Welcome!

SOA & WOA Authors: Carmen Gonzalez, Paige Leidig, Mike Kavis, Gilad Parann-Nissany, Scott Bampton

Related Topics: SDN Journal, SOA & WOA, .NET, Virtualization, Cloud Expo, Big Data Journal

SDN Journal: Blog Feed Post

2013 in Review: The Stories That Weren’t

Years from now, will we look on 2013 as having been defined by the stories or the subtext?

From a news perspective, a year is defined by the stories that make headlines. But markets are frequently moved more by subtext than overt story. Its sometimes the less sexy and more subtle happenings at the fringe of media interest that determine how industries will evolve and ultimately who will win and lose. This past year was certainly the year of software-defined networking, but what important supporting bits played out just out of the limelight?

The Launch. Given the amount of industry build-up, including rumors, a couple of head fakes, at least one aborted launch, and a competitive response that included rushing another launch, Insieme’s coming-out party will from here on after be known simply as The Launch. When the Big Dog invests north of $850M, heads will turn. But amidst all the product talk and industry dynamics, the bigger story seems to have been missed.

Arista pulled its own launch forward, ostensibly to take advantage of the media cycle that week. Whether they were trying to one-up Cisco or simply ride the wave is unimportant. The effect was to draw media attention down into the bowels of the networking industry. With two launches the same week, the press was almost forced to compare the companies, pulling what should have been a higher-level discussion back into the weeds – a little bit of marketing crabs in a bucket, I suppose.

But the bigger story was not how Cisco competes with Arista. All year, John Chambers has been talking about Cisco’s real endgame: being the number one IT company in the world. It’s not about networking; it’s about all of IT. For Cisco to take that position, it means they will need to take share not from Arista but from Oracle. Amidst all the noise about switches and cabling (!), a good chunk of the industry missed the fact that two heavyweights are strapping on gloves and warming up. Remember that this comes not too terribly long after Oracle made a couple of acquisitions (Xsigo and Acme Packet) of its own that start to take aim at more than just enterprise software.

Consider also that Cisco ended up launching right past SDN and into application-centric infrastructure. Forgetting for a moment that infrastructure is broader than networking, note that the marriage of applications and infrastructure will at some point involve the applications themselves. Cisco has long had eyes on building a software business. Ten years from now, we might be look back on 2013 as the year that the real fight for IT began.

Software-defined networking and hardware? With all the buzz around the S in SDN, it was easy to miss some of the more subtle happenings on the hardware side. The current generation of switches seem to be all but converged on Broadcom silicon. This has certainly been a big year for Broadcom’s Trident-II as it is featured in launch after launch.

But all of those design wins for Broadcom create an almost irresistible opportunity for Intel. With Fulcrum already in the stable, how long until Intel makes its push for capturing some of that switching silicon market?

At the Open Networking Summit in April, Stanford Professor and OpenFlow inventor Nick McKeown delivered an entire keynote presentation on the role of silicon in SDN. He outlined on stage what an SDN-optimized ASIC might look like. He might have been talking to a room full of engineers, but in that moment he was addressing Intel. If 2013 turns out to be the beginning of a rash of SDN deployments, it is not inconceivable that Intel might use this transition to take a serious run at the silicon market.

Broadcom certainly knows this, and they appear to have been setting up their own defense. Another big trend in networking is white box switching. And in this space, one of the more interesting efforts is Facebook’s Open Compute Project. Facebook consumes infrastructure unlike virtually any other company in the world. They turn gear over on much faster refresh cycles, which means CapEx is a huge issue. Accordingly, they are spearheading an initiative to produce a white box reference platform. If this is successful, you might see companies stamping out thousands of devices based on this design. At the center of the reference platform? Broadcom has positioned its switching silicon. Your move, Intel.

The Snowden Effect. When Edward Snowden exposed the reach of the NSA’s monitoring efforts, shockwaves rattled across the globe. Companies whose chief asset is data were forced to tap dance, backpedal, and in some cases even shut down. But beyond what we have already seen, there could be some very industry-specific impacts in networking.

If consumers do not believe that their data is safe in clouds that are located in the US or provided by US carriers, there might be a shift in buying patterns. It is possible that European and Asian cloud providers seize on this momentum to create offshore clouds to address data-sensitive services. This would pull infrastructure spend offshore, changing not only the buy side but also the sell side.

If SDN is designed in part to fuel the cloud, then a host of SDN startups could find that their buying base is no longer located entirely in North America. When to expand is always a difficult question to answer. This type of move could force the issue sooner than companies would like. Does a shift like this level the playing field for the more entrenched vendors? It’s impossible to know, but it adds a wrinkle to what had previously been largely a technology discussion.

Years from now, will we look on 2013 as having been defined by the stories or the subtext? It’s impossible to predict. But no one can argue that there isn’t a lot going on, both on stage and behind the scenes.

[Today's fun fact: Henry Ford produced the model T only in black because the black paint available at the time was the fastest to dry.]

The post 2013 in Review: The stories that weren’t appeared first on Plexxi.

Read the original blog entry...

More Stories By Michael Bushong

The best marketing efforts leverage deep technology understanding with a highly-approachable means of communicating. Plexxi's Vice President of Marketing Michael Bushong has acquired these skills having spent 12 years at Juniper Networks where he led product management, product strategy and product marketing organizations for Juniper's flagship operating system, Junos. Michael spent the last several years at Juniper leading their SDN efforts across both service provider and enterprise markets. Prior to Juniper, Michael spent time at database supplier Sybase, and ASIC design tool companies Synopsis and Magma Design Automation. Michael's undergraduate work at the University of California Berkeley in advanced fluid mechanics and heat transfer lend new meaning to the marketing phrase "This isn't rocket science."

@ThingsExpo Stories
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether public, private, or in a hybrid form, clo...
SYS-CON Events announces a new pavilion on the Cloud Expo floor where WebRTC converges with the Internet of Things. Pavilion will showcase WebRTC and the Internet of Things. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices--computers, smartphones, tablets, and sensors – connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at Internet of @ThingsExpo, Andrew Bolwell, Director of Innovation for HP’s Printing and Personal Systems Group, will discuss how key attributes of mobile technology – touch input, senso...
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridsto...
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics...
Internet of @ThingsExpo Silicon Valley announced on Thursday its first 12 all-star speakers and sessions for its upcoming event, which will take place November 4-6, 2014, at the Santa Clara Convention Center in California. @ThingsExpo, the first and largest IoT event in the world, debuted at the Javits Center in New York City in June 10-12, 2014 with over 6,000 delegates attending the conference. Among the first 12 announced world class speakers, IBM will present two highly popular IoT sessions, which will take place November 4-6, 2014 at the Santa Clara Convention Center in Santa Clara, Calif...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at Internet of @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., will show what is needed to leverage the IoT to transform your business. He will discuss opportunities and challenges ahead for the IoT from a market and tec...
SYS-CON Events announced today that TeleStax, the main sponsor of Mobicents, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. TeleStax provides Open Source Communications software and services that facilitate the shift from legacy SS7 based IN networks to IP based LTE and IMS networks hosted on private (on-premise), hybrid or public clouds. TeleStax products include Restcomm, JSLEE, SMSC Gateway, USSD Gateway, SS7 Resource Adaptors, SIP Servlets, Rich Multimedia Services, Presence Services/RCS, Diame...
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An...
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
As a disruptive technology, Web Real-Time Communication (WebRTC), which is an emerging standard of web communications, is redefining how brands and consumers communicate in real time. The on-going narrative around WebRTC has largely been around incorporating video, audio and chat functions to apps. In his session at Internet of @ThingsExpo, Alex Gouaillard, Founder and CTO of Temasys Communications, will look at a fourth element – data channels – and talk about its potential to move WebRTC beyond browsers and into the Internet of Things.
SYS-CON Events announced today that Gigaom Research has been named "Media Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Ashar Baig, Research Director, Cloud, at Gigaom Research, will also lead a Power Panel on the topic "Choosing the Right Cloud Option." Gigaom Research provides timely, in-depth analysis of emerging technologies for individual and corporate subscribers. Gigaom Research's network of 200+ independent analysts provides new content daily that bridges the gap between break...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
Swiss innovators dizmo Inc. launches its ground-breaking software, which turns any digital surface into an immersive platform. The dizmo platform seamlessly connects digital and physical objects in the home and at the workplace. Dizmo breaks down traditional boundaries between device, operating systems, apps and software, transforming the way users work, play and live. It supports orchestration and collaboration in an unparalleled way enabling any data to instantaneously be accessed on any surface, anywhere and made interactive. Dizmo brings fantasies as seen in Sci-fi movies such as Iro...