Click here to close now.

Welcome!

Microservices Expo Authors: Pat Romanski, Plutora Blog, Carmen Gonzalez, Liz McMillan, Elizabeth White

Related Topics: Agile Computing, Microservices Expo, Open Source Cloud, Cloud Security

Agile Computing: Article

Social Login: The Right Solution for Your Business?

Social login is a way to use social network credentials to create accounts on other sites or applications

What have you done online today - checked LinkedIn? Facebook? Twitter? Opened and sent business emails? Used business apps? Every business employee also has a private life - and it's becoming increasingly difficult to keep the two separate. Rather than ignoring the growing role of social media in your customers' and employees' lives, many businesses are starting to take advantage of it. One way to do this is through social login.

Social login is a way to use social network credentials to create accounts on other sites or applications. From a business perspective, you may decide to offer social login to your customers. For this discussion, we'll call this the business-to-customer or B2C use case. There are also good reasons for offering employees the ability to access business applications using a social login. We'll call this the business-to-employee or B2E use case. Your employees are also consumers with social media accounts, and social login lets them use one set of credentials for multiple purposes.

Social login in a nutshell
Social login is a growing trend. While Facebook is the most popular social login identity provider (through Facebook Connect), others like Twitter, Google/Google Plus and Yahoo also offer social logins. See the research from Gigya on the fierce competition for social identity providers. It's popular because it solves a common problem - creating and remembering accounts and passwords for all of the various websites and applications we use.

You have most likely encountered social login when opening a new account on a website, if you are given an option of signing in with an existing social network account:

If you choose to login with your existing social network account, then you've opted in to social login. That decision has ramifications that you might not expect. Social networks are a mother lode of personal information - you may be sharing more than you realize.

Before you implement social login for your business' customers or employees, or choose to use it yourself, you should have an understanding of what's happening behind the scenes.

The social login: What happens behind the scenes
If your business wants to offer social login for customers on your website, you first need to choose which networks to link. Social login middleware or aggregators like Gigya and Janrain make it easy to offer social login through multiple social networks.

When a new user chooses the option of registering on a site with their social media credentials, they also grant permission to link your site with their account. You gain API-level access to personal data and contacts from the social network. The overall process is illustrated below:

Photo credit: Facebook

The process of granting permissions to your profile information is an "all or nothing" decision forced on you by the website you are trying to access. Without permission, the registration is canceled and the user must then create a new account directly with your website. But if the user grants permission, the social media account is linked to the website that you just registered at. Your website can now retrieve existing or new profile information without the user's future consent. The linked website can also post information to your social network. Of course, you must use care if you want to retain the customer.

From a business perspective, offering social login has many benefits:

  • Social login makes it easy for new customers or consumers on your website to create accounts - reducing friction and potentially increasing sign-ups. Beyond the initial sign-up, research by Janrain shows that many people are more likely to return to a site that welcomes them with social login, while they will abandon sites for which they have forgotten their passwords.
  • Consumer identity can be instantly verified; you have to use a real e-mail address to have ongoing use of your social media account. This verification dramatically reduces the number of bogus account registrations of people trying to remain anonymous and entering false information at account creation time.
  • The social networks provide a rich source of demographic and behavioral data about your customers that they may not want to provide if they were filling out forms during registration.

However, there are also risk factors. Because the social media identity provider maintains data about the customer and manages their credentials, any problem with their credentials affects their ability to connect to your site as well. Alexandra Samuel posted about an experience of being shut out of multiple sites over the Thanksgiving weekend online shopping time because of a problem with her Facebook login on the HBR blog.

Social login and your employees
When it comes to your employees, the decision to use social login involves a different thought process.

The B2E use case has security and compliance implications. Identity and profile information shared from social networks creates additional points of attack for hacking into business accounts through social engineering or spear-phishing attacks. Social login gives criminals more avenues into personal information and logins, especially if employees are in the habit of using weak passwords or reusing passwords across multiple sites

For example, a hacker who discovers that one of your employees is an avid stamp collector and that they work at XYZ Company. They could send them an invitation to create an account on a stamp collecting website. If the employee uses the same login for stamp collecting as other apps, the attacker is in and knows what company to target.

Depending on what your employees share on Facebook, a site using Facebook Connect has access to personal identity information, including: birth date, photos, email address, employer, address, and interests.

With social login, your own business accounts are only as secure as the employee's social media account. And your business has no visibility or control into how employees create and manage passwords for their personal accounts, or whether they share passwords between personal and work accounts.

For these reasons, you don't want to establish a direct link between the social media accounts and your business applications. However, social login can be useful for your employees, as it reduces the number of passwords they have to track. There are ways to mitigate the risks of offering employees social login to business applications.

Making social login work for B2E
One essential difference with employee logins is that you already know the information you need about the employee's identity and job role. You don't need profile information from the social network. The social login can simply provide the login credential.

To reduce the risks of social login, create a ‘firewall' between the social network and your business applications, so business applications are never linked to your employee's social network accounts. Use the social login as a login credential for business applications, but require additional authentication for those applications. Used in this way, your business maintains its role as the authority or curator of employee identities and business application access at all times.

An identity and Access Management (IAM) or Single Sign-on (SSO) solution can act as this firewall between the social network and your applications. Because social media credentials are created outside of the business, you cannot trust them alone to grant access to sensitive business applications. The IAM solution can require additional authentication factors before authenticating an employee as a trusted user with the authority to access business applications.

In this configuration, your applications themselves do not directly interact with the social networks. The process workflow is illustrated below:

Your business retains full control over all business application logins through the IAM or SSO solution. No personal data is exchanged between business applications and social media networks. If someone leaves the company, you can instantly remove access to those applications with their social media account by shutting off access in the IAM or SSO. This does not, however, affect the employee's ability to access their personal social media account. If someone manages to steal the employee's social login credentials, two-factor authentication means that the identity thief is shut out of your business applications.

Since social login is only one method that an employee could use to login to business apps, a problem with the employee's social credentials does not shut them out of their business applications if they can authenticate directly with the IAM.

This approach is feasible even for small companies without existing investments in IAM solutions.  A simple web-based single sign-on (SSO) solution with strong authentication capabilities can fill the role of social login secure bridge quickly and securely, offering employees the instant benefit of simpler logins and secure password management, while giving businesses the control and visibility needed for good governance and compliance.

Is it time to get social?
Businesses should look carefully at the potential benefits of social login. Using native social login on consumer-facing applications (your B2C websites) has many benefits: delegating the hard work of verifying identities, providing you with rich profile information, and reducing friction in the customer sign-up process.

In a business-to-employee context, social login can reduce the number of accounts and passwords employees have to remember. But never allow social media accounts to link directly to your business application - always use a secure intermediary IAM or SSO solution to control application access and manage additional authentication factors for sensitive business applications.

More Stories By Tom Smith

Tom Smith is the Vice President of Business Development & Strategy for CloudEntr at Gemalto. He has over 30-years of experience with security, mobile, and cloud technologies including founding executive roles at four technology companies. In his current role as VP Business Development and Strategy, CloudEntr at Gemalto, Tom is helping define and execute Gemalto’s identity and access initiatives in the cloud.

In his prior roles as CEO at both IronStratus and Countermind, he drove the strategy for the business and the go to market for their mobile and cloud offerings. Tom was also a founding executive of @hand Corporation, and has held various other positions including Dir. of Strategic Initiatives at Dazel Corporation, various Sales Management roles at Rational Software and at Hewlett-Packard. He has a Bachelor of Science in Computer Science from Iowa State University.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@MicroservicesExpo Stories
Agile, which started in the development organization, has gradually expanded into other areas downstream - namely IT and Operations. Teams – then teams of teams – have streamlined processes, improved feedback loops and driven a much faster pace into IT departments which have had profound effects on the entire organization. In his session at DevOps Summit, Anders Wallgren, Chief Technology Officer of Electric Cloud, will discuss how DevOps and Continuous Delivery have emerged to help connect dev...
This week we're attending SYS-CON Event's DevOps Summit in New York City. It's a great conference and energy behind DevOps is enormous. Thousands of attendees from every company you can imagine are focused on automation, the challenges of DevOps, and how to bring greater agility to software delivery. But, even with the energy behind DevOps there's something missing from the movement. For all the talk of deployment automation, continuous integration, and cloud infrastructure I'm still not se...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US a...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
The cloud has transformed how we think about software quality. Instead of preventing failures, we must focus on automatic recovery from failure. In other words, resilience trumps traditional quality measures. Continuous delivery models further squeeze traditional notions of quality. Remember the venerable project management Iron Triangle? Among time, scope, and cost, you can only fix two or quality will suffer. Only in today's DevOps world, continuous testing, integration, and deployment upend...
SYS-CON Events announced today that JFrog, maker of Artifactory, the popular Binary Repository Manager, will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based in California, Israel and France, founded by longtime field-experts, JFrog, creator of Artifactory and Bintray, has provided the market with the first Binary Repository solution and a software distribution social platform.
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet condit...
In his session at 16th Cloud Expo, Simone Brunozzi, VP and Chief Technologist of Cloud Services at VMware, reviewed the changes that the cloud computing industry has gone through over the last five years and shared insights into what the next five will bring. He also chronicled the challenges enterprise companies are facing as they move to the public cloud. He delved into the "Hybrid Cloud" space and explained why every CIO should consider ‘hybrid cloud' as part of their future strategy to achie...
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult – let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and liv...
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at DevOps Summit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations migh...
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...