|By Kjell Backlund||
|February 27, 2013 11:00 AM EST||
Did you know that:
- Half of paid SaaS customers do not use the application at all
- Nine out of 10 has left an application when they forgot a password, instead of restoring it
- Eighty-six percent may leave a web site when asked to sign up
- Two out of five would rather scrub the toilet than come up with a new password
These figures, based on research from Totango and Janrain in 2012, clearly show that sign-up and sign-on are major issues for any cloud application provider.
If you are providing cloud applications to businesses, single sign-on must at least have been up for discussion. Like with most other challenges, there are three possible approaches you can choose between:
- Pretend it is not your problem
- Pretend you are doing something about it
- Do something about it
Let's look at how your choice affects your business, which after all should be your guiding light.
Pretending it is not your problem
This approach is very popular to any challenge, because you get away without doing anything.
Many application providers decide to outsource management of user accounts and password to the customers. They offer some kind of web based administration interface, which one or more local administrators can use to create new user accounts and keeping old ones up-to-date.
However, this approach has some major drawbacks for your business. According to the research mentioned earlier, sign-up and sign-on are among the most critical processes for any online business. This approach transfers the responsibility for these critical processes to people you have no control over, and who have little or no incentives to support your business.
Pretending you are doing something about it
Another popular approach to any challenge is to pretend to do something about, because then you at least have your own back covered.
Some application providers choose this approach by deciding that they only support standards. The problem is that there are no widely adopted standards in this field. SAML is promoted as an industry standard, but that is of little value when your customers haven't adopted it. According to Eric Olden, one of the fathers of SAML, in an article in Computer Magazine in 2011: "The problem with federation and SSO is that, after more than a decade, SAML adoption has not risen above 10 percent of enterprise apps - apparently due to the excessive costs of infrastructure software. There simply is not enough return on investment for most service providers to implement, expand, and manage a complex federation network". The adoption among large enterprises is not any bigger, and especially among mid-sized enterprises SAML is practically non-existent. In my own personal opinion, SAML requires too much from too many to make it mainstream any time soon.
If you pretend you have a solution, then you have to pretend the benefits as well. If half of your business comes from large organizations, and if 10% of them support SAML, then this approach can only bring improvements to 5% of your business. From a business point of view, having a solution that improves 5% of your business is nice to have, but it is by no means strategic.
Doing something about it
Doing something about it is always the hardest choice, because it means that you have to go out to the customers and figure out what would work for them.
So, what are customers using today? As stated above, some large organizations have invested in SAML, but what about the rest? The least common denominator is a network, a user directory, a web server and an internet connection. The most typical setup is a Windows Domain, Active Directory and Microsoft IIS. Active Directory has a market share that is reported to be above 90%, and that figure gives a good indication for the other components as well. Such adoption rates are required by true de facto standards, which are solid enough to build strategic solutions on.
If you are serious about growing your business with large and mid-sized organizations, then it is of strategic importance to eliminate adoption and engagement obstacles related to signing up and signing on. You have to proactively convert as big a share of your customer base as possible to automated sign-on as fast as possible. In order to succeed, requirements on your customers have to be as low as possible in terms of time, investments and expertise. In practice this means that you need a solution, which does not require anything more from your customers than the least common denominator described above. From a business point of view, SAML is just a bonus, and only if you have customers who have invested in it.
If you are interested in such a solution, I would love to continue talks in person.
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Sep. 4, 2015 11:00 PM EDT Reads: 563
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
Sep. 4, 2015 07:00 PM EDT Reads: 1,663
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, will discuss how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a prac...
Sep. 4, 2015 06:00 PM EDT Reads: 285
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
Sep. 4, 2015 05:30 PM EDT Reads: 510
The word quantum often portends New Age mumbo-jumbo, in spite of the fact that quantum mechanics underlies many of today’s most important technologies, including lasers and the semiconductors found in every computer chip. Nevertheless, today quantum computing is becoming a reality. And while it may look to the layperson like mere mumbo-jumbo, in reality of the technology has largely moved out of the theoretical stage, as recent news indicates. In fact, two important announcements over the la...
Sep. 4, 2015 04:45 PM EDT
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
Sep. 4, 2015 03:30 PM EDT Reads: 473
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Sep. 4, 2015 03:30 PM EDT Reads: 982
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Learn what is going on, contribute to the discussions, and e...
Sep. 4, 2015 02:00 PM EDT Reads: 242
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
Sep. 4, 2015 01:45 PM EDT Reads: 659
Early in my DevOps Journey, I was introduced to a book of great significance circulating within the Web Operations industry titled The Phoenix Project. (You can read our review of Gene’s book, if interested.) Written as a novel and loosely based on many of the same principles explored in The Goal, this book has been read and referenced by many who have adopted DevOps into their continuous improvement and software delivery processes around the world. As I began planning my travel schedule last...
Sep. 4, 2015 12:45 PM EDT Reads: 590
In his session at 17th Cloud Expo, Ernest Mueller, Product Manager at Idera, will explain the best practices and lessons learned for tracking and optimizing costs while delivering a cloud-hosted service. He will describe a DevOps approach where the applications and systems work together to track usage, model costs in a granular fashion, and make smart decisions at runtime to minimize costs. The trickier parts covered include triggering off the right metrics; balancing resilience and redundancy ...
Sep. 4, 2015 11:45 AM EDT Reads: 348
Introducing Containers & Microservices Bootcamp at @CloudExpo Silicon Valley | #Containers #Microservices
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
Sep. 4, 2015 11:00 AM EDT Reads: 437
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
Sep. 4, 2015 11:00 AM EDT Reads: 1,619
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
Sep. 4, 2015 10:45 AM EDT Reads: 670
API-Driven Digital Healthcare Solution By @AkanaInc | @DevOpsSummit #API #IoT #DevOps #Microservices
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device acce...
Sep. 4, 2015 09:30 AM EDT Reads: 341
The web app is agile. The REST API is agile. The testing and planning are agile. But alas, data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes that force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software organ...
Sep. 4, 2015 09:15 AM EDT Reads: 238
Containers are not new, but renewed commitments to performance, flexibility, and agility have propelled them to the top of the agenda today. By working without the need for virtualization and its overhead, containers are seen as the perfect way to deploy apps and services across multiple clouds. Containers can handle anything from file types to operating systems and services, including microservices. What are microservices? Unlike what the name implies, microservices are not necessarily small,...
Sep. 4, 2015 09:00 AM EDT Reads: 222
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
Sep. 4, 2015 08:15 AM EDT Reads: 2,052
Docker containerization is increasingly being used in production environments. How can these environments best be monitored? Monitoring Docker containers as if they are lightweight virtual machines (i.e., monitoring the host from within the container), with all the common metrics that can be captured from an operating system, is an insufficient approach. Docker containers can’t be treated as lightweight virtual machines; they must be treated as what they are: isolated processes running on hosts....
Sep. 4, 2015 08:00 AM EDT Reads: 196
Puppet Labs is pleased to share the findings from our 2015 State of DevOps Survey. We have deepened our understanding of how DevOps enables IT performance and organizational performance, based on responses from more than 20,000 technical professionals we’ve surveyed over the past four years. The 2015 State of DevOps Report reveals high-performing IT organizations deploy 30x more frequently with 200x shorter lead times. They have 60x fewer failures and recover 168x faster
Sep. 4, 2015 07:00 AM EDT Reads: 147