Welcome!

Microservices Expo Authors: Elizabeth White, Liz McMillan, Astadia CloudGPS, Jason Bloomberg, Pat Romanski

Related Topics: @BigDataExpo, Microservices Expo, Open Source Cloud, Agile Computing, Apache, Cloud Security

@BigDataExpo: Blog Post

The Looming End to the 'War on Privacy'

Adversaries or Advocates – Who will prevail?

I recently attended European Communication's Big Data Seminar, accompanied by the usual crowd - leaders from MNOs, vendors, consultancies and industry publications. Whilst jostling my way toward the breakfast buffet, the word that echoed throughout the breakout room was ‘privacy'. It seemed to be the topic of choice for networking small talk.

The key note presentations that followed mirrored the chatter, each covering differing aspects of privacy issues - the unifying theme of which seemed to be the notion that we are now at a crossroads - to the right is strict legislation terminating data gathering policies as we know them, and to the left, a change in social attitudes enabling the issues surrounding BDA to disperse. With campaigns pulling in both directions, it's difficult to predict which side will prevail.

Campaign groups such as Big Brother Watch and European Digital Rights (EDRi) are working tirelessly to persuade law makers to tighten regulation on data gathering/ selling policies. Their efforts have attracted mass support in the months following the PRISM scandal and prominent hacks. Whilst their efforts are to be commended, they are arguably paving the way for a world where Big Data Analytics and similar endeavours will become virtually impossible to deploy. This belief will undoubtedly please those who regard their personal information as sacred, but to those with a more laid back attitude to data gathering and even those who recognize the societal benefits offered by big data (such as enhanced national security), it's a troubling thought.

The belief that privacy scandals are acting as a driver of these campaigns worries telcos. In comparison to the banking and retail sector, telcos' reputation for internal data gathering has not (yet) been seriously marked. However, just one event, such as coverage of a whistle-blower bent on reciting his stories of secret data gathering to the world, could irrevocably tarnish the reputation of the entire industry and seriously jeopardize the future of BDA and perhaps even limit future innovations. The answer, cited by many at the seminar, was: transparency and trust.

If telcos are transparent with how they extract and use personal data, the ‘whistle-blower' threat is automatically neutralized. Moreover, it acts as a precursor to gaining customer trust. As discussed in my previous blogs, trust is critical to the success of BDA. Opt-in policies are now being deployed as standard in order to both circumvent regulatory constraints and to provide at least some power to the customer. However, trust and incentives are essential to get customers opting-in - or they'll be left asking, quite fairly: "what's in it for me?"

Veris C³, the Big Data appliance from AsiaInfo-Linkage, can provide tangible incentives to end-users via a Real-time Self Service app. One of the end-customer benefits of sharing data with them is data billing transparency - customers can conduct, in real-time, personal traffic analysis - effectively ending the horrors of bill-shock. Furthermore, Veris C³ enables customers to opt-in, and critically, opt-out of data gathering policies in real-time. The ability for customers to immediately opt-out is crucial if an operator is to avoid the contempt driven by customers' frustrations from receiving marketing messages after they have already opted-out.

By eradicating the frustrations of being ‘marketed to', and by providing clear incentives, social attitudes towards Big Data will begin to evolve. Only then can the industry begin to foresee Big Data as integral component of long term strategies, free from threats of crippling legal impositions on data aggregation. If we are to turn left, the industry must act now, otherwise plans for big data in Europe will be thwarted before they've even really begun...

More Stories By Claire McMahon

Claire McMahon is the International Telecom Analyst at AsiaInfo-Linkage, the supplier of the world's most advanced software solutions and IT services to the telecommunications industry.

@MicroservicesExpo Stories
"I think DevOps is now a rambunctious teenager – it’s starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I will be talking about ChatOps and ChatOps as a way to solve some problems in the DevOps space," explained Himanshu Chhetri, CTO of Addteq, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, provided a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services with...
If you are thinking about moving applications off a mainframe and over to open systems and the cloud, consider these guidelines to prioritize what to move and what to eliminate. On the surface, mainframe architecture seems relatively simple: A centrally located computer processes data through an input/output subsystem and stores its computations in memory. At the other end of the mainframe are printers and terminals that communicate with the mainframe through protocols. For all of its apparen...
SYS-CON Events announced today that Calligo has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo is an innovative cloud service provider offering mid-sized companies the highest levels of data privacy. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalized support service from its globally located cloud platfor...
Many organizations are now looking to DevOps maturity models to gauge their DevOps adoption and compare their maturity to their peers. However, as enterprise organizations rush to adopt DevOps, moving past experimentation to embrace it at scale, they are in danger of falling into the trap that they have fallen into time and time again. Unfortunately, we've seen this movie before, and we know how it ends: badly.
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
From personal care products to groceries and movies on demand, cloud-based subscriptions are fulfilling the needs of consumers across an array of market sectors. Nowhere is this shift to subscription services more evident than in the technology sector. By adopting an Everything-as-a-Service (XaaS) delivery model, companies are able to tailor their computing environments to shape the experiences they want for customers as well as their workforce.
"Outscale was founded in 2010, is based in France, is a strategic partner to Dassault Systémes and has done quite a bit of work with divisions of Dassault," explained Jackie Funk, Digital Marketing exec at Outscale, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
If you read a lot of business and technology publications, you might think public clouds are universally preferred over all other cloud options. To be sure, the numbers posted by Amazon Web Services (AWS) and Microsoft’s Azure platform are nothing short of impressive. Statistics reveal that public clouds are growing faster than private clouds and analysts at IDC predict that public cloud growth will be 3 times that of private clouds by 2019.
"DivvyCloud as a company set out to help customers automate solutions to the most common cloud problems," noted Jeremy Snyder, VP of Business Development at DivvyCloud, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We focus on SAP workloads because they are among the most powerful but somewhat challenging workloads out there to take into public cloud," explained Swen Conrad, CEO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"As we've gone out into the public cloud we've seen that over time we may have lost a few things - we've lost control, we've given up cost to a certain extent, and then security, flexibility," explained Steve Conner, VP of Sales at Cloudistics,in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Peak 10 is a hybrid infrastructure provider across the nation. We are in the thick of things when it comes to hybrid IT," explained , Chief Technology Officer at Peak 10, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
For over a decade, Application Programming Interface or APIs have been used to exchange data between multiple platforms. From social media to news and media sites, most websites depend on APIs to provide a dynamic and real-time digital experience. APIs have made its way into almost every device and service available today and it continues to spur innovations in every field of technology. There are multiple programming languages used to build and run applications in the online world. And just li...
Data reduction delivers compelling cost reduction that substantially improves the business case in every cloud deployment model. No matter which cloud approach you choose, the cost savings benefits from data reduction should not be ignored and must be a component of your cloud strategy. IT professionals are finding that the future of IT infrastructure lies in the cloud. Data reduction technologies enable clouds — public, private, and hybrid — to deliver business agility and elasticity at the lo...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In their Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, and Mark Lav...
"NetApp's vision is how we help organizations manage data - delivering the right data in the right place, in the right time, to the people who need it, and doing it agnostic to what the platform is," explained Josh Atwell, Developer Advocate for NetApp, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.