Welcome!

Microservices Expo Authors: Liz McMillan, Pat Romanski, Elizabeth White, Mehdi Daoudi, Yeshim Deniz

Related Topics: Microservices Expo, Java IoT, Machine Learning , Agile Computing

Microservices Expo: Article

2014 Super Bowl Tips to Avoid Ad Site Fails

Tracking the ads for the Super Bowl can be tough as some advertisers don’t indicate whether they are advertising during the game

This year, the Seattle Seahawks dealt Denver one of the worst beatings in recent Super Bowl history; however, the only highlights of the broadcast were the commercials. They ranged from serious and thought-provoking to funny and quirky. Each ad was meant to do one thing: drive eyes to a brand. With most of the population watching with their phones and tablets, every advertiser's site had to be ready for those eyeballs.

Everyone wants to interview the winners and losers after the game. There is a dissection of every drive as analysts want to understand key aspects of success and failure:

  1. MVPs and who's to blame
  2. The Breakdown on both sides
  3. What to do for next season

I, of course, love football, but I also love watching Super Bowl ads and how they perform. I love looking at who was the fastest, who was the slowest, and understand why. The Internet is a level playing field on which everyone (with enough money) has the same options as everyone else; so when it comes to game time strategy, why do sites perform so differently?

MVPs and Who's to Blame

To review our full wrap-up of how the ad websites aired during the course of the game, click here:

Tracking the ads for the Super Bowl can be tough as some advertisers don't indicate whether or not they are advertising during the Super Bowl; others promote their ads well in advance. To compensate, our team added tests during the game as the ads aired but the methodology we used was the same for all.

We tested the ad URLs using real browser agents from end-user locations across the US. The tests ran from the following locations every 10 minutes during the game:

  • CA: Los Angeles - Verizon
  • CA: San Jose - AT&T
  • FL: Miami - Internap
  • IL: Chicago - Level3
  • MO: St. Louis - SAVVIS
  • NY: New York - Sprint
  • TX: Dallas - AT&T
  • VA: Reston - Savvis
  • WA: Seattle - Internap

We call this methodology a "9" Box as it divides the US into East, Mid-West and West; with three locations in each area running north to south. This gives us good coverage across the continental US; we recommend this approach for basic synthetic monitoring.

The browser agents doing the tests are the same as a real user opening a browser and making a connection to the page. It performs actions such as resolving the DNS address(s) for the ad as well as the ad's content including third parties; establishing the TCP connection(s) to all the domains contributing to the page; downloading the base ad page and reads, the HTML, executing all the JavaScript and CSS; downloading all the images and content being requested by the HTML and JavaScript; calculating how much time it takes the server to respond to request (First Byte Time) and then how much time it takes to download all of the content requested by the page. This allows us to understand which company had the fastest response time, which had the slowest, and how each got that way.

The Breakdown on Both Sides
For additional details on our impression of the Super Bowl advertisers and of the holiday season retailers, and practical advice we can all benefit from - click here for the full article.

More Stories By David Jones

David Jones is the Director of Sales Engineering and APM Evangelism for Dynatrace. He has been with Dynatrace for 10 years, and has 20 years’ experience working with web and mobile technologies from the first commercial HTML editor to the latest web delivery platforms and architectures. He has worked with scores of Fortune 500 organizations providing them the most recent industry best practices for web and mobile application delivery. Prior to Dynatrace he has worked at Gomez (Waltham), S1 Corp (Atlanta), Broadvision (Bay Area), Interleaf/Texcel (Waltham), i4i (Toronto) and SoftQuad (Toronto).

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Microservices Articles
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Containers and Kubernetes allow for code portability across on-premise VMs, bare metal, or multiple cloud provider environments. Yet, despite this portability promise, developers may include configuration and application definitions that constrain or even eliminate application portability. In this session we'll describe best practices for "configuration as code" in a Kubernetes environment. We will demonstrate how a properly constructed containerized app can be deployed to both Amazon and Azure ...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In their Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, and Mark Lav...
The now mainstream platform changes stemming from the first Internet boom brought many changes but didn’t really change the basic relationship between servers and the applications running on them. In fact, that was sort of the point. In his session at 18th Cloud Expo, Gordon Haff, senior cloud strategy marketing and evangelism manager at Red Hat, will discuss how today’s workloads require a new model and a new platform for development and execution. The platform must handle a wide range of rec...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
If your cloud deployment is on AWS with predictable workloads, Reserved Instances (RIs) can provide your business substantial savings compared to pay-as-you-go, on-demand services alone. Continuous monitoring of cloud usage and active management of Elastic Compute Cloud (EC2), Relational Database Service (RDS) and ElastiCache through RIs will optimize performance. Learn how you can purchase and apply the right Reserved Instances for optimum utilization and increased ROI.
TCP (Transmission Control Protocol) is a common and reliable transmission protocol on the Internet. TCP was introduced in the 70s by Stanford University for US Defense to establish connectivity between distributed systems to maintain a backup of defense information. At the time, TCP was introduced to communicate amongst a selected set of devices for a smaller dataset over shorter distances. As the Internet evolved, however, the number of applications and users, and the types of data accessed and...
Consumer-driven contracts are an essential part of a mature microservice testing portfolio enabling independent service deployments. In this presentation we'll provide an overview of the tools, patterns and pain points we've seen when implementing contract testing in large development organizations.
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, contrasted how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He showed how the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He also demoed building immutable pipelines in the cloud ...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...