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Haystax Public Safety Cloud Gives Security Officials Visibility to Proactively Address Threats at Major Events

Cloud-Based Security Solution to Debut During Super Bowl XLVIII

MCLEAN, VA--(Marketwired - January 28, 2014) - Haystax Technology Inc., a developer of next-generation intelligence and analytics solutions, today formally launched its Public Safety Cloud, which pulls together streams of raw data that enables officials to monitor and prevent potential safety threats at major events and in daily routine incident monitoring. The Haystax Public Safety Cloud is the result of acquisitions by Haystax that led to the integration of Digital Sandbox and FlexPoint Technology. Unified under the Haystax brand, both former companies have established and developed a cutting-edge solution for the public safety marketplace. The first use of this new solution will be leading up to and during Super Bowl XLVIII at MetLife Stadium in February.

In order to create the Public Safety Cloud, Haystax fused its Digital Sandbox analytics technologies and FlexPoint secure collaboration and cloud computing solutions. Haystax Digital Sandbox mobile applications integrate communications such as video and social media feeds for team commanders and field intelligence teams while Haystax FlexPoint infrastructure enables users to understand contextual, collaborative situational awareness in the cloud within a secure environment. To create a seamless, scalable and robust infrastructure, the Public Safety Cloud is built on Amazon Elastic Compute Cloud (Amazon EC2) from Amazon Web Services (AWS), a web service that provides resizable compute capacity in the cloud and is designed to make web-scale computing easier for developers.

"We are pleased that Haystax Technology is leveraging the power of the AWS cloud for this important initiative. The combination of high-value apps and human intelligence analysis tools alongside the scalability and reliability of AWS enable the public safety community to increase response times and streamline communications not only for this initiative but for communities all over the world," said Max Peterson, director, AWS Public Sector.

The Haystax Public Safety Cloud solution connects the front-line elements of the public safety community through data collection, and uses a unique prioritization, presentation and analysis system on the back end. With that information, a database is created, enabling officers and officials at an event to share information, such as photos or social media streams, in real time in order to proactively prevent potential threats or react quickly to incidents.

Previously used in Indianapolis for Super Bowl XLVI, the solution now is used to monitor all major events in the city. The integrated solution was also successfully field tested in cities and states throughout the United States including events such as past Super Bowls, political conventions, America's Cup, the Chicago Marathon and the Emmys. Haystax is now combining the power of these disparate technologies in a single offering, the Public Safety Cloud.

"Haystax Public Safety Cloud increases our security game with pre-emptive situational awareness and early detection. That visibility allows us to mitigate risk -- our top priority at major events," remarked Gary Coons, chief of Homeland Security for the City of Indianapolis.

"The big win here is the unmatched combination of technology and human analytics. We have proven that the combination of the two elements enables our public safety customers to pinpoint issues before they become real safety threats," said William Van Vleet III, CEO of Haystax Technology, Inc. "Our Public Safety Cloud as well as our entire solution suite is built around the goal of providing actionable intelligence in the field through the creation of an informed network. Security experts can act quickly to ensure the safety of our communities during major events and in everyday life."

About Haystax

Haystax Technology, Inc. provides next-generation intelligence and analytics solutions that deliver up to the minute situational awareness and actionable intelligence for the public and commercial sectors. Haystax uses a combination of software and human analysis to turn large, disparate and unstructured data volumes into comprehensive and actionable information. In essence, these technologies allow users to find "the needle in the haystack" quickly and reliably. For further information about Haystax Technology, visit, on Twitter @haystaxtech and Facebook at Haystax.

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Contact info:

Laura Taylor
Gaia Group
2001 L St NW
Suite 901
Washington, DC 20036


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