Welcome!

Microservices Expo Authors: Elizabeth White, Automic Blog, Liz McMillan, Pat Romanski, Sematext Blog

News Feed Item

Sony Launches Media Cloud Services Company to Revolutionize Production Workflows

Ci(SM) Cloud Platform & Production Applications Built to Streamline Global Collaboration & Production for Media Professionals

CULVER CITY, Calif., April 3, 2013 /PRNewswire/ -- Sony Corporation of America today announced the launch of Sony Media Cloud Services, a new subsidiary that will give creative professionals a virtual workspace with revolutionary media applications to store, share and manipulate content from any location in the world.

Leveraging Sony's end-to-end expertise across the media landscape, the new company's robust, scalable cloud platform, CiSM (pronounced see), will provide studios, broadcasters, filmmakers, independent producers, marketing teams and other creative individuals a "one-cloud" solution to collect, produce and archive high-value, high-definition content, allowing fast and secure collaboration on a global scale.

"Every day, creative professionals around the world spend numerous hours and resources on non-creative tasks like moving and sharing content, figuring out how and where to store it, and getting the right assets to the right places and in the right hands," said Naomi Climer, President, Sony Media Cloud Services. "Sony understands these complex challenges, which is why we designed Ci as a functionally rich, scalable and secure, media-focused cloud platform that can enhance and streamline traditional production workflows to make it easier to collaborate more effectively and cost-efficiently."

"The efficiency and flexibility that cloud solutions provide will radically change the way creative professionals collaborate," said Chris Cookson, President, Sony Pictures Technologies. "Working with Sony's Cloud Services team to further enhance Ci's platform and applications will enable our production and distribution teams around the world to work together more efficiently, without sacrificing creativity or quality."

Forged from Sony's proven ability to solve real-world production and post-production challenges, Ci has been designed with intuitive capabilities to analyze complex media and data to enable machine-assisted workflows—making it one of the industry's most innovative media solutions available to professionals at any level. Pay-as-you-go pricing, infinite scalability, application-based servicing, all from a secure browser-based user interface, make it simple for people to assemble teams online, work on projects and access files from locations around the world. Applications available at launch include:

  • Ci MediaBox: Collects, organizes, previews, shares and archives every media type and size using studio-designed cloud storage solution suite
  • Ci VideoLog: Enables logging of frame-accurate events to prepare content for downstream opportunities, distribution and playout automation
  • Ci AudioSync: Utilizes analysis algorithms and audio pattern matching to reduce non-creative editing work time in content-preparation workflows
  • Ci FrameMatch: Analyzes media files to automatically identify differences and likenesses between two sets of video files
  • Ci ReviewApprove: Enables review, annotation and collaboration on media files across multiple locations in real time, simultaneously

"Ci MasterSuite is an innovative approach to delivering professional media applications. Sony's cloud-based, service-oriented architecture makes it easy to integrate these tools into our workflow, and the browser-based user interface will enable our teams to access content and collaborate from anywhere on our network," said Jeff Mayzurk, SVP, Studio Operations, NBCUniversal.

"Built by Sony Pictures movie and television professionals, incubated by Sony's hardware and technology, and brought to market by a global sales force who understand the needs of our industry, Ci goes beyond simply delivering innovative technology—it brings the total power of Sony into the cloud," said Climer. "Together, we've built a platform with applications that not only addresses today's media challenges, but serves as the foundation to develop innovative services to transform our industry for years to come. The possibilities are endless."

Ci is currently in beta production and will be on display next week at the 2013 NAB Show in the Sony booth. Ci is available within the U.S. and European markets, with plans for additional service capabilities to be launched within the year. Sony Media Cloud Services is headquartered on the Sony Pictures Studio lot in Culver City, Calif., with regional teams based in North America, Europe and Asia.

About Sony Media Cloud Services LLC
Sony Media Cloud Services, a subsidiary of Sony Corporation of America, transforms media and entertainment production workflows with a media-focused cloud platform built by media professionals, for media professionals. The company's revolutionary Ci applications, complemented with the infinite scalability of the cloud, make enterprise-grade capabilities available to creative professionals at all levels, from studios and broadcasters to independent production companies, marketing teams and creative individuals—without the need to buy or maintain costly infrastructure. Analysis algorithms and anywhere, anytime collaboration make production processes more streamlined and efficient so media professionals can focus on creating compelling content. For more information, please visit www.sonymcs.com.

SOURCE Sony Corporation of America

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@MicroservicesExpo Stories
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
Let's recap what we learned from the previous chapters in the series: episode 1 and episode 2. We learned that a good rollback mechanism cannot be designed without having an intimate knowledge of the application architecture, the nature of your components and their dependencies. Now that we know what we have to restore and in which order, the question is how?
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
Large enterprises today are juggling an enormous variety of network equipment. Business users are asking for specific network throughput guarantees when it comes to their critical applications, legal departments require compliance with mandated regulatory frameworks, and operations are asked to do more with shrinking budgets. All these requirements do not easily align with existing network architectures; hence, network operators are continuously faced with a slew of granular parameter change req...
Monitoring of Docker environments is challenging. Why? Because each container typically runs a single process, has its own environment, utilizes virtual networks, or has various methods of managing storage. Traditional monitoring solutions take metrics from each server and applications they run. These servers and applications running on them are typically very static, with very long uptimes. Docker deployments are different: a set of containers may run many applications, all sharing the resource...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said “No to LUNs.” With Tintri they mana...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...