Welcome!

Microservices Expo Authors: Elizabeth White, XebiaLabs Blog, Liz McMillan, Sematext Blog, Pat Romanski

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Linux Containers, Agile Computing

@CloudExpo: Blog Post

Disruptive Web Innovation

Hey! You! Get off of my cloud! Interview with Ghazaleh Koohestanian

Thanks for taking the time to answer my questions. Please tell us, what is re2you all about and what do you do?

Ghazaleh Koohestanian: re2you is an inter-cloud layer that will revolutionize the way people use the Web. This new cloud-based, drag-and-drop interface across multiple services eliminates third-party data mining and revolutionizes the Web experience. We reinvent the way consumers use the Web by adding a new meta-layer, which gives the user the ability to move data through the Web in a whole new way with ease and privacy.

What are you launching at TheNextWeb?

Koohestanian: We are launching the private beta of re2you. A trial version is currently in the hands of several Telco carriers. We are offering a full range from B2B2C.

What technology could yours disrupt?

Koohestanian: re2you disrupts the entire Internet marketplace and infrastructure, touching all aspects including: internet security, privacy and even NSA espionage. We also create new relevant marketing opportunities with a simple drag-and-drop user interface across multiple services.

Who is your target audience and how do you intend to reach them?

Koohestanian: We are B2B2C, initially offering the product to Telco carriers. Carriers can reclaim the Internet by exclusively offering this as a preloaded service on their devices. However, the consumer will ultimately drive the adoption of our products, simply for convenience reasons.

What is the viral aspect of your product?

Koohestanian: Consumer convenience and ease of use, combined with a heightened sense of online privacy are major drivers for adoption.

How will you make money? What's the business model?

Koohestanian: We have several options of making money. Foremost, carriers and marketers can buy a login into the metadata. We don't collect user data, but advertisers will be able to purchase information about the insight we gain into user behavior, and thereby will be able to better target their ads to the consumers who want to see them. Small and medium businesses will be able to purchase services that will enable them to build their business through tools - like the Google search function - that may be currently out of their reach, due to financial restraints or lack of technical knowledge.

Who are your competitors?

Koohestanian: There are innovators that are developing marketing platforms to gather granular consumer data and security companies that aim to anonymize consumer identities. However, as far as we can tell, nobody has taken our approach of mirroring the entire Internet experience, which provides an impenetrable layer of security, and customizes the Web experience for the user, making it safer, easier and more pleasurable. At the same time, we offer marketers the option to dig into the metadata to create more targeted and successful campaigns without needing to collect the private data of potential customers.

How does your technology differentiate from the competition and can you elaborate on the different technology deployed?

Koohestanian: Back in 2011, Jonathan Mayer outlined the tracking of Internet users by third-parties, focusing on a Stanford University study. The study demonstrated that 61 percent of these sites leaked information to third parties - unknowingly to the user. Usernames and IDs are the most common things leaked. Mayer concluded, "it's a fact of life that information is going to leak to third parties." But, I don't think this complete lack of consumer protection is acceptable. Re2you doesn't leak information, so a customer's name and email address won't be sent to third parties when they view an ad online, for instance.

How could the average Facebook user benefit from using re2you as his or her browser?

Koohestanian: The fact is, data is acquired by third-party Web tracking companies as soon as it goes online, and your user data is the currency of the Web. Companies then use this data to make behavioral inferences that are often inaccurate. re2you mirrors the user identity in a secure, virtualized environment, which gives the user protection and anonymity.

Who founded the company and when? Also, what can you tell me about how the company was founded?

Koohestanian: I had the idea for this back in 2009, however, I started the company and began actively raising funds last year.

What is your distribution model? Where to buy your product?

Koohestanian: We will offer re2you to consumers directly in early 2015, and are expecting the first Telco integration mid-next year.

What's next on your product roadmap?

Koohestanian: Once we are funded and up and running with carriers worldwide, we will go after the Internet of Things.

Are you targeting a first VC round? If yes, when and what will you use the funds for?

Koohestanian: We are currently raising funds.

What else would you like to add?

Koohestanian: We have a demo version of the web browser version, which is available on request. Our goal is to give users more security and control over their Web experience, while enabling marketers and advertisers with a targeted monetization tool. Since we only share insights that are generated by our secure algorithm, data and content stay with the user.

About Re2you
Re2you is the intercloud layer that will revolutionize the way people use the web. The new cloud-based, drag-and-drop interface across multiple services eliminates data mining and revolutionizes the web experience for users and marketers alike. For more information, please email [email protected].

More Stories By Xenia von Wedel

Xenia von Wedel is a Tech blogger and Enterprise Media Consultant in Mountain View, serving clients in a variety of industries worldwide. She is focused on thought leadership content creation and syndication, media outreach and strategy. She mainly writes about Enterprise, B2B solutions, social media and open source software, but throws the occasional oddball into the mix. Buy her a coffee if you like her article: http://xeniar.tip.me

@MicroservicesExpo Stories
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
I’m a huge fan of open source DevOps tools. I’m also a huge fan of scaling open source tools for the enterprise. But having talked with my fair share of companies over the years, one important thing I’ve learned is that you can’t scale your release process using open source tools alone. They simply require too much scripting and maintenance when used that way. Scripting may be fine for smaller organizations, but it’s not ok in an enterprise environment that includes many independent teams and to...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
Monitoring of Docker environments is challenging. Why? Because each container typically runs a single process, has its own environment, utilizes virtual networks, or has various methods of managing storage. Traditional monitoring solutions take metrics from each server and applications they run. These servers and applications running on them are typically very static, with very long uptimes. Docker deployments are different: a set of containers may run many applications, all sharing the resource...
Join Impiger for their featured webinar: ‘Cloud Computing: A Roadmap to Modern Software Delivery’ on November 10, 2016, at 12:00 pm CST. Very few companies have not experienced some impact to their IT delivery due to the evolution of cloud computing. This webinar is not about deciding whether you should entertain moving some or all of your IT to the cloud, but rather, a detailed look under the hood to help IT professionals understand how cloud adoption has evolved and what trends will impact th...
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, contrasted how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He showed how the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He also demoed building immutable pipelines in the cloud ...
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. In the eyes of many, containers are at the brink of becoming a pervasive technology in enterprise IT to accelerate application delivery. In this presentation, attendees learned about the: The transformation of IT to a DevOps, microservices, and container-based architecture What are containers and how DevOps practices can operate in a container-based environment A demonstration of how ...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
Cloud Expo, Inc. has announced today that Andi Mann returns to 'DevOps at Cloud Expo 2017' as Conference Chair The @DevOpsSummit at Cloud Expo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great t...
Application transformation and DevOps practices are two sides of the same coin. Enterprises that want to capture value faster, need to deliver value faster – time value of money principle. To do that enterprises need to build cloud-native apps as microservices by empowering teams to build, ship, and run in production. In his session at @DevOpsSummit at 19th Cloud Expo, Neil Gehani, senior product manager at HPE, discussed what every business should plan for how to structure their teams to delive...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Phil Hombledal, Solution Architect at CollabNet, discussed how customers are able to achieve a level of transparency that e...