|By Cynthia Dunlop||
|April 10, 2014 09:58 AM EDT||
By Dhruv Gupta, Director of Product Marketing at Perforce
This article was originally published on the Perforce Blog.
An interesting article came out recently, “Why Continuous Deployment may mean Continuous Disappointment for your Customers.” It correctly identifies the human need for a shiny, new thing every so often. And it argues that the practice of continuous deployment could lead to disenchantment with incremental updates.
The article cites examples of companies whose customers were left disillusioned by incremental additions or subtractions to existing capability.
There are at least a couple of underlying issues to explore.
- What does it mean to continuously deliver? What are we delivering, to whom, and when?
- What are my customer’s expectations? Are they being met?
First, it is important to understand that the “delivery” or “deployment” in continuous delivery doesn’t necessarily imply delivery to the end customer. The bible on the subject, “Continuous Delivery” by Jez Humble and David Farley, suggests that continuous delivery simply implies maintaining a state of readiness. The state of readiness implies you did deliver an update to someone. It did go through quality control and stakeholder approvals. However, business gets to decide the what, the whom and the when. This works really well for verticals like cloud-based software, where you might want to deliver new functionality to a select group of customers to begin with, vet that functionality, and then roll out to a larger audience. Continuous delivery doesn’t necessitate delivery of every update to the customer, the moment the code is deployed. In fact, you might deliver daily updates to only your product manager and QA team, and that is it. This distinction is subtle, but often overlooked, leading to confusion.
Second, most business-minded staff would agree that to grow brand appeal it helps to have big announcements at a regular cadence. Depending on the sector, the announcement could be yearly, or quarterly if you just have a primary product line, or at a higher frequency across several product lines. We have seen the likes of Apple announce a new phone, a new device, the one more thing, at least once a year. It builds a sense of mystique and excitement. People wouldn’t wait in lines for a new version of a phone released every month. Building anticipation is essential if you want people to sit up and take notice. In other sectors, a constant stream of updates is more desirable. We see this phenomenon with mobile apps. No big announcements required — just updates. We are used to that. Major updates still come every so often.
This also brings to bear an important issue. Customers don’t like big changes frequently. It takes time for us to get used to a new product. Some products come only at a considerable cost. A new update that arrives sooner than justified by the cost of acquisition can create a backlash. Release a new product too quickly on the heels of the last one—without advance notice—and you might cause angst in the customers who only recently bought the previous version. Loyal customers might feel burnt by the quick update. They might even abandon the brand altogether as a result of feeling the company is apathetic to them. This is especially the case with hardware products—cameras, computers and the like.
If practiced the right way, Continuous Delivery should allow marketers to balance the extremes. You can choose to release incremental updates as they become available to all customers. You can choose to limit major updates or new deliverables until you’re convinced that they satisfy customer requirements, and go for the big launch. Either way, continuous delivery can help return control to the business.
That said, there is much to learn about the impact of Continuous Delivery on a business and its customers. With customers in many different verticals, we have a great vantage point to see how this practice evolves. Our data suggests there’s a lot of movement to this practice. And we’re excited to play an important role in the shift.
To learn more about Continuous Delivery, have a look at our CD Report.
About the Author
Dhruv Gupta is the Director of Product Marketing at Perforce Software. See all posts by Dhruv Gupta
Explore Trends in Continuous Delivery at SDLC Acceleration Summit
Want to explore Continuous Delivery trends and best practices along with your peers and industry experts? Join us on May 13 in San Francisco for the SDLC Acceleration Summit.
The summit is designed to help industry leaders address the growing concerns about accelerating software delivery without compromising application quality. This vendor-agnostic summit will explore topics such as:
- The Future of the SDLC
- Integrity within the Software Supply Chain
- Reassessing the True Cost of Software Quality
- Gaining a Competitive Advantage via an Advanced Software Delivery Process
To kick off this event, Theresa Lanowitz, software industry expert and founder of voke, inc., will be delivering the keynote.
After what feel like an interminable cycle of media frenzy followed by hype and hysteria cycles, the practical elements of real world cloud implementations are starting to become better documented. But what is really different in the cloud? How do software applications behave, live, interact and interconnect inside the cloud? Where do cloud architectures differ so markedly from their predecessors that we need to learn a new set of mechanics – and, when do we start to refer to software progra...
Apr. 1, 2015 08:49 AM EDT
SOA Software has changed its name to Akana. With roots in Web Services and SOA Governance, Akana has established itself as a leader in API Management and is expanding into cloud integration as an alternative to the traditional heavyweight enterprise service bus (ESB). The company recently announced that it achieved more than 90% year-over-year growth. As Akana, the company now addresses the evolution and diversification of SOA, unifying security, management, and DevOps across SOA, APIs, microser...
Apr. 1, 2015 08:30 AM EDT Reads: 2,118
It's 2:15pm on a Friday, and I'm sitting in the keynote hall at PyCon 2013 fidgeting through a succession of lightning talks that have very little relevance to my life. Topics like "Python code coverage techniques" (ho-hum) and "Controlling Christmas lights with Python” (yawn - I wonder if there's anything new on Hacker News)...when Solomon Hykes takes the stage, unveils Docker, and the world shifts. If you haven't seen it yet, you should watch the video of Solomon's Pycon The Future of Linux C...
Apr. 1, 2015 08:15 AM EDT Reads: 649
This month I want to revisit supporting infrastructure and datacenter environments. I have touched (some would say rant) upon this topic since my post in April 2014 called "Take a Holistic View of Support". My thoughts and views on this topic have not changed at all: it's critical for any organization to have a holistic, comprehensive strategy and view of how they support their IT infrastructure and datacenter environments. In fact, I believe it's even more critical today then it was a year ago ...
Apr. 1, 2015 08:00 AM EDT Reads: 833
The 16th Cloud Expo has added coverage containers and microservices to its program for New York, to be held June 9-11 at the Jacob Javits Convention Center. Cloud Expo has long been the single, independent show where delegates and technology vendors can meet to experience and discuss the entire world of the cloud. This year will be no different. Containers are an old concept that saw renewed life with the emergence of Docker in 2013. Then late in 2014, CoreOS shook up the cloud-computing w...
Apr. 1, 2015 07:00 AM EDT Reads: 2,303
OmniTI has expanded its services to help customers automate their processes to deliver high quality applications to market faster. Consistent with its focus on IT agility and quality, OmniTI operates under DevOps principles, exploring the flow of value through the IT delivery process, identifying opportunities to eliminate waste, realign misaligned incentives, and open bottlenecks. OmniTI takes a unique, value-centric approach by plotting each opportunity in an effort-payoff quadrant, then work...
Mar. 31, 2015 04:00 PM EDT Reads: 1,098
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional S...
Mar. 31, 2015 03:00 PM EDT Reads: 3,055
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and eas...
Mar. 31, 2015 03:00 PM EDT Reads: 3,231
When it comes to microservices there are myths and uncertainty about the journey ahead. Deploying a “Hello World” app on Docker is a long way from making microservices work in real enterprises with large applications, complex environments and existing organizational structures. February 19, 2015 10:00am PT / 1:00pm ET → 45 Minutes Join our four experts: Special host Gene Kim, Gary Gruver, Randy Shoup and XebiaLabs’ Andrew Phillips as they explore the realities of microservices in today’s IT worl...
Mar. 31, 2015 12:45 PM EDT Reads: 1,929
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on T...
Mar. 31, 2015 12:00 PM EDT Reads: 1,576
Hosted PaaS providers have given independent developers and startups huge advantages in efficiency and reduced time-to-market over their more process-bound counterparts in enterprises. Software frameworks are now available that allow enterprise IT departments to provide these same advantages for developers in their own organization. In his workshop session at DevOps Summit, Troy Topnik, ActiveState’s Technical Product Manager, will show how on-prem or cloud-hosted Private PaaS can enable organ...
Mar. 31, 2015 12:00 PM EDT Reads: 1,416
Cloud computing is changing the way we look at IT costs, according to industry experts on a recent Cloud Luminary Fireside Chat panel discussion. Enterprise IT, traditionally viewed as a cost center, now plays a central role in the delivery of software-driven goods and services. Therefore, companies need to understand their cloud utilization and resulting costs in order to ensure profitability on their business offerings. Led by Bernard Golden, this fireside chat offers valuable insights on ho...
Mar. 31, 2015 11:45 AM EDT Reads: 967
Even though it’s now Microservices Journal, long-time fans of SOA World Magazine can take comfort in the fact that the URL – soa.sys-con.com – remains unchanged. And that’s no mistake, as microservices are really nothing more than a new and improved take on the Service-Oriented Architecture (SOA) best practices we struggled to hammer out over the last decade. Skeptics, however, might say that this change is nothing more than an exercise in buzzword-hopping. SOA is passé, and now that people are ...
Mar. 31, 2015 11:00 AM EDT Reads: 1,439
Microservice architectures are the new hotness, even though they aren't really all that different (in principle) from the paradigm described by SOA (which is dead, or not dead, depending on whom you ask). One of the things this decompositional approach to application architecture does is encourage developers and operations (some might even say DevOps) to re-evaluate scaling strategies. In particular, the notion is forwarded that an application should be built to scale and then infrastructure sho...
Mar. 31, 2015 11:00 AM EDT Reads: 2,575
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Ras...
Mar. 31, 2015 11:00 AM EDT Reads: 2,252
Microservices are the result of decomposing applications. That may sound a lot like SOA, but SOA was based on an object-oriented (noun) premise; that is, services were built around an object - like a customer - with all the necessary operations (functions) that go along with it. SOA was also founded on a variety of standards (most of them coming out of OASIS) like SOAP, WSDL, XML and UDDI. Microservices have no standards (at least none deriving from a standards body or organization) and can be b...
Mar. 31, 2015 10:45 AM EDT Reads: 2,283
Right off the bat, Newman advises that we should "think of microservices as a specific approach for SOA in the same way that XP or Scrum are specific approaches for Agile Software development". These analogies are very interesting because my expectation was that microservices is a pattern. So I might infer that microservices is a set of process techniques as opposed to an architectural approach. Yet in the book, Newman clearly includes some elements of concept model and architecture as well as p...
Mar. 31, 2015 10:15 AM EDT Reads: 2,213
Microservices, for the uninitiated, are essentially the decomposition of applications into multiple services. This decomposition is often based on functional lines, with related functions being grouped together into a service. While this may sound a like SOA, it really isn't, especially given that SOA was an object-centered methodology that focused on creating services around "nouns" like customer and product. Microservices, while certainly capable of being noun-based, are just as likely to be v...
Mar. 31, 2015 10:00 AM EDT Reads: 1,976
You hear the terms “subscription economy” and “subscription commerce” all the time. And with good reason. Subscription-based monetization is transforming business as we know it. But what about usage? Where’s the “consumption economy”? Turns out, it’s all around us. When most people think of usage-based billing, the example that probably comes to mind first is metered public utilities — water, gas and electric. Phone services, especially mobile, might come next. Then maybe taxis. And that’s ab...
Mar. 31, 2015 10:00 AM EDT Reads: 901
SYS-CON Events announced today the DevOps Foundation Certification Course, being held June ?, 2015, in conjunction with DevOps Summit and 16th Cloud Expo at the Javits Center in New York City, NY. This sixteen (16) hour course provides an introduction to DevOps – the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will res...
Mar. 31, 2015 10:00 AM EDT Reads: 1,770