|By Sid Probstein||
|March 15, 2013 10:15 AM EDT||
There is a backlash growing against the term "Big Data." Some of the negativity is just because of hype; people are attaching the name to their company for any reason, absurd reasons, and/or no reason at all.
I recently saw a pitch by a new venture that "creates Big Data for your business." Literally, they will create some for you if you don't already have any. It's hardly the most egregious example. We've seen mega-vendors twist their acquisitions into "Big Data" products, even though some of these technologies are 32-bit only, or have data sheets trumpeting claims like "handle up to 10M records." Big Data, indeed.
Another driver of the backlash is the cognitive dissonance that results from being told Big Data is all about huge data volumes or infrastructure that deal with it. Big Data has clearly emerged in the context of volume, but most companies are not Facebook, Zynga or the Large Hadron Collider. They simply do not have trucks filled with data unexpectedly arriving at the loading docks. Technical and data managers who grok the nature of the problem reject Big Data as a term in this context. They may even call it BS.
Yet another reason is disappointment and/or failure, as a result of overinvesting in "the volume problem." I recently spoke with a large bank that jumped on a popular open source product bandwagon, years before everyone else. They spent a fortune to do what they could have done much more easily and cheaply with existing tools. The lead manager admitted their team was more "driven by volume" and the hyped technologies used by exciting companies. They didn't consider that solving a different problem might produce more value for the bank, much more cost-effectively.
Where is Big Data headed? The good news is that rather than being rejected, the phenomenon of Big Data is morphing. It is becoming the art and science of actually using information to make decisions - more than ever before. And it is being driven by the success of companies that actually do that.
The real Big Data is driven by several factors... for one, the rapid creation of data, including voluminous data, from technical systems that interact with lots of people, where all those interactions are a multiple of the number of transactions that may ultimately occur. Another is the significant fall in the costs of storage and compute power, plus the emergence of 64-bit platforms that can use far more memory. But the real, underlying driver is...value.
Companies that have combined data volume with ubiquitous computing power and have actually brought the information together and analyzed it have found more... more customers, more profits and more growth. This is why Big Data is truly a phenomenon. Better approaches can be realized most everywhere. It cuts across industries, sectors, even countries. It is not just about things we have already defined well: volume, velocity, variety, etc. It is about the need to compete, and win, using information. Sometimes it is about figuring out how to get the data to make a better decision, and not just moving forward with gut instinct, in lieu of that.
It will stay big because when you look at what it really takes to make better decisions, there is a lot to it. Structured and unstructured. Internal and external. SQL and NoSQL. Volume, velocity and variety. Big Data is the discovery of how much data is not being used, and then realizing that changing that fact is the real challenge...and the real opportunity.
Announcing @AlertLogic “Bronze Sponsor” of @CloudExpo & @DevOpsSummit | #IoT #DevOps #Docker #Microservices
SYS-CON Events announced today that Alert Logic, the leading provider of Security-as-a-Service solutions for the cloud, has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo® and DevOps Summit 2015 Silicon Valley, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Alert Logic provides Security-as-a-Service for on-premises, cloud, and hybrid IT infrastructures, delivering deep security insight and continuous protection for cust...
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The causality question behind Conway’s Law is less about how changing software organizations can lead to better software, but rather how companies can best leverage changing technology in order to transform their organizations. Hints at how to answer this question surprisingly come from the world of devops – surprising because the focus of devops is ostensibly on building and deploying better software more quickly. Be that as it may, there’s no question that technology change is a primary fac...
Jul. 5, 2015 08:00 PM EDT Reads: 1,418
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than
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Agile, which started in the development organization, has gradually expanded into other areas downstream - namely IT and Operations. Teams – then teams of teams – have streamlined processes, improved feedback loops and driven a much faster pace into IT departments which have had profound effects on the entire organization. In his session at DevOps Summit, Anders Wallgren, Chief Technology Officer of Electric Cloud, will discuss how DevOps and Continuous Delivery have emerged to help connect dev...
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This week we're attending SYS-CON Event's DevOps Summit in New York City. It's a great conference and energy behind DevOps is enormous. Thousands of attendees from every company you can imagine are focused on automation, the challenges of DevOps, and how to bring greater agility to software delivery. But, even with the energy behind DevOps there's something missing from the movement. For all the talk of deployment automation, continuous integration, and cloud infrastructure I'm still not se...
Jul. 5, 2015 07:00 PM EDT Reads: 2,447
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
Jul. 5, 2015 06:30 PM EDT Reads: 1,413
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US a...
Jul. 5, 2015 06:00 PM EDT Reads: 2,193
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Jul. 5, 2015 06:00 PM EDT Reads: 1,561
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
Jul. 5, 2015 05:15 PM EDT Reads: 1,448
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
Jul. 5, 2015 05:00 PM EDT Reads: 1,563
Announcing @ProfitBricksUSA to Exhibit at @CloudExpo Silicon Valley | #IoT #API #DevOps #Microservices
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
Jul. 5, 2015 04:30 PM EDT Reads: 2,020
The cloud has transformed how we think about software quality. Instead of preventing failures, we must focus on automatic recovery from failure. In other words, resilience trumps traditional quality measures. Continuous delivery models further squeeze traditional notions of quality. Remember the venerable project management Iron Triangle? Among time, scope, and cost, you can only fix two or quality will suffer. Only in today's DevOps world, continuous testing, integration, and deployment upend...
Jul. 5, 2015 04:15 PM EDT Reads: 2,520
SYS-CON Events announced today that JFrog, maker of Artifactory, the popular Binary Repository Manager, will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based in California, Israel and France, founded by longtime field-experts, JFrog, creator of Artifactory and Bintray, has provided the market with the first Binary Repository solution and a software distribution social platform.
Jul. 5, 2015 03:30 PM EDT Reads: 1,675
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
Jul. 5, 2015 03:00 PM EDT Reads: 1,372
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
Jul. 5, 2015 03:00 PM EDT Reads: 2,873
[video] Logging and Monitoring with @Sematext Founder @OtisG | @DevOpsSummit #DevOps #Logging #Monitoring
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Jul. 5, 2015 02:30 PM EDT Reads: 1,537
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet condit...
Jul. 5, 2015 02:30 PM EDT Reads: 1,997
In his session at 16th Cloud Expo, Simone Brunozzi, VP and Chief Technologist of Cloud Services at VMware, reviewed the changes that the cloud computing industry has gone through over the last five years and shared insights into what the next five will bring. He also chronicled the challenges enterprise companies are facing as they move to the public cloud. He delved into the "Hybrid Cloud" space and explained why every CIO should consider ‘hybrid cloud' as part of their future strategy to achie...
Jul. 5, 2015 02:30 PM EDT Reads: 1,624
[session] Dark Art of Container Monitoring By @Sysdig | @DevOpsSummit #DevOps #Docker #Containers #Microservices
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Jul. 5, 2015 02:15 PM EDT Reads: 1,669
[session] The Container New World By @KeGilpin | @DevOpsSummit #DevOps #Docker #Containers #Microservices
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at DevOps Summit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
Jul. 5, 2015 02:00 PM EDT Reads: 1,531