|By Drew Hendricks||
|March 1, 2014 08:00 AM EST||
The introduction of mobile devices rocked the e-Commerce world. Instead of knowing that potential customers would use a laptop or desktop, those running web-based stores had to begin to account for users with devices with screens of all sizes; from smartphones, to tablets, to full-size monitors. In addition, many of these devices lack keyboards or accurate cursor devices. As a result, many started creating second sites made for mobile devices. However, new techniques have supplanted this strategy, the most popular of which is responsive design.
One Size Truly Fits All
Responsive Design Expanded
Responsive design is changing. In the past, it was viewed as a layout strategy; today, it is also viewed as a means of attracting a larger base of users. Using responsive design, it's now possible to send translated core content to different users, which makes targeting a wide audience simpler than ever before. It's also possible to update pricing information easily, which makes customers more likely to make a purchase. Those using mobile devices tend to have short attention spans, and these advanced techniques can lead to far better E-Commerce results.
Content Marketing Matters
While many were dealing with the influx of new types of devices, they failed to pay sufficient attention to content marketing, which has revolutionized search engine optimization and the art of reaching out to customers. Content marketing, paired with responsive design, allows those running E-Commerce sites to reach out to customers in a manner never before possible, and it has been repeatedly shown to lead to better results. All ecommerce sites need to begin to rely on content marketing.
Good Content Matters
In the past, any form of content added to your website would typically lead to better search results. These days, with the introduction of Google's Penguin and Panda algorithms, only good content is a viable solution. Poor, "thin" content can result in negative effects within organic search results.
Aside from search engine rankings, content builds and defines a company's brand image. An example of this is with videos. A rapidly-growing medium in terms of popularity for content publication, great videos result in visitors coming back for more, while poor videos leave users feeling like they've just wasted their time.
Before executing a content marketing initiative, E-Commerce webmasters need to take time to develop a long-term, sustainable plan. The results are well worth the effort required.
The Internet is changing rapidly, and those who are unable to keep up risk falling behind their competitors. Fortunately, this pressure is leading to better usability for consumers; and those who put in the necessary effort will find themselves in a better position than ever before. In addition, these new techniques are designed for the long haul, with an eye for the future. Content marketing, as a discipline, yields the brand awareness, authority, and equity that will serve E-Commerce websites for years, and responsive design enables that content strategy to reach all of its intended target audience. While the process of implementing these strategies may seem a bit demanding, the results make the efforts worthwhile.
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and containers together help companies achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of Dev...
Jan. 18, 2017 07:00 AM EST Reads: 4,135
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Jan. 18, 2017 06:45 AM EST Reads: 2,745
Cloud Expo, Inc. has announced today that Andi Mann returns to 'DevOps at Cloud Expo 2017' as Conference Chair The @DevOpsSummit at Cloud Expo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great t...
Jan. 18, 2017 06:30 AM EST Reads: 2,354
Docker containers have brought great opportunities to shorten the deployment process through continuous integration and the delivery of applications and microservices. This applies equally to enterprise data centers as well as the cloud. In his session at 20th Cloud Expo, Jari Kolehmainen, founder and CTO of Kontena, will discuss solutions and benefits of a deeply integrated deployment pipeline using technologies such as container management platforms, Docker containers, and the drone.io Cl tool...
Jan. 18, 2017 06:00 AM EST Reads: 897
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed ...
Jan. 18, 2017 05:30 AM EST Reads: 6,274
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Jan. 18, 2017 05:15 AM EST Reads: 3,569
"It is not necessary to change. Survival is not mandatory." – W. Edwards Deming. How often do we see this quote used in DevOps blogs without a hint of irony? It’s as if we need to instantly complete generations of evolution to stave off extinction, like trying to grow an extra lung overnight. DevOps or Die!!! So this is it – the dreaded DevOps transformation looms large. The department will be ‘shaken up’, practices will be ‘turned on their head’, and staff will be ‘taken out of their comfort zo...
Jan. 18, 2017 05:00 AM EST Reads: 2,889
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
Jan. 18, 2017 12:45 AM EST Reads: 5,959
"Logz.io is a log analytics platform. We offer the ELK stack, which is the most common log analytics platform in the world. We offer it as a cloud service," explained Tomer Levy, co-founder and CEO of Logz.io, in this SYS-CON.tv interview at DevOps Summit, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 18, 2017 12:45 AM EST Reads: 6,280
True Story. Over the past few years, Fannie Mae transformed the way in which they delivered software. Deploys increased from 1,200/month to 15,000/month. At the same time, productivity increased by 28% while reducing costs by 30%. But, how did they do it? During the All Day DevOps conference, over 13,500 practitioners from around the world to learn from their peers in the industry. Barry Snyder, Senior Manager of DevOps at Fannie Mae, was one of 57 practitioners who shared his real world journe...
Jan. 18, 2017 12:45 AM EST Reads: 722
In his session at @DevOpsSummit at 19th Cloud Expo, Robert Doyle, lead architect at eCube Systems, will examine the issues and need for an agile infrastructure and show the advantages of capturing developer knowledge in an exportable file for migration into production. He will introduce the use of NXTmonitor, a next-generation DevOps tool that captures application environments, dependencies and start/stop procedures in a portable configuration file with an easy-to-use GUI. In addition to captur...
Jan. 18, 2017 12:30 AM EST Reads: 2,795
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of D...
Jan. 17, 2017 11:15 PM EST Reads: 4,954
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
Jan. 17, 2017 11:00 PM EST Reads: 675
We call it DevOps but much of the time there’s a lot more discussion about the needs and concerns of developers than there is about other groups. There’s a focus on improved and less isolated developer workflows. There are many discussions around collaboration, continuous integration and delivery, issue tracking, source code control, code review, IDEs, and xPaaS – and all the tools that enable those things. Changes in developer practices may come up – such as developers taking ownership of code ...
Jan. 17, 2017 10:15 PM EST Reads: 1,737
DevOps and microservices are permeating software engineering teams broadly, whether these teams are in pure software shops but happen to run a business, such Uber and Airbnb, or in companies that rely heavily on software to run more traditional business, such as financial firms or high-end manufacturers. Microservices and DevOps have created software development and therefore business speed and agility benefits, but they have also created problems; specifically, they have created software securi...
Jan. 17, 2017 09:30 PM EST Reads: 1,816
"There is a huge interest in Kubernetes. People are now starting to use Kubernetes and implement it," stated Sebastian Scheele, co-founder of Loodse, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 17, 2017 08:45 PM EST Reads: 1,964
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Jan. 17, 2017 04:45 PM EST Reads: 1,051
I’m told that it has been 21 years since Scrum became public when Jeff Sutherland and I presented it at an Object-Oriented Programming, Systems, Languages & Applications (OOPSLA) workshop in Austin, TX, in October of 1995. Time sure does fly. Things mature. I’m still in the same building and at the same company where I first formulated Scrum. Initially nobody knew of Scrum, yet it is now an open source body of knowledge translated into more than 30 languages People use Scrum worldwide for ...
Jan. 17, 2017 04:30 PM EST Reads: 2,975
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jan. 17, 2017 03:30 PM EST Reads: 5,343
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Jan. 17, 2017 02:15 PM EST Reads: 3,381