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@MicroservicesE Blog Authors: Liz McMillan, Elizabeth White, Ian Goldsmith, JP Morgenthal, David Sprott

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Farelogix Puts Essential Merchandising Capabilities Within Reach of Every Airline With the Launch of FLX Merchandise-Xpress

New cloud-based airline merchandising solution makes it easy for airlines of all sizes around the world to very quickly and cost effectively begin generating new revenue streams from the sale of ancillary services

MIAMI, FLORIDA -- (Marketwired) -- 02/13/14 -- For the first time, airlines around the world - regardless of size, business model, or geographic location - can cost effectively and with minimal risk, experience the benefits of airline merchandising with today's launch of FLX Merchandise-Xpress, the world's first airline-controlled Merchandising-as-a-Service solution. The new cloud-based FLX Merchandise-Xpress from Farelogix enables airlines to very quickly get up and running with a selection of fundamental merchandising capabilities, including the sale of premium seating, lounge passes, Wi-Fi access, advanced boarding, meals, and more.

FLX Merchandise-Xpress delivers ease of integration, speed to market, and instant scalability without the typical capital investment and risk involved with deploying a merchandising solution, and without the time required to wade through lengthy requests for proposals (RFPs), product evaluations, and purchasing processes.

"Of the approximately 800 airlines worldwide, the majority are mid-sized or small regional carriers that find the implementation of new or modified products and services, including something as simple as premium seats, is out of scope due to budget limitations, technology impediments, and third-party dependencies," says Jim Davidson, CEO of Farelogix. "FLX Merchandise-Xpress is an affordable, low-risk, high-opportunity solution for airline merchandising that will enable these airlines to introduce new products and services with extremely fast speed-to-market, giving them the tools to compete more effectively and generate much-needed merchandising and ancillary revenue."

FLX Merchandise-Xpress is built on the same mature, flexible technology as FLX Merchandise, the leading comprehensive airline merchandising engine being used today by a number of the world's major airlines including United and Air Canada. It features the same intuitive drag-and-drop interface for rules development; is multi-channel ready (e.g., web, mobile, kiosk, indirect); has no third-party dependencies; includes the ability to test new offers prior to production deployment and quickly modify after deployment; provides a secure PCI-compliant environment; offers support for industry standards; and is extremely easy to use.

FLX Merchandise-Xpress provides carriers of all sizes with an opportunity to use many of the features included in an industry-leading merchandising engine for an extremely low risk and low cost of ownership. The sign-up process is easy, with no long-term obligations or confusing contracts. The set up process is also simple because FLX Merchandise-Xpress is hosted in the cloud and training is provided as part of the solution. In addition, FLX Merchandise-Xpress can be easily integrated with any website or point of sale via a regular web service. Farelogix even provides a web-based user interface, optimized for any tablet.

FLX Merchandise-Xpress provides larger airlines with an opportunity to dip their toes in the merchandising waters and later upgrade to the full-featured, enterprise version of FLX Merchandise, which includes more advanced features such as fare families, branded fares, bundles, dynamic offers, more sophisticated customization and personalization options, an inventory module, as well as a mileage currency, redemption, and customer recovery functions.

For FLX Merchandise-Xpress pricing and product information, please contact [email protected].

About Farelogix

Farelogix is a leading provider of lower-cost, high value distribution and merchandising technology to the global travel industry. Farelogix counts among its customers several of the world's leading airlines and travel companies. Farelogix is a privately held company with offices in Miami, Florida and Toronto, Canada. For additional information, visit http://www.farelogix.com.

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