|By Sandi Mappic||
|April 2, 2014 10:30 AM EDT||
Data is dumb but we can't seem to get enough of it these days. An entire industry has evolved to make sense of the massive amounts of data being generated every day. Massive data collection by itself does not guarantee the context required to solve business and IT problems... If we are smart about data, however, it will lead us in the right direction.
Today's businesses are defined by the software they run on, enabling them to innovate and create new services faster. Apple re-invented the music industry through software; Netflix changed the way we consume movies through software; grocery shopping, taxi-hire, parcel-logistics, car rental, travel booking... these are all industries that have been completely disrupted by software.
As more and more organisations depend upon the software they run on, the consumer demand for superior services, faster innovation, and improved performance continues to accelerate. As a result the software required to compete in this unforgiving market only continues to increase in its complexity.
It was only a few short years ago that when I wanted to book my family vacation, we all made the trip down to the local travel agent and sat around a desk while the agent tapped away on her green-screen searching for available flights and hotels. The process of booking our hotels has obviously changed dramatically, and so have the applications that support the process.
For example, below is a screen shot of the Business Transaction flow through a global travel site when a user makes a simple search for a hotel. All the user does is select a destination, some dates and maybe one or two preferences, but the resultant transaction kicks off more than 200 service requests before the results are returned to the user they can make their selection of preferred hotel.
This rise in application complexity often means we generate increasingly more structured and unstructured data from our applications such as log files, email, alerts, infrastructure stats, network stats etc. Close to 200 billion emails will be sent in 2014, I wonder how many of those emails are false alerts from monitoring tools?
I have been helping companies build monitoring strategies for nearly a decade, and the problem I used to regularly face was dealing with organisations that just didn't have enough data. IT departments didn't have the required information to be able to quickly diagnose and remediate problems when they occurred.
As organisations continue to have a greater dependency on the software they run on and application complexity continues to increase, there is a danger we swing the other way by collecting and storing too much data to be able to make sense of it in a timely manner. My colleague Jim Hirschauer often refers to this as the "home hoarders effect" drawing parallels with people who simply never throw anything out from their homes. The bigger the piles get the harder it is to find what you need, and at some point that pile is going to topple over.
Keep what you need
There are lots of good reasons to keep data, but "just in-case we need it" is not a good reason. It is important to think about why the data is being captured and stored and how it will help solve problems in the future. By keeping the relevant data and throwing away the clutter, you become more efficient and effective in troubleshooting and resolving problems.
But data alone isn't good enough to solve your business and IT problems. Data in and of itself is one-dimensional and dumb. Data doesn't tell you when there are problems, it doesn't tell you when business is going well, it doesn't tell you anything meaningful without some help and a lot more context. Let's explore an example to illustrate my point.
Let's say we have a couple of data points about a person. The data points are...
Heart Rate = 150 bpm
Blood Pressure = 200 over 100
Now tell me, is this person performing well? With these data points we have no idea. We need more data. The table below shows a list of some possible data points we can collect.
Notice the last attribute in the table. The activity provides us with the context we need to focus on the proper data points to figure out if the person is performing well or not. Here are some more relevant data points...
Distance Run = 100 meters
Time = 9.58s
Now can we determine if the person is performing well or not? I'm not much of a track and field aficionado so I have no idea if this is a good performance or not. I need point of comparison to determine if 9.58 seconds in the 100-meter dash is good. So here is our baseline for comparison sake...
100-Meter World Record Time = 9.69s
Well it looks like the person was performing really well. They set a world record in the 100-meter dash. All of the data points individually didn't tell us anything. We required correlation (context) and analytics (comparison to baseline) in order to turn data into information. I like to refer to this concept as creating Smart Data.
Smart Data Defined
Smart Data is actionable, intelligent, information.
Smart Data is created by performing correlation and analytics on data sets. AppDynamics correlates end user business transaction details with completion status (success, error, exception), response times, and all other data points measured at any given time. It automatically analyzes the entire data set to provide information from which to draw conclusions and take the appropriate action. This information is called Smart Data.
Being smart about your monitoring data collection allows you to isolate and resolve problems much faster, and with a much lower cost of ownership and overhead.
I have recently been working with a company to replace their legacy monitoring tool with AppDynamics. The environment they are monitoring is a good size, consisting of about 1,200 servers and their main application processes approximately 300,000 transactions per minute. They invested in a monitoring tool to help manage the performance of their applications which captured and stored all the data they could "just in-case" it was needed. Unfortunately this approach required an additional 92 servers to be provisioned for the monitoring tool itself, which consumed approximately 80TB of data storage per year. The increasing investments this customer needed to make in hardware, storage, people, and maintenance was too much to manage for them and they decided to look for a different approach.
AppDynamics "smart data" approach to analytics means this particular customer now only requires two reporting servers and the storage requirements were reduced to just 1TB per year. Collecting only the data required to make smart decisions gave them both a 98% reduction in hardware costs and more effective analytics in the process.
Adding business context
Smart data is not just about resolving problems faster though. In October last year we introduced Real-time Business Metrics and described how AppDynamics customers can use Real-time Business Metrics to extract and present business metrics directly from within their applications. These business metrics provide business context enabling customers to turn smart data into actionable information. Our customers, for example, can see the exact revenue impact of performance problems, the end user experience during an app upgrade, or the real-time impact of marketing campaigns. Smart analytics not only clearly show the business benefits of making immediate improvements, they help direct where limited resources should be invested for further business and application improvement going forward.
AppDynamics is focused on delivering actionable intelligence to sell problems for IT operations and development teams as well as business owners. To learn more about Real-time Business Metrics read here.
The post A New Breed of Actionable Analytics written by Tom Levey appeared first on Application Performance Monitoring Blog from AppDynamics.
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
Nov. 25, 2014 06:00 PM EST Reads: 1,245
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Nov. 25, 2014 06:00 PM EST Reads: 667
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
Nov. 25, 2014 06:00 PM EST Reads: 705
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
Nov. 25, 2014 05:30 PM EST Reads: 1,027
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
Nov. 25, 2014 04:30 PM EST Reads: 1,127
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Nov. 24, 2014 07:00 PM EST Reads: 1,550
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
Nov. 24, 2014 12:00 PM EST Reads: 1,432
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Nov. 24, 2014 11:00 AM EST Reads: 1,559
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
Nov. 24, 2014 09:00 AM EST Reads: 1,577
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
Nov. 23, 2014 07:30 PM EST Reads: 1,763
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 23, 2014 12:00 PM EST Reads: 1,707
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
Nov. 23, 2014 07:45 AM EST Reads: 1,714
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
Nov. 22, 2014 05:30 PM EST Reads: 1,457
ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...
Nov. 22, 2014 05:30 PM EST Reads: 1,530
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
Nov. 21, 2014 08:00 PM EST Reads: 1,534
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
Nov. 21, 2014 08:00 PM EST Reads: 1,458
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 21, 2014 07:00 PM EST Reads: 1,385
Focused on this fast-growing market’s needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment. Leveraging technologies proven in the Carrier and Enterprise markets, IStaX is designed to work ac...
Nov. 20, 2014 09:15 PM EST Reads: 1,436
C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous...
Nov. 20, 2014 06:00 PM EST Reads: 1,384
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
Nov. 20, 2014 01:00 PM EST Reads: 1,659