Microservices Expo Authors: Elizabeth White, Dana Gardner, TJ Randall, Pat Romanski, Hollis Tibbetts

Related Topics: Cloud Security, Java IoT, Microservices Expo, @CloudExpo, Government Cloud

Cloud Security: Blog Post

Peerlyst to Disrupt the Traditional Industry Research Model

RSA interview with Limor Elbaz, the founder and CEO of Peerlyst.com

Thanks for taking the time to answer my questions. Please tell us, what is Peerlyst all about and what do you do?

Limor Elbaz: I'm Limor Elbaz the founder and CEO of Peerlyst.com. We've launched a product-centric social network for Enterprise IT professionals and we want to bring the power of social networks to IT decision making.

Because of their experience with consumer applications, Enterprise IT decision-makers are demanding a social buying experience that includes unbiased product reviews by trusted peer users, insights based on firsthand product experience, and new ways to connect to peers in their industry who have already implemented products in their business.

What are you launching at RSA?

Elbaz: We are launching our website Peerlyst.com for Information Security Professionals. Peerlyst is the world's first social site that fosters community around IT products. The website gives enterprise technology decision makers comprehensive product information from a range of sources, including the one they value most: their peers' firsthand experience with IT solutions.

Peerlyst provides a unique, trusted social buying experience for enterprise technology products and services, using the same capabilities that people are familiar with from their personal social networks. Peerlyst combines LinkedIn-like product pages (PeerPagesTM) with user-generated product ratings (PeerRatingsTM) of the key product features that are most important to IT decision makers.

Peerlyst's social features, such as the ability to follow products, will give users an ongoing feed of pertinent information over a product's life span. That includes reviews and comments from other Peerlyst users; technical content from vendors; and product-related articles, discussions, files, and videos from the Web.

Who is your target audience and how do you intend to reach them? What is the biggest challenge you face right now in telling your story and winning over new clients?

Elbaz: Our target audience are IT decision-makers (CISOs, Directors of Information Security, Application and Network Security Managers) who need to an effective way to learn from their peers what works and doesn't with the products they are considering.  What IT pros want is a reality check based on the crowdsourced experience of many other users.

Our biggest challenge is getting new Information Security folks to try out our site. We are building our social media capabilities and as of today we have over 700 Information Security pros who follow us on Twitter.

I'd be curious to hear any general thoughts you have on market trends...

Elbaz: It's hard to keep up with all of the changes, but mobile solutions, BYOD and next generation firewalls are interesting.  The idea of Peerlyst is to help our users share information so that they can help each other to keep abreast of what's new and what works best.

What is the viral aspect of your product?

Elbaz: Peerlyst is completely viral.  Once you join you can invite your peers to join too.  We've also built familiar social networking capabilities into our product pages.  Our users can easily socialize their review of a product or comments that they make.  They can also upload documents and videos to share with the community.

What's the business model? How will you make money?

Elbaz: Peerlyst is free for Information Security professionals to join and use.  We make money by providing InfoSec tech vendors an analytics feed based on product information we have found on the web.  We respect our users' privacy and do not provide vendors with our users information unless a user decides to click the contact vendor button on a product page.

Who are your competitors?

Elbaz: Our biggest competitor is for IT users to continue to rely on services like Gartner that don't use or benchmark the products and really can't capture the firsthand experience users have with a product.  Also Gartner and their peers do not cover smaller vendors who may be best of breed, but do not have significant revenues.

How do you differentiate from your competitors?

Elbaz: We have developed state-of-the-art information extraction algorithms that scour the Web for product information and generate organized product pages called PeerPagesTM.  No one else we know of does this.

How does your technology differentiate from the competition and can you elaborate on the different technology deployed?

Elbaz: We have developed state-of-the-art information extraction algorithms that scour the Web for product information and generate organized product pages called PeerPagesTM.  No one else we know of does this.

What business or technology could yours disrupt?

Elbaz: We disrupt traditional analyst firms that sell syndicated services to IT departments.

Who founded the company, when? What can you tell me about the story of the company's founding?

Elbaz: We're a team of IT and product professionals, developers, and designers. Like most people today, we use social sites to find great restaurants and see how people rate consumer products. But there was a big gap in our work lives. The process of evaluating, selecting, and keeping track of the tech products that drive our businesses was stuck in the 20th century.

Why were we spending hours searching for information on the Internet, poring over dozens of vendor white papers and analyst reviews? Did we really need to build spreadsheet after spreadsheet to compare products? And why wasn't there someplace we could go to see our peers' reviews of technology solutions, or to reach out to them and ask questions?

We created the idea for Peerlyst in 2011 and are launching now.

What is your distribution model? Where to buy your product?

Elbaz: We are truly web-based.  Our web site delivers our product.

What's next on your product roadmap?

Elbaz: Adding more social capabilities for our users, such as the ability to collaborate on a specific Information Security topic.

Are you targeting a first VC round? If yes when and what will you use the funds for?

How much money is being sought?

Elbaz: We are in discussion with top tier VCs now for our A round.

Peerlyst is a social media platform designed to give enterprise technology decision makers the unbiased information they need to buy, and make the best use of, IT solutions. The network enables a new social buying experience based on peer-to-peer interaction regarding technology products, services, and integration. Peerlyst is designed to guarantee that users get honest information about enterprise technology from actual users and experts. The company has offices in Silicon Valley.

Information on Peerlyst can be found at www.peerlyst.com or by following the company on Twitter @Peerlyst.

Thank you for your time!

More Stories By Xenia von Wedel

Xenia von Wedel is a Tech blogger and Enterprise Media Consultant in Mountain View, serving clients in a variety of industries worldwide. She is focused on thought leadership content creation and syndication, media outreach and strategy. She mainly writes about Enterprise, B2B solutions, social media and open source software, but throws the occasional oddball into the mix. Buy her a coffee if you like her article: http://xeniar.tip.me

@MicroservicesExpo Stories
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
JetBlue Airways uses virtual environments to reduce software development costs, centralize performance testing, and create a climate for continuous integration and real-time monitoring of mobile applications. The next BriefingsDirect Voice of the Customer performance engineering case study discussion examines how JetBlue Airways in New York uses virtual environments to reduce software development costs, centralize performance testing, and create a climate for continuous integration and real-tim...
At its core DevOps is all about collaboration. The lines of communication must be opened and it takes some effort to ensure that they stay that way. It’s easy to pay lip service to trends and talk about implementing new methodologies, but without action, real benefits cannot be realized. Success requires planning, advocates empowered to effect change, and, of course, the right tooling. To bring about a cultural shift it’s important to share challenges. In simple terms, ensuring that everyone k...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
SYS-CON Events announced today that Transparent Cloud Computing (T-Cloud) Consortium will exhibit at the 19th International Cloud Expo®, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The Transparent Cloud Computing Consortium (T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data proces...
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
In case you haven’t heard, the new hotness in app architectures is serverless. Mainly restricted to cloud environments (Amazon Lambda, Google Cloud Functions, Microsoft Azure Functions) the general concept is that you don’t have to worry about anything but the small snippets of code (functions) you write to do something when something happens. That’s an event-driven model, by the way, that should be very familiar to anyone who has taken advantage of a programmable proxy to do app or API routing ...
Analysis of 25,000 applications reveals 6.8% of packages/components used included known defects. Organizations standardizing on components between 2 - 3 years of age can decrease defect rates substantially. Open source and third-party packages/components live at the heart of high velocity software development organizations. Today, an average of 106 packages/components comprise 80 - 90% of a modern application, yet few organizations have visibility into what components are used where.
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
With emerging ideas, innovation, and talents, the lines between DevOps, release engineering, and even security are rapidly blurring. I invite you to sit down for a moment with Principle Consultant, J. Paul Reed, and listen to his take on what the intersection between these once individualized fields entails, and may even foreshadow.
In many organizations governance is still practiced by phase or stage gate peer review, and Agile projects are forced to accommodate, which leads to WaterScrumFall or worse. But governance criteria and policies are often very weak anyway, out of date or non-existent. Consequently governance is frequently a matter of opinion and experience, highly dependent upon the experience of individual reviewers. As we all know, a basic principle of Agile methods is delegation of responsibility, and ideally ...
Monitoring of Docker environments is challenging. Why? Because each container typically runs a single process, has its own environment, utilizes virtual networks, or has various methods of managing storage. Traditional monitoring solutions take metrics from each server and applications they run. These servers and applications running on them are typically very static, with very long uptimes. Docker deployments are different: a set of containers may run many applications, all sharing the resource...
When we talk about the impact of BYOD and BYOA and the Internet of Things, we often focus on the impact on data center architectures. That's because there will be an increasing need for authentication, for access control, for security, for application delivery as the number of potential endpoints (clients, devices, things) increases. That means scale in the data center. What we gloss over, what we skip, is that before any of these "things" ever makes a request to access an application it had to...
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
SYS-CON Events announced today that eCube Systems, the leading provider of modern development tools and best practices for Continuous Integration on OpenVMS, will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. eCube Systems offers a family of middleware products and development tools that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...