|By Tim Hinds||
|March 1, 2014 10:00 AM EST||
It's that time of the year again where millions of football fanatics (and non-fanatics) will be gathered around their TV watching the biggest match of the season, Denver Broncos vs. Seattle Seahawks. Last year the big game reached over 108 million Americans, the third most watched television event in U.S. history.
But what many people probably don't know is that the biggest football game of the season also crashed a ton of websites. That's right, websites. When interested customers went online to claim a promotion or to simply check out a product after the ad they were often welcomed by, "Website down for maintenance."
Really? You spend $4 million on a 30 second ad but you can't get your website working?
Customers weren't too happy about this and gladly expressed their frustration via social media.
In an article posted by IT-World, some reasons why the following websites failed were due to performance issues including improperly integrated social media widgets, bloated images and the use of CDNs with variable performance hits. All really hard things to detect when your website doesn't go live until game day.
We've gathered together five brands whose websites crashed last year. Will they make the same mistake twice? Read on to hear our thoughts.
In 2013, Coca-Cola decided to put the fate of their big game advertising in the hands of their customers. "The Chase" was meant to be a revolutionary interactive ad aimed to get people onto Coke's website to cast a vote. But the ad was dubbed a swing and a miss by Huffington Post, when people tried to vote Coke's website load time drastically increased causing the entire website, specially made for this advertisement, to crash.
This year Coca-Cola, might be ditching the interactive ad approach after the horrible experience last year. According to MarketingWeek, Jonathan Mildenhall, VP of global advertising and content excellence, tweeted scenes from the commercial shoot of roller skaters and tap dancers. He explains the ad will showcase the American story and Coke's role within that story.
Will Coca-Cola's website crash this year?
We're saying probably not.
Coca-Cola has clearly struggled with the interactive ad approach. What they didn't do (and should have done last year) was load test their specially designed website under geo-realistic load to stress test and discover any issues they might have had before the ad aired. This year we believe they will avoid the interactive ad approach and stick to a more traditional ad, bypassing the need for consumers on their site all at once.
Last year was Sodastream's first big game advertisement. The 30 second ad, which was not the original version that was banned by the NFL, caused enough hype about the product to crash their website.
This year they've hired Miss Scarlett Johansson to endorse their product. According to the New York Post, Sodastream released a teaser video starring Johansson on YouTube that caused a 700% increase in consumer interest toward the brand.
So, what will happen this year?
Will Sodastream's website crash this year?
Why? Scarlett Johansson.
If the teaser video is already generating a 700% jump in consumer interest then it's pretty safe to say Sodastream's website will get some major traffic on February 2nd. Sodastream, we hope you are ready.
Last year, the German car brand took to a familiar American coming of age event: prom night. The story focuses on a boy going to prom alone and how with his dad's Audi makes the night an unforgettable one (spoiler alert: he gets the girl and the car.)
The commercial landed on multiple top funniest commercial lists on YouTube, but the ad actually caused Audi a little stress. The ad significantly decreased the performance speed of their own website, not quite crashing the site entirely but enough to affect the performance of the website for people to notice.
Funny prom commercial, we blame you.
This year the car company is buying one advertising slot for a commercial premiering the Doberhuahua, an odd looking dog who will help promote the new Audi A3. For their teaser video, Sarah McLachlan makes an appearance as an advocate for the misunderstood dog.
Will Audi's website crash this year?
We're not sure on this one.
The Doberhuahua seems a little odd for a car commercial, but it might just be odd enough to drive people to the website. We know their website will definitely fail if they haven't built it right.
But Audi might be following the same trend as last year, a horrible performance crash which won't be good, seeing as people are willing to visit a competitors website instead. According to Google engineers even 400 milliseconds (the blink of an eye) is too long to keep visitors waiting. "Subconsciously, you don't like to wait," says Arvid Jain, a Google engineer. "Every millisecond matters."
Even if Audi's website is 250 milliseconds slower than a competitor, visitors will opt to spend more time on the competitors website. Something, you don't want happening on game day.
Axe went big last year and sent 25 of their fans to space. Really. The 30 second commercial was designed for interested viewers to enter for their chance to win a ride into space. Using their specially designed website, www.axeapollo.com, viewers could submit their entry but the website only had 88% uptime for the night and the company's homepage had 93% uptime.
Houston we have a problem.
This year Axe will reveal a 30 second commercial, depicting a series of soldiers and tyrants turning towards love. Talk about a powerful message.
Will Axe's website crash this year?
It seems like Axe has shifted away from the interactive ad approach, probably because of the poor lack of performance from their carefully crafted website. Well, that's what they get for not load testing their website prior to the release of their ad.
So we are saying, no the ad won't crash their website since there probably won't be a huge surge of traffic hitting their site.
5. Calvin Klein
Oh, mister Klein. The infamous and often controversial designer put a risque ad out last year with a single male underwear model flexing his impeccable body.
And apparently enough people loved this ad to go over the Klein's website to check out more scantily dressed models. But soon after the commercial aired the website crashed, causing a lot of angry Tweets from consumers.
Will Calvin Klein's website crash this year?
There's actually no saying if the designer has bought an ad this year. But our prediction is if they have bought ad space then their website will certainly crash again. Let's be honest, people who visit the website aren't checking out the ‘product' now, are they?
We can prevent this.
The upside of this big game website crashing phenomenon is that it's completely preventable.
We are hoping this year these companies have figured out how to invest in their websites in a way that is commensurate with the investment they are making in purchasing the ad space. Sure the disconnect between business and IT can always be blamed to some extent, but once you've had a crash from a big promotion in the past, there really isn't an excuse for not at least acknowledging the work that needs to be done to ensure it doesn't happen again.
We know it isn't easy...coming up with a realistic load test that combines the process and tools to accurately incorporate considerations for infrastructure, expected traffic volumes/concurrency/click paths, user location, devices, network conditions etc. isn't usually easy...or cheap for that matter. But at $4 mill for a 30 second spot isn't it worth making sure you get the benefits of all that traffic? For those of you who don't have the time or skill, you might want to look into getting a testing service package to have consultants write and perform these tests for you. You'll likely also appreciate not having to deal with the angry mob of customers firing their complaints via Twitter too.
For more information on load-testing check out our blog post.
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them ...
Nov. 30, 2015 11:45 AM EST
This morning on #c9d9 we spoke with two industry veterans and published authors - James DeLuccia and Jonathan McAllister - on how to bake-in security and compliance into your DevOps processes, and how DevOps and automation can essentially help you pass your next audit.
Nov. 30, 2015 09:48 AM EST
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
Nov. 30, 2015 08:00 AM EST Reads: 563
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem"...
Nov. 30, 2015 07:00 AM EST Reads: 466
In today’s pharmaceutical supply chain, counterfeit activity is thriving. As pharma companies have expanded target markets and outsourced production over the last decade, the supply chain has become increasingly global, virtual, and vulnerable. Illicit activity has thrived, and patients have suffered, with hundreds of thousands dying each year from counterfeit and contaminated drugs. More than 40 countries have responded with new laws that regulate prescription medications as they travel throug...
Nov. 30, 2015 05:45 AM EST Reads: 314
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
Nov. 30, 2015 05:30 AM EST Reads: 493
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
Nov. 30, 2015 05:15 AM EST Reads: 251
Naturally, new and exciting technologies and trends like software defined networking, the Internet of Things and the cloud tend to get the lion’s share of attention these days, including when it comes to security. However, it’s important to never forget that at the center of it all is still the enterprise network. And as evidenced by the ever-expanding landslide of data breaches that could have been prevented or at least their impact lessened by better practicing network security basics, it’s ...
Nov. 30, 2015 04:30 AM EST Reads: 286
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNu...
Nov. 30, 2015 04:00 AM EST Reads: 348
Put the word continuous in front of many things and we help define DevOps: continuous delivery, continuous testing, continuous assessment, and there is more. The next BriefingsDirect DevOps thought leadership discussion explores the concept of continuous processes around the development and deployment of applications and systems. Put the word continuous in front of many things and we help define DevOps: continuous delivery, continuous testing, continuous assessment, and there is more.
Nov. 30, 2015 04:00 AM EST Reads: 181
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
Nov. 30, 2015 04:00 AM EST Reads: 607
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
Nov. 30, 2015 03:00 AM EST Reads: 513
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Nov. 30, 2015 02:00 AM EST Reads: 450
You may have heard about the pets vs. cattle discussion – a reference to the way application servers are deployed in the cloud native world. If an application server goes down it can simply be dropped from the mix and a new server added in its place. The practice so far has mostly been applied to application deployments. Management software on the other hand is treated in a very special manner. Dedicated resources are set aside to run the management software components and several alerting syst...
Nov. 30, 2015 01:00 AM EST Reads: 232
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Nov. 30, 2015 12:00 AM EST Reads: 419
It's been a busy time for tech's ongoing infatuation with containers. Amazon just announced EC2 Container Registry to simply container management. The new Azure container service taps into Microsoft's partnership with Docker and Mesosphere. You know when there's a standard for containers on the table there's money on the table, too. Everyone is talking containers because they reduce a ton of development-related challenges and make it much easier to move across production and testing environm...
Nov. 29, 2015 09:00 PM EST Reads: 632
Hiring the wrong candidate can cost a company hundreds of thousands of dollars, and result in lost profit and productivity during the search for a replacement. In fact, the Harvard Business Review has found that as much as 80 percent of turnover is caused by bad hiring decisions. But when your organization has implemented DevOps, the job is about more than just technical chops. It’s also about core behaviors: how they work with others, how they make decisions, and how those decisions translate t...
Nov. 29, 2015 04:45 PM EST Reads: 200
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company Logz.io. In the past, he was co-founder of social-trading platform Currensee, which...
Nov. 29, 2015 04:00 PM EST Reads: 257
People want to get going with DevOps or Continuous Delivery, but need a place to start. Others are already on their way, but need some validation of their choices. A few months ago, I published the first volume of DevOps and Continuous Delivery reference architectures which has now been viewed over 50,000 times on SlideShare (it's free to download...no registration required). Three things helped people in the deck: (1) the reference architectures, (2) links to the sources for each architectur...
Nov. 29, 2015 03:30 PM EST Reads: 262
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Nov. 29, 2015 02:00 PM EST Reads: 488