|By Larry Carvalho||
|February 18, 2013 08:00 AM EST||
I have attended IBM's Lotusphere conference many times, but this year was a different experience. The long-familiar yellow Lotus branded signs were missing as the conference was renamed "IBM Connect." The move away from Lotus branding was expected after IBM's recent repositioning of Lotus products, along with some new acquisitions under the umbrella of IBM Collaboration Solutions.
The change also reflects IBM's overall direction away from selling products to customers to focusing on business outcomes. The three main themes of the Connect 2013 conference were Social Business, Smarter Commerce and Smarter Workforce. These new focus areas are designed to enable IBM to expand into new markets while enrolling new clients.
Social interactions and mobile access bring along a large amount of data snippets, so analytics is an essential piece required to harvest maximum value. Therefore, the Day 2 keynote was appropriately delivered by IBM's Information Management organization that focuses on analytics. Without analytics, developing deep insights from social interactions accelerated by mobile access is simply not possible. Rapid reaction to market sentiments will differentiate social companies from other companies. Social interactions will bring about a big value to IBM and its customers if properly leveraged with the value proposition differentiators listed for the following themes:
- Managing empowered customers with personalization
- Viewing customers from a 360 degree view leading to increased customer satisfaction and better retention
- Improving customer loyalty through offers based on insights from location and context
- Engaging customers with additional interactions from mobile devices
- Building better teams with shared values to deliver better solutions to customers
- Acquiring talent to leverage social networks
- Improving innovation by encouraging social interaction
- Reducing turnover by leveraging social media to improve trust between the employer and employee
There are big challenges for enterprises to transform into a social business, especially since enterprise leadership very often sees more risks than gains when considering social strategies. An age barrier exists in many established enterprises with leadership that is unaware of how the younger workforce operates. (Blake Landau, founder of Artemis and a Huffington Post blogger, articulated the challenge of diversity and age for IBM in a well-written HuffPo post where she estimated that 90% of attendees at IBM Connect were middle-aged men.)
Becoming a social business depends on participation from people across the business environment, including employees, partners and customers. The value of social innovation is built on platforms of teams rather than individuals. Recent restructuring of workforces in many organizations has left very little time or motivation for employees to participate in social networking or to contribute disruptive ideas. Much has been said about the Return on Investment in social initiatives, but only broader adoption can enable organizations to accurately measure anecdotal and quantifiable results.
Facebook's rapid growth does not mean enterprises can easily replicate similar success. Instead, they need to drive social media adoption in the same manner as they promote wellness programs to drive down healthcare costs. Just as healthier employees contribute to the bottom line with reduced sick days and improved productivity, social-enabled employees can contribute more fully to better job and business innovation.
Driving social adoption among employees can increase partner and customer participation, too. Initiatives like viral adoption have been tried, but success is spotty. Direct benefits to employees are needed to achieve the goal of improved engagement. Just as employees get reduced insurance premiums from getting annual healthcare exams, they could similarly be rewarded for writing blog posts, gaining more internal and external followers, etc. Analytical tools, like those IBM offers for monitoring social interactions, can and should play a big role in developing quantifiable measurements to award appropriate incentives.
Although IBM Connect 2013 was a useful conference to impart knowledge on becoming a social business and enabling technologies, enterprises need to suggest a strategy that includes motivating adoption. Once such incentives are put into place as part of a broader social media strategy, employees will naturally gravitate to becoming more social, therefore positively contributing to enterprise business benefits. Once a core mass of participation has been achieved, other non-monetary motivation factors, like sense of corporate purpose, will rally corporate social maturity.
This post was first published on Robustcloud.com. Republished with permission.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Jul. 26, 2016 01:45 AM EDT Reads: 2,192
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Jul. 26, 2016 01:15 AM EDT Reads: 2,526
This digest provides an overview of good resources that are well worth reading. We’ll be updating this page as new content becomes available, so I suggest you bookmark it. Also, expect more digests to come on different topics that make all of our IT-hearts go boom!
Jul. 26, 2016 12:15 AM EDT Reads: 3,591
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Jul. 26, 2016 12:00 AM EDT Reads: 2,148
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Jul. 25, 2016 11:00 PM EDT Reads: 1,036
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Jul. 25, 2016 10:00 PM EDT Reads: 2,516
In his session at @DevOpsSummit at 19th Cloud Expo, Yoseph Reuveni, Director of Software Engineering at Jet.com, will discuss Jet.com's journey into containerizing Microsoft-based technologies like C# and F# into Docker. He will talk about lessons learned and challenges faced, the Mono framework tryout and how they deployed everything into Azure cloud. Yoseph Reuveni is a technology leader with unique experience developing and running high throughput (over 1M tps) distributed systems with extre...
Jul. 25, 2016 07:15 PM EDT Reads: 2,106
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Jul. 25, 2016 09:45 AM EDT Reads: 1,154
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
Jul. 25, 2016 09:30 AM EDT Reads: 949
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Jul. 25, 2016 08:30 AM EDT Reads: 1,296
Ovum, a leading technology analyst firm, has published an in-depth report, Ovum Decision Matrix: Selecting a DevOps Release Management Solution, 2016–17. The report focuses on the automation aspects of DevOps, Release Management and compares solutions from the leading vendors.
Jul. 25, 2016 08:00 AM EDT Reads: 1,678
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Jul. 25, 2016 05:00 AM EDT Reads: 2,038
This is a no-hype, pragmatic post about why I think you should consider architecting your next project the way SOA and/or microservices suggest. No matter if it’s a greenfield approach or if you’re in dire need of refactoring. Please note: considering still keeps open the option of not taking that approach. After reading this, you will have a better idea about whether building multiple small components instead of a single, large component makes sense for your project. This post assumes that you...
Jul. 25, 2016 03:30 AM EDT Reads: 4,073
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Jul. 24, 2016 09:45 PM EDT Reads: 2,149
Jul. 24, 2016 06:30 PM EDT Reads: 3,805
Right off the bat, Newman advises that we should "think of microservices as a specific approach for SOA in the same way that XP or Scrum are specific approaches for Agile Software development". These analogies are very interesting because my expectation was that microservices is a pattern. So I might infer that microservices is a set of process techniques as opposed to an architectural approach. Yet in the book, Newman clearly includes some elements of concept model and architecture as well as p...
Jul. 24, 2016 01:45 PM EDT Reads: 9,509
"We provide DevOps solutions. We also partner with some key players in the DevOps space and we use the technology that we partner with to engineer custom solutions for different organizations," stated Himanshu Chhetri, CTO of Addteq, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 24, 2016 11:00 AM EDT Reads: 1,619
Let's just nip the conflation of these terms in the bud, shall we?
"MIcro" is big these days. Both microservices and microsegmentation are having and will continue to have an impact on data center architecture, but not necessarily for the same reasons. There's a growing trend in which folks - particularly those with a network background - conflate the two and use them to mean the same thing.
They are not.
One is about the application. The other, the network. T...
Jul. 24, 2016 04:15 AM EDT Reads: 3,364
If you are within a stones throw of the DevOps marketplace you have undoubtably noticed the growing trend in Microservices. Whether you have been staying up to date with the latest articles and blogs or you just read the definition for the first time, these 5 Microservices Resources You Need In Your Life will guide you through the ins and outs of Microservices in today’s world.
Jul. 24, 2016 12:45 AM EDT Reads: 3,868
Before becoming a developer, I was in the high school band. I played several brass instruments - including French horn and cornet - as well as keyboards in the jazz stage band. A musician and a nerd, what can I say? I even dabbled in writing music for the band. Okay, mostly I wrote arrangements of pop music, so the band could keep the crowd entertained during Friday night football games. What struck me then was that, to write parts for all the instruments - brass, woodwind, percussion, even k...
Jul. 24, 2016 12:30 AM EDT Reads: 2,156