Welcome!

Microservices Expo Authors: Elizabeth White, Pat Romanski, Stackify Blog, Liz McMillan, Yeshim Deniz

Related Topics: @CloudExpo, Microservices Expo, Microsoft Cloud, Containers Expo Blog, @BigDataExpo, SDN Journal

@CloudExpo: Article

Life in a Startup: Getting Above the Noise

Update: AppZero Named to CIO.com “10 Hot Cloud Startups to Watch” #cloudcomputing

Update: When I wrote this post three weeks ago, Appzero had just been selected as one of the 25 Hot Cloud Startups by Startup 50, published by Jeff Vance. The list was published on February 9, 2013 as a prelude to his upcoming story "10 Hot Cloud Startups to Watch" for CIO.com.  Among several factors determining who made the final cut, including viability of product, competitive advantages and management team's pedigree, there was a voting process.  Well, it looks like we did pretty well in the vote, because we made the top 10 list out this week on CIO.com.  In fact, in the article Jeff says we won the vote!

We appreciate the show of support for AppZero and our application migration technology that helped us make the top 10.  There's going to be a final round of voting on CIO.com to rank the companies on the top 10 list.  Please help us by voting for AppZero here. One of the biggest challenges in a startup is that there are so many things you have to do. In the very beginning, the company must progress from idea to product.  Then the original product idea for some reason does not make grade (not compelling enough, too competitive a market, etc.) and the company has to pivot from the original premise.

The other foundational ingredient needed to create a great company is the team. The team is critical -- they test, scrutinize and kick around the original idea, which more often than not, pivots or morphs into a better one.  Only a tight-knit team can distill the benefits and core value lurking underneath the surface of an immature prototype while dealing with time pressures. Running out of cash, proving the viability of the product, acquiring customers and closing financing are just a few of the time pressures that can tear a team apart.

Once the use cases have been narrowed and external trials begin to yield positive results, the operational focus moves to scaling the business. The “go to market”; Sales 2.0, viral marketing, social media, and generally “the task of becoming known” are the critical steps in the evolution of a startup.  When I was CEO of Sonic Software back in the early 2000s, there were contests for the best Java product. A great deal of our energy went into winning the awards for best Java Messaging System (JMS) and first, best and only Enterprise Service Bus (ESB).

Today at AppZero, we are fortunate enough to have been selected as one of the 25 Hot Cloud Startups by Startup 50, published by Jeff Vance. The list was published on February 9, 2013 as a prelude to his upcoming story “10 Hot Cloud Startups to Watch” for CIO. The top ten vote getters from the list of 25 will make it into that story.

Please help us make the cut by voting for AppZero here.

AppZero has now gone through the pivot, been scrutinized in long proofs of concepts (POCs) for months at a time, by many of the largest cloud providers (7 out of  the top 10 by my count) and software companies in the world.  The good news is that the product is getting the job done.

Our product does something that is very simple at 10,000 feet. We pick up applications that are in production and move them to another machine. This is cool because migrating existing applications to the cloud is hard.

AppZero can move applications over lunch -- other approaches take days. The newest capability allows you to move applications “Up-level OS versions.” This is interesting because Windows Server 2003 is coming to end of life (EOL) and will no longer be supported by Microsoft. All of those machines and applications need to be upgraded to WS2008 or WS2012. Modernizing by upgrading your hardware and OS is really painful and IT hates doing it.

These two use cases; moving to the cloud and moving to a new version of an OS can be combined to achieve modernization (OS up level) and transformation (moving to the cloud) all at once – fast.

Most readers will never have heard of AppZero or our ability to move apps to the cloud. If you like the idea, please vote for AppZero to make the Top 10 here at Startup 50. Thanks in advance for your support.

I am always looking for a way to communicate better and cut to the heart of any discussion. So, if you have thoughts on this subject drop me a line at GregO {@} Appzero {dot} com or tweet me at @gregoryjoconnor.

More Stories By Greg O'Connor

Greg O'Connor is President & CEO of AppZero. Pioneering the Virtual Application Appliance approach to simplifying application-lifecycle management, he is responsible for translating Appzero's vision into strategic business objectives and financial results.

O'Connor has over 25 years of management and technical experience in the computer industry. He was founder and president of Sonic Software, acquired in 2005 by Progress Software (PRGS). There he grew the company from concept to over $40 million in revenue.

At Sonic, he evangelized and created the Enterprise Service Bus (ESB) product category, which is generally accepted today as the foundation for Service Oriented Architecture (SOA). Follow him on Twitter @gregoryjoconnor.

@MicroservicesExpo Stories
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
Regardless of what business you’re in, it’s increasingly a software-driven business. Consumers’ rising expectations for connected digital and physical experiences are driving what some are calling the "Customer Experience Challenge.” In his session at @DevOpsSummit at 20th Cloud Expo, Marco Morales, Director of Global Solutions at CollabNet, will discuss how organizations are increasingly adopting a discipline of Value Stream Mapping to ensure that the software they are producing is poised to o...
This talk centers around how to automate best practices in a multi-/hybrid-cloud world based on our work with customers like GE, Discovery Communications and Fannie Mae. Today’s enterprises are reaping the benefits of cloud computing, but also discovering many risks and challenges. In the age of DevOps and the decentralization of IT, it’s easy to over-provision resources, forget that instances are running, or unintentionally expose vulnerabilities.
It has never been a better time to be a developer! Thanks to cloud computing, deploying our applications is much easier than it used to be. How we deploy our apps continues to evolve thanks to cloud hosting, Platform-as-a-Service (PaaS), and now Function-as-a-Service. FaaS is the concept of serverless computing via serverless architectures. Software developers can leverage this to deploy an individual "function", action, or piece of business logic. They are expected to start within milliseconds...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
There are two main reasons for infrastructure automation. First, system administrators, IT professionals and DevOps engineers need to automate as many routine tasks as possible. That’s why we build tools at Stackify to help developers automate processes like application performance management, error monitoring, and log management; automation means you have more time for mission-critical tasks. Second, automation makes the management of complex, diverse environments possible and allows rapid scal...
One of the biggest challenges with adopting a DevOps mentality is: new applications are easily adapted to cloud-native, microservice-based, or containerized architectures - they can be built for them - but old applications need complex refactoring. On the other hand, these new technologies can require relearning or adapting new, oftentimes more complex, methodologies and tools to be ready for production. In his general session at @DevOpsSummit at 20th Cloud Expo, Chris Brown, Solutions Marketi...
We all know that end users experience the internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices - not doing so will be a path to eventual ...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
The purpose of this article is draw attention to key SaaS services that are commonly overlooked during contact signing that are essential to ensuring they meet the expectations and requirements of the organization and provide guidance and recommendations for process and controls necessary for achieving quality SaaS contractual agreements.
SYS-CON Events announced today that OpsGenie will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2012, OpsGenie is an alerting and on-call management solution for dev and ops teams. OpsGenie provides the tools needed to design actionable alerts, manage on-call schedules and escalations, and ensure that the right people are notified at the right time, using multiple notification methods.