Click here to close now.

Welcome!

SOA & WOA Authors: Ian Khan, David Sprott, AppDynamics Blog, Laura Heritage, Roger Strukhoff

Related Topics: Security, Wireless, SOA & WOA, AJAX & REA, Web 2.0, iPhone

Security: Article

How to Re-imagine Your Business for a Mobile World

And keep your data safe while doing it

There is little argument at this point that the mass adoption of mobile technology and bring-your-own-device (BYOD) strategies by enterprises is a true business technology revolution. At the core, the catalysts driving this revolution are the vast array of mobile devices leveraging soaring bandwidth - 4G - and super-fast internals - quad-core processors - which have become commonplace.

With this high-bandwidth, ultra-capable combination, end users see the productivity and convenience possible by running the newest, most sophisticated business applications on their own personal mobile devices.

And it's not just end users who can benefit. A recent Symantec survey found that innovative companies - early technology adopters, especially of mobile technology - are seeing significantly higher revenue growth and higher profits than traditional organizations; in fact, by nearly 50 percent.

The question facing every enterprise is, "Are we re-imagining our business with mobility as a central component?" Here are some suggestions on how to accomplish this, while keeping sensitive business data secure.

Evaluate App and Data Needs
The previously mentioned Symantec survey found that 84 percent of those successful, innovative companies are proactively adapting their businesses based on business drivers rather than simply reacting to user demand. So, companies need to evaluate. Thus, the first step in re-imagining business in a mobile world is to determine the apps and data end users could utilize - beyond email - to get their jobs done more efficiently.

App Type
Apps for CRM, e-Health and ERP are just a few good examples of line-of-business apps companies in different industries can leverage to improve productivity through mobility. Add to this list cloud-based file storage apps that give users access to their data across computing platforms.

Data Access
Beyond app type, companies must take a closer look at target user groups to determine each segment's specific data access needs. Some users might need resident data on their devices, while others who are likely to have connectivity all the time can manage with cloud-based data. Understanding each group's specific needs will help determine the type of technology approaches possible.

App Procurement
Once app type and data access requirements are well understood, companies need to explore app procurement. For some, the only way to get exactly what is needed is to build a custom app or have one built for them. However, hundreds of thousands of apps are already available for the most popular mobile operating systems and, in many instances, the perfect app likely already exists.

Keep App and Data Security Top of Mind
The Symantec survey referenced earlier also found that the innovative companies who are leading the way in mobility adoption also experience about twice as many mobile security-related incidents, such as loss of corporate data. This leads to a second question enterprises must ask, "How do we keep our sensitive data safe in a mobile world?"

From a high level, there are really two approaches to keeping business data on mobile devices secure. The first is protecting data at the device level and the second is protecting it at the app level.

Device Level Data Protection
Data protection on mobile devices at the device level largely involves mobile device management (MDM) software. MDM provides business IT with control over complete devices and, as such, policies can ensure devices are password-protected and also provide the ability to remotely lock or wipe devices in the event of a loss or theft and even prevent the forwarding of emails.

However, MDM cannot address other data loss-related concerns such as copy and pasting of sensitive information or, more important, protecting corporate data in applications beyond the email client.

Thus, the device level approach creates an environment where it becomes far too easy for sensitive data to mingle with personal apps and leak out through, for example, a web-based email account, social networking application or personal cloud storage. This can all occur without IT ever knowing.

App Level Data Protection
The next logical area where enterprises can implement and enforce policies to keep data on mobile devices secure is at the app level. The previous iterations of this approach involved sandboxing technologies, where corporate data on mobile devices is held in an established digital container on devices, and data flow from the sandbox or container is controlled. This approach prevents the confluence of personal and corporate data, the ability to copy and paste data accessed from within the sandbox to other areas on the device, and unauthorized email forwards from within the sandbox.

This sandbox approach worked well when email was the only app businesses wanted to mobilize. However, as companies re-imagine their businesses with a focus on mobility, this approach falls short. Any corporate app that needs protection has to be built in or modified to fit into the sandbox. With the diversity of apps available, this approach is very limiting and even the early proponents of this technology are moving on to other strategies.

One of these strategies is mobile application management (MAM), which addresses the limitations of sandboxes while still meeting corporate security needs. MAM technology allows companies to wrap their corporate apps and the data tied to them in their own security and management layers. This gives enterprises complete control of their apps and data while leaving user-owned information untouched. In contrast to the legacy sandboxing approach, it does this without any additional overhead, either from affecting device usage or source code modifications.

With MAM, controls such as authentication, encryption, data loss prevention and expiration - apps and data can be manually expired or set to automatically remove themselves from devices based on perimeters established by administrators - can all be applied to corporate apps and other resources on otherwise unmanaged, user-owned devices. In this way, complete end-to-end visibility and control over where sensitive data is flowing - regardless of what mobile application or service is being used to traffic the data - can be achieved and, just as important, maintained.

In addition, MAM allows multiple corporate apps to securely communicate with each other and for data traffic segregation, so all traffic from corporate apps can be routed through the corporate network while the personal traffic is left unmonitored.

It is important to note, however, that MAM as a term is being used loosely within the industry. Different technology vendors use it to describe different things. Some refer to app distribution functionality as MAM and still others refer to simple app blocking as MAM.

From an enterprise perspective, however, MAM should be more than that. More than simply distributing the right apps and blocking the wrong ones, MAM is about protecting the corporate apps and data on mobile devices by taking management from a device level to an application level. It is the most effective tool for separating corporate data from personal data to make safe, effective BYOD policies possible.

Re-imagining business for a mobile world, while not without its growing pains, can be a fairly straightforward process. However, to re-imagine business for a mobile world confidently, MAM should be a part of every discussion.

More Stories By Swarna Podila

Swarna Podila serves as a senior manager with the Enterprise Mobility Group at Symantec, responsible for the messaging, positioning, go-to-market strategy and overall evangelism of mobile security and management products and services. In her role, she focuses on the enterprise routes to market, messaging the solutions for on-premise and cloud deployments. At Symantec, Podila has promoted the idea of user-centric and information-centric view and anytime, anywhere productivity.

Prior to Symantec, Podila served a product marketing consultant at Citrix. There she was responsible for the messaging and launching of the company’s networking products. Prior to Citrix, she worked at a software startup and was responsible for their transition from stealth mode to a mid-sized company. She was responsible for product messaging, identifying routes to market and sales enablement. With over 10 years experience in the IT industry, Podila has held a number of roles in product strategy, marketing and engineering. She has an undergraduate degree in Electronics and Communications Engineering and an MBA from Santa Clara University.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...
Every innovation or invention was originally a daydream. You like to imagine a “what-if” scenario. And with all the attention being paid to the so-called Internet of Things (IoT) you don’t have to stretch the imagination too much to see how this may impact commercial and homeowners insurance. We’re beyond the point of accepting this as a leap of faith. The groundwork is laid. Now it’s just a matter of time. We can thank the inventors of smart thermostats for developing a practical business application that everyone can relate to. Gone are the salad days of smart home apps, the early chalkb...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, representing a model of how to analyze rea...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed expressly to run Docker. He will also discuss Rancher, an orchestration and service discovery platf...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
CommVault has announced that top industry technology visionaries have joined its leadership team. The addition of leaders from companies such as Oracle, SAP, Microsoft, Cisco, PwC and EMC signals the continuation of CommVault Next, the company's business transformation for sales, go-to-market strategies, pricing and packaging and technology innovation. The company also announced that it had realigned its structure to create business units to more directly match how customers evaluate, deploy, operate, and purchase technology.
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
Even as cloud and managed services grow increasingly central to business strategy and performance, challenges remain. The biggest sticking point for companies seeking to capitalize on the cloud is data security. Keeping data safe is an issue in any computing environment, and it has been a focus since the earliest days of the cloud revolution. Understandably so: a lot can go wrong when you allow valuable information to live outside the firewall. Recent revelations about government snooping, along with a steady stream of well-publicized data breaches, only add to the uncertainty
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness, and in-car entertainment and this excitement will bleed into other areas. On the commercial side, m...
PubNub on Monday has announced that it is partnering with IBM to bring its sophisticated real-time data streaming and messaging capabilities to Bluemix, IBM’s cloud development platform. “Today’s app and connected devices require an always-on connection, but building a secure, scalable solution from the ground up is time consuming, resource intensive, and error-prone,” said Todd Greene, CEO of PubNub. “PubNub enables web, mobile and IoT developers building apps on IBM Bluemix to quickly add scalable realtime functionality with minimal effort and cost.”
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
In the consumer IoT, everything is new, and the IT world of bits and bytes holds sway. But industrial and commercial realms encompass operational technology (OT) that has been around for 25 or 50 years. This grittier, pre-IP, more hands-on world has much to gain from Industrial IoT (IIoT) applications and principles. But adding sensors and wireless connectivity won’t work in environments that demand unwavering reliability and performance. In his session at @ThingsExpo, Ron Sege, CEO of Echelon, will discuss how as enterprise IT embraces other IoT-related technology trends, enterprises with i...
When it comes to the Internet of Things, hooking up will get you only so far. If you want customers to commit, you need to go beyond simply connecting products. You need to use the devices themselves to transform how you engage with every customer and how you manage the entire product lifecycle. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, will show how “product relationship management” can help you leverage your connected devices and the data they generate about customer usage and product performance to deliver extremely compelling and reliabl...