|By Avi Rosenthal||
|December 27, 2013 03:44 PM EST||
After lecturing on SOA concepts, Architecture and Technology, I present Case Studies. While presenting Case Studies, I ask my students: "Why many Case Studies and Success Stories are from the Telco industry?" Usually they do not provide a good answer to the good question.
It is a good question because the answer is based upon Business dimension, Technology dimension and the relationship between the two dimensions.
Why SOA implementation is necessary for Traditional Telco Service Companies?
For many years, Traditional Telco companies revenues were based upon telephone calls billing.
In USA Bell Labs was split to Baby Bells. In other countries these companies were Monopolies or Duopolies.
Due to lack of competition, their revenues were high.
When Voice over IP matured they found a lot cheaper competition such as Skype.
When someone traveled to other countries, he called his family in his home country. The Telco service providers earned money.
However, when I paid a visit to Bhutan two years ago, I could find free Internet services in almost every hotel or guest house. I used Skype. I could talk to my friends and relatives as much as I liked to. I paid nothing to a Telco Service provider.
The Computer Camera enables another type of data classical phone calls were not able to provide: I could see my friends and relatives during our phone calls.
Bhutan is just an example of Developing Country. You may be sure that me and anybody else could use free Skype calls from Developed Countries.
The traditional Telco Companies had to reinvent themselves or perish.
They developed new Business Model based on new services e.g. Content Services, Internet Infrastructure Services etc.
As Far as Information Technology is concerned, frequent and major changes were required in order to support the new Business model and the New Business Services.
Agility or ease of Change is SOA's major Value Proposition. The Traditional Telco Services providers transformed their IT systems to Service Oriented Architecture based systems in order to support the IT Systems changes.
SOA and Cellular Phone Service Companies
The emergence of Cellular Phones is another threat to the Traditional Telco model, which was not mentioned in the previous paragraph.
I would like to describe the beginning of my SOA lectures, prior to discussing why there are many successful Cellular Phone companies SOA Initiatives.
I start my lecture by describing two new banks. I describe a very simple Business Plan and the Information technology effort supporting it.
The first imaginary bank, named T-Bank (T stands for Traditional) built Legacy Silo based systems. The students easily find and understand the disadvantages of that approach.
S-Bank(S stands for Service Oriented Architecture), imaginary bank as well, built a pure Service Oriented Architecture and the systems building blocks are Services. The students easily find and understand the advantages of this approach. It is relatively simple and easy to build S-bank systems
The third imaginary bank is R-Bank (R stands for Real). It is a "T-Bank" which was merged with another "T-Bank".
Moving from large Silo systems architecture to SOA based Architecture is a long, complicated and expensive journey.
Let us go back to the Cellular services companies.
Which type of bank resembling them? These companies are new companies, therefore most of their systems are modern. They have only few Legacy Silo Systems. They resemble S-Bank.
Most of the Traditional Telco Companies as well as most Banks, Insurance Companies, Governmental Agencies and Utilities companies resemble R-Bank.
It is easier for Cellular Services Companies to transform their architecture to SOA, therefore SOA Initiative's success stories of companies of this vertical are common.
New Challanges to Cellular Services Companies
Similar to the need of Trditional Telco Companies to reinvent themselves a decade ago, Cellular Services Companies need to change their Business model.
Revenues from Cellular Phone calls and SMS messages are lower than few years ago.
Services like downloading a Ringtone you paid for are obsolete in Smartphones.
Regulations and Competition are factors lowering income from Phone Calls and other services.
Mobile Apps make some paid services unnecessary.
WhatsApp is an example of an aplication replacing SMS, without any revenews to the Mobile Services provider.
Infrastucture costs are high.
The Mobile Services Companies are looking for new revenews sources e.g. Financial services, Content Services and even Cloud Computing Services.
The lucky providers have solid SOA and BPM implementations, which facilitate the major IT systems changes supporting the assimilation of new Business Lines.
SOA provides the basis for Business Agility. Business and IT Agility is a must for Traditional Telco companies, as well as new Telco companies, which have no choice but to reinvent themselves.
I read about financial difficulties of Post companies.
Increased usage of e-mail, SMS as well as other technologies, reduce the number of letters and reduce the revenews. Soon they will have to reinvent themselves like the Traditional Telco services providers and the Mobile services providers.
Analysis of 25,000 applications reveals 6.8% of packages/components used included known defects. Organizations standardizing on components between 2 - 3 years of age can decrease defect rates substantially. Open source and third-party packages/components live at the heart of high velocity software development organizations. Today, an average of 106 packages/components comprise 80 - 90% of a modern application, yet few organizations have visibility into what components are used where.
Sep. 27, 2016 11:15 PM EDT Reads: 718
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said “No to LUNs.” With Tintri they mana...
Sep. 27, 2016 10:45 PM EDT Reads: 2,836
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
Sep. 27, 2016 10:30 PM EDT Reads: 2,172
Throughout history, various leaders have risen up and tried to unify the world by conquest. Fortunately, none of their plans have succeeded. The world goes on just fine with each country ruling itself; no single ruler is necessary. That’s how it is with the container platform ecosystem, as well. There’s no need for one all-powerful, all-encompassing container platform. Think about any other technology sector out there – there are always multiple solutions in every space. The same goes for conta...
Sep. 27, 2016 10:00 PM EDT Reads: 1,168
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Sep. 27, 2016 09:30 PM EDT Reads: 2,958
Let's recap what we learned from the previous chapters in the series: episode 1 and episode 2. We learned that a good rollback mechanism cannot be designed without having an intimate knowledge of the application architecture, the nature of your components and their dependencies. Now that we know what we have to restore and in which order, the question is how?
Sep. 27, 2016 07:00 PM EDT Reads: 1,278
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
Sep. 27, 2016 06:45 PM EDT Reads: 1,819
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Sep. 27, 2016 05:45 PM EDT Reads: 1,666
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Sep. 27, 2016 05:15 PM EDT Reads: 2,773
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
Sep. 27, 2016 05:00 PM EDT Reads: 1,603
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
Sep. 27, 2016 04:00 PM EDT Reads: 2,670
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
Sep. 27, 2016 03:15 PM EDT Reads: 2,882
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
Sep. 27, 2016 03:15 PM EDT Reads: 2,772
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Sep. 27, 2016 03:15 PM EDT Reads: 1,419
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
Sep. 27, 2016 03:00 PM EDT Reads: 1,697
Large enterprises today are juggling an enormous variety of network equipment. Business users are asking for specific network throughput guarantees when it comes to their critical applications, legal departments require compliance with mandated regulatory frameworks, and operations are asked to do more with shrinking budgets. All these requirements do not easily align with existing network architectures; hence, network operators are continuously faced with a slew of granular parameter change req...
Sep. 27, 2016 02:45 PM EDT Reads: 722
Monitoring of Docker environments is challenging. Why? Because each container typically runs a single process, has its own environment, utilizes virtual networks, or has various methods of managing storage. Traditional monitoring solutions take metrics from each server and applications they run. These servers and applications running on them are typically very static, with very long uptimes. Docker deployments are different: a set of containers may run many applications, all sharing the resource...
Sep. 27, 2016 02:45 PM EDT Reads: 2,791
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
Sep. 27, 2016 02:00 PM EDT Reads: 1,454
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
Sep. 27, 2016 01:00 PM EDT Reads: 2,669
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Sep. 27, 2016 12:15 PM EDT Reads: 3,231