Welcome!

SOA & WOA Authors: Andreas Grabner, Pat Romanski, Liz McMillan, Elizabeth White, Kira Makagon

Related Topics: Big Data Journal, SOA & WOA, Virtualization, Search, Cloud Expo, SDN Journal

Big Data Journal: Article

The Challenges and Benefits of Big Data

Big Data success depends on better risk management practices like FAIR, say conference panelists

This BriefingsDirect thought leadership panel discussion comes to you in conjunction with The Open Group Conference held recently in Newport Beach, California. The conference focused on "big data -- the transformation we need to embrace today."

The panel of experts explores new trends and solutions in the area of risk management and analysis. Learn now how large enterprises are delivering better risk assessments and risk analysis, and discover how big data can be both an area to protect, but also used as a tool for better understanding and mitigating risks.

The panelists are Jack Freund, PhD, the Information Security Risk Assessment Manager at TIAA-CREF; Jack Jones, Principal of CXOWARE, and Jim Hietala, Vice President, Security for The Open Group. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions. [Disclosure: The Open Group is a sponsor of this and other BriefingsDirect podcasts.]

Jack Jones has more than nine years experience as a Chief Information Security Officer (CISO), and is the inventor of the Factor Analysis Information Risk  (FAIR) framework. Jack Freund has more than 14 years in enterprise IT experience, is a visiting professor at DeVry University, and chairs a risk-management subcommittee for ISACA.

Here are some excerpts:

Gardner: Why is the issue of risk analysis so prominent now? What's different from, say, five years ago?

Jones: The information security industry has struggled with getting the attention of and support from management and businesses for a long time, and it has finally come around to the fact that the executives care about loss exposure -- the likelihood of bad things happening and how bad those things are likely to be.

It's only when we speak in those terms of risk that we make sense to those executives. And once we do that, we begin to gain some credibility and traction in terms of getting things done.

Gardner: So we really need to talk about this in the terms that a business executive would appreciate, not necessarily an IT executive.

Effects on business

Jones: Absolutely. They're tired of hearing about vulnerabilities, hackers, and that sort of thing. It’s only when we can talk in terms of the effect on the business that it makes sense to them.

Freund: The problem that we have as a profession, and I think it’s a big problem, is that we have allowed ourselves to escape the natural trend that the other IT professionals have already taken.

Freund

There was a time, years ago, when you could code in the basement, and nobody cared much about what you were doing. But now, largely speaking, developers and systems administrators are very focused on meeting the goals of the organization.

Security has been allowed to miss that boat a little. We have been allowed to hide behind this aura of a protector and of an alerter of terrible things that could happen, without really tying ourselves to the problem that the organizations are facing and how can we help them succeed in what they're doing.

Hietala: There are certainly changes on the threat side of the landscape. Five years ago, you didn’t really have hacktivism or this notion of an advanced persistent threat (APT). That highly skilled attacker taking aim at governments and large organizations didn’t really exist -– or didn’t exist to the degree it does today. So that has changed.

Hietala

You also have big changes to the IT platform landscape, all of which bring new risks that organizations need to really think about. The mobility trend, the cloud trend, the big-data trend that we are talking about today, all of those things bring new risk to the organization.

As Jack Jones mentioned, business executives don't want to hear about, "I've got 15 vulnerabilities in the mobility part of my organization." They want to understand what’s the risk of bad things happening because of mobility, what we're doing about it, and what’s happening to risk over time.

So it’s a combination of changes in the threats and attackers, as well as just changes to the IT landscape, that we have to take a different look at how we measure and present risk to the business.

Gardner: Because we're at a big-data conference, do you share my perception, Jack Jones, that big data can be a source of risk and vulnerability, but also the analytics and the business intelligence (BI) tools that we're employing with big data can be used to alert you to risks or provide a strong tool for better understanding your true risk setting or environment?

Crown jewels

Jones: You are absolutely right. You think of big data and, by definition, it’s where your crown jewels, and everything that leads to crown jewels from an information perspective, are going to be found. It's like one-stop shopping for the bad guy, if you want to look at it in that context. It definitely needs to be protected. The architecture surrounding it and its integration across a lot of different platforms and such, can be leveraged and probably result in a complex landscape to try and secure.

Jones

There are a lot of ways into that data and such, but at least if you can leverage that same big data architecture, it's an approach to information security. With log data and other threat and vulnerability data and such, you should be able to make some significant gains in terms of how well-informed your analyses and your decisions are, based on that data.

Freund: If we fast-forward it five years, and this is even true today, a lot of people on the cutting edge of big data will tell you the problem isn’t so much building everything together and figuring out what it can do. They are going to tell you that the problem is what we do once we figure out everything that we have. This is the problem that we have traditionally had on a much smaller scale in information security. When everything is important, nothing is important.

Gardner: What parts of organizations aren’t being assessed for risk and should be?

Freund: The big problem that exist largely today in the way that risk assessments are done, is the focus on labels. We want to quickly address the low, medium, and high things and know where they are. But the problem is that there are inherent problems in the way that we think about those labels, without doing any of the analysis legwork.

We end up with these very long lists of horrible, terrible things that can be done to us in all sorts of different ways, without any relevance to the overall business of the organization.

I think that’s what’s really missing is that true analysis. If the system goes offline, do we lose money? If the system becomes compromised, what are the cost-accounting things that will happen that allow us to figure out how much money we're going to lose.

That analysis work is largely missing. That’s the gap. The gap is if the control is not in place, then there’s a risk that must be addressed in some fashion. So we end up with these very long lists of horrible, terrible things that can be done to us in all sorts of different ways, without any relevance to the overall business of the organization.

Every day, our organizations are out there selling products, offering services, which is  and of itself, its own risky venture. So tying what we do from an information security perspective to that is critical for not just the success of the organization, but the success of our profession.

Risk implications

Jones: Businesses have been making these decisions, chasing the opportunity, but generally, without any clear understanding of the risk implications, at least from the information security perspective. They will have us in the corner screaming and throwing red flags in there, and talking about vulnerabilities and threats from one thing or another.

But, we come to the table with red, yellow, and green indicators, and on the other side of the table, they’ve got numbers. Well, here is what we expect to earn in revenue from this initiative, and the information security people are saying it’s crazy. How do you normalize the quantitative revenue gain versus red, yellow, and green?

Gardner: Jim Hietala, do you see it in the same red, yellow, green or are there some other frameworks or standard methodologies that The Open Group is looking at to make this a bit more of a science?

Hietala: Probably four years ago, we published what we call the Risk Taxonomy Standard which is based upon Factor Analysis Information Risk  (FAIR), the management framework that Jack Jones invented. So, we’re big believers in bringing that level of precision to doing risk analysis. Having just gone through training for FAIR myself, as part of the standards effort that we’re doing around certification, I can say that it really brings a level of precision and a depth of analysis to risk analysis that's been lacking frequently in IT security and risk management.

In order to be successful sitting between these two groups, you have to be able to speak the language of both of those groups.

Gardner: Whose job should this fall under? Who is wearing the white hat in the company and can rally the forces of good and make all the bad things managed?

Freund: The profession of IT risk management is changing. That profession will have to sit between the business and information security inclusive of all the other IT functions that make that happen.

In order to be successful sitting between these two groups, you have to be able to speak the language of both of those groups. You have to be able to understand profit and loss and capital expenditure on the business side. On the IT risk side, you have to be technical enough to do all those sorts of things.

But I think the sum total of those two things is probably only about 50 percent of the job of IT risk management today. The other 50 percent is communication. Finding ways to translate that language and to understand the needs and concerns of each side of that relationship is really the job of IT risk management.

To answer your question, I think it’s absolutely the job of IT risk management to do that. From my own experiences with the FAIR framework, I can say that using FAIR is the Rosetta Stone for speaking between those two groups.

Necessary tools

It gives you the tools necessary to speak in the insurance and risk terms that business appreciate. And it gives you the ability to be as technical and just nerdy, if you will, as you need to be in order to talk to IT security and the other IT functions in order to make sure everybody is on the same page and everyone feels like their concerns are represented in the risk-assessment functions that are happening.

Gardner: How do you know if you’re doing it right? How do you know if you're moving from yellow to green, instead of to red?

Becoming very knowledgeable about the risk posture and the risk tolerance of the organization is a key.

Freund: There are a couple of things in that question. The first is there's this inherent assumption in a lot of organizations that we need to move from yellow to green, and that may not be the case. So, becoming very knowledgeable about the risk posture and the risk tolerance of the organization is a key.

That's part of the official mindset of IT security. When you graduate an information security person today, they are minted knowing that there are a lot of bad things out there, and their goal in life is to reduce them. But, that may not be the case. The case may very well be that things are okay now, but we have bigger things to fry over here that we’re going to focus on. So, that's one thing.

The second thing, and it's a very good question, is how we know that we’re getting better? How do we trend that over time? Overall, measuring that value for the organization has to be able to show a reduction of a risk or at least reduction of risk to the risk-tolerance levels of the organization.

Calculating and understanding that requires something that I always phrase as we have to become comfortable with uncertainty. When you are talking about risk in general, you're talking about forward-looking statements about things that may or may not happen. So, becoming comfortable with the fact that they may or may not happen means that when you measure them today, you have to be willing to be a little bit squishy in how you’re representing that.

In FAIR and in other academic works, they talk about using ranges to do that. So, things like high, medium ,and low, could be represented in terms of a minimum, maximum, and most likely. And that tends to be very, very effective. People can respond to that fairly well.

Gathering data

Jones: With regard to the data sources, there are a lot of people out there doing these sorts of studies, gathering data. The problem that's hamstringing that effort is the lack of a common set of definitions, nomenclature, and even taxonomy around the problem itself.

You will have one study that will have defined threat, vulnerability, or whatever differently from some other study, and so the data can't be normalized. It really harms the utility of it. I see data out there and I think, "That looks like that can be really useful." But, I hesitate to use it because I don't understand. They don't publish their definitions, approach, and how they went after it.

There's just so much superficial thinking in the profession on this that we now have dug under the covers. Too often, I run into stuff that just can't be defended. It doesn’t make sense, and therefore the data can't be used. It's an unfortunate situation.

I do think we’re heading in a positive direction. FAIR can provide a normalizing structure for that sort of thing. The VERIS framework, which by the way, is also derived in part from FAIR, also has gained real attraction in terms of the quality of the research they have done and the data they’re generating. We’re headed in the right direction, but we’ve got a long way to go.

Gardner: I'm curious how prevalent cyber insurance is, and is that going to be a leveling effect in the industry where people speak a common language -- the equivalent of actuarial tables, but for security in enterprise and cyber security?

Jones: One would dream and hope, but at this point, what I've seen out there in terms of the basis on which insurance companies are setting their premiums and such is essentially the same old “risk assessment” stuff that the industry has been doing poorly for years. It's not based on data or any real analysis per se, at least what I’ve run into. What they do is set their premiums high to buffer themselves and typically cover as few things as possible. The question of how much value it's providing the customers becomes a problem.

Looking to the future

Gardner: What's the future of risk management, and what does the cloud trend bring to the table?

Hietala: I’d start with a maxim that comes out of the financial services industry, which is that you can outsource the function, but you still own the risk. That's an unfortunate reality. You can throw things out in the cloud, but it doesn’t absolve you from understanding your risk and then doing things to manage it to transfer it if there's insurance or whatever the case may be.

That's just a reality. Organizations in the risky world we live in are going to have to get more serious about doing effective risk analysis. From The Open Group standpoint, we see this as an opportunity area.

Risk is a system of systems. There are a series of pressures that are applied, and a series of levers that are thrown in order to release that sort of pressure.

As I mentioned, we’ve standardized the taxonomy piece of the Factor Analysis Information Risk  (FAIR) framework. And we really see an opportunity around the profession going forward to help the risk-analysis community by further standardizing FAIR and launching a certification program for a FAIR-certified risk analyst. That's in demand from large organizations that are looking for evidence that people understand how to apply FAIR and use it in doing risk analyses.

Freund: I always try to consider things as they exist within other systems. Risk is a system of systems. There are a series of pressures that are applied, and a series of levers that are thrown in order to release that sort of pressure.

Risk will always be owned by the organization that is offering that service. If we decide at some point that we can move to the cloud and all these other things, we need to look to the legal system. There is a series of pressures that they are going to apply, and who is going to own that, and how that plays itself out.

If we look to the Europeans and the way that they’re managing risk and compliance, they’re still as strict as we in United States think that they may be about things, but  there's still a lot of leeway in a lot of the ways that laws are written. You’re still being asked to do things that are reasonable. You’re still being asked to do things that are standard for your industry. But, we'd still like the ability to know what that is, and I don't think that's going to go away anytime soon.

Judgment calls

We’re still going to have to make judgment calls. We’re still going to have to do 100 things with a budget for 10 things. Whenever that happens, you have to make a judgment call. What's the most important thing that I care about? And that's why risk management exists, because there’s a certain series of things that we have to deal with. We don't have the resources to do them all, and I don't think that's going to change over time. Regardless of whether the landscape changes, that's the one that remains true.

Jones: If we were to take a snapshot at any given point in time of an organization’s loss exposure, how much risk they have right then, that's a lagging indicator of the decisions they’ve made in the past, and their ability to execute against those decisions.

We can do some great root-cause analysis around that and ask how we got there. But, we can also turn that coin around and ask how good we are at making well-informed decisions, and then executing against them, the asking what that implies from a risk perspective downstream.

If we understand the relationship between our current state, and past and future states, we have those linkages defined, especially, if we have an analytic framework underneath it. We can do some marvelous what-if analysis.

We’re still going to have to make judgment calls. We’re still going to have to do 100 things with a budget for 10 things.

What if this variable changed in our landscape? Let's run a few thousand Monte Carlo simulations against that and see what comes up. What does that look like? Well, then let's change this other variable and then see which combination of dials, when we turn them, make us most robust to change in our landscape.

But again, we can't begin to get there, until we have this foundational set of definitions, frameworks, and such to do that sort of analysis. That's what we’re doing with the Factor Analysis Information Risk  (FAIR) framework, but without some sort of framework like that, there's no way you can get there.

You may also be interested in:

More Stories By Dana Gardner

At Interarbor Solutions, we create the analysis and in-depth podcasts on enterprise software and cloud trends that help fuel the social media revolution. As a veteran IT analyst, Dana Gardner moderates discussions and interviews get to the meat of the hottest technology topics. We define and forecast the business productivity effects of enterprise infrastructure, SOA and cloud advances. Our social media vehicles become conversational platforms, powerfully distributed via the BriefingsDirect Network of online media partners like ZDNet and IT-Director.com. As founder and principal analyst at Interarbor Solutions, Dana Gardner created BriefingsDirect to give online readers and listeners in-depth and direct access to the brightest thought leaders on IT. Our twice-monthly BriefingsDirect Analyst Insights Edition podcasts examine the latest IT news with a panel of analysts and guests. Our sponsored discussions provide a unique, deep-dive focus on specific industry problems and the latest solutions. This podcast equivalent of an analyst briefing session -- made available as a podcast/transcript/blog to any interested viewer and search engine seeker -- breaks the mold on closed knowledge. These informational podcasts jump-start conversational evangelism, drive traffic to lead generation campaigns, and produce strong SEO returns. Interarbor Solutions provides fresh and creative thinking on IT, SOA, cloud and social media strategies based on the power of thoughtful content, made freely and easily available to proactive seekers of insights and information. As a result, marketers and branding professionals can communicate inexpensively with self-qualifiying readers/listeners in discreet market segments. BriefingsDirect podcasts hosted by Dana Gardner: Full turnkey planning, moderatiing, producing, hosting, and distribution via blogs and IT media partners of essential IT knowledge and understanding.

@ThingsExpo Stories
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immediate and actionable interpretation of events as they happen. Another aspect concerns how to deliver ...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by mining large volumes of unstructured data, and how data tracking delivers uptime when it matters most.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
“With easy-to-use SDKs for Atmel’s platforms, IoT developers can now reap the benefits of realtime communication, and bypass the security pitfalls and configuration complexities that put IoT deployments at risk,” said Todd Greene, founder & CEO of PubNub. PubNub will team with Atmel at CES 2015 to launch full SDK support for Atmel’s MCU, MPU, and Wireless SoC platforms. Atmel developers now have access to PubNub’s secure Publish/Subscribe messaging with guaranteed ¼ second latencies across PubNub’s 14 global points-of-presence. PubNub delivers secure communication through firewalls, proxy ser...
We’re no longer looking to the future for the IoT wave. It’s no longer a distant dream but a reality that has arrived. It’s now time to make sure the industry is in alignment to meet the IoT growing pains – cooperate and collaborate as well as innovate. In his session at @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine the key ingredients to IoT success and identify solutions to challenges the industry is facing. The deep industry expertise behind this presentation will provide attendees with a leading edge view of rapidly emerging IoT oppor...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.