Microservices Expo Authors: TJ Randall, Derek Weeks, Elizabeth White, Liz McMillan, Dana Gardner

Related Topics: @BigDataExpo, Java IoT, Microservices Expo, Containers Expo Blog, @CloudExpo, SDN Journal

@BigDataExpo: Article

Archiving the Big Data Old Tail

At any point in time, half of your Big Data are more than two years old

Scenario #1: out of the blue, your boss calls, looking for some long-forgotten entry in a spreadsheet from 1989. Where do you look? Or consider scenario #2: said boss calls again, only this time she wants you to analyze customer purchasing behavior...going back to 1980. Similar problem, only instead of finding a single datum, you must find years of ancient information and prepare it for analysis with a modern business intelligence tool.

The answer, of course, is archiving. Fortunately, you (or your predecessor, or predecessor's predecessor) have been archiving important-or potentially important-corporate data since your organization first started using computers back in the 1960s. So all you have to do to keep your boss happy is find the appropriate archives, recover the necessary data, and you're good to go, right?

Not so fast. There are a number of gotchas to this story, some more obvious than others. Cloud to the rescue? Perhaps, but many archiving challenges remain, and the Cloud actually introduces some new speed bumps as well. Now factor in Big Data. Sure, Big Data are big, so archiving Big Data requires a big archive. Lucky you-vendors have already been knocking on your door peddling Big Data archiving solutions. Now can you finally breathe easy? Maybe, maybe not. Here's why.

Archiving: The Long View
So much of our digital lives have taken place over the last twenty years or so that we forget that digital computing dates back to the 1940s-and furthermore, we forget that this sixty-odd year lifetime of the Information Age is really only the first act of perhaps centuries of computing before humankind either evolves past zeroes and ones altogether or kills itself off in the process. Our technologies for archiving information, however, are woefully shortsighted, for several reasons:

  • Hardware obsolescence (three to five years) - Using a hard drive or tape drive for archiving? It won't be long till the hardware is obsolete. You may get more life out of the gear you own, but one it wears out, you'll be stuck. Anyone who archived to laser disk in the 1980s has been down this road.
  • File format obsolescence (five to ten years) - True, today's Office products can probably read that file originally saved in the Microsoft Excel version 1 file format back in the day, but what about those VisiCalc or Lotus 123 files? Tools that will convert such files to their modern equivalents will eventually grow increasingly scarce, and you always risk the possibility that they won't handle the conversion properly, leading to data corruption. If your data are encrypted, then your encryption format falls into the file format obsolescence bucket as well. And what about the programs themselves? From simple spreadsheet formulas to complex legacy spaghetti code, how do you archive algorithms in an obsolescence-proof format?
  • Media obsolescence (ten to fifteen years) - CD-ROMs and digital backup tapes have an expected lifetime. Keeping them cool and dry can extend their life, but actually using them will shorten it. Do you really want to rely upon a fifteen-year-old backup tape for critical information?
  • Computing paradigm obsolescence (fifty years perhaps; it's anybody's guess) - will quantum computing or biological processors or some other futuristic gear drive binary digital technologies into the Stone Age? Only time will tell. But if you are forward thinking enough to archive information for the 22nd century, there's no telling what you'll need to do to maintain the viability of your archives in a post-binary world.

Cloud to the Rescue?
On the surface, letting your Cloud Service Provider (CSP) archive your data solves many of these issues. Not only are the new archiving services like Amazon Glacier impressively cost-effective, but we can feel reasonably comfortable counting on today's CSPs to migrate our data from one hardware/media platform to the next over time as technology advances. So, can Cloud solve all your archiving issues?

At some point the answer may be yes, but Cloud Computing is still far too immature to jump to such a conclusion. Will your CSP still be in business decades from now? As the CSP market undergoes its inevitable consolidation phase, will the new CSP who bought out your old CSP handle your archive properly? Only time will tell.

But even if the CSPs rise to the archiving challenge, you may still have the file format challenge. Sure, archiving those old Lotus 123 files in the Cloud is a piece of cake, but that doesn't mean that your CSP will return them in Excel version 21.3 format ten years hence-an unfortunate and unintentional example of garbage in the Cloud.

The Big Data Old Tail
You might think that the challenges inherent in archiving Big Data are simply a matter of degree: bigger storage for bigger data sets, right? But thinking of Big Data as little more than extra-large data sets misses the big picture of the importance of Big Data.

The point to Big Data is that the indicated data sets continue to grow in size on an ongoing basis, continually pushing the limits of existing technology. The more capacity available for storage and processing, the larger the data sets we end up with. In other words, Big Data are by definition a moving target.

One familiar estimate states that the quantity of data in the world doubles every two years. Your organization's Big Data may grow somewhat faster or slower than this convenient benchmark, but in any case, the point is that Big Data growth is exponential. So, taking the two-year doubling factor as a rule of thumb, we can safely say that at any point in time, half of your Big Data are less than two years old, while the other half of your Big Data are more than two years old. And of course, this ZapFlash is concerned with the older half.

The Big Data archiving challenge, therefore, is breaking down the more-than-two-years-old Big Data sets. Remember that this two-year window is true at any point in time. Thinking about the problem mathematically, then, you can conclude that a quarter of your Big Data are more than four years old, an eighth are more than six years old, etc.

Combine this math with the lesson of the first part of this ZapFlash, and a critical point emerges: byte for byte, the cost of maintaining usable archives increases the older those archives become. And yet, the relative size of those archives is vanishingly small relative to today's and tomorrow's Big Data. Furthermore, this problem will only get worse over time, because the size of the Old Tail continues to grow exponentially.

We call this Big Data archiving problem the Big Data Old Tail. Similar to the Long Tail argument, which focuses on the value inherent in summing up the Long Tail of customer demand for niche products, the Big Data Old Tail focuses on the costs inherent in maintaining archives of increasingly small, yet increasingly costly data as we struggle to deal with older and older information. True, perhaps the fact that the Old Tail data sets from a particular time period are small will compensate for the fact that they are costly to archive, but remember that the Old Tail continues to grow over time. Unless we deal with the Old Tail, it threatens to overwhelm us.

The ZapThink Take
The obvious question that comes to mind is whether we need to save all those old data sets anyway. After all, who cares about, say, purchasing data from 1982? And of course, you may have a business reason for deleting old information. Since information you preserve may be subject to lawsuits or other unpleasantness, you may wish to delete data once it's legal to do so.

Fair enough. But there are perhaps far more examples of Big Data sets that your organization will wish to preserve indefinitely than data sets you're happy to delete. From scientific data to information on market behavior to social trends, the richness of our Big Data do not simply depend on the information from the last year or two or even ten. After all, if we forget the mistakes of the past then we are doomed to repeat them. Crunching today's Big Data can give us business intelligence, but only by crunching yesterday's Big Data as well can we ever expect to glean wisdom from our information.

More Stories By Jason Bloomberg

Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).

@MicroservicesExpo Stories
At its core DevOps is all about collaboration. The lines of communication must be opened and it takes some effort to ensure that they stay that way. It’s easy to pay lip service to trends and talk about implementing new methodologies, but without action, real benefits cannot be realized. Success requires planning, advocates empowered to effect change, and, of course, the right tooling. To bring about a cultural shift it’s important to share challenges. In simple terms, ensuring that everyone k...
What do dependency resolution, situational awareness, and superheroes have in common? Meet Chris Corriere, a DevOps/Software Engineer at Autotrader, speaking on creative ways to maximize usage of all of the above. Mark Miller, Community Advocate and senior storyteller at Sonatype, caught up with Chris to learn more about what his team is up to.
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
JetBlue Airways uses virtual environments to reduce software development costs, centralize performance testing, and create a climate for continuous integration and real-time monitoring of mobile applications. The next BriefingsDirect Voice of the Customer performance engineering case study discussion examines how JetBlue Airways in New York uses virtual environments to reduce software development costs, centralize performance testing, and create a climate for continuous integration and real-tim...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
As we enter the final week before the 19th International Cloud Expo | @ThingsExpo in Santa Clara, CA, it's time for me to reflect on six big topics that will be important during the show. Hybrid Cloud This general-purpose term seems to provide a comfort zone for many enterprise IT managers. It sounds reassuring to be able to work with one of the major public-cloud providers like AWS or Microsoft Azure while still maintaining an on-site presence.
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
“Being able to take needless work out of the system is more important than being able to put more work into the system.” This is one of my favorite quotes from Gene Kim’s book, The Phoenix Project, and it plays directly into why we're announcing the DevOps Express initiative today. Tracing the Steps. For years now, I have witnessed needless work being performed across the DevOps industry. No, not within our clients DevOps and continuous delivery practices. I have seen it in the buyer’s journe...
In many organizations governance is still practiced by phase or stage gate peer review, and Agile projects are forced to accommodate, which leads to WaterScrumFall or worse. But governance criteria and policies are often very weak anyway, out of date or non-existent. Consequently governance is frequently a matter of opinion and experience, highly dependent upon the experience of individual reviewers. As we all know, a basic principle of Agile methods is delegation of responsibility, and ideally ...
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
With emerging ideas, innovation, and talents, the lines between DevOps, release engineering, and even security are rapidly blurring. I invite you to sit down for a moment with Principle Consultant, J. Paul Reed, and listen to his take on what the intersection between these once individualized fields entails, and may even foreshadow.
If you are within a stones throw of the DevOps marketplace you have undoubtably noticed the growing trend in Microservices. Whether you have been staying up to date with the latest articles and blogs or you just read the definition for the first time, these 5 Microservices Resources You Need In Your Life will guide you through the ins and outs of Microservices in today’s world.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
SYS-CON Events announced today that Transparent Cloud Computing (T-Cloud) Consortium will exhibit at the 19th International Cloud Expo®, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The Transparent Cloud Computing Consortium (T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data proces...
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, will contrast how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He will show the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He will also have live demos of building immutable pipe...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.