Welcome!

Microservices Expo Authors: Elizabeth White, Liz McMillan, Jason Bloomberg, Derek Weeks, Anders Wallgren

Related Topics: Microservices Expo, Java IoT, IoT User Interface, Agile Computing

Microservices Expo: Article

2014 Super Bowl Tips to Avoid Ad Site Fails

Tracking the ads for the Super Bowl can be tough as some advertisers don’t indicate whether they are advertising during the game

This year, the Seattle Seahawks dealt Denver one of the worst beatings in recent Super Bowl history; however, the only highlights of the broadcast were the commercials. They ranged from serious and thought-provoking to funny and quirky. Each ad was meant to do one thing: drive eyes to a brand. With most of the population watching with their phones and tablets, every advertiser's site had to be ready for those eyeballs.

Everyone wants to interview the winners and losers after the game. There is a dissection of every drive as analysts want to understand key aspects of success and failure:

  1. MVPs and who's to blame
  2. The Breakdown on both sides
  3. What to do for next season

I, of course, love football, but I also love watching Super Bowl ads and how they perform. I love looking at who was the fastest, who was the slowest, and understand why. The Internet is a level playing field on which everyone (with enough money) has the same options as everyone else; so when it comes to game time strategy, why do sites perform so differently?

MVPs and Who's to Blame

To review our full wrap-up of how the ad websites aired during the course of the game, click here:

Tracking the ads for the Super Bowl can be tough as some advertisers don't indicate whether or not they are advertising during the Super Bowl; others promote their ads well in advance. To compensate, our team added tests during the game as the ads aired but the methodology we used was the same for all.

We tested the ad URLs using real browser agents from end-user locations across the US. The tests ran from the following locations every 10 minutes during the game:

  • CA: Los Angeles - Verizon
  • CA: San Jose - AT&T
  • FL: Miami - Internap
  • IL: Chicago - Level3
  • MO: St. Louis - SAVVIS
  • NY: New York - Sprint
  • TX: Dallas - AT&T
  • VA: Reston - Savvis
  • WA: Seattle - Internap

We call this methodology a "9" Box as it divides the US into East, Mid-West and West; with three locations in each area running north to south. This gives us good coverage across the continental US; we recommend this approach for basic synthetic monitoring.

The browser agents doing the tests are the same as a real user opening a browser and making a connection to the page. It performs actions such as resolving the DNS address(s) for the ad as well as the ad's content including third parties; establishing the TCP connection(s) to all the domains contributing to the page; downloading the base ad page and reads, the HTML, executing all the JavaScript and CSS; downloading all the images and content being requested by the HTML and JavaScript; calculating how much time it takes the server to respond to request (First Byte Time) and then how much time it takes to download all of the content requested by the page. This allows us to understand which company had the fastest response time, which had the slowest, and how each got that way.

The Breakdown on Both Sides
For additional details on our impression of the Super Bowl advertisers and of the holiday season retailers, and practical advice we can all benefit from - click here for the full article.

More Stories By David Jones

David Jones is an APM Technical Evangelist and has been with Compuware for 8 years, he has close to 20 years’ experience working with web technologies at organizations such as S1 Corp (Atlanta), Broadvision (Bay Area), Interleaf/Texcel (Waltham), i4i (Toronto) and SoftQuad (Toronto).

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@MicroservicesExpo Stories
Join IBM June 8 at 18th Cloud Expo at the Javits Center in New York City, NY, and learn how to innovate like a startup and scale for the enterprise. You need to deliver quality applications faster and cheaper, attract and retain customers with an engaging experience across devices, and seamlessly integrate your enterprise systems. And you can't take 12 months to do it.
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
The proper isolation of resources is essential for multi-tenant environments. The traditional approach to isolate resources is, however, rather heavyweight. In his session at 18th Cloud Expo, Igor Drobiazko, co-founder of elastic.io, will draw upon their own experience with operating a Docker container-based infrastructure on a large scale and present a lightweight solution for resource isolation using microservices. He will also discuss the implementation of microservices in data and applicat...
Digital means customer preferences and behavior are driving enterprise technology decisions to be sure, but let’s not forget our employees. After all, when we say customer, we mean customer writ large, including partners, supply chain participants, and yes, those salaried denizens whose daily labor forms the cornerstone of the enterprise. While your customers bask in the warm rays of your digital efforts, are your employees toiling away in the dark recesses of your enterprise, pecking data into...
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
I had the opportunity to catch up with Chris Corriere - DevOps Engineer at AutoTrader - to talk about his experiences in the realm of Rugged DevOps. We discussed automation, culture and collaboration, and which thought leaders he is following. Chris Corriere: Hey, I'm Chris Corriere. I'm a DevOps Engineer AutoTrader. Derek Weeks: Today we're going to talk about Rugged DevOps. It's a subject that's gaining a lot of traction in the community but not a lot of people are really familiar with wh...
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
With DevOps becoming more well-known and established practice in nearly every industry that delivers software, it is important to continually reassess its efficacy. This week’s top 10 includes a discussion on how the quick uptake of DevOps adoption in the enterprise has posed some serious challenges. Additionally, organizations who have taken the DevOps plunge must find ways to find, hire and keep their DevOps talent in order to keep the machine running smoothly.
Between the mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at 18th Cloud Expo, Charles Kendrick, CTO & Chief Architect at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how business and devel...
Call it DevOps or not, if you are concerned about releasing more code faster and at a higher quality, the resulting software delivery chain and process will look and smell like DevOps. But for existing development teams, no matter what the velocity objective is, getting from here to there is not something that can be done without a plan. Moving your release cadence from months to weeks is not just about learning Agile practices and getting some automation tools. It involves people, tooling and ...
Much of the discussion around cloud DevOps focuses on the speed with which companies need to get new code into production. This focus is important – because in an increasingly digital marketplace, new code enables new value propositions. New code is also often essential for maintaining competitive parity with market innovators. But new code doesn’t just have to deliver the functionality the business requires. It also has to behave well because the behavior of code in the cloud affects performan...
The notion of customer journeys, of course, are central to the digital marketer’s playbook. Clearly, enterprises should focus their digital efforts on such journeys, as they represent customer interactions over time. But making customer journeys the centerpiece of the enterprise architecture, however, leaves more questions than answers. The challenge arises when EAs consider the context of the customer journey in the overall architecture as well as the architectural elements that make up each...
It's been a busy time for tech's ongoing infatuation with containers. Amazon just announced EC2 Container Registry to simply container management. The new Azure container service taps into Microsoft's partnership with Docker and Mesosphere. You know when there's a standard for containers on the table there's money on the table, too. Everyone is talking containers because they reduce a ton of development-related challenges and make it much easier to move across production and testing environm...
SYS-CON Events announced today that Kintone has been named "Bronze Sponsor" of SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. kintone promotes cloud-based workgroup productivity, transparency and profitability with a seamless collaboration space, build your own business application (BYOA) platform, and workflow automation system.
APIs have taken the world by storm in recent years. The use of APIs has gone beyond just traditional "software" companies, to companies and organizations across industries using APIs to share information and power their applications. For some organizations, APIs are the biggest revenue drivers. For example, Salesforce generates nearly 50% of annual revenue through APIs. In other cases, APIs can increase a business's footprint and initiate collaboration. Netflix, for example, reported over 5 bi...
As the software delivery industry continues to evolve and mature, the challenge of managing the growing list of the tools and processes becomes more daunting every day. Today, Application Lifecycle Management (ALM) platforms are proving most valuable by providing the governance, management and coordination for every stage of development, deployment and release. Recently, I spoke with Madison Moore at SD Times about the changing market and where ALM is headed.
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
These days I mostly make my living as a consultant. Consultants in general are probably not the best loved group in the world. It is common to think of consultants wafting-in to your organization, telling you things that you already know and advising you to “change your culture”, whatever that means. Subsequently they depart, no-doubt with a fat fee, and leave you as you were before with the same problems and no progress made.