|By Tim Hinds||
|March 1, 2014 10:00 AM EST||
It's that time of the year again where millions of football fanatics (and non-fanatics) will be gathered around their TV watching the biggest match of the season, Denver Broncos vs. Seattle Seahawks. Last year the big game reached over 108 million Americans, the third most watched television event in U.S. history.
But what many people probably don't know is that the biggest football game of the season also crashed a ton of websites. That's right, websites. When interested customers went online to claim a promotion or to simply check out a product after the ad they were often welcomed by, "Website down for maintenance."
Really? You spend $4 million on a 30 second ad but you can't get your website working?
Customers weren't too happy about this and gladly expressed their frustration via social media.
In an article posted by IT-World, some reasons why the following websites failed were due to performance issues including improperly integrated social media widgets, bloated images and the use of CDNs with variable performance hits. All really hard things to detect when your website doesn't go live until game day.
We've gathered together five brands whose websites crashed last year. Will they make the same mistake twice? Read on to hear our thoughts.
In 2013, Coca-Cola decided to put the fate of their big game advertising in the hands of their customers. "The Chase" was meant to be a revolutionary interactive ad aimed to get people onto Coke's website to cast a vote. But the ad was dubbed a swing and a miss by Huffington Post, when people tried to vote Coke's website load time drastically increased causing the entire website, specially made for this advertisement, to crash.
This year Coca-Cola, might be ditching the interactive ad approach after the horrible experience last year. According to MarketingWeek, Jonathan Mildenhall, VP of global advertising and content excellence, tweeted scenes from the commercial shoot of roller skaters and tap dancers. He explains the ad will showcase the American story and Coke's role within that story.
Will Coca-Cola's website crash this year?
We're saying probably not.
Coca-Cola has clearly struggled with the interactive ad approach. What they didn't do (and should have done last year) was load test their specially designed website under geo-realistic load to stress test and discover any issues they might have had before the ad aired. This year we believe they will avoid the interactive ad approach and stick to a more traditional ad, bypassing the need for consumers on their site all at once.
Last year was Sodastream's first big game advertisement. The 30 second ad, which was not the original version that was banned by the NFL, caused enough hype about the product to crash their website.
This year they've hired Miss Scarlett Johansson to endorse their product. According to the New York Post, Sodastream released a teaser video starring Johansson on YouTube that caused a 700% increase in consumer interest toward the brand.
So, what will happen this year?
Will Sodastream's website crash this year?
Why? Scarlett Johansson.
If the teaser video is already generating a 700% jump in consumer interest then it's pretty safe to say Sodastream's website will get some major traffic on February 2nd. Sodastream, we hope you are ready.
Last year, the German car brand took to a familiar American coming of age event: prom night. The story focuses on a boy going to prom alone and how with his dad's Audi makes the night an unforgettable one (spoiler alert: he gets the girl and the car.)
The commercial landed on multiple top funniest commercial lists on YouTube, but the ad actually caused Audi a little stress. The ad significantly decreased the performance speed of their own website, not quite crashing the site entirely but enough to affect the performance of the website for people to notice.
Funny prom commercial, we blame you.
This year the car company is buying one advertising slot for a commercial premiering the Doberhuahua, an odd looking dog who will help promote the new Audi A3. For their teaser video, Sarah McLachlan makes an appearance as an advocate for the misunderstood dog.
Will Audi's website crash this year?
We're not sure on this one.
The Doberhuahua seems a little odd for a car commercial, but it might just be odd enough to drive people to the website. We know their website will definitely fail if they haven't built it right.
But Audi might be following the same trend as last year, a horrible performance crash which won't be good, seeing as people are willing to visit a competitors website instead. According to Google engineers even 400 milliseconds (the blink of an eye) is too long to keep visitors waiting. "Subconsciously, you don't like to wait," says Arvid Jain, a Google engineer. "Every millisecond matters."
Even if Audi's website is 250 milliseconds slower than a competitor, visitors will opt to spend more time on the competitors website. Something, you don't want happening on game day.
Axe went big last year and sent 25 of their fans to space. Really. The 30 second commercial was designed for interested viewers to enter for their chance to win a ride into space. Using their specially designed website, www.axeapollo.com, viewers could submit their entry but the website only had 88% uptime for the night and the company's homepage had 93% uptime.
Houston we have a problem.
This year Axe will reveal a 30 second commercial, depicting a series of soldiers and tyrants turning towards love. Talk about a powerful message.
Will Axe's website crash this year?
It seems like Axe has shifted away from the interactive ad approach, probably because of the poor lack of performance from their carefully crafted website. Well, that's what they get for not load testing their website prior to the release of their ad.
So we are saying, no the ad won't crash their website since there probably won't be a huge surge of traffic hitting their site.
5. Calvin Klein
Oh, mister Klein. The infamous and often controversial designer put a risque ad out last year with a single male underwear model flexing his impeccable body.
And apparently enough people loved this ad to go over the Klein's website to check out more scantily dressed models. But soon after the commercial aired the website crashed, causing a lot of angry Tweets from consumers.
Will Calvin Klein's website crash this year?
There's actually no saying if the designer has bought an ad this year. But our prediction is if they have bought ad space then their website will certainly crash again. Let's be honest, people who visit the website aren't checking out the ‘product' now, are they?
We can prevent this.
The upside of this big game website crashing phenomenon is that it's completely preventable.
We are hoping this year these companies have figured out how to invest in their websites in a way that is commensurate with the investment they are making in purchasing the ad space. Sure the disconnect between business and IT can always be blamed to some extent, but once you've had a crash from a big promotion in the past, there really isn't an excuse for not at least acknowledging the work that needs to be done to ensure it doesn't happen again.
We know it isn't easy...coming up with a realistic load test that combines the process and tools to accurately incorporate considerations for infrastructure, expected traffic volumes/concurrency/click paths, user location, devices, network conditions etc. isn't usually easy...or cheap for that matter. But at $4 mill for a 30 second spot isn't it worth making sure you get the benefits of all that traffic? For those of you who don't have the time or skill, you might want to look into getting a testing service package to have consultants write and perform these tests for you. You'll likely also appreciate not having to deal with the angry mob of customers firing their complaints via Twitter too.
For more information on load-testing check out our blog post.
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, will discuss how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a prac...
Aug. 30, 2015 01:00 AM EDT Reads: 202
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, answered that question citing examples, showing how to create opportunities for ...
Aug. 30, 2015 01:00 AM EDT Reads: 466
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
Aug. 29, 2015 07:15 PM EDT Reads: 366
In his session at 17th Cloud Expo, Ernest Mueller, Product Manager at Idera, will explain the best practices and lessons learned for tracking and optimizing costs while delivering a cloud-hosted service. He will describe a DevOps approach where the applications and systems work together to track usage, model costs in a granular fashion, and make smart decisions at runtime to minimize costs. The trickier parts covered include triggering off the right metrics; balancing resilience and redundancy ...
Aug. 29, 2015 05:00 PM EDT Reads: 161
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Aug. 29, 2015 04:00 PM EDT Reads: 319
Several years ago, I was a developer in a travel reservation aggregator. Our mission was to pull flight and hotel data from a bunch of cryptic reservation platforms, and provide it to other companies via an API library - for a fee. That was before companies like Expedia standardized such things. We started with simple methods like getFlightLeg() or addPassengerName(), each performing a small, well-understood function. But our customers wanted bigger, more encompassing services that would "do ...
Aug. 29, 2015 03:00 PM EDT Reads: 214
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
Aug. 29, 2015 11:00 AM EDT Reads: 247
What does “big enough” mean? It’s sometimes useful to argue by reductio ad absurdum. Hello, world doesn’t need to be broken down into smaller services. At the other extreme, building a monolithic enterprise resource planning (ERP) system is just asking for trouble: it’s too big, and it needs to be decomposed.
Aug. 29, 2015 10:00 AM EDT Reads: 334
Early in my DevOps Journey, I was introduced to a book of great significance circulating within the Web Operations industry titled The Phoenix Project. (You can read our review of Gene’s book, if interested.) Written as a novel and loosely based on many of the same principles explored in The Goal, this book has been read and referenced by many who have adopted DevOps into their continuous improvement and software delivery processes around the world. As I began planning my travel schedule last...
Aug. 29, 2015 10:00 AM EDT Reads: 507
Docker containerization is increasingly being used in production environments. How can these environments best be monitored? Monitoring Docker containers as if they are lightweight virtual machines (i.e., monitoring the host from within the container), with all the common metrics that can be captured from an operating system, is an insufficient approach. Docker containers can’t be treated as lightweight virtual machines; they must be treated as what they are: isolated processes running on hosts....
Aug. 29, 2015 10:00 AM EDT Reads: 124
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Aug. 29, 2015 09:30 AM EDT Reads: 435
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Aug. 29, 2015 09:30 AM EDT Reads: 854
Introducing Containers & Microservices Bootcamp at @CloudExpo Silicon Valley | #Containers #Microservices
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
Aug. 29, 2015 09:15 AM EDT Reads: 240
The pricing of tools or licenses for log aggregation can have a significant effect on organizational culture and the collaboration between Dev and Ops teams. Modern tools for log aggregation (of which Logentries is one example) can be hugely enabling for DevOps approaches to building and operating business-critical software systems. However, the pricing of an aggregated logging solution can affect the adoption of modern logging techniques, as well as organizational capabilities and cross-team ...
Aug. 29, 2015 08:30 AM EDT Reads: 366
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
Aug. 29, 2015 07:45 AM EDT Reads: 557
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe...
Aug. 29, 2015 06:00 AM EDT Reads: 379
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
Aug. 29, 2015 05:30 AM EDT Reads: 350
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
Aug. 29, 2015 03:00 AM EDT Reads: 482
DevOps has traditionally played important roles in development and IT operations, but the practice is quickly becoming core to other business functions such as customer success, business intelligence, and marketing analytics. Modern marketers today are driven by data and rely on many different analytics tools. They need DevOps engineers in general and server log data specifically to do their jobs well. Here’s why: Server log files contain the only data that is completely full and accurate in th...
Aug. 29, 2015 12:15 AM EDT Reads: 343
The Microservices architectural pattern promises increased DevOps agility and can help enable continuous delivery of software. This session is for developers who are transforming existing applications to cloud-native applications, or creating new microservices style applications. In his session at DevOps Summit, Jim Bugwadia, CEO of Nirmata, will introduce best practices, patterns, challenges, and solutions for the development and operations of microservices style applications. He will discuss ...
Aug. 27, 2015 02:15 PM EDT Reads: 507