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Microservices Journal Authors: Lori MacVittie, Alena Prokharchyk, Carmen Gonzalez, Elizabeth White, Srinivasan Sundara Rajan

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The Kessler Collection Announces New Brand and Hotel Websites Bringing the Kessler Experience to a Digital Platform

ORLANDO, Fla., Feb. 27, 2013 /PRNewswire/ -- The Kessler Collection, a portfolio of ten artistically inspired boutique hotels and restaurants, is excited to announce the launch of a new brand website, www.kesslercollection.com, as well as websites for each of the ten properties in the collection. In response to evolving consumer needs and purchasing preferences, The Kessler Collection is excited to offer new websites for the collection to enhance the Kessler experience for potential and returning guests.

"Today's traveler deserves more than a point and click website, and The Kessler Collection is thrilled to provide a new digital experience for past, current and future guests," said Kelly Lafferman, Vice President of Marketing for The Kessler Collection. "In line with the Kessler commitment to aesthetics, luxury and comfort, the new intuitive service-oriented websites offer a visually dynamic user experience, and we're excited to launch these exceptional platforms."

The new Kessler Collection websites feature creative and interactive applications, including easy to use navigation tools that allow guests to click through to different menu bars within, alongside integrated social media connections, experiences and Kessler-specific functions like the Grand Bohemian Gallery site. In addition to each of the ten properties new sites, Kessler's Grand Bohemian Gallery will re-launch their stand alone site, showcasing the art available at each of the Kessler properties. Pioneered by the Kessler family, the Grand Bohemian Gallery is located within most of the hotels, featuring work by local, regional, world-renowned and Kessler Signature artists.

The functionality of existing interactive platforms is updated to the latest technological standards, including the Marriott room reservation system and Open Table dining reservation application and a highlighted Guest Experiences page that features the Extraordinary Experiences, rare adventures within each destination that are only offered to Kessler guests. The Kessler Collection is excited to offer websites that exceed user expectations, and new mobile sites to allow customers the ability to book from their mobile devices, including both tablets and cell phones. The new sites will feature prominent photography of the striking properties as well as user-friendly photo galleries of all the amenities of each property, such as dining, weddings, celebrations, and meetings.

From the east coast to the American west, The Kessler Collection creates inspiring experiences for guests, offering perfect vacation spots for adventure, romance and discovery. The Kessler Collection includes El Monte Sagrado Living Resort and Spa, The Castle Hotel, Beaver Creek Lodge, Grand Bohemian Hotel Asheville, Bohemian Hotel Savannah Riverfront, Casa Monica Hotel St. Augustine, Grand Bohemian Hotel Orlando, Bohemian Hotel Celebration, Kessler Canyon of Colorado and Mansion on Forsyth Park in Savannah, Ga.

About The Kessler Collection
Capturing the classical and unconventional spirit of Bohemian cultures, The Kessler Collection's portfolio of passionately created and artistically inspired boutique hotels boast chic design, luxe accommodations, enriching ambiance and intimate service. Whether visiting properties in Florida, Georgia, North Carolina, Colorado or New Mexico, each hotel's exquisite art, music and cultural influences are deliberately approachable. Designed to inspire mystique and experiences beyond reason, Kessler guests are bathed in re-defined Bohemian luxury, from an 1888 historic hotel, a cutting edge downtown landmark and a magical castle, to an earthy Native American retreat, high design southern mansion and elite ski lodge.

The Kessler Collection proudly holds eight hotels as the founding member of the Marriott Autograph Collection, a well-edited ensemble of boldly original independent hotels, each carefully selected for its distinctiveness, style and synchronicity with individual travel interests.

SOURCE The Kessler Collection

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