Welcome!

Microservices Expo Authors: Pat Romanski, Elizabeth White, ManageEngine IT Matters, Yeshim Deniz, Jason Bloomberg

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, Cloud Security, @BigDataExpo, SDN Journal

@CloudExpo: Article

Cloud Model 2014: Hybrid, Google, Brokerage, Startups and The Enterprise

Have a look at my 2013 predictions and read on to see what 2014 has in store for the world of cloud computing

2013 has been incredibly eventful for the cloud industry, mostly for making itself an eminent presence in the mainstream IT market. Businesses of all sizes have made their ways to the cloud, confirming my 2013 predictions. Government agencies worldwide take the cloud seriously, as demonstrated by the CIA's contract switch over to Amazon from IBM. AWS has proven its rapid pace of innovation and has introduced great leaders who have completely replaced the concept of sluggish IT servers with instances. While the market is still relatively small, I believe it will take over the IT market sooner than some of us think. I am not alone in my forecast... another analyst predicted that AWS will become a $50B business in 2015, which means it will multiply 12 times its size from last year. So, have a look at my 2013 predictions and read on to see what 2014 has in store for the world of cloud computing.

1 - Google Cloud Already Pulled the Trigger on AWS
Last year, the GCP (Google Compute Platform) team managed to clearly identify their direct competition, the AWS cloud. Consequently, they realized that they also need to invest in their IaaS offering. With a great deal of research, they quickly focused their attention on cloud lock-in. They presented out-of-the-box tools that import large chunks of data and "surprisingly" do actually ease the one-way data transfer process from Amazon S3 and Google Cloud Storage. Moreover, the Google cloud team learned that granularity of cloud resources is a key in the cloud and presented the ‘charge per minute' of the their compute which is definitely a game changer. They mastered AWS' weaknesses of AWS and presented replication between regions, high performance disks with excellent persistence and will undoubtedly have more to come. On the marketing side they are doing a very good job with the developers and are speedily working to close the market position gap. As I've followed Google's pace of innovation for the last decade, it is an evident fact that this amazing market leader  has the `web company DNA`, culture and means to run even faster. Next year will be about users and MSPs who are tempted to try this innovative, fast cloud, not only because of Google's monetary incentive, will but also out of curiosity and belief that this is truly the next big cloud.

Amazon, Microsoft and Google: The Cloud Leading Trio

2 - Cloud Brokers are the Market Key Players
I have written a good amount about cloud brokerage, and predicted, last year, that MSPs would flourish. I think it is one of, if not the most fascinating subjects of this upcoming year. The evolution of players such as Google and Azure will make cloud brokerage a real opportunity for new ventures as well as for cloud consumers. Brokerage is the platform for a real future Cloud Exchange Market. Every cloud pundit and leader is aware of this, so it has been pressed to become a viable option. The cloud MSPs are becoming stronger in their positions as cloud naturalists, while the cloud giants' real war awaits them around the second half of next year, supporting their existence and ultimately, their business growth. The next big Cloud Managed Service giant is still yet to be known...but rest assured that I will be the first to announce it.

Who are you, Cloud Broker?

3 - The Hybrid Cloud is the Ultimate Enabler of the Public Cloud
This pertains to enterprises moving to the cloud, of course. Although the enterprise private cloud doesn't exist according to the AWS team, enterprise adoption of the cloud involves using an on-premise, `already-made-investment` in a "cloud way". Fearless enterprises with seemingly endless means will try to deploy their private clouds using platforms such as Openstack, Cloud Stack and AWS platforms like Eucalyptus. The great part about the private cloud solution is that one of its most important features is that it needs to be integrated with the public cloud, which creates the appealing hybrid choice. This hybrid cloud environment enables a limitless, scalable cloud. As a result of endless discussions with IT leaders around the globe that use AWS cloud, it is an evident fact that the hybrid cloud actually creates a smooth migration stream into the public cloud and most agree that it is just a matter of time for the public cloud to hold the majority of the workloads.

The Purely Public Cloud Deployment - The Perceived Risk

4 - More Startups & Cloud Management
The exponential growth of AWS re:Invent exhibitors gave us all a clear idea as to the amount of new startups that have entered the cloud domain, and the AWS ecosystem in particular. The "old" startups that deal with cloud adoption nuisances such as costs, monitoring and migration have graduated to their next stages with a second round of funding, greater knowledge of the industry and a more mature product and team. It is plain to see that the small cloud market players of 2013 and the ones yet to come are still under the "Cloud Management" domain and will approach the next issues in line, such as Backup and High Availability. As cloud consumers mature, cloud management will face more advanced issues, such as performance and availability, taking significant roles in driving new innovation.

Check out my video AWS reinvent interviews - lots of new startups inside

5 - The Next Level for Enterprises
Last but not least, over the last year, enterprises finally began recognizing the term "cloud". Some of which even understand what it actually means, not to mention the innovative ones that have already begun the adoption process. The `Enterprise DevOps` perception will find its way and real leaders will push for incorporating the new culture across their organization. In any case, the enterprises that are still behind will be forced by their ecosystem, customers and giant tech vendors. The enterprises that have already started their journey still see the cloud as their on-premise extension, hence they use it to generate replications for QA and Dev. This year, mature ones will take one step forward, looking for solutions to enhance their test and dev cloud deployments in order to take the next step and move their production workloads to the cloud.

Enterprise Grade Cloud Enabled by the Ecosystem

Last year I predicted that enterprises would move to the cloud, which did, in fact, happen, in due time. Although we swiftly passed the education phase, I will be careful here and say that next year will not hold a great change. On the other hand, the market, along with the maturity of of the IaaS market and new cloud startups previously mentioned, will generate a strong substance for more enterprises to move faster in the years to come changing traditional IT into Cloud.

Cross posted on iamondemand.com

More Stories By Ofir Nachmani

Ofir Nachmani is a Cloud Computing Evangelist, Blogger and Lecturer at IAmOnDemand.com. He has extensive experience helping ISV companies with cloud adoption and management. Today, Ofir is a Senior Vice President and Chief Evangelist at Newvem Analytics Ltd. Prior to these he led ClickSoftware’s On-Demand initiative and established the company cloud offering. On his previous adventure, he led ClickSoftware’s On-Demand (SaaS) initiative and also held several positions at Zarathustra SaaS development VP of product and company CEO. In 2009, ClickSoftware acquired the AST group and Zarathustra as part of it. Twitter: @iamondemand

@MicroservicesExpo Stories
What's the role of an IT self-service portal when you get to continuous delivery and Infrastructure as Code? This general session showed how to create the continuous delivery culture and eight accelerators for leading the change. Don Demcsak is a DevOps and Cloud Native Modernization Principal for Dell EMC based out of New Jersey. He is a former, long time, Microsoft Most Valuable Professional, specializing in building and architecting Application Delivery Pipelines for hybrid legacy, and cloud ...
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
The reality of data ubiquity is here—data is buried in operational statistics, machine logs, stacks of overflowing tickets and customer details, among other things. How can any user get valuable information amid this rapid influx of data? Imagine a situation where your firm’s revenue takes a hit owing to an unexpected failure in some business process. It would be a nightmare for IT admins to sift through the interminable piles of data to deduce exactly why and where the problem occurred. To sav...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
"Tintri focuses on the Ops side of the DevOps, which basically is pushing more and more of the accessibility of the infrastructure to the developers and trying to get behind the scenes," explained Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
Managing mission-critical SAP systems and landscapes has never been easy. Add public cloud with its myriad of powerful cloud native services and this may not change any time soon. Public cloud offers exciting new possibilities for enterprise workloads. But to make use of these possibilities and capabilities, IT teams need to re-think everything they have done before. Otherwise, they will just end up using public cloud as a hosting platform for their workloads, aka known as “lift and shift.”
Both SaaS vendors and SaaS buyers are going “all-in” to hyperscale IaaS platforms such as AWS, which is disrupting the SaaS value proposition. Why should the enterprise SaaS consumer pay for the SaaS service if their data is resident in adjacent AWS S3 buckets? If both SaaS sellers and buyers are using the same cloud tools, automation and pay-per-transaction model offered by IaaS platforms, then why not host the “shrink-wrapped” software in the customers’ cloud? Further, serverless computing, cl...
In the decade following his article, cloud computing further cemented Carr’s perspective. Compute, storage, and network resources have become simple utilities, available at the proverbial turn of the faucet. The value they provide is immense, but the cloud playing field is amazingly level. Carr’s quote above presaged the cloud to a T. Today, however, we’re in the digital era. Mark Andreesen’s ‘software is eating the world’ prognostication is coming to pass, as enterprises realize they must be...
Hybrid IT is today’s reality, and while its implementation may seem daunting at times, more and more organizations are migrating to the cloud. In fact, according to SolarWinds 2017 IT Trends Index: Portrait of a Hybrid IT Organization 95 percent of organizations have migrated crucial applications to the cloud in the past year. As such, it’s in every IT professional’s best interest to know what to expect.
A common misconception about the cloud is that one size fits all. Companies expecting to run all of their operations using one cloud solution or service must realize that doing so is akin to forcing the totality of their business functionality into a straightjacket. Unlocking the full potential of the cloud means embracing the multi-cloud future where businesses use their own cloud, and/or clouds from different vendors, to support separate functions or product groups. There is no single cloud so...
Companies have always been concerned that traditional enterprise software is slow and complex to install, often disrupting critical and time-sensitive operations during roll-out. With the growing need to integrate new digital technologies into the enterprise to transform business processes, this concern has become even more pressing. A 2016 Panorama Consulting Solutions study revealed that enterprise resource planning (ERP) projects took an average of 21 months to install, with 57 percent of th...
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities. In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, posited that disruption is inevitable for comp...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are a monitoring company. We work with Salesforce, BBC, and quite a few other big logos. We basically provide monitoring for them, structure for their cloud services and we fit into the DevOps world" explained David Gildeh, Co-founder and CEO of Outlyer, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Colocation is a central pillar of modern enterprise infrastructure planning because it provides greater control, insight, and performance than managed platforms. In spite of the inexorable rise of the cloud, most businesses with extensive IT hardware requirements choose to host their infrastructure in colocation data centers. According to a recent IDC survey, more than half of the businesses questioned use colocation services, and the number is even higher among established businesses and busine...
For most organizations, the move to hybrid cloud is now a question of when, not if. Fully 82% of enterprises plan to have a hybrid cloud strategy this year, according to Infoholic Research. The worldwide hybrid cloud computing market is expected to grow about 34% annually over the next five years, reaching $241.13 billion by 2022. Companies are embracing hybrid cloud because of the many advantages it offers compared to relying on a single provider for all of their cloud needs. Hybrid offers bala...