|By Solar VPS||
|January 20, 2014 12:30 PM EST||
There is a question we need to ask. It is a question which might end up annoying some people in the Cloud industry, however, it is one which we need to ask. Was the Cloud designed to be this way? This is to say, was the Cloud designed as terminology meant to distract everyday consumers from what really goes on in the world of data centers? Was the Cloud designed as a distraction?
For the past two years, we have dedicated this space to one thing above the rest: explaining, highlighting and educating consumers on how the Cloud works and more importantly, how Cloud solutions can work for you. We have done this because here at Solar VPS, we firmly believe the more you know about how the Cloud works and how Cloud services can positively impact your business, the more prone you will be to investing in said Cloud services. And yet, on another level, we have dedicated this space to explaining Cloud and IT concepts because we know, just as other providers know, the more the public understands about the Cloud, the more the public will demand better IT solutions from providers. The more you know, the more you push for higher level services.
This stated, we have something to admit. For all the effort we have put into educating our readers and consumers concerning Cloud services, we have the feeling that we have failed. For all the information we have presented and created, we have the feeling that the marketing effort behind the Cloud was never meant to be educational. We have the feeling, the marketing behind the Cloud, for the most part, has been designed to mislead the consumer. Much like the first rule of magic, the marketing behind the Cloud has been nothing more than a purposeful distraction designed to make the viewer look one way to mask the truth. All said, the marketing behind the Cloud has been everything but simple.
Is the Cloud Battle Over?
Published on January 15, 2014 in InformationWeek, Reuven Cohen hits on this very subject.
“There’s been a renewed debate recently over the various layers of Cloud Computing stacks. At stake is a fight for Cloud Computing market share and mind share — and possibly, the future of Cloud platforms.”
“Beyond a small group of technologists, Cloud Computing remains largely a mystery for most people. Ironically, I believe that’s the point of the Cloud: To act as an abstraction of the complexity found in more traditional data centers and application hosting infrastructures.”
That sentiment bears repeating: “Beyond a small group of technologists, Cloud Computing remains largely a mystery for most people. Ironically, I believe that’s the point of the Cloud: To act as an abstraction of the complexity found in more traditional data centers and application hosting infrastructures.” To act as an abstraction of the complexity found in more traditional data centers and application hosting infrastructures. Another way of saying this: the Cloud is meant to distract the public from an IT world which:
- They know nothing about
- Have no interest in knowing anything about
For most IT consumers and businesses, the Cloud acts as a general term meaning everything and nothing. All the polling suggests that the public has no idea what the Cloud is beyond a buzzword which now floats about the marketplace. For the public, due to the efforts of grid computing solutions, the term Cloud has stuck yet it means nothing. Cloud is amorphous. Everything and nothing. The term provides talking points without ever having to explain anything. The term provides for cost of service without ever having to explain how those revenues actual work.
On it’s head, this point seems obvious. While Solar VPS might charge $5 per month for a Cloud Linux Server with .5GB RAM, 20GB Disk, 1 CPU Cores and 2TB Bandwidth running Fedora or CentOS, another provider might charge $15 per month. You might call this an issue to take up with the free market and yet, you could also make the case the price is not set by the free market but by the provider who is looking to make the most profit from a resource bank which he/she knows could be sold at a cheaper rate to the consumer. However you want to view it, the issue comes down to the confusion created by the term Cloud. People know what it is yet they have no idea what it means.
This isn’t good and it needs to change.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Oct. 20, 2016 03:00 PM EDT Reads: 5,849
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service.
Oct. 20, 2016 02:15 PM EDT Reads: 829
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, will discuss the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docke...
Oct. 20, 2016 01:45 PM EDT Reads: 2,120
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Oct. 20, 2016 01:00 PM EDT Reads: 6,737
Application transformation and DevOps practices are two sides of the same coin. Enterprises that want to capture value faster, need to deliver value faster – time value of money principle. To do that enterprises need to build cloud-native apps as microservices by empowering teams to build, ship, and run in production. In his session at @DevOpsSummit at 19th Cloud Expo, Neil Gehani, senior product manager at HPE, will discuss what every business should plan for how to structure their teams to d...
Oct. 20, 2016 12:45 PM EDT Reads: 1,173
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, will contrast how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He will show the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He will also have live demos of building immutable pipe...
Oct. 20, 2016 12:15 PM EDT Reads: 1,424
When we talk about the impact of BYOD and BYOA and the Internet of Things, we often focus on the impact on data center architectures. That's because there will be an increasing need for authentication, for access control, for security, for application delivery as the number of potential endpoints (clients, devices, things) increases. That means scale in the data center. What we gloss over, what we skip, is that before any of these "things" ever makes a request to access an application it had to...
Oct. 20, 2016 11:30 AM EDT Reads: 13,470
The reason I believe digital transformation is not only more than a fad, but is actually a life-or-death imperative for every business and IT executive on the planet is simple: there will be no place for an “industrial enterprise” in a digital world. Transformation, by definition, is a metamorphosis from one state to another, wholly new state. As such, a true digital transformation must be the act of transforming an industrial-era organization into something wholly different – the Digital Enter...
Oct. 20, 2016 10:15 AM EDT Reads: 1,155
DevOps theory promotes a culture of continuous improvement built on collaboration, empowerment, systems thinking, and feedback loops. But how do you collaborate effectively across the traditional silos? How can you make decisions without system-wide visibility? How can you see the whole system when it is spread across teams and locations? How do you close feedback loops across teams and activities delivering complex multi-tier, cloud, container, serverless, and/or API-based services?
Oct. 20, 2016 08:30 AM EDT Reads: 854
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
Oct. 20, 2016 08:15 AM EDT Reads: 2,595
SYS-CON Events announced today that Transparent Cloud Computing (T-Cloud) Consortium will exhibit at the 19th International Cloud Expo®, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The Transparent Cloud Computing Consortium (T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data proces...
Oct. 20, 2016 08:15 AM EDT Reads: 1,201
JetBlue Airways uses virtual environments to reduce software development costs, centralize performance testing, and create a climate for continuous integration and real-time monitoring of mobile applications. The next BriefingsDirect Voice of the Customer performance engineering case study discussion examines how JetBlue Airways in New York uses virtual environments to reduce software development costs, centralize performance testing, and create a climate for continuous integration and real-tim...
Oct. 20, 2016 07:30 AM EDT Reads: 1,141
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
Oct. 20, 2016 06:30 AM EDT Reads: 2,036
This is a no-hype, pragmatic post about why I think you should consider architecting your next project the way SOA and/or microservices suggest. No matter if it’s a greenfield approach or if you’re in dire need of refactoring. Please note: considering still keeps open the option of not taking that approach. After reading this, you will have a better idea about whether building multiple small components instead of a single, large component makes sense for your project. This post assumes that you...
Oct. 20, 2016 06:00 AM EDT Reads: 7,104
SYS-CON Events announced today that eCube Systems, the leading provider of modern development tools and best practices for Continuous Integration on OpenVMS, will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. eCube Systems offers a family of middleware products and development tools that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Oct. 20, 2016 06:00 AM EDT Reads: 4,335
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Oct. 20, 2016 05:45 AM EDT Reads: 3,418
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will present at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said “No to LUNs.” With Tintri they manag...
Oct. 20, 2016 04:15 AM EDT Reads: 3,581
DevOps is speeding towards the IT world like a freight train and the hype around it is deafening. There is no reason to be afraid of this change as it is the natural reaction to the agile movement that revolutionized development just a few years ago. By definition, DevOps is the natural alignment of IT performance to business profitability. The relevance of this has yet to be quantified but it has been suggested that the route to the CEO’s chair will come from the IT leaders that successfully ma...
Oct. 20, 2016 03:15 AM EDT Reads: 16,173
“Being able to take needless work out of the system is more important than being able to put more work into the system.” This is one of my favorite quotes from Gene Kim’s book, The Phoenix Project, and it plays directly into why we're announcing the DevOps Express initiative today. Tracing the Steps. For years now, I have witnessed needless work being performed across the DevOps industry. No, not within our clients DevOps and continuous delivery practices. I have seen it in the buyer’s journe...
Oct. 20, 2016 02:15 AM EDT Reads: 1,200
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his session at @DevOpsSummit 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will show how customers are able to achieve a level of transparency that enables everyon...
Oct. 20, 2016 02:15 AM EDT Reads: 1,182