Welcome!

SOA & WOA Authors: Pat Romanski, Liz McMillan, Elizabeth White, Kira Makagon, Carmen Gonzalez

Related Topics: Cloud Expo, SOA & WOA, Virtualization, Oracle, Big Data Journal, SDN Journal

Cloud Expo: Blog Post

Ten Myths of Cloud Computing By @Wrecks47 | @CloudExpo [#Cloud @OracleCloudZone]

A Q&A with Rex Wang, Vice President of Product Marketing at Oracle

Cloud computing is transforming the way businesses think about and leverage technology. As a result, the general understanding of cloud computing has come a long way in a short time. However, there are still many misconceptions about what cloud computing is and what it can do for businesses that adopt this game-changing computing model. In this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan, Rex Wang, Vice President of Product Marketing at Oracle, discusses and dispels some of the common myths about cloud computing that still exist today.

Cloud Computing Journal: Why do you think organizations often misunderstand cloud computing?

Rex Wang: Overall, the understanding of cloud computing has come a long way over the past few years. Cloud technology is being embraced by a growing number of organizations each year, while others are experimenting or in planning stages. There are still some organizations out there whose understanding of cloud computing is influenced by various misconceptions. Confusion about cloud is due to how broadly the word is used. For many consumers, cloud means the entire Internet, including their personal email, online shopping and iTunes. Even for businesses, cloud can mean very different things ranging from applications to platform and infrastructure, and from public, private, hybrid and managed clouds. It's easy to understand how common myths about cloud have continued to linger even though as a whole, cloud computing has already become mainstream for businesses and within the IT community.

Cloud Computing Journal: What are the biggest misconceptions that are hindering wider adoption of the cloud?

Wang: There are a few misconceptions that are holding back cloud adoption. They also happen to be three of the myths that I talked about during my ‘10 Myths of Cloud Computing' presentation earlier this week at Cloud Expo Silicon Valley.

The first myth is that everything will move to public clouds. Whether it's IT policy, regulatory limitations, or any other reason, many organizations are not willing or able to adopt public clouds and therefore pursue private clouds and continue to deploy in traditional architectures as well. In fact, there is greater adoption of private clouds than public clouds, but the rate of increase is higher for public clouds.

The second myth is that public clouds are still not secure. The truth is that many public clouds can be more secure than in-house IT environments because of the significant investment and vigilance that public cloud providers put forth to ensure data and system security, compared to what's possible in-house.

The third myth is that cloud computing is one-size fits all and won't offer the choice and flexibility that organizations need to run their businesses. That may have been true in the early days of cloud computing, but it's no longer the case. Today, there are different deployment models (public, private, hybrid, managed), service models (SaaS, PaaS, IaaS), and operating models (customer owned/operated, provider owned/operated, and customer owned/provider operated) to choose from. In fact, Oracle offers products and services across all of these different options.

Cloud Computing Journal: What are some of the other notable myths that still exist?

Wang: Some of the other common myths I presented include:

  • Virtualization = cloud - virtualization is an important enabler for IaaS, but PaaS may not require virtualization and can deliver greater value
  • Clouds run on commodity components - clouds can run on systems ranging from commodity to engineered systems that deliver higher performance and TCO
  • Clouds will lock you in - it's important to look for standards-based solutions that provide portability of applications and data
  • Cloud is only pay-per-use - clouds offer many pricing schemes, including utility and subscription models
  • Multiple (public) clouds are needed to run a business - using multiple best-of-breed clouds for each service can result in data and process fragmentation, integration challenges and inconsistent user experience
  • Cloud computing is all about cost reduction - cost savings is an important driver, but increasingly organizations are motivated by faster deployment and greater flexibility, agility and elasticity

Cloud Computing Journal: What steps can major cloud vendors, such as Oracle, take to rectify this situation?

Wang: Continued evangelism and education through various forums, including conferences like Cloud Expo, are a great way to clear up misconceptions about cloud computing. Cloud industry leaders have the opportunity to influence and shape the understanding of cloud within many organizations. At Oracle, we provide the industry's broadest and deepest portfolio of cloud solutions to give customers complete solutions with complete choice. And we focus on helping our customers learn about the advantages that cloud computing can offer their businesses, how to go about achieving success in the cloud, and the most common pitfalls to avoid.

Cloud Computing Journal: The security issue still remains a concern among IT decision makers considering shifting to cloud-based services. How will this change in the next year or so? Any other predictions you forecast for 2014?

Wang: Security will likely continue to be the top concern and barrier to adoption of public clouds, although it seems to be gradually diminishing over time. In addition to concerns about data loss and privacy, regulatory compliance within certain industries and countries is also a big issue. Organizations must gain greater clarity about regulations, as there is significant "cloudiness" (if you'll pardon the pun), speculation and misinformation about this.

Cloud Computing Journal: Some people still have the mindset that cloud computing is simply about virtualization. What's your view on this?

Wang: Virtualization is an important enabler for cloud computing because it enables consolidation, hardware sharing and flexible application deployment, but the following points should be considered:

  • Managing virtual machines and clusters is quite complex process, especially where self-service, multi-tenancy, metering for billing/chargeback, and other requirements of cloud computing is involved. Therefore, to reap the full benefits of cloud computing, enterprises must choose a comprehensive cloud management solution that spans the full cloud lifecycle and the full technology stack from applications, application platform, database, operating systems and hardware, not just the virtualization layer.
  • Virtualization enables the Infrastructure as a Service (IaaS) layer of cloud computing, but for many organizations, even greater cost savings and agility advantages are possible by using Platform as a Service (PaaS), which abstracts away the details about the underlying virtual and physical machines.

Cloud Computing Journal: On the other side of the coin, what is one element of the cloud that is best understood by the business landscape? What is one universal truth about the cloud?

Wang: I think an idea that we can all agree upon is that cloud computing is here to stay. Long gone is any talk of cloud just being a fad or trend. It has become pervasive technology and for many organizations the de facto computing model for new business applications. I'll add that cloud computing will continue to evolve and mature in the next few years. We are still in the early phases of the cloud computing evolution. As soon as you think cloud technology has reached steady-state, new concepts like social, mobile, or Big Data appear in the cloud and change the equation all over again.

November 2013

More Stories By Elizabeth White

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

Comments (1)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immediate and actionable interpretation of events as they happen. Another aspect concerns how to deliver ...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by mining large volumes of unstructured data, and how data tracking delivers uptime when it matters most.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
“With easy-to-use SDKs for Atmel’s platforms, IoT developers can now reap the benefits of realtime communication, and bypass the security pitfalls and configuration complexities that put IoT deployments at risk,” said Todd Greene, founder & CEO of PubNub. PubNub will team with Atmel at CES 2015 to launch full SDK support for Atmel’s MCU, MPU, and Wireless SoC platforms. Atmel developers now have access to PubNub’s secure Publish/Subscribe messaging with guaranteed ¼ second latencies across PubNub’s 14 global points-of-presence. PubNub delivers secure communication through firewalls, proxy ser...
We’re no longer looking to the future for the IoT wave. It’s no longer a distant dream but a reality that has arrived. It’s now time to make sure the industry is in alignment to meet the IoT growing pains – cooperate and collaborate as well as innovate. In his session at @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine the key ingredients to IoT success and identify solutions to challenges the industry is facing. The deep industry expertise behind this presentation will provide attendees with a leading edge view of rapidly emerging IoT oppor...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at home including open source hardware, the raw materials required and the options available to power s...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...