NEW YORK, NY -- (Marketwire) -- 02/21/13 -- Alistair Farquharson, CTO of SOA Software, a leading provider of API management, and SOA governance products, will be delivering the keynote address at the API Strategy & Practice Conference this week in New York. The keynote, titled How Does My Enterprise API Platform Differ from Facebook, Twitter and Netflix?, focuses on how enterprises can take full advantage of application programming interfaces (APIs) to extend their business operations to customers and partners, and recognize increased volume in transactions.

The API Strategy & Practice Conference aims to provide smart insights from many of the world's leading API and technology providers. The event is held in New York on Thursday, February 21 and Friday, February 22. The conference is intended to be a one-stop event to help technologists bootstrap their API strategies, discover usable and relevant APIs for their use, and to encourage community among API developers. Speakers include API luminaries from such organizations as AT&T, Twilio, Tumbler, Cisco, Singly, Walgreens, and others.

Alistair Farquharson will have three speaker sessions:

• Thursday, Feb. 21 - 4:40 PM-5:00 PM: Panel - API Infrastructure Providers
• Friday, Feb. 22 - 10:30 AM-10:50 AM: KEYNOTE - How does My Enterprise API Platform Differ From Facebook, Twitter and Netflix?
• Friday, Feb. 22 - 1:35 PM - 3:00 PM: 15 MIN. SLOT: Best Practices of API Management

Enabling the API Economy
Enterprises are increasingly making business applications available as APIs in order to drive business growth and expose new revenue and partnership opportunities, and ultimately to improve business effectiveness. Open APIs allow external developers to build applications that leverage core business capabilities. Enterprise APIs are offered to a more limited group to enable more sensitive B2B or B2E applications. Both enterprise and open APIs are typically built on a foundation of enterprise SOA services. As such, they require robust governance.

SOA Software's Enterprise API Platform is the highest performing, most comprehensive API management solution on the market today. It is a secure, robust platform that companies can use to share their APIs with the growing app developer community, their partners, and customers. The platform manages, monitors and secures companies' APIs, ensuring that these APIs deliver the level of service customers and partners require; that corporate and customer information and assets are secure; and that the integrity of the corporate brand is protected. For more details, please see http://www.soa.com/products/api-platform-as-a-service.

The SOA Software Open platform brings API providers and App developers together, offering easy access to powerful API Management capabilities combined with a social community in which developers collaborate to build dynamic, engaging apps with scalable APIs. The free SOA Software Open service allows users to manage up to 10 million API transactions per month, far higher than other solutions, and offers a powerful developer community platform unlike anything else in the industry. Developers can easily upgrade to SOA Software's Enterprise API Platform either on-premise or as-a-Service if they want additional capacity, their own brand for their APIs, or a guaranteed SLA. To sign up, please see http://open.soa.com.

About SOA Software

SOA Software is a leading provider of Enterprise API Management and SOA governance products that help our customers plan, build, run and share enterprise services and APIs. The world's largest companies including Bank of America, Pfizer, and Verizon use SOA Software products to harness the power of their technology and transform their businesses. Gartner placed SOA Software in the Leaders Quadrant for the 2011 "Magic Quadrant for SOA Governance Technologies." The company is also recognized as a "Leader" by the Forrester Research Waves for Integrated SOA Governance and SOA Life Cycle Management. For more information, please visit http://www.soa.com.

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