately, this scenario often occurs when in-house integration teams take on the complexities of DevOps and ALM integration with an enterprise service bus (ESB) or custom integration. It is written from the perspective of an enterprise architect tasked with leading an organization’s effort to adopt Agile to become more competitive. The company has turned to Scaled Agile Framework (SAFe) as ...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
Cloud Expo 2016 New York at the Javits Center New York was characterized by increased attendance and a new focus on operations. These were both encouraging signs for all involved in Cloud Computing and all that it touches. As Conference Chair, I work with the Cloud Expo team to structure three keynotes, numerous general sessions, and more than 150 breakout sessions along 10 tracks. Our job is to balance the state of enterprise IT today with the trends that will be commonplace tomorrow. Mobile...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Monitoring of Docker environments is challenging. Why? Because each container typically runs a single process, has its own environment, utilizes virtual networks, or has various methods of managing storage. Traditional monitoring solutions take metrics from each server and applications they run. These servers and applications running on them are typically very static, with very long uptimes. Docker deployments are different: a set of containers may run many applications, all sharing the resource...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...

Modern organizations face great challenges as they embrace innovation and integrate new tools and services. They begin to mature and move away from the complacency of maintaining traditional technologies and systems that only solve individual, siloed problems and work “well enough.” In order to build...

The post Gearing up for Digital Transformation appeared first on Aug. 23, 2016 10:30 AM EDT  Reads: 1,205

It's been a busy time for tech's ongoing infatuation with containers. Amazon just announced EC2 Container Registry to simply container management. The new Azure container service taps into Microsoft's partnership with Docker and Mesosphere. You know when there's a standard for containers on the table there's money on the table, too. Everyone is talking containers because they reduce a ton of development-related challenges and make it much easier to move across production and testing environm...
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Akana has announced the availability of version 8 of its API Management solution. The Akana Platform provides an end-to-end API Management solution for designing, implementing, securing, managing, monitoring, and publishing APIs. It is available as a SaaS platform, on-premises, and as a hybrid deployment. Version 8 introduces a lot of new functionality, all aimed at offering customers the richest API Management capabilities in a way that is easier than ever for API and app developers to use.
The burgeoning trends around DevOps are translating into new types of IT infrastructure that both developers and operators can take advantage of. The next BriefingsDirect Voice of the Customer thought leadership discussion focuses on the burgeoning trends around DevOps and how that’s translating into new types of IT infrastructure that both developers and operators can take advantage of.