Welcome!

Microservices Expo Authors: Mark Leake, Pat Romanski, Liz McMillan, Elizabeth White, Amy Eager

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, @BigDataExpo, SDN Journal

@CloudExpo: Article

Unlimited vs. Storage-Based Cloud Storage

Which one is right for your enterprise?

When deciding on your preferred method of cloud storage, you will inevitably be faced with storage-based and unlimited storage options. While storage-based "pay as you go" pricing might seem like a way to save some dollars now, it's important to evaluate what it will end up costing in the long run.

Storage-Based Pricing: The Hidden Costs
Storage-based plans require you to pay for a limited amount of storage space. If you choose this type, you usually determine an appropriate amount of storage for your organization's current circumstances, knowing that you can buy an additional chunk of storage as your company expands. Organizations will select this route as a short-term cost-saving measure, claiming that it reduces capital expenses since you pay for only the storage amount you immediately need. However, this approach can end up actually costing more than an unlimited storage plan over time. Consider that in addition to purchasing the storage plan, the organization will need to engage in some due diligence, including:

  • A multi-year storage needs analysis. According to the International Data Corporation (IDC) we will have produced up to 40 Zettabytes (that's 40,000,000,000,000,000,000,000 bytes!) of data by 2020. The same study revealed that most businesses experience between 40-60 percent growth in data volume annually. In short: data doesn't shrink, and you need to have a plan for its expansion, whether it's continuing to buy more storage as needed or attempting a data cleanup operation every time you get close to your limit. Also, don't forget to plan for backing up all that data, which won't just consist of the total amount of current data, but also every version of that data that has ever existed. Estimating the amount of storage you need now as well as in the future involves a lengthy calculation process, including analyzing the amount of current data you have, new data over time and the rate of change for your data.
  • A risk mitigation and communications plan. In the event your data cap is exceeded (and it almost certainly will be at some point), how will administrators be notified when the limits are close to being reached? What is the plan when that notification is received - buy more storage or spend time purging, cleaning up and relocating data? How quickly can this plan be executed with not just the current number of employees in place but with the number of employees the company is expected to have in the future? Failure to plan for when your storage limit is reached could result in data loss or productivity grinding to a halt while things get sorted out.
  • Additional budgeting, approval and purchasing decisions. Depending on the organization, the approval process to buy something might not be arduous and more storage can quickly be purchased when needed. Or every purchase approval might need to go through a formal procurement process and several levels of management before it's approved, leaving end-users unable to do their jobs as usual or vulnerable to data loss while management is deciding on a course of action.

Each of these items has a monetary cost, an opportunity cost and are based on estimates of growth determined by IT. But what happens to all this planning if the organization acquires a company, brings a design team in-house or falls under temporary spending holds? All the research and planning might need to be redone, which means more time and money being spent. Is it all really worth it?

Unlimited Storage Pricing = Simplicity
With an unlimited storage plan for your data, you pay one rate and store all of your information, no matter how much, in one convenient location at one consistent price. That's it.

Eventually, the capital it takes to continuously monitor, manage and acquire more storage will outpace the cost of holding an unlimited storage account. Adding to the long-term benefits of an unlimited storage package for your data is the ability to more easily and predictably plan your company finances. Organizations know the exact cost of adding each user and are thus able to budget appropriately, no matter the fluctuations in how much data each user produces.

It is easy to see that unlimited data storage plans are more simple, convenient, and cost-effective than storage-based pricing structures. Though it may sound too good to be true, the option for unlimited storage is one that's increasingly available at affordable prices, and over time, has the potential to save those few dollars that everyone is looking for in their budgets.

More Stories By Mat Hamlin

Mat Hamlin is the Director of Product at Spanning where he oversees the development of the industry’s most trusted, highest-ranked enterprise-class backup and recovery products for cloud applications including Google Apps and Salesforce.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@MicroservicesExpo Stories
Both SaaS vendors and SaaS buyers are going “all-in” to hyperscale IaaS platforms such as AWS, which is disrupting the SaaS value proposition. Why should the enterprise SaaS consumer pay for the SaaS service if their data is resident in adjacent AWS S3 buckets? If both SaaS sellers and buyers are using the same cloud tools, automation and pay-per-transaction model offered by IaaS platforms, then why not host the “shrink-wrapped” software in the customers’ cloud? Further, serverless computing, cl...
A common misconception about the cloud is that one size fits all. Companies expecting to run all of their operations using one cloud solution or service must realize that doing so is akin to forcing the totality of their business functionality into a straightjacket. Unlocking the full potential of the cloud means embracing the multi-cloud future where businesses use their own cloud, and/or clouds from different vendors, to support separate functions or product groups. There is no single cloud so...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities. In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, posited that disruption is inevitable for comp...
"We are a monitoring company. We work with Salesforce, BBC, and quite a few other big logos. We basically provide monitoring for them, structure for their cloud services and we fit into the DevOps world" explained David Gildeh, Co-founder and CEO of Outlyer, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...
Companies have always been concerned that traditional enterprise software is slow and complex to install, often disrupting critical and time-sensitive operations during roll-out. With the growing need to integrate new digital technologies into the enterprise to transform business processes, this concern has become even more pressing. A 2016 Panorama Consulting Solutions study revealed that enterprise resource planning (ERP) projects took an average of 21 months to install, with 57 percent of th...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
For most organizations, the move to hybrid cloud is now a question of when, not if. Fully 82% of enterprises plan to have a hybrid cloud strategy this year, according to Infoholic Research. The worldwide hybrid cloud computing market is expected to grow about 34% annually over the next five years, reaching $241.13 billion by 2022. Companies are embracing hybrid cloud because of the many advantages it offers compared to relying on a single provider for all of their cloud needs. Hybrid offers bala...
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
What's the role of an IT self-service portal when you get to continuous delivery and Infrastructure as Code? This general session showed how to create the continuous delivery culture and eight accelerators for leading the change. Don Demcsak is a DevOps and Cloud Native Modernization Principal for Dell EMC based out of New Jersey. He is a former, long time, Microsoft Most Valuable Professional, specializing in building and architecting Application Delivery Pipelines for hybrid legacy, and cloud ...
Containers, microservices and DevOps are all the rage lately. You can read about how great they are and how they’ll change your life and the industry everywhere. So naturally when we started a new company and were deciding how to architect our app, we went with microservices, containers and DevOps. About now you’re expecting a story of how everything went so smoothly, we’re now pushing out code ten times a day, but the reality is quite different.
There's a lot to gain from cloud computing, but success requires a thoughtful and enterprise focused approach. Cloud computing decouples data and information from the infrastructure on which it lies. A process that is a LOT more involved than dragging some folders from your desktop to a shared drive. Cloud computing as a mission transformation activity, not a technological one. As an organization moves from local information hosting to the cloud, one of the most important challenges is addressi...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
Microservices are increasingly used in the development world as developers work to create larger, more complex applications that are better developed and managed as a combination of smaller services that work cohesively together for larger, application-wide functionality. Tools such as Service Fabric are rising to meet the need to think about and build apps using a piece-by-piece methodology that is, frankly, less mind-boggling than considering the whole of the application at once. Today, we'll ...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to ma...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
In the decade following his article, cloud computing further cemented Carr’s perspective. Compute, storage, and network resources have become simple utilities, available at the proverbial turn of the faucet. The value they provide is immense, but the cloud playing field is amazingly level. Carr’s quote above presaged the cloud to a T. Today, however, we’re in the digital era. Mark Andreesen’s ‘software is eating the world’ prognostication is coming to pass, as enterprises realize they must be...