Welcome!

Microservices Expo Authors: Elizabeth White, Gregor Petri, Ian Khan, Yeshim Deniz, AppDynamics Blog

News Feed Item

Mobile Cloud Services Platforms: The Back-End of Mobile Apps

DUBLIN, Feb. 12, 2014 /PRNewswire/ --

Research and Markets

(

http://www.researchandmarkets.com/research/zszjhv/mobile_cloud

) has announced the addition of the

"Mobile Cloud Services Platforms: The Back-End of Mobile Apps"

report to their offering.


(Logo: http://photos.prnewswire.com/prnh/20130307/600769)

The explosion of mobile applications and devices has lead to an extremely crowded and fragmented market leaving mobile developers searching for new opportunities to differentiate and improve the user experience. Increasingly, successful mobile apps are supported by data feeds and services in the cloud such as databases, messaging, location, and social networking status. At the same time, enterprises are realizing the importance of the mobile channel and are moving beyond devices and applications devising new strategies to broaden their reach. Extending enterprise data and services to mobile developers via APIs is an approach enterprises are increasingly pursuing. These macro trends are driving demand for mobile cloud services platforms.



Mobile cloud services platforms are software suites that help enterprises create and manage APIs that extend data to mobile developers. These platforms also help mobile developers integrate APIs into their applications and support the network side or back-end of their apps. Over the past few years, vendors have focused on either servicing mobile developers with mobile back-end-as-a-service (mBaaS) solutions or enterprises with API management platforms. These types of platforms are quickly merging into a single offering connecting mobile developers with enterprise data and back-end services.



We expect the market for mobile cloud services platforms to grow from $579 million USD in 2013 to $4.4 billion USD in 2017. A large portion of the revenues generated from the market will be from API management and discovery services, where as back-end services will comprise a shrinking share of revenues.



Key Topics Covered:



1.0 Introduction


1.1 Macro Trends


1.2 What are Mobile Cloud Services Platforms?



2.0 Market Structure


2.1 API Creation and Management


2.2 Service Discovery and Aggregation


2.3 Utilities and Developer Support


2.4 Adjacent Markets & Alternate Approaches



3.0 Market Opportunity


3.1 Drivers


3.2 Barriers



4.0 Marketing Strategies


4.1 Top Down or Bottom Up


4.2 Business Models



5.0 Forecasts


5.1 API Creation, Management, and Discovery


5.2 Utilities and Developer Support



6.0 Competitive Analysis


6.1 Orchestrating APIs and Versioning


6.3 Granular Analytics and Tracking


6.4 Simplicity vs. Flexibility


6.5 Developer Relationships


6.6 Partnerships and Parents



7.0 Future Outlook


7.1 The Market Will Become Increasingly Crowded


7.2 Contextual Access to Multiple Data Sources Will Become Very Important


7.3 Client Side Development Tools Refocus On Client


7.4 The Shake Out


7.5 Industry Moving Away From the Long Tail


7.6 Business Models Will be Reengineered


7.7 Opportunity for Consolidation Platform



8.0 Recommendations


8.1 Vendors Providing Simple Utilities and Back-End Services Need Partners


8.2 Vendors Targeting Enterprises Should Take a Multi-Pronged Approach


8.3 Be Flexible and Innovate



9.0 Profiles


9.1 Apigee


9.2 Intel (Mashery & Aepona)


9.3 Layer 7/ CA


9.4 Stackmob


9.5 Parse / Facebook


9.6 Software AG



Companies Mentioned:

  • 3Scale
  • AOL
  • ATT
  • Adobe
  • Aepona
  • Amazon
  • Apigee
  • Apis.io
  • AppMobi
  • Appcellerator
  • Axway
  • Blue Via
  • Ca
  • Cloudmine
  • DeltaCloud
  • Deutch Telecom
  • Dropbox
  • Emergent One
  • Exicon
  • Facebook
  • FeedHenry
  • Google
  • HP Cloud
  • IBM
  • Intel
  • Kasabi
  • Kii
  • Kinvey
  • Layer 7
  • Lean Engine
  • Mashape
  • Mashery
  • Microsoft
  • MuleSoft
  • Netflix
  • OneApi
  • Oneall
  • Oracle
  • Parse
  • Programmable Web
  • Rackspace
  • RhoMobile
  • SOA Software
  • Salesforce.com
  • Sencha
  • Singly
  • Socrata
  • Software AG
  • Stackmob
  • Storage Made Easy
  • Telefonica
  • Tibco
  • TokBok
  • Twitter
  • Unified Cloud API
  • Vordel
  • WSO2
  • Yahoo

For more information visit http://www.researchandmarkets.com/research/zszjhv/mobile_cloud

Media Contact: Laura Wood , +353-1-481-1716, [email protected]

SOURCE Research and Markets

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@MicroservicesExpo Stories
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
About a year ago we tuned into “the need for speed” and how a concept like "serverless computing” was increasingly catering to this. We are now a year further and the term “serverless” is taking on unexpected proportions. With some even seeing it as the successor to cloud in general or at least as a successor to the clouds’ poorer cousin in terms of revenue, hype and adoption: PaaS. The question we need to ask is whether this constitutes an example of Hype Hopping: to effortlessly pivot to the ...
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
SYS-CON Events announced today that Sheng Liang to Keynote at SYS-CON's 19th Cloud Expo, which will take place on November 1-3, 2016 at the Santa Clara Convention Center in Santa Clara, California.
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
With the rise of Docker, Kubernetes, and other container technologies, the growth of microservices has skyrocketed among dev teams looking to innovate on a faster release cycle. This has enabled teams to finally realize their DevOps goals to ship and iterate quickly in a continuous delivery model. Why containers are growing in popularity is no surprise — they’re extremely easy to spin up or down, but come with an unforeseen issue. However, without the right foresight, DevOps and IT teams may lo...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, showed how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningful f...
Digitization is driving a fundamental change in society that is transforming the way businesses work with their customers, their supply chains and their people. Digital transformation leverages DevOps best practices, such as Agile Parallel Development, Continuous Delivery and Agile Operations to capitalize on opportunities and create competitive differentiation in the application economy. However, information security has been notably absent from the DevOps movement. Speed doesn’t have to negat...
With online viewership and sales growing rapidly, enterprises are interested in understanding how they analyze performance to positively impact business metrics. Deeper insight into the user experience is needed to understand why conversions are dropping and/or bounce rates are increasing or, preferably, to understand what has been helping these metrics improve. The digital performance management industry has evolved as application performance management companies have broadened their scope beyo...
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.
Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS - software, platform, and infrastructure as a service.
As applications are promoted from the development environment to the CI or the QA environment and then into the production environment, it is very common for the configuration settings to be changed as the code is promoted. For example, the settings for the database connection pools are typically lower in development environment than the QA/Load Testing environment. The primary reason for the existence of the configuration setting differences is to enhance application performance. However, occas...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Apache Hadoop is a key technology for gaining business insights from your Big Data, but the penetration into enterprises is shockingly low. In fact, Apache Hadoop and Big Data proponents recognize that this technology has not yet achieved its game-changing business potential. In his session at 19th Cloud Expo, John Mertic, director of program management for ODPi at The Linux Foundation, will explain why this is, how we can work together as an open data community to increase adoption, and the i...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said “No to LUNs.” With Tintri they mana...