Click here to close now.

Welcome!

@MicroservicesE Blog Authors: Elizabeth White, Liz McMillan, Pat Romanski, Hovhannes Avoyan, Mark O'Neill

Related Topics: @MicroservicesE Blog, Java IoT, Mobile IoT, Agile Computing

@MicroservicesE Blog: Article

Notes on the Location Based Services Market

GPS-enabled smartphones are introducing a whole new precision to LBS

IBM has recently invested $1.1 billion USD into Location Based Services (LBS) and Application Programming Interface (APIs).  The investment was in the development of BlueMix, a cloud-based service, that when combined with Pitney Bowes' API programs, allow businesses to collect data on consumers based on their location and geography.

GPS-enabled smartphones are introducing a whole new precision to LBS. No longer are companies needing to triangulate between cellular towers to get a general location, when GPS data can identify the exact business location.  This enables location, business type, company name and more to be added to time and date.  Patterns of life can start to be recognized and marketing and promotional campaigns created based upon these findings.

In addition to smartphones, the IoT (Internet of Things) enables equipment, supplies, materials, vehicles, trailers, etc., to all be located on a map in real-time.  We will talk more about this in another article.

It is my analysis that investments into business intelligence and meaning-making based on LBS is a requirement going forward for many industries. When user locations are recorded and studied by a cloud-based business intelligence system and strategies adjusted based upon the meaning-making of this data, then you can start delivering competitive advantages.

Benefits of Location-Based Services for companies...

  • Companies are able to study consumer habits based on geography
  • Companies can adjust business practices based on consumer locations
  • Marketers can advertise based on precise locations
  • Consumers can participate in location-based coupons and daily deals

Some additional notes from my recent research on the LBS market:

Facebook and Google dominate the market share of LBS - controlling 46% according to a recent Berg Insight report. As long as Facebook and Google continue to purchase companies like Instagram they will continue to dominate.

According to the same report the LBS market will grow at a 16% CAGR through 2018 and Facebook and Google will continue to control roughly half the market share throughout those years.

Heineken has been using Foursquare to allow beer drinkers to check-in when purchasing Heineken beverages. This mobile campaign is aimed at engaging consumers and building brand loyalty by offering the chance to win sports memorabilia as incentives for checking-in when drinking Heineken products.

Facebook's Instagram is threatening the future of Foursquare by experimenting with a new, in-house location-based check-in function in place of Foursequare's service.  Foursquare's major clients are currently Flicker, Vine, Instagram, Pinterest, and Path. If Instagram and their 200 million users switch to an in-house check-in service and replace Foursquare this would dramatically reduce Foursquare's market share in the location-services market.


*************************************************************

Kevin Benedict Senior Analyst, Digital Transformation Cognizant View my profile on LinkedIn Learn about mobile strategies at MobileEnterpriseStrategies.com Follow me on Twitter @krbenedict Browse the Mobile Solution Directory Join the Linkedin Group Strategic Enterprise Mobility Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

More Stories By Kevin Benedict

Kevin Benedict is the Senior Analyst for Digital Transformation at Cognizant, a writer, speaker and SAP Mentor Alumnus. Follow him on Twitter @krbenedict. He is a popular speaker around the world on the topic of digital transformation and enterprise mobility. He maintains a busy schedule researching, writing and speaking at events in North America, Asia and Europe. He has over 25 years of experience working in the enterprise IT solutions industry.

@MicroservicesExpo Stories
There is no question that the cloud is where businesses want to host data. Until recently hypervisor virtualization was the most widely used method in cloud computing. Recently virtual containers have been gaining in popularity, and for good reason. In the debate between virtual machines and containers, the latter have been seen as the new kid on the block – and like other emerging technology have had some initial shortcomings. However, the container space has evolved drastically since coming on...
T-Mobile has been transforming the wireless industry with its “Uncarrier” initiatives. Today as T-Mobile’s IT organization works to transform itself in a like manner, technical foundations built over the last couple of years are now key to their drive for more Agile delivery practices. In his session at DevOps Summit, Martin Krienke, Sr Development Manager at T-Mobile, will discuss where they started their Continuous Delivery journey, where they are today, and where they are going in an effort ...
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Python is really a language which has swept the scene in recent years in terms of popularity, elegance, and functionality. Research shows that 8 out 10 computer science departments in the U.S. now teach their introductory courses with Python, surpassing Java. Top-ranked CS departments at MIT and UC Berkeley have switched their introductory courses to Python. And the top three MOOC providers (edX, Coursera, and Udacity) all offer introductory programming courses in Python. Not to mention, Python ...
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
Enterprises are fast realizing the importance of integrating SaaS/Cloud applications, API and on-premises data and processes, to unleash hidden value. This webinar explores how managers can use a Microservice-centric approach to aggressively tackle the unexpected new integration challenges posed by proliferation of cloud, mobile, social and big data projects. Industry analyst and SOA expert Jason Bloomberg will strip away the hype from microservices, and clearly identify their advantages and d...
SYS-CON Events announced today that SUSE, a pioneer in open source software, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SUSE provides reliable, interoperable Linux, cloud infrastructure and storage solutions that give enterprises greater control and flexibility. More than 20 years of engineering excellence, exceptional service and an unrivaled partner ecosystem power the products and support that help ...
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption...
Bill Doerrfeld at Nordic APIs has written today about how APIs are evolving the B2B landscape. This is a particularly interesting article for me, because my personal background is working for an EDI provider, where I linked EDI processes from the private network to the Internet, over 15 years ago. Vordel was founded to allow new Web Services APIs to be used for B2B. Axway, a B2B software company, acquired Vordel in 2012 to link B2B with Web APIs. This caused a domino effect, with other API Manag...
I read an insightful article this morning from Bernard Golden on DZone discussing the DevOps conundrum facing many enterprises today – is it better to build your own DevOps tools or go commercial? For Golden, the question arose from his observations at a number of DevOps Days events he has attended, where typically the audience is composed of startup professionals: “I have to say, though, that a typical feature of most presentations is a recitation of the various open source products and compo...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
Node.js and io.js are increasingly being used to run JavaScript on the server side for many types of applications, such as websites, real-time messaging and controllers for small devices with limited resources. For DevOps it is crucial to monitor the whole application stack and Node.js is rapidly becoming an important part of the stack in many organizations. Sematext has historically had a strong support for monitoring big data applications such as Elastic (aka Elasticsearch), Cassandra, Solr, S...

Let's just nip the conflation of these terms in the bud, shall we?

"MIcro" is big these days. Both microservices and microsegmentation are having and will continue to have an impact on data center architecture, but not necessarily for the same reasons. There's a growing trend in which folks - particularly those with a network background - conflate the two and use them to mean the same thing.

They are not.

One is about the application. The other, the network. T...

This is the final installment of the six-part series Microservices and PaaS. It seems like forever since I attended Adrian Cockroft's meetup focusing on microservices. It's actually only been a couple of months, but much has happened since then: countless articles, meetups, and conference sessions focusing on microservices have been delivered, many meetings and design efforts at companies moving towards a microservices-based approach have been endured, and five installments of this blog series ...
An effective way of thinking in Big Data is composed of a methodical framework for dealing with the predicted shortage of 50-60% of the qualified Big Data resources in the U.S. This holistic model comprises the scientific and engineering steps that are involved in accelerating Big Data solutions: problem, diagnosis, facts, analysis, hypothesis, solution, prototype and implementation. In his session at Big Data Expo®, Tony Shan focused on the concept, importance, and considerations for each of t...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
It's 2:15pm on a Friday, and I'm sitting in the keynote hall at PyCon 2013 fidgeting through a succession of lightning talks that have very little relevance to my life. Topics like "Python code coverage techniques" (ho-hum) and "Controlling Christmas lights with Python” (yawn - I wonder if there's anything new on Hacker News)...when Solomon Hykes takes the stage, unveils Docker, and the world shifts. If you haven't seen it yet, you should watch the video of Solomon's Pycon The Future of Linux C...
SYS-CON Media named Andi Mann editor of DevOps Journal. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Andi Mann, Vice President, Strategic Solutions, at CA Technologies, is an accomplished digital business executive with extensive global expertise as a strategist, technologist, innovator, marketer, communicator, and thought lea...
Virtualization is everywhere. Enormous and highly profitable companies have been built on nothing but virtualization. And nowhere has virtualization made more of an impact than in Cloud Computing, the rampant and unprecedented adoption of which has been the direct result of the wide availability of virtualization software and techniques that enabled it. But does the cloud actually require virtualization?