Welcome!

Microservices Expo Authors: Yeshim Deniz, Elizabeth White, Pat Romanski, Jason Bloomberg, Mark Leake

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, @BigDataExpo, SDN Journal, @DevOpsSummit

@CloudExpo: Article

The Grand Challenge: Simplifying IT to Unleash Innovation

How the cloud helps businesses spend less time worrying and more time creating

I don't listen to music before I buy it anymore. I don't need to - as long as I'm purchasing it from Amazon. Based on algorithms that crawl my purchasing history, the online retailer knows what I like as well as I do and, dare I say, better than my wife.

A company develops this intimate knowledge by using Big Data to improve the customer experience in an economical and adaptable way. Amazon has integrated this agility into every aspect of its business, from running its warehouses to its revolutionary ability to publish on demand.

Game-changing innovation happens when you simplify everyday processes. But managing a large, traditional application portfolio - however crucial it is to your business - disrupts innovation.

The cloud virtualizes your software, protecting you from the inefficiencies associated with IT. As a result, you spend less time and money introducing and maintaining applications and more resources innovating and advancing your business. Whether you implement a software-designed data center, a hybrid cloud approach or and end-user computing strategy, you're taking the burden off of your own team and into the virtual world.

Conventional application integration is exhausting. Each has to be written, architected and incorporated into the existing structure. Then it must be tested, and tested again. Then you need to install, monitor and archive it, and manage and restore the archives to make sure they work. The whole thing gets complicated fast, so you need specialists who understand the management processes.

Multiply these processes by the thousands - on the high end, healthcare companies typically use 10,000 applications - and it's no wonder IT has a reputation for slowing down business.

More than 80 percent of traditional IT costs are driven by the people and processes involved in managing it. The cloud flips the equation. Eighty to eighty-five percent of the costs instead go toward infrastructure because the cloud automates everything. You're untethering the applications from the computers on which they run.

It's comparable to the impact standardized shipping containers had on modern trade. Every port could work with the same containers, streamlining the process as freighters received and delivered goods across the globe.

The cloud - the virtualized data center - does the same thing with applications. It puts collections of apps in standardized containers, complete with the machines and storage necessary to run them, and automates the management so you're not worrying about things breaking or delivering an unexpected result. Instead of automating thousands of apps individually, you handle entire containers all at once. You can seamlessly move the containers from a damaged machine to a working one. And business goes on.

The ramifications are fundamentally transformative. Innovation speeds up when businesses function unencumbered by the disruptions of traditional IT. Acquiring new technology is no longer a barrier because you're not devoting time to the cycle of writing, architecting, integrating, testing, installing, monitoring, archiving and restoring. You're just creating.

Today you can have a good idea, register as a corporation, get applications, manufacture products and launch an enterprise without leaving your home. The cloud provides global access to the IT necessary to build a business. It's faster, cheaper and lower risk - the three ingredients that propel innovation.

Consider the rise of Netflix. Blockbuster dominated the movie rental business for two decades, making it simple for customers to watch films in their home almost any time they wanted - as long as they were willing to trek to the store.

Netflix took the DVD rental business online and slashed the bottom out of Blockbuster's model. Movies came directly to customers' homes with a reasonably priced monthly subscription and no threat of late fees. As a result, Blockbuster announced last fall it would be shuttering all but 50 franchised stores in the U.S.

But Netflix didn't rest on its laurels. It recognized the threat of iTunes' pioneering streaming business. Netflix bifurcated its model, maintaining its mail-order DVD option while venturing into streaming. It used data gleaned from customers' viewing habits to create original content that aligns with not just what they watch but how they watch. Data revealed viewers liked streaming multiple episodes of TV shows in marathon sessions, prompting Netflix to release in one day entire seasons of dramas such as House of Cards.

This is what the cloud enables. Companies can use technology as a weapon of mass disruption. If you don't take advantage of it, you're at risk of not being able to grow and stay competitive. Rather than let technology happen to you, use it to become the agent of change.

How do you do that?

Software-defined data centers let customers quickly, safely and inexpensively deliver the right applications. A hybrid cloud strategy offers a choice between running applications in a software-defined data center, within the public cloud or another proprietary cloud. And an end-user computing strategy creates a safe, secure and compliant environment for application consumption.

Simplify IT, and you'll unleash innovation.

More Stories By Paul Strong

Paul Strong is VP, Office of the CTO, at VMware, where he helps guide architecture strategy and R&D innovation programs.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@MicroservicesExpo Stories
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
What's the role of an IT self-service portal when you get to continuous delivery and Infrastructure as Code? This general session showed how to create the continuous delivery culture and eight accelerators for leading the change. Don Demcsak is a DevOps and Cloud Native Modernization Principal for Dell EMC based out of New Jersey. He is a former, long time, Microsoft Most Valuable Professional, specializing in building and architecting Application Delivery Pipelines for hybrid legacy, and cloud ...
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to ma...
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...
A common misconception about the cloud is that one size fits all. Companies expecting to run all of their operations using one cloud solution or service must realize that doing so is akin to forcing the totality of their business functionality into a straightjacket. Unlocking the full potential of the cloud means embracing the multi-cloud future where businesses use their own cloud, and/or clouds from different vendors, to support separate functions or product groups. There is no single cloud so...
Both SaaS vendors and SaaS buyers are going “all-in” to hyperscale IaaS platforms such as AWS, which is disrupting the SaaS value proposition. Why should the enterprise SaaS consumer pay for the SaaS service if their data is resident in adjacent AWS S3 buckets? If both SaaS sellers and buyers are using the same cloud tools, automation and pay-per-transaction model offered by IaaS platforms, then why not host the “shrink-wrapped” software in the customers’ cloud? Further, serverless computing, cl...
Hybrid IT is today’s reality, and while its implementation may seem daunting at times, more and more organizations are migrating to the cloud. In fact, according to SolarWinds 2017 IT Trends Index: Portrait of a Hybrid IT Organization 95 percent of organizations have migrated crucial applications to the cloud in the past year. As such, it’s in every IT professional’s best interest to know what to expect.
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities. In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, posited that disruption is inevitable for comp...
For most organizations, the move to hybrid cloud is now a question of when, not if. Fully 82% of enterprises plan to have a hybrid cloud strategy this year, according to Infoholic Research. The worldwide hybrid cloud computing market is expected to grow about 34% annually over the next five years, reaching $241.13 billion by 2022. Companies are embracing hybrid cloud because of the many advantages it offers compared to relying on a single provider for all of their cloud needs. Hybrid offers bala...
Containers, microservices and DevOps are all the rage lately. You can read about how great they are and how they’ll change your life and the industry everywhere. So naturally when we started a new company and were deciding how to architect our app, we went with microservices, containers and DevOps. About now you’re expecting a story of how everything went so smoothly, we’re now pushing out code ten times a day, but the reality is quite different.
"We are a monitoring company. We work with Salesforce, BBC, and quite a few other big logos. We basically provide monitoring for them, structure for their cloud services and we fit into the DevOps world" explained David Gildeh, Co-founder and CEO of Outlyer, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
If you cannot explicitly articulate how investing in a new technology, changing the approach or re-engineering the business process will help you achieve your customer-centric vision of the future in direct and measurable ways, you probably shouldn’t be doing it. At Intellyx, we spend a lot of time talking to technology vendors. In our conversations, we explore emerging new technologies that are either disrupting the way enterprise organizations work or that help enable those organizations to ...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
There's a lot to gain from cloud computing, but success requires a thoughtful and enterprise focused approach. Cloud computing decouples data and information from the infrastructure on which it lies. A process that is a LOT more involved than dragging some folders from your desktop to a shared drive. Cloud computing as a mission transformation activity, not a technological one. As an organization moves from local information hosting to the cloud, one of the most important challenges is addressi...
Companies have always been concerned that traditional enterprise software is slow and complex to install, often disrupting critical and time-sensitive operations during roll-out. With the growing need to integrate new digital technologies into the enterprise to transform business processes, this concern has become even more pressing. A 2016 Panorama Consulting Solutions study revealed that enterprise resource planning (ERP) projects took an average of 21 months to install, with 57 percent of t...
Microservices are increasingly used in the development world as developers work to create larger, more complex applications that are better developed and managed as a combination of smaller services that work cohesively together for larger, application-wide functionality. Tools such as Service Fabric are rising to meet the need to think about and build apps using a piece-by-piece methodology that is, frankly, less mind-boggling than considering the whole of the application at once. Today, we'll ...