Click here to close now.




















Welcome!

Microservices Expo Authors: Carmen Gonzalez, Yeshim Deniz, Liz McMillan, Pat Romanski, Samuel Scott

Related Topics: @CloudExpo, Microservices Expo, Open Source Cloud, Containers Expo Blog, @BigDataExpo, SDN Journal

@CloudExpo: Article

The Open Source Cloud

An exclusive Q&A with Bennett Bauer, Director of Cloud Marketing at DreamHost

"Open source cloud is enabling a vast developer community that is today building applications to solve the points of integration in this growing area," stated Bennett Bauer, Director of Cloud Marketing at DreamHost, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. "Pure, built-in-the-cloud applications that resolve the social, mobile, analytics lifecycle through the cloud," Bauer continued, "and applications that are not hamstrung by trying to integrate traditional corporate data and custom functionality are proliferating."

Cloud Computing Journal: The move to cloud isn't about saving money, it is about saving time. - Agree or disagree?

Bennett Bauer: It's about both, even in these early days. Shifting workloads gradually over to the cloud, starting from the easiest to the hardest to move, can start the money and time savings immediately. For a few years now we've seen development projects, analytics, basic SaaS applications, and ready storage in the cloud served up as needed. The value proposition is already proven: let's not hold expensive assets that take way too long to provision when you only need them for peak project work, analysis, and maybe seasonal spikes.

Throw on top of this the increasing number of software applications written to be cloud friendly, shared among a great many users, available instantly, and eliminating the need to hold expensive licenses, and the value grows exponentially. In summary, we see prices dropping rapidly, and we likewise see ease of use and application scenarios improving. It is the latter, if anything, that will increase the time savings factor and drive adoption.

Cloud Computing Journal: How should organizations tackle their regulatory and compliance concerns in the cloud? Who should they be asking/trusting for advice?

Bauer: This is a unique answer for every company and every workload. To say that a financial institution for instance absolutely cannot use cloud services is just as incorrect as saying that these same institutions should go full-on cloud. Neither scenario is desirable from a risk-reward perspective.

I've talked to many IT leaders at large, medium, and small organizations that recognize almost an urgent need to segment their applications into 1) cloud ready now, 2) cloud ready with modernization, and 3) maybe never cloud ready due to cost and/or compliance issues. Why do I say "an urgent need," because cloud services are entering their organizations whether they are ready for them or not, and the least they can do to manage the onslaught is to set parameters based on the types and security/compliance profiles of the workloads.

The question then comes down to the type of cloud that should be employed: private, virtual private, or public that engender varying degrees of control and risk, and accompanying degrees of lock-in. As for who should organizational IT leaders ask for advice, the answer is a varied as the workloads, and there are good answers, but no one right answer.

Cloud Computing Journal: What does the emergence of Open Source clouds mean for the cloud ecosystem? How does the existence of OpenStack, CloudStack, OpenNebula, Eucalyptus and so on affect your own company?

Bauer: Now we're talking about a very significant impact on utilitarian, cost-effective, and pervasive cloud services. At our company, we did a rigorous assessment of the various cloud stacks, and embraced OpenStack since our long-time open source developer community found it to be the most complete at the time and offered a lot of alignment with our developers' skill sets.

This comes from a company whose co-founder created the massively scalable and resilient open source Ceph storage technology, so we know about this area. Our cloud object storage and computing services are designed around these innovations, and they offer us and the marketplace a great ability to innovate and drive adoption in ways that no one company or a handful of companies can do on their own.

Cloud Computing Journal: With SMBs, the two primary challenges they face moving to the cloud are always stated as being cost and trust: where is the industry on satisfying SMBs on both points simultaneously - further along than in 2011-12, or...?

Bauer: I think we've already touched on the nature of the cost-trust challenge, although I referred to it as risk-reward dynamic. There is no one-size-fits-all formula; it's a business-by-business, application-by-application decision.

In general, I will say however that great numbers of technologists and huge amounts of money are going into increasing cloud automation, which drives down cost, and into innovations such as software defined networking at layers 2 and 3, which drive up security, that cloud is better suited for SMBs on a month-to-month basis let alone year over year. If there's an SMB that can't find an entry point to cloud today, wait until next week or next month.

Cloud Computing Journal: 2013 seems to be turning into a breakthrough year for Big Data. How much does the success of cloud computing have to do with that?

Bauer: Everything. The open source movement to achieve ever more scalable, higher performing cloud infrastructure with off-the-shelf, commodity hardware is game-changing. Big Data requires big and long computational cycles that can be prohibitively expensive. Open source cloud brings the cost within reason. This is where something like our Ceph storage technology, developed from the ground up to run on commodity hardware, excels, and is even being developed as a no-single-point-of-failure alternative to HDFS.

Cloud Computing Journal: What about the role of social: aside from the acronym itself SMAC (for Social, Mobile, Analytics, Cloud) are you seeing and/or anticipating major traction in this area?

Bauer: Yes to both questions, now and in the future. Open source cloud is enabling a vast developer community that is today building applications to solve the points of integration in this growing area. Pure, built-in-the-cloud applications that resolve the social, mobile, analytics lifecycle through the cloud, applications that are not hamstrung by trying to integrate traditional corporate data and custom functionality are proliferating. They can be much more cost-effective with excellent performance. I believe that the fast pace of development will continue, and it will be an area of much acquisition and consolidation.

Cloud Computing Journal: To finish, just as real estate is always said to be about "location, location, location", what one word, repeated three times, would you say Cloud Computing is all about

Bauer: Open, open, open.

More Stories By Elizabeth White

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@MicroservicesExpo Stories
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
ElasticBox, the agile application delivery manager, announced freely available public boxes for the DevOps community. ElasticBox works with enterprises to help them deploy any application to any cloud. Public boxes are curated reference boxes that represent some of the most popular applications and tools for orchestrating deployments at scale. Boxes are an adaptive way to represent reusable infrastructure as components of code. Boxes contain scripts, variables, and metadata to automate proces...
To support developers and operations professionals in their push to implement DevOps principles for their infrastructure environments, ProfitBricks, a provider of cloud infrastructure, is adding support for DevOps tools Ansible and Chef. Ansible is a platform for configuring and managing data center infrastructure that combines multi-node software deployment, ad hoc task execution, and configuration management, and is used by DevOps professionals as they use its playbooks functionality to autom...
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, answered that question citing examples, showing how to create opportunities for ...
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
Puppet Labs is pleased to share the findings from our 2015 State of DevOps Survey. We have deepened our understanding of how DevOps enables IT performance and organizational performance, based on responses from more than 20,000 technical professionals we’ve surveyed over the past four years. The 2015 State of DevOps Report reveals high-performing IT organizations deploy 30x more frequently with 200x shorter lead times. They have 60x fewer failures and recover 168x faster
Containers are not new, but renewed commitments to performance, flexibility, and agility have propelled them to the top of the agenda today. By working without the need for virtualization and its overhead, containers are seen as the perfect way to deploy apps and services across multiple clouds. Containers can handle anything from file types to operating systems and services, including microservices. What are microservices? Unlike what the name implies, microservices are not necessarily small,...
DevOps has traditionally played important roles in development and IT operations, but the practice is quickly becoming core to other business functions such as customer success, business intelligence, and marketing analytics. Modern marketers today are driven by data and rely on many different analytics tools. They need DevOps engineers in general and server log data specifically to do their jobs well. Here’s why: Server log files contain the only data that is completely full and accurate in th...
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Learn what is going on, contribute to the discussions, and e...
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, will discuss how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a prac...
Docker containerization is increasingly being used in production environments. How can these environments best be monitored? Monitoring Docker containers as if they are lightweight virtual machines (i.e., monitoring the host from within the container), with all the common metrics that can be captured from an operating system, is an insufficient approach. Docker containers can’t be treated as lightweight virtual machines; they must be treated as what they are: isolated processes running on hosts....
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
Microservice architecture is fast becoming a go-to solution for enterprise applications, but it's not always easy to make the transition from an established, monolithic infrastructure. Lightweight and loosely coupled, building a set of microservices is arguably more difficult than building a monolithic application. However, once established, microservices offer a series of advantages over traditional architectures as deployment times become shorter and iterating becomes easier.
The pricing of tools or licenses for log aggregation can have a significant effect on organizational culture and the collaboration between Dev and Ops teams. Modern tools for log aggregation (of which Logentries is one example) can be hugely enabling for DevOps approaches to building and operating business-critical software systems. However, the pricing of an aggregated logging solution can affect the adoption of modern logging techniques, as well as organizational capabilities and cross-team ...