Welcome!

Microservices Expo Authors: Pat Romanski, Elizabeth White, Liz McMillan, Anders Wallgren, AppDynamics Blog

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, @BigDataExpo, SDN Journal, @DevOpsSummit

@CloudExpo: Article

The Grand Challenge: Simplifying IT to Unleash Innovation

How the cloud helps businesses spend less time worrying and more time creating

I don't listen to music before I buy it anymore. I don't need to - as long as I'm purchasing it from Amazon. Based on algorithms that crawl my purchasing history, the online retailer knows what I like as well as I do and, dare I say, better than my wife.

A company develops this intimate knowledge by using Big Data to improve the customer experience in an economical and adaptable way. Amazon has integrated this agility into every aspect of its business, from running its warehouses to its revolutionary ability to publish on demand.

Game-changing innovation happens when you simplify everyday processes. But managing a large, traditional application portfolio - however crucial it is to your business - disrupts innovation.

The cloud virtualizes your software, protecting you from the inefficiencies associated with IT. As a result, you spend less time and money introducing and maintaining applications and more resources innovating and advancing your business. Whether you implement a software-designed data center, a hybrid cloud approach or and end-user computing strategy, you're taking the burden off of your own team and into the virtual world.

Conventional application integration is exhausting. Each has to be written, architected and incorporated into the existing structure. Then it must be tested, and tested again. Then you need to install, monitor and archive it, and manage and restore the archives to make sure they work. The whole thing gets complicated fast, so you need specialists who understand the management processes.

Multiply these processes by the thousands - on the high end, healthcare companies typically use 10,000 applications - and it's no wonder IT has a reputation for slowing down business.

More than 80 percent of traditional IT costs are driven by the people and processes involved in managing it. The cloud flips the equation. Eighty to eighty-five percent of the costs instead go toward infrastructure because the cloud automates everything. You're untethering the applications from the computers on which they run.

It's comparable to the impact standardized shipping containers had on modern trade. Every port could work with the same containers, streamlining the process as freighters received and delivered goods across the globe.

The cloud - the virtualized data center - does the same thing with applications. It puts collections of apps in standardized containers, complete with the machines and storage necessary to run them, and automates the management so you're not worrying about things breaking or delivering an unexpected result. Instead of automating thousands of apps individually, you handle entire containers all at once. You can seamlessly move the containers from a damaged machine to a working one. And business goes on.

The ramifications are fundamentally transformative. Innovation speeds up when businesses function unencumbered by the disruptions of traditional IT. Acquiring new technology is no longer a barrier because you're not devoting time to the cycle of writing, architecting, integrating, testing, installing, monitoring, archiving and restoring. You're just creating.

Today you can have a good idea, register as a corporation, get applications, manufacture products and launch an enterprise without leaving your home. The cloud provides global access to the IT necessary to build a business. It's faster, cheaper and lower risk - the three ingredients that propel innovation.

Consider the rise of Netflix. Blockbuster dominated the movie rental business for two decades, making it simple for customers to watch films in their home almost any time they wanted - as long as they were willing to trek to the store.

Netflix took the DVD rental business online and slashed the bottom out of Blockbuster's model. Movies came directly to customers' homes with a reasonably priced monthly subscription and no threat of late fees. As a result, Blockbuster announced last fall it would be shuttering all but 50 franchised stores in the U.S.

But Netflix didn't rest on its laurels. It recognized the threat of iTunes' pioneering streaming business. Netflix bifurcated its model, maintaining its mail-order DVD option while venturing into streaming. It used data gleaned from customers' viewing habits to create original content that aligns with not just what they watch but how they watch. Data revealed viewers liked streaming multiple episodes of TV shows in marathon sessions, prompting Netflix to release in one day entire seasons of dramas such as House of Cards.

This is what the cloud enables. Companies can use technology as a weapon of mass disruption. If you don't take advantage of it, you're at risk of not being able to grow and stay competitive. Rather than let technology happen to you, use it to become the agent of change.

How do you do that?

Software-defined data centers let customers quickly, safely and inexpensively deliver the right applications. A hybrid cloud strategy offers a choice between running applications in a software-defined data center, within the public cloud or another proprietary cloud. And an end-user computing strategy creates a safe, secure and compliant environment for application consumption.

Simplify IT, and you'll unleash innovation.

More Stories By Paul Strong

Paul Strong is VP, Office of the CTO, at VMware, where he helps guide architecture strategy and R&D innovation programs.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@MicroservicesExpo Stories
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Microservices are all the rage right now — and the industry is still learning, experimenting, and developing patterns, for successfully designing, deploying and managing Microservices in the real world. Are you considering jumping on the Microservices-wagon? Do Microservices make sense for your particular use case? What are some of the “gotchas” you should be aware of? This morning on #c9d9 we had experts from popular chat app Kik, SMB SaaS platform Yodle and hosted CI solution Semaphore sha...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Microservices are a type of software architecture where large applications are made up of small, self-contained units working together through APIs that are not dependent on a specific language. Each service has a limited scope, concentrates on a specific task and is highly independent. This setup allows IT managers and developers to build systems in a modular way. In his book, “Building Microservices,” Sam Newman said microservices are small, focused components built to do a single thing very w...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
CIOs and those charged with running IT Operations are challenged to deliver secure, audited, and reliable compute environments for the applications and data for the business. Behind the scenes these tasks are often accomplished by following onerous time-consuming processes and often the management of these environments and processes will be outsourced to multiple IT service providers. In addition, the division of work is often siloed into traditional "towers" that are not well integrated for cro...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
In most cases, it is convenient to have some human interaction with a web (micro-)service, no matter how small it is. A traditional approach would be to create an HTTP interface, where user requests will be dispatched and HTML/CSS pages must be served. This approach is indeed very traditional for a web site, but not really convenient for a web service, which is not intended to be good looking, 24x7 up and running and UX-optimized. Instead, talking to a web service in a chat-bot mode would be muc...
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
WebSocket is effectively a persistent and fat pipe that is compatible with a standard web infrastructure; a "TCP for the Web." If you think of WebSocket in this light, there are other more hugely interesting applications of WebSocket than just simply sending data to a browser. In his session at 18th Cloud Expo, Frank Greco, Director of Technology for Kaazing Corporation, will compare other modern web connectivity methods such as HTTP/2, HTTP Streaming, Server-Sent Events and new W3C event APIs ...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
The (re?)emergence of Microservices was especially prominent in this week’s news. What are they good for? do they make sense for your application? should you take the plunge? and what do Microservices mean for your DevOps and Continuous Delivery efforts? Continue reading for more on Microservices, containers, DevOps culture, and more top news from the past week. As always, stay tuned to all the news coming from@ElectricCloud on DevOps and Continuous Delivery throughout the week and retweet/favo...
How is your DevOps transformation coming along? How do you measure Agility? Reliability? Efficiency? Quality? Success?! How do you optimize your processes? This morning on #c9d9 we talked about some of the metrics that matter for the different stakeholders throughout the software delivery pipeline. Our panelists shared their best practices.
In a previous article, I demonstrated how to effectively and efficiently install the Dynatrace Application Monitoring solution using Ansible. In this post, I am going to explain how to achieve the same results using Chef with our official dynatrace cookbook available on GitHub and on the Chef Supermarket. In the following hands-on tutorial, we’ll also apply what we see as good practice on working with and extending our deployment automation blueprints to suit your needs.
Sensors and effectors of IoT are solving problems in new ways, but small businesses have been slow to join the quantified world. They’ll need information from IoT using applications as varied as the businesses themselves. In his session at @ThingsExpo, Roger Meike, Distinguished Engineer, Director of Technology Innovation at Intuit, showed how IoT manufacturers can use open standards, public APIs and custom apps to enable the Quantified Small Business. He used a Raspberry Pi to connect sensors...
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, will discuss how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved effi...