Welcome!

Microservices Expo Authors: AppDynamics Blog, Liz McMillan, Sujoy Sen, Automic Blog, Pat Romanski

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, Agile Computing, Cloud Security, @BigDataExpo, SDN Journal

@CloudExpo: Article

Technology Benefit Cycle: What Gartner & Geoffrey Moore Aren’t Telling You

Understanding the third dimension which is about the path of organizational benefits

The Technology Adoption Lifecycle and Gartner's Hype Cycle are well known in the industry for helping companies make better and informed decisions about technology adoption and deployment. Both have influenced companies the world over and through various technology generations. These models however address only two dimensions - technology maturity and adoption. There is a third and equally important dimension that looks to understand how new technology adoption is going to benefit an organization. It's about understanding the process and the manifestation of possible prosperity, the height of attainment, as well as the futility an organization can experience while adopting new technology. With cloud computing, mobility, Big Data and social collaboration, organizations not only need to understand this third dimension better (to reap the benefits) but they should also be well prepared to experience and manage the entire journey.

The Technology Benefit Cycle is clearly not about the ‘coolness factor' of any given technology; the emphasis or focus is rather on how much ground an organization can cover across the ‘Technology Adoption Success Triangle.'

The Technology Adoption Lifecycle refers to how new technologies are spread and get accepted by their followers and how these technologies are useful in making product / technology selections or purchasing decisions. In 1962, Everett Rogers in his widely read book, ‘Diffusion of Innovations' generalized the technology adoption lifecycle using a bell curve model (see below- ‘Technology Adoption Bell Curve'). He referred to five adoption categories: innovators, early adopters, early majority, late majority and laggards.

In 1991, Geoffrey Moore, in his book, "Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers," predicted a critical challenge - an adoption gap he referred to as ‘The Chasm' within the original technology adoption lifecycle. This then led to his revised and widely respected technology adoption lifecycle model (see below).

In 1995, Gartner introduced the Hype Cycle. Since then, Gartner has used this graphical representation to provide guidance on the maturity and adoption of technologies and applications, and how they are potentially relevant to organizations. With a five-phase approach (technology trigger, peak of inflated expectations, trough of disillusionment, slope of enlightenment and plateau of productivity), Gartner enables many organizations to identify an exaggeration (hype) from the real maturity phases of a given technology evolution to help them make better technology decisions.

Everett Rogers, Geoffrey Moore and Gartner have laid the foundations for helping organizations visualize and better determine their various technology adoption courses. Building on this foundation, organizations now need to understand and evaluate where their technology adoption efforts are moving to, in terms of achieving actual goals and transformations. Organizations that include this third dimension for the purposes of better understanding the benefits that can be gained from technology adoption and the possible dangers in the roadmap, will most likely enjoy better success and avoid futile feats. This added perspective not only gives a holistic view to the process of new technology adoption, but also maximizes the power of organizational innovation.

The "Technology Benefit Cycle," which I have written about before is a graphical representation of different phases and possibilities that a typical organization goes through before attaining success through the adoption and successful implementation of new technologies (see below - ‘Technology Benefit Cycle').

The four stages of the ‘Technology Benefit Cycle' are:

  1. Experimentation with new technologies - where the company's selection and (Random, Thoughtful or Strategic) approach towards experimentation will decide how far new technologies will be of benefit.
  2. Application of technology initiatives for organizational benefits - the determination of whether these are benefiting the cost side of the business and/or making a positive impact on revenue, brand and market share.
  3. Innovation on top of improved organizational characteristics for radical changes - where the innovation brings significant impact to the lives of internal stakeholders like employees or to external stakeholders like customers, partners and the society.
  4. Organizational metamorphosis (transformations) into a new business avatar (NBA) - the transformation of an existing business that disrupts the market or creates new business opportunities that set new trends or create new markets altogether.

While Geoffrey Moore's technology adoption lifecycle warns of ‘The Chasm' that must be crossed for any sizable adoption, and Gartner's Hype Cycle has one ‘Trough of Disillusionment' for technology to be tested and hardened to become mainstream, the Technology Benefit Cycle identifies three gaps (‘gulfs') with the understanding that these gaps can have a fundamental impact on how far organizations can transform themselves in the future market scenarios.

More Stories By Jiten Patil

Jiten Patil is Principal Technology Consultant & Cloud Expert, CTO Office, at Persistent Systems Limited, a global leader in software product development and services. He has 15 years of industry experience and has spent the past 6 years working with cloud service providers, ISVs and enterprises in the field of SaaS, IaaS, PaaS and hybrid cloud computing solutions. His key expertise is in guiding organizations for cloud strategy and roadmap, solution architecting for public & private application services, platform services, multi-tenancy methodologies, application enablement and migration, devising new cloud solutions, tools and IP products, and doing competitive assessment across cloud technologies. He can be reached at [email protected] / Twitter @jiten_patil

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@MicroservicesExpo Stories
The goal of any tech business worth its salt is to provide the best product or service to its clients in the most efficient and cost-effective way possible. This is just as true in the development of software products as it is in other product design services. Microservices, an app architecture style that leans mostly on independent, self-contained programs, are quickly becoming the new norm, so to speak. With this change comes a declining reliance on older SOAs like COBRA, a push toward more s...
Small teams are more effective. The general agreement is that anything from 5 to 12 is the 'right' small. But of course small teams will also have 'small' throughput - relatively speaking. So if your demand is X and the throughput of a small team is X/10, you probably need 10 teams to meet that demand. But more teams also mean more effort to coordinate and align their efforts in the same direction. So, the challenge is how to harness the power of small teams and yet orchestrate multiples of them...
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
From the conception of Docker containers to the unfolding microservices revolution we see today, here is a brief history of what I like to call 'containerology'. In 2013, we were solidly in the monolithic application era. I had noticed that a growing amount of effort was going into deploying and configuring applications. As applications had grown in complexity and interdependency over the years, the effort to install and configure them was becoming significant. But the road did not end with a ...
In a crowded world of popular computer languages, platforms and ecosystems, Node.js is one of the hottest. According to w3techs.com, Node.js usage has gone up 241 percent in the last year alone. Retailers have taken notice and are implementing it on many levels. I am going to share the basics of Node.js, and discuss why retailers are using it to reduce page load times and improve server efficiency. I’ll talk about similar developments such as Docker and microservices, and look at several compani...
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
Last week I had the pleasure of speaking on a panel at Sapphire Ventures Next-Gen Tech Stack Forum in San Francisco. Obviously, I was excited to join the discussion, but as a participant the event crystallized not only where the larger software development market is relative to microservices, container technologies (like Docker), continuous integration and deployment; but also provided insight into where DevOps is heading in the coming years.
Wow, if you ever wanted to learn about Rugged DevOps (some call it DevSecOps), sit down for a spell with Shannon Lietz, Ian Allison and Scott Kennedy from Intuit. We discussed a number of important topics including internal war games, culture hacking, gamification of Rugged DevOps and starting as a small team. There are 100 gold nuggets in this conversation for novices and experts alike.
The notion of customer journeys, of course, are central to the digital marketer’s playbook. Clearly, enterprises should focus their digital efforts on such journeys, as they represent customer interactions over time. But making customer journeys the centerpiece of the enterprise architecture, however, leaves more questions than answers. The challenge arises when EAs consider the context of the customer journey in the overall architecture as well as the architectural elements that make up each...
Much of the discussion around cloud DevOps focuses on the speed with which companies need to get new code into production. This focus is important – because in an increasingly digital marketplace, new code enables new value propositions. New code is also often essential for maintaining competitive parity with market innovators. But new code doesn’t just have to deliver the functionality the business requires. It also has to behave well because the behavior of code in the cloud affects performan...
Admittedly, two years ago I was a bulk contributor to the DevOps noise with conversations rooted in the movement around culture, principles, and goals. And while all of these elements of DevOps environments are important, I’ve found that the biggest challenge now is a lack of understanding as to why DevOps is beneficial. It’s getting the wheels going, or just taking the next step. The best way to start on the road to change is to take a look at the companies that have already made great headway ...
In 2006, Martin Fowler posted his now famous essay on Continuous Integration. Looking back, what seemed revolutionary, radical or just plain crazy is now common, pedestrian and "just what you do." I love it. Back then, building and releasing software was a real pain. Integration was something you did at the end, after code complete, and we didn't know how long it would take. Some people may recall how we, as an industry, spent a massive amount of time integrating code from one team with another...
I have an article in the recently released “DZone Guide to Building and Deploying Applications on the Cloud” entitled “Fullstack Engineering in the Age of Hybrid Cloud”. In this article I discuss the need and skills of a Fullstack Engineer with relation to troubleshooting and repairing complex, distributed hybrid cloud applications. My recent experiences with troubleshooting issues with my Docker WordPress container only reinforce the details I wrote about in this piece. Without my comprehensive...
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
As the software delivery industry continues to evolve and mature, the challenge of managing the growing list of the tools and processes becomes more daunting every day. Today, Application Lifecycle Management (ALM) platforms are proving most valuable by providing the governance, management and coordination for every stage of development, deployment and release. Recently, I spoke with Madison Moore at SD Times about the changing market and where ALM is headed.
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
Digital means customer preferences and behavior are driving enterprise technology decisions to be sure, but let’s not forget our employees. After all, when we say customer, we mean customer writ large, including partners, supply chain participants, and yes, those salaried denizens whose daily labor forms the cornerstone of the enterprise. While your customers bask in the warm rays of your digital efforts, are your employees toiling away in the dark recesses of your enterprise, pecking data into...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.