|By Elizabeth White||
|October 25, 2013 08:00 AM EDT||
With the explosion of SaaS and reduced costs of changing applications, organizations have more freedom to choose between products and are no longer bound by the platform stickiness of traditional enterprise software. A new analogy - "platform gravity" - better describes today's enterprise application market.
As apps vie for customers in the face of diminishing client lock-in, pricing, features, and ecosystems exclusively govern application traction - forcing vendors to innovate faster, listen better, and refocus efforts on users.
In his session at the 13th International Cloud Expo®, Patrick White, CEO at Synata, will discuss best practices for selecting and deploying applications in this world of endless choice and explore how developers can thrive in this new environment.
Patrick White is CEO at Synata. He has spent the last decade architecting computer software at companies including Intuit, Microsoft, and VistaConnect. While building large scale systems for enterprise and government clients, White recognized the extent to which snowballing data fragmentation was impacting businesses. He founded Synata to create the first cloud-optimized enterprise search engine.
A Rock Star Faculty, Top Keynotes, Sessions, and Top Delegates!
Cloud Expo® 2013 Silicon Valley, November 4-7, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
All main layers of the Cloud ecosystem will be represented at the 13th International Cloud Expo® - the infrastructure players, the platform providers, and those offering applications, and they'll all be here to speak, sponsor, exhibit and network.
for Cloud Expo® 2013 Silicon Valley
Cloud Expo® 2013 Silicon Valley "show prospectus" has shipped. Sponsorship, exhibit, and keynote opportunities can be obtained from Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021.
About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream at www.sys-con.com - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (www.CloudComputingExpo.com), Big Data Expo (http://BigDataExpo.net), SDN Expo (http://SDNexpo.co), Virtualization Conference & Expo (www.VirtualizationConference.com), Government IT Conference & Expo (www.GovITExpo.com), and Cloud Computing Bootcamp (www.CloudComputingBootcamp.com).
Cloud Expo®, Cloud Expo® East, Cloud Expo® West, Cloud Expo® New York, Cloud Expo® Silicon Valley, Cloud Expo® Europe, Cloud Expo® Tokyo, Cloud Expo® Prague, Cloud Expo® Hong Kong, Cloud Expo® Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85633366, registration no. 4378577) of Cloud Expo, Inc.
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