Welcome!

SOA & WOA Authors: Pat Romanski, Elizabeth White, Kira Makagon, Liz McMillan, Carmen Gonzalez

Related Topics: Security, Java, SOA & WOA, Cloud Expo, GovIT

Security: Blog Post

Peerlyst to Disrupt the Traditional Industry Research Model

RSA interview with Limor Elbaz, the founder and CEO of Peerlyst.com

Thanks for taking the time to answer my questions. Please tell us, what is Peerlyst all about and what do you do?

Limor Elbaz: I'm Limor Elbaz the founder and CEO of Peerlyst.com. We've launched a product-centric social network for Enterprise IT professionals and we want to bring the power of social networks to IT decision making.

Because of their experience with consumer applications, Enterprise IT decision-makers are demanding a social buying experience that includes unbiased product reviews by trusted peer users, insights based on firsthand product experience, and new ways to connect to peers in their industry who have already implemented products in their business.

What are you launching at RSA?

Elbaz: We are launching our website Peerlyst.com for Information Security Professionals. Peerlyst is the world's first social site that fosters community around IT products. The website gives enterprise technology decision makers comprehensive product information from a range of sources, including the one they value most: their peers' firsthand experience with IT solutions.

Peerlyst provides a unique, trusted social buying experience for enterprise technology products and services, using the same capabilities that people are familiar with from their personal social networks. Peerlyst combines LinkedIn-like product pages (PeerPagesTM) with user-generated product ratings (PeerRatingsTM) of the key product features that are most important to IT decision makers.

Peerlyst's social features, such as the ability to follow products, will give users an ongoing feed of pertinent information over a product's life span. That includes reviews and comments from other Peerlyst users; technical content from vendors; and product-related articles, discussions, files, and videos from the Web.

Who is your target audience and how do you intend to reach them? What is the biggest challenge you face right now in telling your story and winning over new clients?

Elbaz: Our target audience are IT decision-makers (CISOs, Directors of Information Security, Application and Network Security Managers) who need to an effective way to learn from their peers what works and doesn't with the products they are considering.  What IT pros want is a reality check based on the crowdsourced experience of many other users.

Our biggest challenge is getting new Information Security folks to try out our site. We are building our social media capabilities and as of today we have over 700 Information Security pros who follow us on Twitter.

I'd be curious to hear any general thoughts you have on market trends...

Elbaz: It's hard to keep up with all of the changes, but mobile solutions, BYOD and next generation firewalls are interesting.  The idea of Peerlyst is to help our users share information so that they can help each other to keep abreast of what's new and what works best.

What is the viral aspect of your product?

Elbaz: Peerlyst is completely viral.  Once you join you can invite your peers to join too.  We've also built familiar social networking capabilities into our product pages.  Our users can easily socialize their review of a product or comments that they make.  They can also upload documents and videos to share with the community.

What's the business model? How will you make money?

Elbaz: Peerlyst is free for Information Security professionals to join and use.  We make money by providing InfoSec tech vendors an analytics feed based on product information we have found on the web.  We respect our users' privacy and do not provide vendors with our users information unless a user decides to click the contact vendor button on a product page.

Who are your competitors?

Elbaz: Our biggest competitor is for IT users to continue to rely on services like Gartner that don't use or benchmark the products and really can't capture the firsthand experience users have with a product.  Also Gartner and their peers do not cover smaller vendors who may be best of breed, but do not have significant revenues.

How do you differentiate from your competitors?

Elbaz: We have developed state-of-the-art information extraction algorithms that scour the Web for product information and generate organized product pages called PeerPagesTM.  No one else we know of does this.

How does your technology differentiate from the competition and can you elaborate on the different technology deployed?

Elbaz: We have developed state-of-the-art information extraction algorithms that scour the Web for product information and generate organized product pages called PeerPagesTM.  No one else we know of does this.

What business or technology could yours disrupt?

Elbaz: We disrupt traditional analyst firms that sell syndicated services to IT departments.

Who founded the company, when? What can you tell me about the story of the company's founding?

Elbaz: We're a team of IT and product professionals, developers, and designers. Like most people today, we use social sites to find great restaurants and see how people rate consumer products. But there was a big gap in our work lives. The process of evaluating, selecting, and keeping track of the tech products that drive our businesses was stuck in the 20th century.

Why were we spending hours searching for information on the Internet, poring over dozens of vendor white papers and analyst reviews? Did we really need to build spreadsheet after spreadsheet to compare products? And why wasn't there someplace we could go to see our peers' reviews of technology solutions, or to reach out to them and ask questions?

We created the idea for Peerlyst in 2011 and are launching now.

What is your distribution model? Where to buy your product?

Elbaz: We are truly web-based.  Our web site delivers our product.

What's next on your product roadmap?

Elbaz: Adding more social capabilities for our users, such as the ability to collaborate on a specific Information Security topic.

Are you targeting a first VC round? If yes when and what will you use the funds for?

How much money is being sought?

Elbaz: We are in discussion with top tier VCs now for our A round.

Peerlyst is a social media platform designed to give enterprise technology decision makers the unbiased information they need to buy, and make the best use of, IT solutions. The network enables a new social buying experience based on peer-to-peer interaction regarding technology products, services, and integration. Peerlyst is designed to guarantee that users get honest information about enterprise technology from actual users and experts. The company has offices in Silicon Valley.

Information on Peerlyst can be found at www.peerlyst.com or by following the company on Twitter @Peerlyst.

Thank you for your time!

More Stories By Xenia von Wedel

Xenia von Wedel, Tech blogger and SVP of Transform PR/San Francisco- Mountain View. She mainly writes about B2B solutions, social media and open source software. Transform Public Relations is a full-service PR agency, serving clients in a variety of industries worldwide. The agency is focused on thought leadership content creation and syndication, media outreach and strategy. Buy her a coffee if you like her article: http://xeniar.tip.me

@ThingsExpo Stories
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by mining large volumes of unstructured data, and how data tracking delivers uptime when it matters most.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
“With easy-to-use SDKs for Atmel’s platforms, IoT developers can now reap the benefits of realtime communication, and bypass the security pitfalls and configuration complexities that put IoT deployments at risk,” said Todd Greene, founder & CEO of PubNub. PubNub will team with Atmel at CES 2015 to launch full SDK support for Atmel’s MCU, MPU, and Wireless SoC platforms. Atmel developers now have access to PubNub’s secure Publish/Subscribe messaging with guaranteed ¼ second latencies across PubNub’s 14 global points-of-presence. PubNub delivers secure communication through firewalls, proxy ser...
We’re no longer looking to the future for the IoT wave. It’s no longer a distant dream but a reality that has arrived. It’s now time to make sure the industry is in alignment to meet the IoT growing pains – cooperate and collaborate as well as innovate. In his session at @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine the key ingredients to IoT success and identify solutions to challenges the industry is facing. The deep industry expertise behind this presentation will provide attendees with a leading edge view of rapidly emerging IoT oppor...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at home including open source hardware, the raw materials required and the options available to power s...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...