Click here to close now.




















Welcome!

Microservices Expo Authors: Pat Romanski, Carmen Gonzalez, Elizabeth White, Samuel Scott, SmartBear Blog

Related Topics: @BigDataExpo, Java IoT, Microservices Expo, IBM Cloud, API Journal, Agile Computing, @CloudExpo

@BigDataExpo: Article

Enterprise Social Adoption Challenges

Getting employees to become more social at work

I have attended IBM's Lotusphere conference many times, but this year was a different experience. The long-familiar yellow Lotus branded signs were missing as the conference was renamed "IBM Connect." The move away from Lotus branding was expected after IBM's recent repositioning of Lotus products, along with some new acquisitions under the umbrella of IBM Collaboration Solutions.

The change also reflects IBM's overall direction away from selling products to customers to focusing on business outcomes. The three main themes of the Connect 2013 conference were Social Business, Smarter Commerce and Smarter Workforce. These new focus areas are designed to enable IBM to expand into new markets while enrolling new clients.

Social interactions and mobile access bring along a large amount of data snippets, so analytics is an essential piece required to harvest maximum value. Therefore, the Day 2 keynote was appropriately delivered by IBM's Information Management organization that focuses on analytics. Without analytics, developing deep insights from social interactions accelerated by mobile access is simply not possible. Rapid reaction to market sentiments will differentiate social companies from other companies. Social interactions will bring about a big value to IBM and its customers if properly leveraged with the value proposition differentiators listed for the following themes:

Smarter Commerce:

  • Managing empowered customers with personalization
  • Viewing customers from a 360 degree view leading to increased customer satisfaction 
and better retention
  • Improving customer loyalty through offers based on insights from location and context
  • Engaging customers with additional interactions from mobile devices

Smarter Workforce:

  • Building better teams with shared values to deliver better solutions to customers
  • Acquiring talent to leverage social networks
  • Improving innovation by encouraging social interaction
  • Reducing turnover by leveraging social media to improve trust between the employer and employee

There are big challenges for enterprises to transform into a social business, especially since enterprise leadership very often sees more risks than gains when considering social strategies. An age barrier exists in many established enterprises with leadership that is unaware of how the younger workforce operates. (Blake Landau, founder of Artemis and a Huffington Post blogger, articulated the challenge of diversity and age for IBM in a well-written HuffPo post where she estimated that 90% of attendees at IBM Connect were middle-aged men.)

Becoming a social business depends on participation from people across the business environment, including employees, partners and customers. The value of social innovation is built on platforms of teams rather than individuals. Recent restructuring of workforces in many organizations has left very little time or motivation for employees to participate in social networking or to contribute disruptive ideas. Much has been said about the Return on Investment in social initiatives, but only broader adoption can enable organizations to accurately measure anecdotal and quantifiable results.

Facebook's rapid growth does not mean enterprises can easily replicate similar success. Instead, they need to drive social media adoption in the same manner as they promote wellness programs to drive down healthcare costs. Just as healthier employees contribute to the bottom line with reduced sick days and improved productivity, social-enabled employees can contribute more fully to better job and business innovation.

Driving social adoption among employees can increase partner and customer participation, too. Initiatives like viral adoption have been tried, but success is spotty. Direct benefits to employees are needed to achieve the goal of improved engagement. Just as employees get reduced insurance premiums from getting annual healthcare exams, they could similarly be rewarded for writing blog posts, gaining more internal and external followers, etc. Analytical tools, like those IBM offers for monitoring social interactions, can and should play a big role in developing quantifiable measurements to award appropriate incentives.

Although IBM Connect 2013 was a useful conference to impart knowledge on becoming a social business and enabling technologies, enterprises need to suggest a strategy that includes motivating adoption. Once such incentives are put into place as part of a broader social media strategy, employees will naturally gravitate to becoming more social, therefore positively contributing to enterprise business benefits. Once a core mass of participation has been achieved, other non-monetary motivation factors, like sense of corporate purpose, will rally corporate social maturity.

This post was first published on Robustcloud.com. Republished with permission.

More Stories By Larry Carvalho

Larry Carvalho runs Robust Cloud LLC, an advisory services company helping various ecosystem players develop a strategy to take advantage of cloud computing. As the 2010-12 Instructor of Cloud Expo's popular Cloud Computing Bootcamp, he has already led the bootcamp in New York, Silicon Valley, and Prague, receiving strong positive feedback from attendees about the value gained at these events. Carvalho has facilitated all-day sessions at customer locations to set a clear roadmap and gain consensus among attendees on strategy and product direction. He has participated in multiple discussion panels focused on cloud computing trends at information technology events, and he has delivered all-day cloud computing training to customers in conjunction with CloudCamps. To date, his role has taken him to clients in three continents.

@MicroservicesExpo Stories
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe...
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device acce...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
DevOps has traditionally played important roles in development and IT operations, but the practice is quickly becoming core to other business functions such as customer success, business intelligence, and marketing analytics. Modern marketers today are driven by data and rely on many different analytics tools. They need DevOps engineers in general and server log data specifically to do their jobs well. Here’s why: Server log files contain the only data that is completely full and accurate in th...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
Several years ago, I was a developer in a travel reservation aggregator. Our mission was to pull flight and hotel data from a bunch of cryptic reservation platforms, and provide it to other companies via an API library - for a fee. That was before companies like Expedia standardized such things. We started with simple methods like getFlightLeg() or addPassengerName(), each performing a small, well-understood function. But our customers wanted bigger, more encompassing services that would "do ...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, will discuss how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a prac...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
In his session at 17th Cloud Expo, Ernest Mueller, Product Manager at Idera, will explain the best practices and lessons learned for tracking and optimizing costs while delivering a cloud-hosted service. He will describe a DevOps approach where the applications and systems work together to track usage, model costs in a granular fashion, and make smart decisions at runtime to minimize costs. The trickier parts covered include triggering off the right metrics; balancing resilience and redundancy ...
The pricing of tools or licenses for log aggregation can have a significant effect on organizational culture and the collaboration between Dev and Ops teams. Modern tools for log aggregation (of which Logentries is one example) can be hugely enabling for DevOps approaches to building and operating business-critical software systems. However, the pricing of an aggregated logging solution can affect the adoption of modern logging techniques, as well as organizational capabilities and cross-team ...
Docker containerization is increasingly being used in production environments. How can these environments best be monitored? Monitoring Docker containers as if they are lightweight virtual machines (i.e., monitoring the host from within the container), with all the common metrics that can be captured from an operating system, is an insufficient approach. Docker containers can’t be treated as lightweight virtual machines; they must be treated as what they are: isolated processes running on hosts....
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, answered that question citing examples, showing how to create opportunities for ...