Welcome!

Microservices Expo Authors: Elizabeth White, Liz McMillan, Pat Romanski, Mehdi Daoudi, Stackify Blog

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, Agile Computing, @BigDataExpo, SDN Journal

@CloudExpo: Blog Feed Post

Five Ways Cloud Can Improve Your Business’s Top Line Growth

There's more to cloud than bottom line benefits

While IT vendors typically lead a product pitch with cost benefits, it should be no surprise that cost savings alone don’t always drive IT purchases. For many organizations, revenue growth may represent an even more compelling driver.

Cloud compute and cloud storage have in many circles become synonymous with cost savings and improving an organization’s bottom line. Perhaps a lesser known aspect of the cloud is the ability to help organizations increase their top line revenues.

How exactly does cloud enable you to do this? Let’s examine 5 ways below:

  1. Stand up more IT infrastructure than you could otherwise afford: While this may seem counter-intuitive, successful organizations have the ability rapidly scale  their business based on customer demand, and this often requires a relatively massive IT infrastructure. For example, think about the impact on a little-known website with a great idea that suddenly gets an influx of traffic after a positive New York Times or Wall Street Journal article. Traditional IT infrastructure requires capital and maintenance requirements that may be unfathomable for companies still in the growth phase. Unlike creative financing solutions which only ease the capital expense, cloud eliminates the capital, setup and maintenance burdens, providing on-demand IT infrastructure to help your business grow.
  2. Focus your next hires on growing your business: A 2012 ESG survey showed that up to 72% of IT dollars go to maintaining existing infrastructure. With storage capacities growing at a rapid pace, why continue to add headcount to maintain infrastructure at the same pace? Instead, use cloud storage to minimize IT maintenance, focus existing IT personnel on delivering business-driven initiatives (such as new premium services – see below) and hire strategic talent in marketing and sales to directly increase revenues.
  3. Create new premium services for your clients: Deploying a new service for your clients may involve a development, test and production effort, requiring a significant financial commitment toward infrastructure during the planning stage. With pay-as-you-go cloud, there is far less investment and commitment in going from concept to deployment. Simply start small and as development reaches milestones, continue to add necessary infrastructure on demand. With cloud, you can roll out new services and high-value premium services with a new level of agility your competitors will envy.
  4. Use your data to sell smarter. Often the most powerful data to grow your business is sitting in front of you, but may not be accessible if you don’t have the infrastructure to store and analyze it live. Whether it is customer profile data, purchase patterns or customer usage data, current and historical data may hold the key to growing your business. With cloud, years of data can be online and available for analysis via query engines available on-demand. Harnessing your data via the cloud can drive the right decisions to grow your business.
  5. Recover quickly from outages. Let’s face it, nothing puts a damper on revenues like outages. Prospects and customers alike may lose confidence after a significant amount of downtime and may never return. A recent survey shows respondents using the cloud recover from outages must faster than those who do not. Cloud enables the secondary server and storage infrastructure that can help your business recover quickly from outages. With rapid recovery, your customers may never realize an outage even occurred.

If these potential top-line benefits are meaningful to your organization, consider introducing cloud into your IT strategy. At the same time, you’ll also benefit from the bottom-line cost savings of cloud.

If you already use the cloud, tell us what top- and bottom-line benefits you’re experiencing on Twitter or on our Facebook page.

Read the original blog entry...

More Stories By Nicos Vekiarides

Nicos Vekiarides is the Chief Executive Officer & Co-Founder of TwinStrata. He has spent over 20 years in enterprise data storage, both as a business manager and as an entrepreneur and founder in startup companies.

Prior to TwinStrata, he served as VP of Product Strategy and Technology at Incipient, Inc., where he helped deliver the industry's first storage virtualization solution embedded in a switch. Prior to Incipient, he was General Manager of the storage virtualization business at Hewlett-Packard. Vekiarides came to HP with the acquisition of StorageApps where he was the founding VP of Engineering. At StorageApps, he built a team that brought to market the industry's first storage virtualization appliance. Prior to StorageApps, he spent a number of years in the data storage industry working at Sun Microsystems and Encore Computer. At Encore, he architected and delivered Encore Computer's SP data replication products that were a key factor in the acquisition of Encore's storage division by Sun Microsystems.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@MicroservicesExpo Stories
In his session at @DevOpsSummit at 20th Cloud Expo, Kelly Looney, director of DevOps consulting for Skytap, showed how an incremental approach to introducing containers into complex, distributed applications results in modernization with less risk and more reward. He also shared the story of how Skytap used Docker to get out of the business of managing infrastructure, and into the business of delivering innovation and business value. Attendees learned how up-front planning allows for a clean sep...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
Enterprise architects are increasingly adopting multi-cloud strategies as they seek to utilize existing data center assets, leverage the advantages of cloud computing and avoid cloud vendor lock-in. This requires a globally aware traffic management strategy that can monitor infrastructure health across data centers and end-user experience globally, while responding to control changes and system specification at the speed of today’s DevOps teams. In his session at 20th Cloud Expo, Josh Gray, Chie...
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
We have already established the importance of APIs in today’s digital world (read about it here). With APIs playing such an important role in keeping us connected, it’s necessary to maintain the API’s performance as well as availability. There are multiple aspects to consider when monitoring APIs, from integration to performance issues, therefore a general monitoring strategy that only accounts for up-time is not ideal.
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that’s no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, will explore how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He wi...
Docker is sweeping across startups and enterprises alike, changing the way we build and ship applications. It's the most prominent and widely known software container platform, and it's particularly useful for eliminating common challenges when collaborating on code (like the "it works on my machine" phenomenon that most devs know all too well). With Docker, you can run and manage apps side-by-side - in isolated containers - resulting in better compute density. It's something that many developer...
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost ...
These days, change is the only constant. In order to adapt and thrive in an ever-advancing and sometimes chaotic workforce, companies must leverage intelligent tools to streamline operations. While we're only at the dawn of machine intelligence, using a workflow manager will benefit your company in both the short and long term. Think: reduced errors, improved efficiency and more empowered employees-and that's just the start. Here are five other reasons workflow automation is leading a revolution...
As today's digital disruptions bounce and smash their way through conventional technologies and conventional wisdom alike, predicting their path is a multifaceted challenge. So many areas of technology advance on Moore's Law-like exponential curves that divining the future is fraught with danger. Such is the problem with artificial intelligence (AI), and its related concepts, including cognitive computing, machine learning, and deep learning.
There are several reasons why businesses migrate their operations to the cloud. Scalability and price are among the most important factors determining this transition. Unlike legacy systems, cloud based businesses can scale on demand. The database and applications in the cloud are not rendered simply from one server located in your headquarters, but is instead distributed across several servers across the world. Such CDNs also bring about greater control in times of uncertainty. A database hack ...
We have Continuous Integration and we have Continuous Deployment, but what’s continuous across all of what we do is people. Even when tasks are automated, someone wrote the automation. So, Jayne Groll evangelizes about Continuous Everyone. Jayne is the CEO of the DevOps Institute and the author of Agile Service Management Guide. She talked about Continuous Everyone at the 2016 All Day DevOps conference. She describes it as "about people, culture, and collaboration mapped into your value streams....
API Security is complex! Vendors like Forum Systems, IBM, CA and Axway have invested almost 2 decades of engineering effort and significant capital in building API Security stacks to lockdown APIs. The API Security stack diagram shown below is a building block for rapidly locking down APIs. The four fundamental pillars of API Security - SSL, Identity, Content Validation and deployment architecture - are discussed in detail below.
“Why didn’t testing catch this” must become “How did this make it to testing?” Traditional quality teams are the crutch and excuse keeping organizations from making the necessary investment in people, process, and technology to accelerate test automation. Just like societies that did not build waterways because the labor to keep carrying the water was so cheap, we have created disincentives to automate. In her session at @DevOpsSummit at 20th Cloud Expo, Anne Hungate, President of Daring System...
Did you know that you can develop for mainframes in Java? Or that the testing and deployment can be automated across mobile to mainframe? In his session and demo at @DevOpsSummit at 21st Cloud Expo, Dana Boudreau, a Senior Director at CA Technologies, will discuss how increasingly teams are developing with agile methodologies, using modern development environments, and automating testing and deployments, mobile to mainframe.
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single-threaded, you can effectively identify hot spots in your serverless code. In his session at @DevOpsSummit at 21st Cloud Expo, Dave Martin, Product owner at CA Technologies, will give a live demonstration and code walkthrough, showing how ...