|By Robert Eve||
|February 15, 2013 08:00 AM EST||
Last July, I wrote Data Virtualization Q&A: What's It All About, an ambitious article that attempted to address the topic of data virtualization from numerous angles including use cases, business benefits, and technology.
Since then, with the continued rapid expansion of big data and analytics, as well as data virtualization technology advances, my 360 degree view of data virtualization has evolved.
Data Rich, Information Poor
As I think about data virtualization today, the big data and analytics challenge that data virtualization best addresses is helping enterprises take advantage of their data.
In other words, enterprises today are data rich with loads of enterprise, cloud, third party and Big Data. But they remain information poor.
In this context, let's consider the role of data virtualization with ten, back-to-the-basics questions and answers.
What is Data Virtualization?
Data virtualization is an agile data integration approach organizations use to gain more insight from their data.
Unlike data consolidation or data replication, data virtualization integrates diverse data without costly extra copies and additional data management complexity.
With data virtualization, you respond faster to ever changing analytics and BI needs, fast-track your data management evolution and save 50-75% over data replication and consolidation.
Why Use Data Virtualization?
With so much data today, the difference between business leaders and also-rans is often how well they leverage their data. Significant leverage equals significant business value, and that's a big advantage over the competition.
Data virtualization provides instant access to all the data you want, the way you want it.
Enterprise, cloud, Big Data, and more, no problem!
What Are the Benefits of Data Virtualization?
With data virtualization, you benefit in several important ways.
- Gain more business insights by leveraging all your data - Empower your people with instant access to all the data they want, the way they want it.
- Respond faster to your ever changing analytics and BI needs - Five to ten times faster time to solution than traditional data integration.
- Fast-track your data management evolution - Start quickly and scale successfully with an easy-to-adopt overlay to existing infrastructure.
- Save 50-75% over data replication and consolidation - Data virtualization's streamlined approach reduces complexity and saves money.
Who Uses Data Virtualization?
Data virtualization is used by your business and IT organizations.
- Business Leaders - Data virtualization helps you drive business advantage from your data.
- Information Consumers - From spreadsheet user to data scientist, data virtualization provides instant access to all the data you want, the way you want it.
- CIOs and IT Leaders - Data virtualization's agile integration approach lets you respond faster to ever changing analytics and BI needs and do it for less.
- CIOs and Architects - Data virtualization adds data integration flexibility so you can successfully evolve your data management strategy and architecture.
- Integration Developers - Easy to learn and highly productive to use, data virtualization lets you deliver more business value sooner.
How Does Data Virtualization Work?
Data virtualization's business views provide instant access to the data your business users require, while shielding them from IT's complexity.
- Develop - Your IT staff uses data virtualization's rich data analysis, design and development tools to build the business views (also known as data services).
- Run - When your business users run a report or refresh a dashboard, data virtualization's high-performance query engine accesses the data sources and delivers the exact information requested.
- Manage - Data virtualizations management, monitoring, security and governance functions ensure security, reliability and scalability.
Data virtualization vendor products such as the Composite Data Virtualization Platform provide all these capabilities in a complete and unified offering.
When to Use Data Virtualization?
You can use data virtualization to enable a wide range of information solutions including:
- Agile Analytics and BI Solutions
- Data Warehouse Extension Solutions
- Logical Data Warehouse Solutions
- Data Virtualization Architecture Solutions
- Data Integration and Management Solutions
- Business Solutions
- Industry Solutions
When Not to Use Data Virtualization?
Data virtualization is not the answer to every data integration problem. Sometimes data consolidation in a warehouse or mart, along with ETL or ELT is a better solution for a particular use case. And sometimes a hybrid mix is the right answer.
You can use a Data Integration Strategy Decision Tool to help you decide when to use data virtualization, data consolidation or perhaps a hybrid combination.
What is the Business Case for Data Virtualization?
Data virtualization has a compelling business case. The following drivers make data virtualization a "must have" for any large organization today.
- Profit Growth - Data virtualization delivers the information your organization requires to increase revenue and reduce costs.
- Risk Reduction - Data virtualization's up-to-the-minute business insights help you manage business risk and reduce compliance penalties. Plus data virtualization's rapid development and quick iterations lower your IT project risk.
- Technology Optimization - Data virtualization improves utilization of existing server and storage investments. And with less storage required, hardware and governance savings are substantial.
- Staff Productivity - Data virtualization's easy-to-use, high-productivity design and development environments improve your staff effectiveness and efficiency.
- Time-to-Solution Acceleration - Your data virtualization projects are completed faster so business benefits are derived sooner. Lower project costs are an additional agility benefit.
How to Deploy Data Virtualization?
You can start your data virtualization adoption with specific projects that address immediate information needs.
Which Vendor Should I Select?
If you are like most, you would prefer to go with data virtualization market leader. But how do you define the market leader
Is it the one with the most mature product? For example, one data virtualization vendor has spent a decade delivering nearly 400 man years of R&D, six million lines of code and millions of hours of operational deployment.
Is it the one with the most installations? For example the same vendor is used by nearly two hundred of world's largest organizations
Is it the one with them most domain knowledge? This same vendor's data virtualization thought leadership assets demonstrate the expertise they can bring to bear for you. These include:
- The first book on data virtualization, Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility.
- Data virtualization's foremost microsite, the DV Café
- The Data Virtualization Leadership Series of analyst reports on data virtualization
- Data virtualization's only dedicated blog, the Data Virtualization Leadership Blog
- The Data Virtualization Channel on YouTube with users, analysts, chalk talks and more
- The Data Virtualization Leadership Awards honoring users
- Data Virtualization Day Resources, assets from the premier events in data virtualization
- Data virtualization's longest running newsletter, Enterprise Information Insight
With so many new opportunities from Big Data, analytics and more, today's challenge is how to take big advantage. This article suggests that data virtualization can be that path, and provides answers to key questions about data virtualization. The time is now.
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
Nov. 27, 2014 04:00 PM EST Reads: 1,218
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
Nov. 27, 2014 04:00 PM EST Reads: 1,601
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
Nov. 27, 2014 03:00 PM EST Reads: 1,246
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Nov. 27, 2014 03:00 PM EST Reads: 902
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
Nov. 27, 2014 03:00 PM EST Reads: 1,429
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
Nov. 27, 2014 01:00 PM EST Reads: 1,628
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
Nov. 27, 2014 11:00 AM EST Reads: 1,235
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
Nov. 27, 2014 10:00 AM EST Reads: 1,192
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device experiences grounded in people's real needs and desires.
Nov. 27, 2014 08:00 AM EST Reads: 1,191
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
Nov. 27, 2014 07:45 AM EST Reads: 1,486
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
Nov. 27, 2014 07:00 AM EST Reads: 1,456
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
Nov. 27, 2014 06:45 AM EST Reads: 1,295
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Nov. 27, 2014 06:45 AM EST Reads: 1,350
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) i...
Nov. 27, 2014 04:00 AM EST Reads: 1,186
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 27, 2014 04:00 AM EST Reads: 1,138
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
Nov. 26, 2014 02:00 PM EST Reads: 1,585
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Nov. 24, 2014 07:00 PM EST Reads: 1,705
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
Nov. 24, 2014 12:00 PM EST Reads: 1,600
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Nov. 24, 2014 11:00 AM EST Reads: 1,726
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
Nov. 24, 2014 09:00 AM EST Reads: 1,759