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Cloud Expo | Platform Gravity: New Paradigm for Cloud-Based Enterprises

Synata CEO Patrick White will discuss best practices for selecting and deploying applications in this world of endless choice

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With the explosion of SaaS and reduced costs of changing applications, organizations have more freedom to choose between products and are no longer bound by the platform stickiness of traditional enterprise software. A new analogy - "platform gravity" - better describes today's enterprise application market.

As apps vie for customers in the face of diminishing client lock-in, pricing, features, and ecosystems exclusively govern application traction - forcing vendors to innovate faster, listen better, and refocus efforts on users.

In his session at the 13th International Cloud Expo®, Patrick White, CEO at Synata, will discuss best practices for selecting and deploying applications in this world of endless choice and explore how developers can thrive in this new environment.

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Speaker Bio
Patrick White is CEO at Synata. He has spent the last decade architecting computer software at companies including Intuit, Microsoft, and VistaConnect. While building large scale systems for enterprise and government clients, White recognized the extent to which snowballing data fragmentation was impacting businesses. He founded Synata to create the first cloud-optimized enterprise search engine.

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The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo® conference and exhibition at the Santa Clara Convention Center in Santa Clara, California, November 4-7, 2013.

All main layers of the Cloud ecosystem will be represented at the 13th International Cloud Expo® - the infrastructure players, the platform providers, and those offering applications, and they'll all be here to speak, sponsor, exhibit and network.

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