Click here to close now.

Welcome!

SOA & WOA Authors: Liz McMillan, Roger Strukhoff, Carmen Gonzalez, Dana Gardner, Tim Hinds

Related Topics: Cloud Expo, SOA & WOA, .NET, Virtualization, Web 2.0, Big Data Journal, SDN Journal

Cloud Expo: Article

Book Excerpt | The New World of Work: From the Cube to the Cloud

Part 1: Cloud technology allows companies to leverage intellectual property

Thereʼs a popular childrenʼs book called Whereʼs Waldo, in which the lead character - with his signature red-and-white striped shirt and somewhat goofy expression - is obscured by various collections of people and things. Heʼs hidden, but in plain sight (if youʼll excuse the oxymoron) and itʼs the young readerʼs task to locate him in every illustration. By the end of the book, children become adept at locating the enigmatic Waldo in a glance.

We can only hope that this instructional parable reminds us of how sometimes the simplest truth can be obstructed by our need to make things complex. And so it is with the new world of work. If you want to know where the jobs are, hereʼs a hint: Theyʼre in plain sight.

You might call this new, adult game Whereʼs the Work. And the stakes couldnʼt be higher.

The Case of the Disappearing Jobs - Or Not
In listening to politicians and pundits one might think jobs have disappeared completely. They havenʼt. Theyʼre simply hiding in plain sight where only those who can see the obvious are able find them.

For example, letʼs say a big company like IBM sets up operations in a new locale. In the past, the company would have staffed the new facility with a thousand new workers. That meant spending hundreds of thousands (maybe millions) of corporate dollars on office space, equipment and infrastructure, and parking lots. No more. Today the company builds a small facility, staffs it with 100 or so managers while the remaining positions are sent to the cloud to be filled by talent around the globe. Not because the labor is cheaper...but because the labor is more talented, and more eager to compete for this work. Thatʼs right; compete for the work.

Why would a company such as IBM consider the cloud for its talent needs? Because technology and next generation work now make it possible for companies to work effectively with skeleton crews onsite and large, competent resources spread across the globe.

That brings us to an important point. Youʼre right if you think much of the "new" work has gone overseas. Work has spread across the globe because companies can now source talent easily, and the talent will compete for the work... not based on price, but on the quality of their work.

Ironically, this doesn't mean those same jobs aren't also available in the United States because they are. Itʼs just that most Americans don't realize that this work is available, and we are not prepared to compete for work in this way. Furthermore, most US companies haven't grasped how to capitalize on this new talent war, and only a handful of companies are winning the new game. You see, just as workers are competing for work in the cloud, companies now have to compete for the best talent by providing interesting projects at competitive pay.

Which is why we wrote this book. The New World of Work is both a roadmap for professionals seeking a career in this new world, as well as a compass for those responsible for developing new talent strategies for your company.

The New Revolution
Weʼre in the midst of a new work revolution and its implications are as far-reaching as those of the Industrial Revolution, which lasted from 1750 to 1850, yet impacted the way we worked for generations after. The Industrial Revolution - coupled with the impact of the Great Depression - pushed jobs from the farm to the factory. The move from farm-to-factory, and then to the corporation, resulted in a geographical concentration of workers in cities and suburbs rather than dispersed on family farms. New industries evolved, in part to match the way our society worked, lived and played. The way we worked after the Industrial Revolution ultimately reshaped our entire society.

There have been several mini-revolutions since, but nothing to match the scale of the Industrial Revolution. That is, until now.

No Boundaries: Work Has Moved, Not Disappeared
The Information Revolution, which occurred over the last twenty years and involved an almost unbelievable growth in work-enabling technology, has spawned an entirely new way of organizing work. As it relates to technology, Mooreʼs Law correctly predicted the progression. This new method is responsible for innovative business models and career opportunities, all with one thing in common: Today, there are no boundaries to work.

Mooreʼs Law continues to be undeniably accurate. As described in his 1965 paper on computer components, Gordon Moore predicted that the number of transistors on integrated circuits doubles every two years. Therefore, the speed and performance of computer chips would double every two years. The faster the processing power, the more applications you can run with greater capabilities, the ultimate combination for a virtual world.

Over the last two decades the world experienced several well-publicized workforce developments. First, it was outsourcing, which led to offshoring. Today there is a ubiquitous transformation of work platforms and talent-sourcing that is revolutionizing not just how and where work is performed, but the way business is being done. The New World of Work is leveraging the Information Revolution and in the process, transforming how and where we work. Today work is certainly moving from the cube to the cloud, but in the process itʼs creating an entirely new breed of worker.

Three New-World Workforce Trends
This transformation, and thus the New World of Work, has crystallized three key trends that form the basis of this book. We will fully explore these trends and how you can profit from them later, but briefly want to introduce them here:

Work has been fractionalized - Routine work has been broken down into small tasks, and as a result, most companies will be hiring fewer full-time workers as they outsource those routine tasks as contract projects.

Careers have been virtualized - With cloud technology and its capacity to allow companies to leverage intellectual property, work (both contract and role-based) is moving from the cube to the cloud. Professionals can work from anywhere, and at any time.

Talent has been globalized - As noted earlier, the fractionalization of work, and virtualization of careers has made talent truly exportable. Forget offshoring; Crowdsourcing means that smart businesses can get talent anywhere, anytime.

In the New World of Work, there are literally no limits to what, how, and where work can be performed. While this is clearly an advantage for those businesses that can adapt, it is an even bigger opportunity for professionals who learn how to compete effectively for this work. And, in a world with no boundaries, learning to compete for this work is paramount. Throughout the book, weʼll show you how to use these trends to position your business or career to compete effectively in a boundary-less world of work.

Work, Work Everywhere...
In the Rime of the Ancient Mariner, the hero of the poem is dying of thirst while surrounded by an endless ocean of water. The now-famous line, "Water, water everywhere, but nary a drop to drink," is all too appropriate for workers who struggle to take advantage of the new work that surrounds them.

According to the International Labor Organization, as of this printing in late 2012, two hundred million people are out of work globally, with an estimated forty million of those unemployed workers residing in advanced societies such as those in the United States, Japan and Europe. Yet at the same time, businesses in those nations lament that they are unable to find qualified workers.

A small percentage of this now-persistent unemployment can be explained by weak demand, but clearly there are bigger problems underpinning the stagnant labor market. Despite elevated unemployment levels, many jobs go unfilled in mature economies because employers canʼt find the right talent.

In 2011, when US unemployment was at 9%, an MGI survey of two thousand U.S. companies found that 30% of the available positions remained open for six months or more. The reason? Companies couldnʼt find the required talent. During the same period, 36% of European employers claimed to have difficulty filling roles, and as many as 8% of Japanese companies reported the same challenge.

While technology has enabled a New World of Work, the speed of business and technological change has outpaced the ability of many workers to adapt, resulting in a mismatch between work and the skill required to fulfill demand. So the jobs are there - in fact businesses are crying out to fill them - workers just need to gain the necessary skills - and attitude - to make those jobs their own.

Weʼll Be Your Guides
For most, the New World of Work seemed to appear overnight. As two of those who saw it early, at first even we didnʼt grasp the magnitude of the shift or understand the drivers fueling it. On behalf of those ready to embrace this fresh perspective, the new world will usher in new opportunities and new ways of approaching business.

We know that such dramatic change can feel disconcerting. Once we realized that next generation work was bigger than the cloud technology that enabled it, even we were caught off guard. You see, technology certainly has changed work. But it is a new breed of worker that is changing the way business is done. This new breed of worker competes for work anywhere in the world. They are what we call a "VirtualpreneurTM" - combining an entrepreneurial spirit with virtual work platforms that match talent to the companies who want to hire them, on a contract basis.

Thatʼs why we had to write this book. We felt compelled to explain this new world to the millions of professionals in search of work, all the while missing that the work is right in front of their very eyes. We also know that this new talent marketplace is changing the way businesses must compete for work, and in so doing, most companies are left without talent to fill open positions because the majority of qualified workers arenʼt within a 50 mile radius of their headquarters.

To grasp next generation work, it is imperative to understand what - not who - moved the cube into the cloud. Weʼll show you why itʼs inaccurate (and unproductive) to blame corporations for outsourcing jobs and ripping success from our hands. In the New World of Work, boundaries have vanished and work now moves fluidly around the globe, based on available and passionate talent. This is the effect of a new and ubiquitous trend - not the result of corporations simply trying to increase profit margins.

To truly understand the New World of Work, we must let go of the need to blame and instead grasp that something much bigger is going on. We can no longer blame corporations or the government for not protecting our jobs. Itʼs time to take advantage of the resources surrounding us, set our fears and angst aside, and prepare for the future.

The fact that youʼve chosen to read this book is a very good indication that you are ready to get started. Companies who capitalize on these trends will have increased leverage through human capital. And professionals who create new career strategies geared to the new world will find their skills to be in high demand.

In the coming chapters, we will explore new business, career, and talent models driven by a cloud-based world and a workforce motivated by its passion for the work, rather than the location of the job. The real benefit of removing the boundaries to work is that it enables oneʼs passion for work to take precedence. And companies that can capitalize on passion will take a lead role in the coming Talent Revolution created by the New World of Work.

If youʼre ready to exploit next generation work, and plot a new career strategy for yourself or a talent strategy for your business, then this movement is for you. Welcome to the new world of work.


This is an excerpt from The New World of Work: From the Cube to the Cloud by Tim Houlne and Terri Maxwell. Republished with permission. Copyright © 2013 by Tim Houlne and Terri Maxwell

More Stories By Tim Houlne

Tim Houlne is a visionary whose longstanding, futuristic predictions about the virtual workforce is now a reality. He recognizes and understands trends, and uses that unique knowledge to transform industries across the business landscape. His understanding of the virtual workplace is unparalleled, and his drive to uncover new concepts is matched only by his passion for growing profitable businesses. Tim holds the position of CEO at Working Solutions, a premier virtual agent and technology solutions provider in Dallas, Texas.

Tim has authored multiple articles and white papers covering a wide-range of subjects including Top Traits of High Caliber Agents, Platform as a Service, and Contact Center Security – Moving to the Cloud. He is a highly sought-after speaker for industry conferences, business summits, and schools. His passion is helping others embrace new concepts and ideas that improve the lives of working professionals while ensuring excellent bottom-line results.

More Stories By Terri Maxwell

Terri Maxwell provides game-changing insights that transform businesses, people, and industries. She is an impactful, passionate leader known for simplifying formulas for success and igniting potential. In a career that spans more than 20 years, Terri has put her talents to work for large and small companies, and is a well-known consultant to small businesses and entrepreneurs seeking to accelerate growth.

Throughout her career, Terri has delivered sound solutions to large and small companies, producing unprecedented results and igniting growth. She has launched more than twenty start-up brands, built numerous successful companies, and created a well-known and highly respected business incubator, Succeed on Purpose, Inc. in Irving, Texas. She is the author of Succeed on Purpose: Everything Happens for a Reason, a book teaching how to use lifeʼs challenges to uncover your purpose.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities. In his session at @ThingsExpo, Gary Hall, Chief Technology Officer, Federal Defense at Cisco Systems, will break down the core capabilities of IoT in multiple settings and expand upon IoE for bo...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
The Internet of Things (IoT) is causing data centers to become radically decentralized and atomized within a new paradigm known as “fog computing.” To support IoT applications, such as connected cars and smart grids, data centers' core functions will be decentralized out to the network's edges and endpoints (aka “fogs”). As this trend takes hold, Big Data analytics platforms will focus on high-volume log analysis (aka “logs”) and rely heavily on cognitive-computing algorithms (aka “cogs”) to make sense of it all.
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applications - creating more engaging experiences for their customers and boosting collaboration and productiv...
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder of TeleStax, a...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, representing a model of how to analyze rea...
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understanding the kinds of data: structured, unstructured, big/small? Analytics: What kinds and how responsiv...
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - is now accepting submissions to demo smart cars on the Expo Floor. Smart car sponsorship benefits include general brand exposure and increasing engagement with the developer ecosystem.
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
When it comes to the Internet of Things, hooking up will get you only so far. If you want customers to commit, you need to go beyond simply connecting products. You need to use the devices themselves to transform how you engage with every customer and how you manage the entire product lifecycle. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, will show how “product relationship management” can help you leverage your connected devices and the data they generate about customer usage and product performance to deliver extremely compelling and reliabl...
SYS-CON Events announced today that SoftLayer, an IBM company, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015 at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place November 3–5, 2015 at the Santa Clara Convention Center in Santa Clara, CA. SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from ...
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
There’s Big Data, then there’s really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. Learn about IoT, Big Data and deployments processing massive data volumes from wearables, utilities and other machines.
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...