Click here to close now.




















Welcome!

Microservices Expo Authors: Ruxit Blog, Elizabeth White, Samuel Scott, Pat Romanski, VictorOps Blog

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, Cloud Security, @BigDataExpo, SDN Journal

@CloudExpo: Article

Cloud Model 2014: Hybrid, Google, Brokerage, Startups and The Enterprise

Have a look at my 2013 predictions and read on to see what 2014 has in store for the world of cloud computing

2013 has been incredibly eventful for the cloud industry, mostly for making itself an eminent presence in the mainstream IT market. Businesses of all sizes have made their ways to the cloud, confirming my 2013 predictions. Government agencies worldwide take the cloud seriously, as demonstrated by the CIA's contract switch over to Amazon from IBM. AWS has proven its rapid pace of innovation and has introduced great leaders who have completely replaced the concept of sluggish IT servers with instances. While the market is still relatively small, I believe it will take over the IT market sooner than some of us think. I am not alone in my forecast... another analyst predicted that AWS will become a $50B business in 2015, which means it will multiply 12 times its size from last year. So, have a look at my 2013 predictions and read on to see what 2014 has in store for the world of cloud computing.

1 - Google Cloud Already Pulled the Trigger on AWS
Last year, the GCP (Google Compute Platform) team managed to clearly identify their direct competition, the AWS cloud. Consequently, they realized that they also need to invest in their IaaS offering. With a great deal of research, they quickly focused their attention on cloud lock-in. They presented out-of-the-box tools that import large chunks of data and "surprisingly" do actually ease the one-way data transfer process from Amazon S3 and Google Cloud Storage. Moreover, the Google cloud team learned that granularity of cloud resources is a key in the cloud and presented the ‘charge per minute' of the their compute which is definitely a game changer. They mastered AWS' weaknesses of AWS and presented replication between regions, high performance disks with excellent persistence and will undoubtedly have more to come. On the marketing side they are doing a very good job with the developers and are speedily working to close the market position gap. As I've followed Google's pace of innovation for the last decade, it is an evident fact that this amazing market leader  has the `web company DNA`, culture and means to run even faster. Next year will be about users and MSPs who are tempted to try this innovative, fast cloud, not only because of Google's monetary incentive, will but also out of curiosity and belief that this is truly the next big cloud.

Amazon, Microsoft and Google: The Cloud Leading Trio

2 - Cloud Brokers are the Market Key Players
I have written a good amount about cloud brokerage, and predicted, last year, that MSPs would flourish. I think it is one of, if not the most fascinating subjects of this upcoming year. The evolution of players such as Google and Azure will make cloud brokerage a real opportunity for new ventures as well as for cloud consumers. Brokerage is the platform for a real future Cloud Exchange Market. Every cloud pundit and leader is aware of this, so it has been pressed to become a viable option. The cloud MSPs are becoming stronger in their positions as cloud naturalists, while the cloud giants' real war awaits them around the second half of next year, supporting their existence and ultimately, their business growth. The next big Cloud Managed Service giant is still yet to be known...but rest assured that I will be the first to announce it.

Who are you, Cloud Broker?

3 - The Hybrid Cloud is the Ultimate Enabler of the Public Cloud
This pertains to enterprises moving to the cloud, of course. Although the enterprise private cloud doesn't exist according to the AWS team, enterprise adoption of the cloud involves using an on-premise, `already-made-investment` in a "cloud way". Fearless enterprises with seemingly endless means will try to deploy their private clouds using platforms such as Openstack, Cloud Stack and AWS platforms like Eucalyptus. The great part about the private cloud solution is that one of its most important features is that it needs to be integrated with the public cloud, which creates the appealing hybrid choice. This hybrid cloud environment enables a limitless, scalable cloud. As a result of endless discussions with IT leaders around the globe that use AWS cloud, it is an evident fact that the hybrid cloud actually creates a smooth migration stream into the public cloud and most agree that it is just a matter of time for the public cloud to hold the majority of the workloads.

The Purely Public Cloud Deployment - The Perceived Risk

4 - More Startups & Cloud Management
The exponential growth of AWS re:Invent exhibitors gave us all a clear idea as to the amount of new startups that have entered the cloud domain, and the AWS ecosystem in particular. The "old" startups that deal with cloud adoption nuisances such as costs, monitoring and migration have graduated to their next stages with a second round of funding, greater knowledge of the industry and a more mature product and team. It is plain to see that the small cloud market players of 2013 and the ones yet to come are still under the "Cloud Management" domain and will approach the next issues in line, such as Backup and High Availability. As cloud consumers mature, cloud management will face more advanced issues, such as performance and availability, taking significant roles in driving new innovation.

Check out my video AWS reinvent interviews - lots of new startups inside

5 - The Next Level for Enterprises
Last but not least, over the last year, enterprises finally began recognizing the term "cloud". Some of which even understand what it actually means, not to mention the innovative ones that have already begun the adoption process. The `Enterprise DevOps` perception will find its way and real leaders will push for incorporating the new culture across their organization. In any case, the enterprises that are still behind will be forced by their ecosystem, customers and giant tech vendors. The enterprises that have already started their journey still see the cloud as their on-premise extension, hence they use it to generate replications for QA and Dev. This year, mature ones will take one step forward, looking for solutions to enhance their test and dev cloud deployments in order to take the next step and move their production workloads to the cloud.

Enterprise Grade Cloud Enabled by the Ecosystem

Last year I predicted that enterprises would move to the cloud, which did, in fact, happen, in due time. Although we swiftly passed the education phase, I will be careful here and say that next year will not hold a great change. On the other hand, the market, along with the maturity of of the IaaS market and new cloud startups previously mentioned, will generate a strong substance for more enterprises to move faster in the years to come changing traditional IT into Cloud.

Cross posted on iamondemand.com

More Stories By Ofir Nachmani

Ofir Nachmani is a Cloud Computing Evangelist, Blogger and Lecturer at IAmOnDemand.com. He has extensive experience helping ISV companies with cloud adoption and management. Today, Ofir is a Senior Vice President and Chief Evangelist at Newvem Analytics Ltd. Prior to these he led ClickSoftware’s On-Demand initiative and established the company cloud offering. On his previous adventure, he led ClickSoftware’s On-Demand (SaaS) initiative and also held several positions at Zarathustra SaaS development VP of product and company CEO. In 2009, ClickSoftware acquired the AST group and Zarathustra as part of it. Twitter: @iamondemand

@MicroservicesExpo Stories
Docker containerization is increasingly being used in production environments. How can these environments best be monitored? Monitoring Docker containers as if they are lightweight virtual machines (i.e., monitoring the host from within the container), with all the common metrics that can be captured from an operating system, is an insufficient approach. Docker containers can’t be treated as lightweight virtual machines; they must be treated as what they are: isolated processes running on hosts....
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
DevOps has traditionally played important roles in development and IT operations, but the practice is quickly becoming core to other business functions such as customer success, business intelligence, and marketing analytics. Modern marketers today are driven by data and rely on many different analytics tools. They need DevOps engineers in general and server log data specifically to do their jobs well. Here’s why: Server log files contain the only data that is completely full and accurate in th...
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe...
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
Early in my DevOps Journey, I was introduced to a book of great significance circulating within the Web Operations industry titled The Phoenix Project. (You can read our review of Gene’s book, if interested.) Written as a novel and loosely based on many of the same principles explored in The Goal, this book has been read and referenced by many who have adopted DevOps into their continuous improvement and software delivery processes around the world. As I began planning my travel schedule last...
Several years ago, I was a developer in a travel reservation aggregator. Our mission was to pull flight and hotel data from a bunch of cryptic reservation platforms, and provide it to other companies via an API library - for a fee. That was before companies like Expedia standardized such things. We started with simple methods like getFlightLeg() or addPassengerName(), each performing a small, well-understood function. But our customers wanted bigger, more encompassing services that would "do ...
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
The pricing of tools or licenses for log aggregation can have a significant effect on organizational culture and the collaboration between Dev and Ops teams. Modern tools for log aggregation (of which Logentries is one example) can be hugely enabling for DevOps approaches to building and operating business-critical software systems. However, the pricing of an aggregated logging solution can affect the adoption of modern logging techniques, as well as organizational capabilities and cross-team ...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
In his session at 17th Cloud Expo, Ernest Mueller, Product Manager at Idera, will explain the best practices and lessons learned for tracking and optimizing costs while delivering a cloud-hosted service. He will describe a DevOps approach where the applications and systems work together to track usage, model costs in a granular fashion, and make smart decisions at runtime to minimize costs. The trickier parts covered include triggering off the right metrics; balancing resilience and redundancy ...
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, will discuss how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a prac...
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, answered that question citing examples, showing how to create opportunities for ...
What does “big enough” mean? It’s sometimes useful to argue by reductio ad absurdum. Hello, world doesn’t need to be broken down into smaller services. At the other extreme, building a monolithic enterprise resource planning (ERP) system is just asking for trouble: it’s too big, and it needs to be decomposed.
The Microservices architectural pattern promises increased DevOps agility and can help enable continuous delivery of software. This session is for developers who are transforming existing applications to cloud-native applications, or creating new microservices style applications. In his session at DevOps Summit, Jim Bugwadia, CEO of Nirmata, will introduce best practices, patterns, challenges, and solutions for the development and operations of microservices style applications. He will discuss ...