Microservices Expo Authors: Elizabeth White, AppDynamics Blog, Liz McMillan, Derek Weeks, Hollis Tibbetts

Related Topics: @BigDataExpo, Java IoT, Microservices Expo, IBM Cloud, Containers Expo Blog, @CloudExpo, SDN Journal

@BigDataExpo: Article

IBM Cuts Price to Push into the Cloud & Big Data

Adkins: 'Big Data and cloud systems that were once only affordable to large enterprises are now available to the masses'

IBM is out to push its Power-based servers into Big Data and the cloud.

Its problem is the cheap commodity servers sold by HP and Dell.

Its answer Tuesday was to cut the price of its proprietary hardware by as much as 50%.

That was the day it unveiled a line of eight Power 7+-based servers running AIX or Linux whose price starts a shade under six grand, the same neighborhood where comparable x86 boxes live, a first for IBM.

They're supposed to be fitted with technology borrowed from Big Blue's super-smart Watson supercomputer, the one that beat human contestants on the Jeopardy game show. The Watson widgetry will let users analyze Big Data and run Hadoop and set up a private cloud at a cheaper cost.

IBM is directing the systems at SMBs who, it says, "have struggled to adopt Big Data and private cloud solutions due to lack of in-house skills and expertise to design and maintain commodity hardware-based systems." Its new stuff is supposed to be easy to use.

"Big Data and cloud systems that were once only affordable to large enterprises are now available to the masses," said Rod Adkins, Senior VP of IBM's Systems & Technology Group in a statement. "With these new systems, IBM is forging an aggressive expansion of its Power and Storage Systems business into SMB and growth markets."

The new systems, which could represent a bit of a problem for Sun and HP's Itanium gear, come optimized for IBM's analytics software including Cognos and SPSS for business and predictive analytics.

IBM will use distribution channels to get the widgetry to market.

It says its Power chips can be a better platform for Big Data and cloud than commodity x86 hardware because embedded memory and virtualization - key ingredients for analytics and cloud workloads - are built into the processor. Folks who want a private cloud can use the optional PowerVM that virtualizes memory, processors, networking and storage.

Power 7+ chips, which comes with four to 16 cores, are also supposed to outperform the x86 in per-core performance.

The low-end single-socket Power 710 Express and two-socket 730 Express are 2U rack servers with 5.4TB maximum storage. The 710 has a memory capacity of 256GB, while the 730 has more disk bays and supports up to 512GB of memory in eight slots.

The servers have five PCI-Express slots. The single-socket Power 720 Express and two-socket 740 Express are 4U rack servers with storage capacity of up to 7.2TB. They support up to 512GB of memory, while the 720 has 25 PCI-Express slots, and the 740 has 45 PCI-Express slots. IBM also upgraded its high-end Power 750 Express 19U rack with Power7+ chips.

The 750 and 760, meant for mid-sized and large enterprises, are supposed to be ideal consolidation platforms that centralize Big Data analytics and cloud workloads.

IBM also wheeled out an upgraded PureData System for Analytics (née Netezza) that competes with Greenplum, Exadata and Teradata and is now is supposed to deliver three times faster query performance and 50% more data capacity per rack in the same footprint.

There's also a new PureApplication System for private cloud application deployment including a so-called "Mini" model targeted at organizations with limited budgets and IT resources, a PureApplication System on Power7+ for transaction processing and analytics in the cloud and a new PureFlex System aimed at managed service providers (MSPs) that's said to be 50% cheaper than starting from scratch.

IDC puts the overall market for Big Data technology - hardware, software and services - at $23.7 billion by 2016, up from $8.1 billion last year.

IBM will start delivering by February 20.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

@MicroservicesExpo Stories
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his session at @DevOpsSummit 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will show how customers are able to achieve a level of transparency that enables everyon...
It’s surprisingly difficult to find a concise proper definition of just what exactly DevOps entails. However, I did come across this quote that seems to do a decent job, “DevOps is a culture, movement or practice that emphasizes the collaboration and communication of both software developers and other information-technology (IT) professionals while automating the process of software delivery and infrastructure changes.”
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and microservices. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your conta...
DevOps theory promotes a culture of continuous improvement built on collaboration, empowerment, systems thinking, and feedback loops. But how do you collaborate effectively across the traditional silos? How can you make decisions without system-wide visibility? How can you see the whole system when it is spread across teams and locations? How do you close feedback loops across teams and activities delivering complex multi-tier, cloud, container, serverless, and/or API-based services?
Today every business relies on software to drive the innovation necessary for a competitive edge in the Application Economy. This is why collaboration between development and operations, or DevOps, has become IT’s number one priority. Whether you are in Dev or Ops, understanding how to implement a DevOps strategy can deliver faster development cycles, improved software quality, reduced deployment times and overall better experiences for your customers.
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
“Being able to take needless work out of the system is more important than being able to put more work into the system.” This is one of my favorite quotes from Gene Kim’s book, The Phoenix Project, and it plays directly into why we're announcing the DevOps Express initiative today. Tracing the Steps. For years now, I have witnessed needless work being performed across the DevOps industry. No, not within our clients DevOps and continuous delivery practices. I have seen it in the buyer’s journe...
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, will discuss the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docke...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
The reason I believe digital transformation is not only more than a fad, but is actually a life-or-death imperative for every business and IT executive on the planet is simple: there will be no place for an “industrial enterprise” in a digital world. Transformation, by definition, is a metamorphosis from one state to another, wholly new state. As such, a true digital transformation must be the act of transforming an industrial-era organization into something wholly different – the Digital Enter...
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, will contrast how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He will show the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He will also have live demos of building immutable pipe...
Application transformation and DevOps practices are two sides of the same coin. Enterprises that want to capture value faster, need to deliver value faster – time value of money principle. To do that enterprises need to build cloud-native apps as microservices by empowering teams to build, ship, and run in production. In his session at @DevOpsSummit at 19th Cloud Expo, Neil Gehani, senior product manager at HPE, will discuss what every business should plan for how to structure their teams to d...
When we talk about the impact of BYOD and BYOA and the Internet of Things, we often focus on the impact on data center architectures. That's because there will be an increasing need for authentication, for access control, for security, for application delivery as the number of potential endpoints (clients, devices, things) increases. That means scale in the data center. What we gloss over, what we skip, is that before any of these "things" ever makes a request to access an application it had to...