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AFS Technologies Annual Conference Features the Introduction of DATUM™

The 2013 AFS Industry Conference, conducted March 24-26, 2013, in Paradise Valley, Ariz., promoted the theme “Investigate Emerging Technologies,” and featured the introduction of DATUM™, the new state-of-the-art technology solution designed to automate the real-time synchronization of accurate product information updates and new product introductions between manufacturers, distributors, sales agencies and operators. DATUM™ delivers the CPG industry a long-awaited portal to connect the supply chain to GS1 Data Standards and automate the accurate and timely updates for all product related information to all constituents in the supply chain. The DATUM™ application identifies any changes or additions to the manufacturer’s product information, and the AFS proprietary software Gateway™ is used to transmit this information on a secure basis to all approved customers in the supply chain.

“AFS is uniquely positioned in the market as the only technology company providing a wide variety of integrated software solutions to all spectrums of the supply chain, from manufacturers to sales agencies, distributors, third party logistics providers, and retail operators,” noted Kurien Jacob, CEO of AFS Technologies. “Our technology stack allows us to provide connected commerce for the CPG supply chain, in an automated and easy-to-use manner,” added Mr. Jacob.

Since the mid 1990s, the Efficient Foodservice Response Initiative (EFR) had identified an initial $14.3 billion of opportunity within the supply chain, attributed to excess costs in the system due in large part to limitations in supply chain connectivity and the lack of accurate, consistent data being shared between trading partners. Since that time, all supply chain participants have sought to improve productivity and eliminate costly inefficiencies associated with data inaccuracies within different trading partner systems. The new DATUM™ solution provides a single point of connection for distributors, sales agencies and operators to access synchronized product information updates from multiple manufacturers, saving time and money for all parties by eliminating the costly extra steps involved in correcting inaccurate data within different systems.

“AFS has several manufacturers and sales agencies currently in beta testing of DATUM™, and we expect wide market acceptance of the solution in 2013,” noted Kevin Collier, Vice President of Strategic Marketing for AFS.

About AFS Technologies, Inc.

AFS Technologies, Inc. is the leading provider of business enterprise and on-demand software solutions. The company serves over 1,000 customers across the Americas and in 40 countries with a portfolio of solutions for the consumer packaged goods, food and beverage, logistics and financial segments. AFS technology solutions are designed to help companies reduce costs, improve efficiency, increase sales and margins, streamline internal processes, facilitate data synchronization, and assist in regulatory compliance. All AFS solutions utilize service-oriented architecture (SOA) built with Microsoft .NET framework technology. With a focus on modular design, the solutions allow customers in manufacturing, sales agencies, distribution, and complex software companies the flexibility to upgrade specific elements of the software without affecting the rest of the system. To match the needs of our diverse customer base, products are available on both a license and true SaaS model basis. For additional information, please visit www.afsi.com or call (602) 522-8282.

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