|By Lori MacVittie||
|April 3, 2013 10:00 AM EDT||
If you're immersed in the world of service providers (sometimes called carriers, telecoms, or carrier service providers) then you've probably heard the term "traffic steering."
Trafﬁc steering is the ability to control and direct data and voice trafﬁc to the best suitable cell layer and radio technology within any network. It becomes a key feature in LTE networks deployed over multiple layers, such as frequency layers and/or hierarchy layers as macro, pico or femtocells.Those networks make available resources from multiple layers to an end-user in a certain geographical area. Therefore, trafﬁc steering could optimise network capacity and user experience via an efﬁcient utilisation of the whole pool of available resources (e.g. radio,transport, backhaul).
A similar concept, HTTP Message Steering, is used in data center networks to provide this same type of capabilities with respect to routing HTTP requests and responses to services as determined to be appropriate based on operational and business requirements.
Now, more astute readers will immediately ask the question, "How is this different from content switching (or content steering, if we want to adopt modern nomenclature)?"
It's a good question, and one that deserves an answer. Content steering executes very similar logic in that it is able to determine how to route or handle HTTP requests based on the context of the request.
The thing with content steering (or page routing or whatever the nom de jour might be this year) is that it's self-contained. Whatever variables are used to determine how to route the request had better be either in the content, on the system, or able to be deduced from the connections between client and intermediary, intermediary and client.
HTTP Message Steering, like it's cousin traffic steering, implies the use of an external, off-the-box service to augment the data upon which the routing decision is made. If we take (again, because I like this use case) API metering, it is fairly obvious that the intermediate proxy is not going to be storing the data necessary to determine whether a given request will exceed a user's quota. Proxies store session-related data, but do not weight themselves down with the mechanisms and memory needed to store long term data. A failure, remember, means anything in memory necessarily disappears, and something like API usage metrics is not something you want lost. It's longer term, it exists outside any given session. It's persistent, in developer-speak, and thus requires a more permanent means of storage to ensure it continues to exist across sessions.
Thus, if an intermediate proxy requires persistent data to make a routing decision, we call it message steering to differentiate it from the more near-term, session-constrained content steering. The differentiation is necessary because it has architectural ramifications that need to be considered. If you want to be able to execute HTTP message steering then you are going to need a proxy. Period.
That's because only a true (full) proxy terminates (acts as the client destination) the underlying TCP connection. Because there is a clear separation between client-side and server-side, a proxy can steer a message in any direction - including to a third-party persistent data service. A solution that is not a true proxy can only perform content steering, because it doesn't have the mechanisms required to initiate a connection on its own; it's purely a seamstress, stitching up a connection between the client and the application service and maintaining the flow between them. A proxy intercedes, it intercepts, it inspects and redirects if necessary. It can take other action because technically it is the destination end-point.
HTTP Message Steering is a component of an application layer SDN; programmatically enabling the routing of requests and responses to services in the data center fabric based on policy. It is one of the core technologies comprising an application layer SDN and the underlying nature of a proxy-based application network service is the foundation upon which such solutions are built.
With online viewership and sales growing rapidly, enterprises are interested in understanding how they analyze performance to positively impact business metrics. Deeper insight into the user experience is needed to understand why conversions are dropping and/or bounce rates are increasing or, preferably, to understand what has been helping these metrics improve. The digital performance management industry has evolved as application performance management companies have broadened their scope beyo...
Sep. 30, 2016 11:00 PM EDT Reads: 1,439
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Sep. 30, 2016 10:45 PM EDT Reads: 475
Analysis of 25,000 applications reveals 6.8% of packages/components used included known defects. Organizations standardizing on components between 2 - 3 years of age can decrease defect rates substantially. Open source and third-party packages/components live at the heart of high velocity software development organizations. Today, an average of 106 packages/components comprise 80 - 90% of a modern application, yet few organizations have visibility into what components are used where.
Sep. 30, 2016 10:30 PM EDT Reads: 889
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
Sep. 30, 2016 09:45 PM EDT Reads: 2,841
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Sep. 30, 2016 09:30 PM EDT Reads: 5,427
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
Sep. 30, 2016 09:00 PM EDT Reads: 2,828
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Sep. 30, 2016 08:15 PM EDT Reads: 746
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
Sep. 30, 2016 08:00 PM EDT Reads: 1,563
Throughout history, various leaders have risen up and tried to unify the world by conquest. Fortunately, none of their plans have succeeded. The world goes on just fine with each country ruling itself; no single ruler is necessary. That’s how it is with the container platform ecosystem, as well. There’s no need for one all-powerful, all-encompassing container platform. Think about any other technology sector out there – there are always multiple solutions in every space. The same goes for conta...
Sep. 30, 2016 07:45 PM EDT Reads: 1,315
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
Sep. 30, 2016 07:00 PM EDT Reads: 2,457
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
Sep. 30, 2016 06:30 PM EDT Reads: 2,914
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Sep. 30, 2016 06:15 PM EDT Reads: 1,629
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Sep. 30, 2016 06:15 PM EDT Reads: 3,547
Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS - software, platform, and infrastructure as a service.
Sep. 30, 2016 04:45 PM EDT Reads: 971
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
Sep. 30, 2016 04:45 PM EDT Reads: 2,019
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Sep. 30, 2016 04:00 PM EDT Reads: 3,598
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your ...
Sep. 30, 2016 03:00 PM EDT Reads: 1,268
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Sep. 30, 2016 01:15 PM EDT Reads: 1,296
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Sep. 30, 2016 01:15 PM EDT Reads: 5,170
It's been a busy time for tech's ongoing infatuation with containers. Amazon just announced EC2 Container Registry to simply container management. The new Azure container service taps into Microsoft's partnership with Docker and Mesosphere. You know when there's a standard for containers on the table there's money on the table, too. Everyone is talking containers because they reduce a ton of development-related challenges and make it much easier to move across production and testing environm...
Sep. 30, 2016 01:00 PM EDT Reads: 6,036