Welcome!

Microservices Expo Authors: Elizabeth White, Carmen Gonzalez, Pat Romanski, Yeshim Deniz, Liz McMillan

Related Topics: Microservices Expo, Java IoT, Mobile IoT, Microsoft Cloud, IoT User Interface, Agile Computing

Microservices Expo: Article

Top Seven Website Performance Indicators to Monitor

Whatever the reason for a website crashing or slowing down, it’s bad for business and for your online reputation

Poorly performing websites, like Twitter's recent fiasco with Ellen's selfie, are a constant source of irritation for users. At first you think it's your computer, or maybe someone on your block is downloading the entire "Game of Thrones" series. But, when nothing changes after refreshing the page once or twice, you give up, mutter under your breath, and move on.

Whatever the reason for a website crashing or slowing down, it's bad for business and for your online reputation. According to a survey conducted by Consumer Affairs, a dissatisfied customer will tell between 9-15 people about their experience. And, if your website can't load fast enough (in 400 milliseconds), then most of your customers will search for another website.

Understanding how your website performs under pressure is extremely important for any company. But, it can be daunting trying to figure out what website performance indicators you should monitor.

We have compiled a list of the top seven website performance indicators we believe to be important. Make sure to track each of these to guarantee a great customer experience.

Top Seven Website Performance Indicators

1. Uptime
Monitoring the availability of your website is without a doubt the single most important part of website monitoring. Ideally, you should constantly check the uptime of your key pages from different locations around the world. Measure how many minutes your site is down over a period of two weeks or a month, and then express that as a percentage.

2. Initial Page Speed
Consumers' behavior and tolerance thresholds have changed. Now, people who browse a website expect it to load in a blink of an eye. If it doesn't load quickly, they will leave and turn to a competitor's site. You can check your website's speed using Ping requests (measuring the time it takes from your location until the website starts loading) and loading time measurements, for example, measuring the time it takes to download the source code of a web page. Note that this measurement reflects the time it takes for the raw page to load, but that isn't the complete user experience. For that, you must measure...

3. Full Page Load Time including images, videos, etc.
This performance indicator is usually called End User Experience testing. It's the amount of time it takes for all the images, videos, dynamically-loaded (AJAX) content, and everything else seen by the user to pop up on the their screen. This is different than the time it takes for the raw file to download to the device it's going to display on (as indicated above).

Both full page load time and page speed are important to measure because you can employ different strategies to optimize for both of them. Images, videos, and other static content can be cached on separate, dedicated systems or content delivery networks (CDNs), while dynamic content might need dedicated servers and fast databases. Knowing how your website behaves as it scales will help you put the right infrastructure in place.

4. Geographic Performance
If you are a globally active company or if you have consumers from different parts of the world, understanding your geographical performance - which is your website's speed and availability in different locations - is extremely important. Your ultimate goal is to make sure your website is easily accessible to all visitors regardless of their location to give them an excellent customer experience.

Many companies ignore this factor, only testing performance in familiar geographies. At a minimum, use your website analytics as a guide to put testing in place that shadows the locations from which your visitors are accessing your site.

5. Website Load Tolerance
Do you know how many visitors it takes to considerably slow down your website? It's an important indicator to understand because if you are running aggressive marketing campaigns or are picked up by the press you might be in a situation where your website is flooded with visitors in a matter of minutes.

Regularly run stress tests and compare the results to your visitor numbers at peak times. Once you understand how much load your website can handle then you can adjust your infrastructure to meet the demand. Look for those "tipping points" so you won't be caught by surprised when traffic spikes.

6. Web Server CPU Load
CPU usage is a common culprit in website failures. Too much processing bogs down absolutely everything on the server without much indication as to where the problem lies. You can prevent web server failures by monitoring CPU usage regularly. If you cannot install monitoring software on your web servers due to hosting arrangements or other constraints, consider running a script that publishes the values from available disk space and CPU load to a very simple html page.

7. Website Database Performance
Your database can be one of the most problematic parts of your website. A poorly optimized query, for example, can be the difference between a zippy site and an unusable one. It's important to monitor your database logs closely. Create alerts if the results contain certain error messages, or deliver results outside of expected norms. Use the built-in capabilities of the database to see which queries are taking the most time, and identify ways to optimize those through indices and other techniques. Most importantly, monitor the overall performance of the database to make sure it's not a bottleneck.

No Downtime = Happy Customers
If you can monitor all seven of these metrics, you should have a good idea of how your website performs and what needs to change when it doesn't perform well. Minimizing website downtime will keep your customers happy. If you have any questions on these metrics or load testing let me know.

More Stories By Tim Hinds

Tim Hinds is the Product Marketing Manager for NeoLoad at Neotys. He has a background in Agile software development, Scrum, Kanban, Continuous Integration, Continuous Delivery, and Continuous Testing practices.

Previously, Tim was Product Marketing Manager at AccuRev, a company acquired by Micro Focus, where he worked with software configuration management, issue tracking, Agile project management, continuous integration, workflow automation, and distributed version control systems.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@MicroservicesExpo Stories
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
Gartner is now treating algorithms like they are some kind of innovative addition to the modern digital discussion. Presumably the brilliant minds there have some novel insight into algorithms and, yes, the Algorithm Economy that CIOs should sit up and take notice of. Not only are algorithms nothing new, but much of what Gartner is saying about them is obvious. The bigger picture here is that software continues to improve, and enterprises are becoming increasingly software-driven, in part bec...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
@DevOpsSummit taking place June 7-9, 2016 at Javits Center, New York City, and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
Cloud Expo, Inc. has announced today that Andi Mann returns to 'DevOps at Cloud Expo 2016' as Conference Chair The @DevOpsSummit at Cloud Expo will take place on June 7-9, 2016, at the Javits Center in New York City, New York. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the g...
Korean Broadcasting System (KBS) will feature the upcoming 18th Cloud Expo | @ThingsExpo in a New York news documentary about the "New IT for the Future." The documentary will cover how big companies are transmitting or adopting the new IT for the future and will be filmed on the expo floor between June 7-June 9, 2016, at the Javits Center in New York City, New York. KBS has long been a leader in the development of the broadcasting culture of Korea. As the key public service broadcaster of Korea...
SYS-CON Events announced today that Addteq will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Addteq is one of the top 10 Platinum Atlassian Experts who specialize in DevOps, custom and continuous integration, automation, plugin development, and consulting for midsize and global firms. Addteq firmly believes that automation is essential for successful software releases. Addteq centers its products a...
In the rush to compete in the digital age, a successful digital transformation is essential, but many organizations are setting themselves up for failure. There’s a common misconception that the process is just about technology, but it’s not. It’s about your business. It shouldn’t be treated as an isolated IT project; it should be driven by business needs with the committed involvement of a range of stakeholders.
SYS-CON Events announced today that FalconStor Software® Inc., a 15-year innovator of software-defined storage solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. FalconStor Software®, Inc. (NASDAQ: FALC) is a leading software-defined storage company offering a converged, hardware-agnostic, software-defined storage and data services platform. Its flagship solution FreeStor®, utilizes a horizonta...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
SYS-CON Events announced today that Column Technologies will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a global technology solutions provider with over 400 employees, headquartered in the United States with offices in Canada, India, and the United Kingdom. Column Technologies provides “Best of Breed” technology solutions that automate the key DevOps principal...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
SYS-CON Events announced today that Anexia will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Anexia offers high-quality customized managed hosting solutions for SaaS and IaaS companies. The company was founded in 2006 in Klagenfurt, Austria. Today, it has additional offices in Vienna, Graz, Munich, Cologne and New York City to serve numerous international customers.
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...