Click here to close now.

Welcome!

SOA & WOA Authors: XebiaLabs Blog, Elizabeth White, Lisa Pope, Liz McMillan, Ruxit Blog

Related Topics: Cloud Expo, Java, SOA & WOA, Linux, Web 2.0

Cloud Expo: Blog Post

Disruptive Web Innovation

Hey! You! Get off of my cloud! Interview with Ghazaleh Koohestanian

Thanks for taking the time to answer my questions. Please tell us, what is re2you all about and what do you do?

Ghazaleh Koohestanian: re2you is an inter-cloud layer that will revolutionize the way people use the Web. This new cloud-based, drag-and-drop interface across multiple services eliminates third-party data mining and revolutionizes the Web experience. We reinvent the way consumers use the Web by adding a new meta-layer, which gives the user the ability to move data through the Web in a whole new way with ease and privacy.

What are you launching at TheNextWeb?

Koohestanian: We are launching the private beta of re2you. A trial version is currently in the hands of several Telco carriers. We are offering a full range from B2B2C.

What technology could yours disrupt?

Koohestanian: re2you disrupts the entire Internet marketplace and infrastructure, touching all aspects including: internet security, privacy and even NSA espionage. We also create new relevant marketing opportunities with a simple drag-and-drop user interface across multiple services.

Who is your target audience and how do you intend to reach them?

Koohestanian: We are B2B2C, initially offering the product to Telco carriers. Carriers can reclaim the Internet by exclusively offering this as a preloaded service on their devices. However, the consumer will ultimately drive the adoption of our products, simply for convenience reasons.

What is the viral aspect of your product?

Koohestanian: Consumer convenience and ease of use, combined with a heightened sense of online privacy are major drivers for adoption.

How will you make money? What's the business model?

Koohestanian: We have several options of making money. Foremost, carriers and marketers can buy a login into the metadata. We don't collect user data, but advertisers will be able to purchase information about the insight we gain into user behavior, and thereby will be able to better target their ads to the consumers who want to see them. Small and medium businesses will be able to purchase services that will enable them to build their business through tools - like the Google search function - that may be currently out of their reach, due to financial restraints or lack of technical knowledge.

Who are your competitors?

Koohestanian: There are innovators that are developing marketing platforms to gather granular consumer data and security companies that aim to anonymize consumer identities. However, as far as we can tell, nobody has taken our approach of mirroring the entire Internet experience, which provides an impenetrable layer of security, and customizes the Web experience for the user, making it safer, easier and more pleasurable. At the same time, we offer marketers the option to dig into the metadata to create more targeted and successful campaigns without needing to collect the private data of potential customers.

How does your technology differentiate from the competition and can you elaborate on the different technology deployed?

Koohestanian: Back in 2011, Jonathan Mayer outlined the tracking of Internet users by third-parties, focusing on a Stanford University study. The study demonstrated that 61 percent of these sites leaked information to third parties - unknowingly to the user. Usernames and IDs are the most common things leaked. Mayer concluded, "it's a fact of life that information is going to leak to third parties." But, I don't think this complete lack of consumer protection is acceptable. Re2you doesn't leak information, so a customer's name and email address won't be sent to third parties when they view an ad online, for instance.

How could the average Facebook user benefit from using re2you as his or her browser?

Koohestanian: The fact is, data is acquired by third-party Web tracking companies as soon as it goes online, and your user data is the currency of the Web. Companies then use this data to make behavioral inferences that are often inaccurate. re2you mirrors the user identity in a secure, virtualized environment, which gives the user protection and anonymity.

Who founded the company and when? Also, what can you tell me about how the company was founded?

Koohestanian: I had the idea for this back in 2009, however, I started the company and began actively raising funds last year.

What is your distribution model? Where to buy your product?

Koohestanian: We will offer re2you to consumers directly in early 2015, and are expecting the first Telco integration mid-next year.

What's next on your product roadmap?

Koohestanian: Once we are funded and up and running with carriers worldwide, we will go after the Internet of Things.

Are you targeting a first VC round? If yes, when and what will you use the funds for?

Koohestanian: We are currently raising funds.

What else would you like to add?

Koohestanian: We have a demo version of the web browser version, which is available on request. Our goal is to give users more security and control over their Web experience, while enabling marketers and advertisers with a targeted monetization tool. Since we only share insights that are generated by our secure algorithm, data and content stay with the user.

About Re2you
Re2you is the intercloud layer that will revolutionize the way people use the web. The new cloud-based, drag-and-drop interface across multiple services eliminates data mining and revolutionizes the web experience for users and marketers alike. For more information, please email [email protected].

More Stories By Xenia von Wedel

Xenia von Wedel, Tech blogger and SVP of Transform PR/San Francisco- Mountain View. She mainly writes about B2B solutions, social media and open source software. Transform Public Relations is a full-service PR agency, serving clients in a variety of industries worldwide. The agency is focused on thought leadership content creation and syndication, media outreach and strategy. Buy her a coffee if you like her article: http://xeniar.tip.me

@ThingsExpo Stories
The cloud is now a fact of life but generating recurring revenues that are driven by solutions and services on a consumption model have been hard to implement, until now. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, will discuss how a top European telco has leveraged the innovative recurring revenue generating capability of the consumption cloud to enable a unique cloud monetization model to drive results.
As organizations shift toward IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection &E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 16th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships, will discuss how to cut costs, scale easily, and unleash insight with CommVault Simpana software, the only si...
Analytics is the foundation of smart data and now, with the ability to run Hadoop directly on smart storage systems like Cloudian HyperStore, enterprises will gain huge business advantages in terms of scalability, efficiency and cost savings as they move closer to realizing the potential of the Internet of Things. In his session at 16th Cloud Expo, Paul Turner, technology evangelist and CMO at Cloudian, Inc., will discuss the revolutionary notion that the storage world is transitioning from mere Big Data to smart data. He will argue that today’s hybrid cloud storage solutions, with commodity...
Cloud data governance was previously an avoided function when cloud deployments were relatively small. With the rapid adoption in public cloud – both rogue and sanctioned, it’s not uncommon to find regulated data dumped into public cloud and unprotected. This is why enterprises and cloud providers alike need to embrace a cloud data governance function and map policies, processes and technology controls accordingly. In her session at 15th Cloud Expo, Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems, will focus on how to set up a cloud data governance program and s...
Roberto Medrano, Executive Vice President at SOA Software, had reached 30,000 page views on his home page - http://RobertoMedrano.SYS-CON.com/ - on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, and SOA World Magazine. He is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been involved at the beginning of four IT industries: EDA, Open Systems, Computer Security and now SOA.
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Every innovation or invention was originally a daydream. You like to imagine a “what-if” scenario. And with all the attention being paid to the so-called Internet of Things (IoT) you don’t have to stretch the imagination too much to see how this may impact commercial and homeowners insurance. We’re beyond the point of accepting this as a leap of faith. The groundwork is laid. Now it’s just a matter of time. We can thank the inventors of smart thermostats for developing a practical business application that everyone can relate to. Gone are the salad days of smart home apps, the early chalkb...
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, representing a model of how to analyze rea...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
Even as cloud and managed services grow increasingly central to business strategy and performance, challenges remain. The biggest sticking point for companies seeking to capitalize on the cloud is data security. Keeping data safe is an issue in any computing environment, and it has been a focus since the earliest days of the cloud revolution. Understandably so: a lot can go wrong when you allow valuable information to live outside the firewall. Recent revelations about government snooping, along with a steady stream of well-publicized data breaches, only add to the uncertainty
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
PubNub on Monday has announced that it is partnering with IBM to bring its sophisticated real-time data streaming and messaging capabilities to Bluemix, IBM’s cloud development platform. “Today’s app and connected devices require an always-on connection, but building a secure, scalable solution from the ground up is time consuming, resource intensive, and error-prone,” said Todd Greene, CEO of PubNub. “PubNub enables web, mobile and IoT developers building apps on IBM Bluemix to quickly add scalable realtime functionality with minimal effort and cost.”
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed expressly to run Docker. He will also discuss Rancher, an orchestration and service discovery platf...