Welcome!

Microservices Expo Authors: Liz McMillan, Elizabeth White, Jason Bloomberg, Anders Wallgren, Martin Etmajer

Related Topics: SDN Journal, Java IoT, Microservices Expo, Linux Containers, Containers Expo Blog, @CloudExpo

SDN Journal: Article

DIY vs DIFY Networking

If you were to base your guess on industry chatter, you would have to conclude that DIY has the upper hand

There is probably never going to be a perfect balance in the industry between Do-it-yourself (DIY) and Do-it-for-you (DIFY) networking. It seems exceedingly unlikely that there is a one-size-fits-all type of solution out there. And so we will invariably end up with a bifurcated market that requires multiple solutions for its constituents. But if there is not a perfect balance, which one of these is likely to see the most action?

If you were to base your guess on industry chatter, you would have to conclude that DIY has the upper hand.

There is a ton of momentum right now with both SDN and bare metal switching. On the SDN front, it is all about orchestration and automation. The ability to streamline customized workflows is attractive, especially for the large IT shops that sink tens of millions of dollars into managing their monstrosities. Once you get into anything that is customized, there is a degree of DIY-ness that is required. No product is designed expressly for your particular environment, so you need to the ability to customize what you buy to do what you want. Beyond that, there is an awful lot of talk about APIs and programmability.

Bare metal switching is a different initiative with different objectives that end up in a similar DIY framework. The move towards a more server-like environment allows users to customize their switching solution. There is great power in having absolute control over how a device behaves. It allows users to pick and choose tools they are already familiar with, extending their functionality into the networking realm.

However, the challenge in using industry dialogue to conclude where things will end up is that the chatter does not always match exactly the buying patterns. Indeed, public discourse most typically leads broad deployment – sometimes by several years or more (think IPv6, Internet of Things, or even electric vehicles).

The DIY movement in networking is real, but what is it about? The ability to tailor specific networking applications to the infrastructure is about eking out performance or customizing experience. It is about modifying a base set of functionality to fit better into your specific context.

For this to matter, you have to be pushing the envelope in terms of performance or capability. But the truth is that the bulk of the networking space is simply not there. Their issues are not in customization. They want to be spending less time with the network, not more. The problem they need solved is more about operating their infrastructure and less about creating substrates to connect it all together in some unique configuration.

But you don’t hear from these people in industry forums and on social media. They lack the interest, time, and sometimes confidence to express a point of view that is less visionary and more functional. As a result, we only hear one side of the story. It plays out in blogs, on Twitter, in press articles, and on conferences stages. And with every word and unapproachable idea, we collectively push the majority of users further into the background.

The solution here isn’t to retreat from change. But we need to make sure that new technology is usable for the legions of people for whom the network is primarily a means of enabling their business. We need to advance with equal enthusiasm DIFY networking.

So why don’t we do this naturally as an industry?

There are two major dynamics at play. First, incumbents tend to be capability-driven. Customer X needs something, so they build whatever widget is required. The focus is on the capability, not necessarily on how that capability is inserted into a widely consumable workflow. If there is any doubt here, ask yourself if networking workflows today are more arcane or intuitive. And then ask yourself why certifications are so important. The only way to validate that you have mastered the arcane is to produce your certificate as proof.

The second dynamic is that new initiatives (be they new companies or just new projects) tend to target the hot spots. Those hot spots are identified by the vocal minority. And networking’s vocal bunch consists of strong proponents for customization, primarily through tooling and development frameworks.

But even here, customization is rarely the outright goal. Unless your business requires differentiated network services (a la service or cloud providers), you likely don’t want to be customized for the sake of being customized. Rather, the customization trends are a response to a broad deficiency in the networking industry. More directly, if my vendor cannot give me what I need, at least give me the tools so I can do it myself.

Both SDN and white box switching are great movements, but they are responses to a long-time issue with legacy networks: the equipment is needlessly expensive, and networks are ridiculously hard to manage. When these issues go unaddressed for decades, what are customers to do? They stand up and collectively say “Screw it. I’ll do it myself.”

When the DIY trends exist long enough, we end up fooling ourselves into thinking customization is the goal when all along it was merely a workaround. We replace intuitive networking with There’s an API for that networking. Essentially, we have shifted the cost from procurement (you can buy cheaper equipment) to development (but you have to customize everything around it).

This doesn’t seem right. I suspect the right outcome for the industry is to take the technological advances, develop them to completeness, and deliver an infrastructure that delivers. Such an infrastructure could still have the hooks for the DIYers, but it would be functional for the DIFYers as well.

[Today’s fun fact: If all of the oceans in the world evaporated, Hawaii would be the tallest mountain in the world. Take that, Everest!]

The post DIY vs DIFY networking appeared first on Plexxi.

More Stories By Michael Bushong

The best marketing efforts leverage deep technology understanding with a highly-approachable means of communicating. Plexxi's Vice President of Marketing Michael Bushong has acquired these skills having spent 12 years at Juniper Networks where he led product management, product strategy and product marketing organizations for Juniper's flagship operating system, Junos. Michael spent the last several years at Juniper leading their SDN efforts across both service provider and enterprise markets. Prior to Juniper, Michael spent time at database supplier Sybase, and ASIC design tool companies Synopsis and Magma Design Automation. Michael's undergraduate work at the University of California Berkeley in advanced fluid mechanics and heat transfer lend new meaning to the marketing phrase "This isn't rocket science."

@MicroservicesExpo Stories
SYS-CON Events announced today that FalconStor Software® Inc., a 15-year innovator of software-defined storage solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. FalconStor Software®, Inc. (NASDAQ: FALC) is a leading software-defined storage company offering a converged, hardware-agnostic, software-defined storage and data services platform. Its flagship solution FreeStor®, utilizes a horizonta...
WebSocket is effectively a persistent and fat pipe that is compatible with a standard web infrastructure; a "TCP for the Web." If you think of WebSocket in this light, there are other more hugely interesting applications of WebSocket than just simply sending data to a browser. In his session at 18th Cloud Expo, Frank Greco, Director of Technology for Kaazing Corporation, will compare other modern web connectivity methods such as HTTP/2, HTTP Streaming, Server-Sent Events and new W3C event APIs ...
Sensors and effectors of IoT are solving problems in new ways, but small businesses have been slow to join the quantified world. They’ll need information from IoT using applications as varied as the businesses themselves. In his session at @ThingsExpo, Roger Meike, Distinguished Engineer, Director of Technology Innovation at Intuit, showed how IoT manufacturers can use open standards, public APIs and custom apps to enable the Quantified Small Business. He used a Raspberry Pi to connect sensors...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
If we look at slow, traditional IT and jump to the conclusion that just because we found its issues intractable before, that necessarily means we will again, then it’s time for a rethink. As a matter of fact, the world of IT has changed over the last ten years or so. We’ve been experiencing unprecedented innovation across the board – innovation in technology as well as in how people organize and accomplish tasks. Let’s take a look at three differences between today’s modern, digital context...
The principles behind DevOps are not new - for decades people have been automating system administration and decreasing the time to deploy apps and perform other management tasks. However, only recently did we see the tools and the will necessary to share the benefits and power of automation with a wider circle of people. In his session at DevOps Summit, Bernard Sanders, Chief Technology Officer at CloudBolt Software, explored the latest tools including Puppet, Chef, Docker, and CMPs needed to...
The (re?)emergence of Microservices was especially prominent in this week’s news. What are they good for? do they make sense for your application? should you take the plunge? and what do Microservices mean for your DevOps and Continuous Delivery efforts? Continue reading for more on Microservices, containers, DevOps culture, and more top news from the past week. As always, stay tuned to all the news coming from@ElectricCloud on DevOps and Continuous Delivery throughout the week and retweet/favo...
In a previous article, I demonstrated how to effectively and efficiently install the Dynatrace Application Monitoring solution using Ansible. In this post, I am going to explain how to achieve the same results using Chef with our official dynatrace cookbook available on GitHub and on the Chef Supermarket. In the following hands-on tutorial, we’ll also apply what we see as good practice on working with and extending our deployment automation blueprints to suit your needs.
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, will discuss how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved effi...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Data-as-a-Service is the complete package for the transformation of raw data into meaningful data assets and the delivery of those data assets. In her session at 18th Cloud Expo, Lakshmi Randall, an industry expert, analyst and strategist, will address: What is DaaS (Data-as-a-Service)? Challenges addressed by DaaS Vendors that are enabling DaaS Architecture options for DaaS
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
CIOs and those charged with running IT Operations are challenged to deliver secure, audited, and reliable compute environments for the applications and data for the business. Behind the scenes these tasks are often accomplished by following onerous time-consuming processes and often the management of these environments and processes will be outsourced to multiple IT service providers. In addition, the division of work is often siloed into traditional "towers" that are not well integrated for cro...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...