Click here to close now.




















Welcome!

Microservices Expo Authors: Carmen Gonzalez, Yeshim Deniz, VictorOps Blog, Pat Romanski, Elizabeth White

Related Topics: Microservices Expo, Java IoT, Microsoft Cloud, IoT User Interface, @CloudExpo, @BigDataExpo

Microservices Expo: Article

Marketers: Did You Buy the IT Team Something Nice This Past Holiday?

Pull in your CTO before you read one more blog and make sure you’re fully prepared from an infrastructure perspective

With retail busy swinging for the fences this past holiday season, merchants and marketers may have forgotten to include IT when they launched big events to hit their targets. As both industry professionals and shoppers know, if your site doesn't load properly, then "the conversion that should have been" is likely happening elsewhere. Not a new story. Every year retailers big and small leave shoppers hanging - with a site that hangs - and miss critical holiday opportunities. But if these outages happen every year or so, many wonder why the industry is not ahead of the challenge.

Answer
We never do anything the same way twice. Retail is about comps, comps are about increases, and increases come only with changing our game plan. Inherent to online retail, a sea of new and emerging opportunities present themselves every time we check our email. Furthermore, there are plenty of retailers still testing and refining the existing marketing mix. We marketers seek new methods to beat last year and flood the site with qualified traffic. What's casually overlooked during this process, however, is a check-in with IT on whether or not the "big event" is about to turn the site upside down.

Let's take a look at three major factors surrounding this year's holiday that created pressures on site stability and review methods to help get in front of potential pitfalls.

Mobile and Responsive Design
A 2013 survey by Harris Interactive on the use of smartphones and tablets for holiday shopping showed a 36% surge in mobile traffic over last year.

For years we've watched mobile usage skyrocket so this stat is not particularly surprising. The stat does, however, become a risk when you consider marketers lobbying to merge mobile and desktop sites under a ‘One Web' concept.

Under One Web, the use of responsive or adaptive design means that all site traffic from all devices pings the same domain. Traditionally, load testing for the main site references historical peaks of activity - from desktop users - and measures site stability under a multiple of those benchmarks. Retailers are slowly moving away from the old "m dot" mobile sites in favor of a sleeker user experience and consistent content across devices. Retailers operating under a One Web strategy that do not consider mobile usage when load testing will find themselves peaking - or crashing - and missing revenue during critical days.

The Fix
Unfortunately, it's not as easy as just including mobile data for future tests. We must also account for the phenomenon that people are increasingly connected, and therefore usage and visit frequency are increasing on the whole. As web pages continue to get bigger and demand grows for perfectly optimized pages for all devices, it's important that your designers and developers prioritize performance testing with APM tools to analyze the impact of the load on the different application components. Your APM tools should be precise enough to show the specific mobile device, the specific location, and the specific browser. This dashboard shows performance stats from synthetic monitoring that your APM tool should capture.

Compuware APM/Gomez Monitoring Charts showing Response Time and Availability

This monitoring should be done not just before a massive new load, but as part of ongoing site performance management so that APM becomes part of the fabric of the overall success of the site. If you're a marketer pushing to go responsive, pull in your CTO before you read one more blog and make sure you're fully prepared from an infrastructure perspective.

To read more, please click here

Source of Infographics: Online survey conducted within the U.S. by Harris interactive on behalf of Compuware APM from Oct 14-16 2013.

More Stories By Aaron Smith

Aaron Smith is Associate Partner and Digital Thought Leader at Rosetta. He is a marketer with a degree in web development, and while these days he is usually discussing media mix, he got his start in online retail 12 years ago writing code - so this blog is written from that point of view. His position with IT folks is and always has been one of sympathy during the holiday season – when marketers run wild.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@MicroservicesExpo Stories
Containers are not new, but renewed commitments to performance, flexibility, and agility have propelled them to the top of the agenda today. By working without the need for virtualization and its overhead, containers are seen as the perfect way to deploy apps and services across multiple clouds. Containers can handle anything from file types to operating systems and services, including microservices. What are microservices? Unlike what the name implies, microservices are not necessarily small,...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
ElasticBox, the agile application delivery manager, announced freely available public boxes for the DevOps community. ElasticBox works with enterprises to help them deploy any application to any cloud. Public boxes are curated reference boxes that represent some of the most popular applications and tools for orchestrating deployments at scale. Boxes are an adaptive way to represent reusable infrastructure as components of code. Boxes contain scripts, variables, and metadata to automate proces...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
Early in my DevOps Journey, I was introduced to a book of great significance circulating within the Web Operations industry titled The Phoenix Project. (You can read our review of Gene’s book, if interested.) Written as a novel and loosely based on many of the same principles explored in The Goal, this book has been read and referenced by many who have adopted DevOps into their continuous improvement and software delivery processes around the world. As I began planning my travel schedule last...
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device acce...
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe...
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
DevOps has traditionally played important roles in development and IT operations, but the practice is quickly becoming core to other business functions such as customer success, business intelligence, and marketing analytics. Modern marketers today are driven by data and rely on many different analytics tools. They need DevOps engineers in general and server log data specifically to do their jobs well. Here’s why: Server log files contain the only data that is completely full and accurate in th...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Several years ago, I was a developer in a travel reservation aggregator. Our mission was to pull flight and hotel data from a bunch of cryptic reservation platforms, and provide it to other companies via an API library - for a fee. That was before companies like Expedia standardized such things. We started with simple methods like getFlightLeg() or addPassengerName(), each performing a small, well-understood function. But our customers wanted bigger, more encompassing services that would "do ...
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, will discuss how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a prac...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
In his session at 17th Cloud Expo, Ernest Mueller, Product Manager at Idera, will explain the best practices and lessons learned for tracking and optimizing costs while delivering a cloud-hosted service. He will describe a DevOps approach where the applications and systems work together to track usage, model costs in a granular fashion, and make smart decisions at runtime to minimize costs. The trickier parts covered include triggering off the right metrics; balancing resilience and redundancy ...
The pricing of tools or licenses for log aggregation can have a significant effect on organizational culture and the collaboration between Dev and Ops teams. Modern tools for log aggregation (of which Logentries is one example) can be hugely enabling for DevOps approaches to building and operating business-critical software systems. However, the pricing of an aggregated logging solution can affect the adoption of modern logging techniques, as well as organizational capabilities and cross-team ...