Click here to close now.

Welcome!

@MicroservicesE Blog Authors: Liz McMillan, Carmen Gonzalez, VictorOps Blog, Elizabeth White, Pat Romanski

News Feed Item

Hearst Television Rolls Out Anvato’s Digital Ad Insertion Technology for Live Streaming

Anvato, the integrated TV Everywhere platform provider for broadcasters, today announced that Hearst Television has deployed new digital ad insertion (DAI) technology for live streaming at more than 20 of its TV stations. Unveiled in March, Anvato’s unique server-side technology enables broadcasters to use the same live linear adaptive bitrate (ABR) streams on every screen, while allowing them to insert unique, user-targeted ads via their existing digital ad server.

According to Mike Rosellini, VP of Digital Operations at Hearst Television, a key requirement for Hearst was support for broadcast-style advertising pods that include a mix of local and national spots; it was Anvato’s end-to-end, web-based platform that truly set its technology apart. “We wanted one integrated solution to deal with newscast video capture, proxy clipping, live streaming and ad pods. While there are a number of vendors that do bits and pieces, Anvato is special in that they solve a number of problems with one unified package,” Rosellini explained.

Hearst Television was also attracted to Anvato’s unique software-as-a-service (SaaS) business model, which requires no capital outlay. “We didn’t want to buy encoders or make a huge hardware investment. Anvato simply gave us the flexibility that other encoding solutions couldn’t offer,” Rosellini added.

Leveraging Anvato’s VAST-compliant server-side integration with DoubleClick for Publishers (DFP) by Google, Hearst Television, along with its digital ad operations partner Internet Broadcasting, is now automatically replacing original ads throughout the stream with ads specific to each local market.

“Hearst Television is the perfect broadcaster to launch Anvato’s new ad stitching technology,” said Alper Turgut, CEO of Anvato. “For quite some time, they have been recognized as a broadcast leader in the use of innovative digital media technology, especially in the local markets. We are honored to have our innovative technology added to Hearst’s growing list of industry-firsts.”

Anvato’s ad insertion technology will soon be live at all 25 of Hearst Television’s news producing stations.

About Hearst Television

Hearst Television, a national multi-media company, owns and operates 29 local television stations and two local radio stations, serving 30 U.S. cities and reaching approximately 18% of U.S. television households. The TV stations broadcast 60 video channels, featuring local and national news, weather, information, sports and entertainment programming, and local community service-oriented programs. The stations also host and operate digital on-line and mobile platforms that extend the company’s brands and content to local, national and international audiences. Hearst Television is recognized as one of the industry's premier companies, and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst Corporation. The Company’s Web address is www.hearsttelevision.com.

About Anvato

Anvato is the most-efficient and cost-effective technology for broadcasters and content providers to offer TV Everywhere. By integrating its best-of-breed products - like live linear streaming, VOD, ad-stitching, players, and analytics - into a single end-to-end platform, customers more easily reach and monetize audiences. To power TV Everywhere for the largest sporting events, national programming, and local newscasts, Anvato's highly-resilient, cloud-managed media platform streamlines each broadcast operation from HD signal to end-player.

NBCUniversal, FOX Sports, LIN Media, Hearst, Scripps, Univision, Post-Newsweek, and Journal Broadcast Group are among the top broadcasters who trust Anvato as their technology partner.

###

Note: All trademarks and registered trademarks mentioned herein are the property of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@MicroservicesExpo Stories
"We are the top stocking distributor for HP renew products in North America. We can only sell to U.S. authorized partners and resellers for HP," explained Miguel Diazdelcastillo Jr., Sales Executive at Creative Business Solutions, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises a...
Matt and I first met in the Summer of 2014 at DevOpsDays Minneapolis. My first introduction came when he (and several other DoD alums) participated in an impressive round of DevOps Karaoke. Matt gave an IGNITE talk on day two of the event titled “How to Hire Your First DevOp” as well. I learned during that event that he co-hosted a DevOps specific podcast that was gaining in popularity. It made perfect sense. Not long after Minneapolis, I began trading emails with the organizers of DevOpsDays C...
"Blue Box has been around for 10-11 years, and last year we launched Blue Box Cloud. We like the term 'Private Cloud as a Service' because we think that embodies what we are launching as a product - it's a managed hosted private cloud," explained Giles Frith, Vice President of Customer Operations at Blue Box, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it!
SYS-CON Events announced today that SUSE, a pioneer in open source software, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SUSE provides reliable, interoperable Linux, cloud infrastructure and storage solutions that give enterprises greater control and flexibility. More than 20 years of engineering excellence, exceptional service and an unrivaled partner ecosystem power the products and support that help ...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
There are standards for making sure the information is safe in transit (SSL) and when stored (PCI, SOC, ISO), but where are the standards around the surface area that APIs represent? We want to expose our data, but not the wrong data and never to the wrong people. APIs are now part of our front-line defense layer and we need to treat it with the same concern and specificity as we do any other security risk. Two types of APIs dominate the landscape: SOAP and REST web services. SOAP, while impl...
I’ve been thinking a bit about microservices (μServices) recently. My immediate reaction is to think: “Isn’t this just yet another new term for the same stuff, Web Services->SOA->APIs->Microservices?” Followed shortly by the thought, “well yes it is, but there are some important differences/distinguishing factors.” Microservices is an evolutionary paradigm born out of the need for simplicity (i.e., get away from the ESB) and alignment with agile (think DevOps) and scalable (think Containerizati...
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
ThingsExpo New York is offering a limited time FREE "Expo Plus" registration option in New York. On site registration price of $1,95 will be set to 'free' for delegates who register during special offer. To take advantage of this opportunity, attendees can use the coupon code, and secure their registration to attend all keynotes, ThingsExpo sessions, expo floor, and SYS-CON.tv power panels. Special FREE registration givess access to all DevOps, Containers and Microservices sessions as well. Regi...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Right off the bat, Newman advises that we should "think of microservices as a specific approach for SOA in the same way that XP or Scrum are specific approaches for Agile Software development". These analogies are very interesting because my expectation was that microservices is a pattern. So I might infer that microservices is a set of process techniques as opposed to an architectural approach. Yet in the book, Newman clearly includes some elements of concept model and architecture as well as p...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
DevOps Summit at Cloud Expo New York is offering a limited time FREE "Expo Plus" registration option in New York. On site registration price of $1,95 will be set to 'free' for delegates who register during special offer. To take advantage of this opportunity, attendees can use the coupon code, and secure their registration to attend all keynotes, @DevOpsSummit sessions at Cloud Expo, expo floor, and SYS-CON.tv power panels. Special FREE registration givess access to all Containers and Microservi...
Python is really a language which has swept the scene in recent years in terms of popularity, elegance, and functionality. Research shows that 8 out 10 computer science departments in the U.S. now teach their introductory courses with Python, surpassing Java. Top-ranked CS departments at MIT and UC Berkeley have switched their introductory courses to Python. And the top three MOOC providers (edX, Coursera, and Udacity) all offer introductory programming courses in Python. Not to mention, Python ...

Let's just nip the conflation of these terms in the bud, shall we?

"MIcro" is big these days. Both microservices and microsegmentation are having and will continue to have an impact on data center architecture, but not necessarily for the same reasons. There's a growing trend in which folks - particularly those with a network background - conflate the two and use them to mean the same thing.

They are not.

One is about the application. The other, the network. T...

Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...