Welcome!

Microservices Expo Authors: Jason Bloomberg, Robert Reeves, Flint Brenton, Elizabeth White, Anders Wallgren

Related Topics: @CloudExpo, Containers Expo Blog, Recurring Revenue, @BigDataExpo, @ThingsExpo, @DevOpsSummit

@CloudExpo: Blog Post

Myths of Cloud Computing with @Wrecks47 | [@CloudExpo @OracleCloudZone]

A Q&A with Rex Wang, Vice President of Product Marketing at Oracle

Ten Myths of Cloud Computing

Cloud computing is transforming the way businesses think about and leverage technology. As a result, the general understanding of cloud computing has come a long way in a short time. However, there are still many misconceptions about what cloud computing is and what it can do for businesses that adopt this game-changing computing model. In this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan, Rex Wang, Vice President of Product Marketing at Oracle, discusses and dispels some of the common myths about cloud computing that still exist today.

Cloud Computing Journal: Why do you think organizations often misunderstand cloud computing?

Rex Wang: Overall, the understanding of cloud computing has come a long way over the past few years. Cloud technology is being embraced by a growing number of organizations each year, while others are experimenting or in planning stages. There are still some organizations out there whose understanding of cloud computing is influenced by various misconceptions. Confusion about cloud is due to how broadly the word is used. For many consumers, cloud means the entire Internet, including their personal email, online shopping and iTunes. Even for businesses, cloud can mean very different things ranging from applications to platform and infrastructure, and from public, private, hybrid and managed clouds. It's easy to understand how common myths about cloud have continued to linger even though as a whole, cloud computing has already become mainstream for businesses and within the IT community.

Cloud Computing Journal: What are the biggest misconceptions that are hindering wider adoption of the cloud?

Wang: There are a few misconceptions that are holding back cloud adoption. They also happen to be three of the myths that I talked about during my ‘10 Myths of Cloud Computing' presentation earlier this week at Cloud Expo Silicon Valley.

The first myth is that everything will move to public clouds. Whether it's IT policy, regulatory limitations, or any other reason, many organizations are not willing or able to adopt public clouds and therefore pursue private clouds and continue to deploy in traditional architectures as well. In fact, there is greater adoption of private clouds than public clouds, but the rate of increase is higher for public clouds.

The second myth is that public clouds are still not secure. The truth is that many public clouds can be more secure than in-house IT environments because of the significant investment and vigilance that public cloud providers put forth to ensure data and system security, compared to what's possible in-house.

The third myth is that cloud computing is one-size fits all and won't offer the choice and flexibility that organizations need to run their businesses. That may have been true in the early days of cloud computing, but it's no longer the case. Today, there are different deployment models (public, private, hybrid, managed), service models (SaaS, PaaS, IaaS), and operating models (customer owned/operated, provider owned/operated, and customer owned/provider operated) to choose from. In fact, Oracle offers products and services across all of these different options.

Cloud Computing Journal: What are some of the other notable myths that still exist?

Wang: Some of the other common myths I presented include:

  • Virtualization = cloud - virtualization is an important enabler for IaaS, but PaaS may not require virtualization and can deliver greater value
  • Clouds run on commodity components - clouds can run on systems ranging from commodity to engineered systems that deliver higher performance and TCO
  • Clouds will lock you in - it's important to look for standards-based solutions that provide portability of applications and data
  • Cloud is only pay-per-use - clouds offer many pricing schemes, including utility and subscription models
  • Multiple (public) clouds are needed to run a business - using multiple best-of-breed clouds for each service can result in data and process fragmentation, integration challenges and inconsistent user experience
  • Cloud computing is all about cost reduction - cost savings is an important driver, but increasingly organizations are motivated by faster deployment and greater flexibility, agility and elasticity

Cloud Computing Journal: What steps can major cloud vendors, such as Oracle, take to rectify this situation?

Wang: Continued evangelism and education through various forums, including conferences like Cloud Expo, are a great way to clear up misconceptions about cloud computing. Cloud industry leaders have the opportunity to influence and shape the understanding of cloud within many organizations. At Oracle, we provide the industry's broadest and deepest portfolio of cloud solutions to give customers complete solutions with complete choice. And we focus on helping our customers learn about the advantages that cloud computing can offer their businesses, how to go about achieving success in the cloud, and the most common pitfalls to avoid.

Cloud Computing Journal: The security issue still remains a concern among IT decision makers considering shifting to cloud-based services. How will this change in the next year or so? Any other predictions you forecast for 2014?

Wang: Security will likely continue to be the top concern and barrier to adoption of public clouds, although it seems to be gradually diminishing over time. In addition to concerns about data loss and privacy, regulatory compliance within certain industries and countries is also a big issue. Organizations must gain greater clarity about regulations, as there is significant "cloudiness" (if you'll pardon the pun), speculation and misinformation about this.

Cloud Computing Journal: Some people still have the mindset that cloud computing is simply about virtualization. What's your view on this?

Wang: Virtualization is an important enabler for cloud computing because it enables consolidation, hardware sharing and flexible application deployment, but the following points should be considered:

  • Managing virtual machines and clusters is quite complex process, especially where self-service, multi-tenancy, metering for billing/chargeback, and other requirements of cloud computing is involved. Therefore, to reap the full benefits of cloud computing, enterprises must choose a comprehensive cloud management solution that spans the full cloud lifecycle and the full technology stack from applications, application platform, database, operating systems and hardware, not just the virtualization layer.
  • Virtualization enables the Infrastructure as a Service (IaaS) layer of cloud computing, but for many organizations, even greater cost savings and agility advantages are possible by using Platform as a Service (PaaS), which abstracts away the details about the underlying virtual and physical machines.

Cloud Computing Journal: On the other side of the coin, what is one element of the cloud that is best understood by the business landscape? What is one universal truth about the cloud?

Wang: I think an idea that we can all agree upon is that cloud computing is here to stay. Long gone is any talk of cloud just being a fad or trend. It has become pervasive technology and for many organizations the de facto computing model for new business applications. I'll add that cloud computing will continue to evolve and mature in the next few years. We are still in the early phases of the cloud computing evolution. As soon as you think cloud technology has reached steady-state, new concepts like social, mobile, or Big Data appear in the cloud and change the equation all over again.

November 2013

More Stories By Elizabeth White

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

Comments (1)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@MicroservicesExpo Stories
The notion of customer journeys, of course, are central to the digital marketer’s playbook. Clearly, enterprises should focus their digital efforts on such journeys, as they represent customer interactions over time. But making customer journeys the centerpiece of the enterprise architecture, however, leaves more questions than answers. The challenge arises when EAs consider the context of the customer journey in the overall architecture as well as the architectural elements that make up each...
In 2006, Martin Fowler posted his now famous essay on Continuous Integration. Looking back, what seemed revolutionary, radical or just plain crazy is now common, pedestrian and "just what you do." I love it. Back then, building and releasing software was a real pain. Integration was something you did at the end, after code complete, and we didn't know how long it would take. Some people may recall how we, as an industry, spent a massive amount of time integrating code from one team with another...
As the software delivery industry continues to evolve and mature, the challenge of managing the growing list of the tools and processes becomes more daunting every day. Today, Application Lifecycle Management (ALM) platforms are proving most valuable by providing the governance, management and coordination for every stage of development, deployment and release. Recently, I spoke with Madison Moore at SD Times about the changing market and where ALM is headed.
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
The goal of any tech business worth its salt is to provide the best product or service to its clients in the most efficient and cost-effective way possible. This is just as true in the development of software products as it is in other product design services. Microservices, an app architecture style that leans mostly on independent, self-contained programs, are quickly becoming the new norm, so to speak. With this change comes a declining reliance on older SOAs like COBRA, a push toward more s...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
Digital means customer preferences and behavior are driving enterprise technology decisions to be sure, but let’s not forget our employees. After all, when we say customer, we mean customer writ large, including partners, supply chain participants, and yes, those salaried denizens whose daily labor forms the cornerstone of the enterprise. While your customers bask in the warm rays of your digital efforts, are your employees toiling away in the dark recesses of your enterprise, pecking data into...
Wow, if you ever wanted to learn about Rugged DevOps (some call it DevSecOps), sit down for a spell with Shannon Lietz, Ian Allison and Scott Kennedy from Intuit. We discussed a number of important topics including internal war games, culture hacking, gamification of Rugged DevOps and starting as a small team. There are 100 gold nuggets in this conversation for novices and experts alike.
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
With DevOps becoming more well-known and established practice in nearly every industry that delivers software, it is important to continually reassess its efficacy. This week’s top 10 includes a discussion on how the quick uptake of DevOps adoption in the enterprise has posed some serious challenges. Additionally, organizations who have taken the DevOps plunge must find ways to find, hire and keep their DevOps talent in order to keep the machine running smoothly.
Between the mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at 18th Cloud Expo, Charles Kendrick, CTO & Chief Architect at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how business and devel...
Call it DevOps or not, if you are concerned about releasing more code faster and at a higher quality, the resulting software delivery chain and process will look and smell like DevOps. But for existing development teams, no matter what the velocity objective is, getting from here to there is not something that can be done without a plan. Moving your release cadence from months to weeks is not just about learning Agile practices and getting some automation tools. It involves people, tooling and ...
Much of the discussion around cloud DevOps focuses on the speed with which companies need to get new code into production. This focus is important – because in an increasingly digital marketplace, new code enables new value propositions. New code is also often essential for maintaining competitive parity with market innovators. But new code doesn’t just have to deliver the functionality the business requires. It also has to behave well because the behavior of code in the cloud affects performan...
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
I had the opportunity to catch up with Chris Corriere - DevOps Engineer at AutoTrader - to talk about his experiences in the realm of Rugged DevOps. We discussed automation, culture and collaboration, and which thought leaders he is following. Chris Corriere: Hey, I'm Chris Corriere. I'm a DevOps Engineer AutoTrader. Derek Weeks: Today we're going to talk about Rugged DevOps. It's a subject that's gaining a lot of traction in the community but not a lot of people are really familiar with wh...
APIs have taken the world by storm in recent years. The use of APIs has gone beyond just traditional "software" companies, to companies and organizations across industries using APIs to share information and power their applications. For some organizations, APIs are the biggest revenue drivers. For example, Salesforce generates nearly 50% of annual revenue through APIs. In other cases, APIs can increase a business's footprint and initiate collaboration. Netflix, for example, reported over 5 bi...