Welcome!

Microservices Expo Authors: Stackify Blog, Aruna Ravichandran, Dalibor Siroky, Kevin Jackson, PagerDuty Blog

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Containers Expo Blog, SDN Journal

@CloudExpo: Article

Data Optimization in Cloud Storage

The crucial technology that will provide service providers with the greatest cost reduction is data optimization

The promise of "the cloud" is that cloud storage delivers users seamless "just in time" storage scalability to handle growth and quickly respond to peak loads. The economics and business impact of cloud storage also delivers a compelling financial proposition in today's budget constrained IT environments. To the IT consumer shifting what was a capital expense and a fixed cost to a variable cost operating expense is financially compelling. Additionally, the ability to function in a "just in time" mode versus a "predictive" model for consumable storage also changes the CAPEX impact further assisting in justifying an already strong value proposition for adopting cloud storage.

IDC forecasts that cloud-based storage will represent a $15.6B market by 2015 with a compound annual growth rate (CAGR) of 32%. They also predict 10,000 service providers will focus on cloud storage with a data protection emphasis. The economics of this market transition will continue to evolve and accelerate as costs of delivering cloud services are optimized by service providers that become more efficient - ever mindful of the cost of their plant/facility, operating expenses and business margins.

The crucial technology that will provide service providers with the greatest cost reduction is data optimization. Data optimization incorporates deduplication, compression and thin provisioning technologies that maximize storage efficiency. Data optimization is the most significant innovation in the storage industry, enabling organizations to save more information in a smaller physical footprint. Nowhere does the fundamental concept of storing less data dramatically change economics more than for providers of cloud storage infrastructure.

When applied to the cloud, data optimization is a disruptive technology. It increases storage efficiency on a 5X to 35X scale. In cloud storage environments the impact is simple and compelling. For a data mix that yields a 5X boost to storage efficiency, costs drop to 20% of what they previously were. In addition, reductions in floor space, power and cooling and manpower all significantly improve operating efficiency. With a clearly differentiated value proposition the disruptive nature of applying data optimization enables the service provider to grow their business by gaining market share at the competitor's expense.

Data optimization's impact on storage consumption in the cloud or in the data center yields operating efficiency and critical business advantages;

  • Reduced capital expense - in any storage environment media is a substantial expense. Disk drives and now SSDs are a significant cost because they need to be available in anticipation of demand. Reducing cost to store data will have a direct impact on the IT expense budget's bottom line. Data optimization applied here will drive down capital storage costs by 80% or more.
  • Data center operating efficiency - with a 5X increase in storage efficiency the requirements for the cloud or data center proportionately decrease. The same data is stored on data optimized storage that is now 80% less and is delivered with 20% of existing floor space, power and cooling costs.
  • Additional benefits are realized through data optimization in network bandwidth consumption, manpower requirements, operational systems needed to support the infrastructure and overall management of the cloud service provider or data center.

Market Drivers
Worldwide data growth is consistently in the 50% per year range. The storage necessary to house this data dramatically impacts enterprise IT operations and their capital budgets. Enterprises are evaluating and planning to use cloud storage to gain business agility and manage capital cost variations. Cloud service providers compete on location, cost, reputation and SLAs. Providers must increasingly differentiate their offering either by developing technology in house or by leveraging third party solutions from major storage vendors. .

Industry analysts, well aware of the impact of continued data growth on IT budgets and the rapid adoption of cloud storage, continue to observe the impact of how data optimization significantly increases IT efficiency and recommend data optimization technologies for all phases of data storage from primary through to the cloud.

At a recent Gartner Conference, one of the keynote speakers was adamant that throwing hardware at the problem of rampant data growth will not work. His view was that IT needs to optimize storage capacity consumption with virtualization, data deduplication and bandwidth optimization. I found this to be quite a contrarian view since the platform vendors have dominated the dialogue in IT informatics. Here was a keynote speaker saying hardware is not the answer to managing the data glut...it's a software fix that we need. Later in the event another session, another speaker, and data deduplication was raised as "emerging as a top opportunity to positively impact data growth because of its ability to reduce the amount of data consuming costly storage." Additionally, the discussion also evolved to include the "green impact" of reducing the amount of data which in turn impacts floor space, power and cooling consumption. Seems that deduplication and data optimization is a win-win.

Summary
Disruptive technologies deliver competitive advantage. Data optimization is one of those technologies that can make market leaders by clearly differentiating what they offer versus their competitors. Sometimes it's economic and other times it can be technical leadership. In the case of both economic and technology leadership, a market disruptive technology, such as data optimization, will drive market share growth and enable rapid business growth at the expense of competitors.

In the case of cloud storage, the first storage systems vendor to bring cloud storage products to market with integrated data optimization technology will gain a huge advantage in the rapidly growing cloud service provider space. In addition, their products will become deeply entrenched into the cloud provider infrastructure because they reduce storage costs and increase overall operational efficiency.

More Stories By Wayne Salpietro

Wayne Salpietro is the director of product and social media marketing at data storage and cloud backup services provider Permabit Technology Corp. He has served in this capacity for the past six years, prior to which he held product marketing and managerial roles at CA, HP, and IBM.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@MicroservicesExpo Stories
How is DevOps going within your organization? If you need some help measuring just how well it is going, we have prepared a list of some key DevOps metrics to track. These metrics can help you understand how your team is doing over time. The word DevOps means different things to different people. Some say it a culture and every vendor in the industry claims that their tools help with DevOps. Depending on how you define DevOps, some of these metrics may matter more or less to you and your team.
For many of us laboring in the fields of digital transformation, 2017 was a year of high-intensity work and high-reward achievement. So we’re looking forward to a little breather over the end-of-year holiday season. But we’re going to have to get right back on the Continuous Delivery bullet train in 2018. Markets move too fast and customer expectations elevate too precipitously for businesses to rest on their laurels. Here’s a DevOps “to-do list” for 2018 that should be priorities for anyone w...
If testing environments are constantly unavailable and affected by outages, release timelines will be affected. You can use three metrics to measure stability events for specific environments and plan around events that will affect your critical path to release.
In a recent post, titled “10 Surprising Facts About Cloud Computing and What It Really Is”, Zac Johnson highlighted some interesting facts about cloud computing in the SMB marketplace: Cloud Computing is up to 40 times more cost-effective for an SMB, compared to running its own IT system. 94% of SMBs have experienced security benefits in the cloud that they didn’t have with their on-premises service
DevOps failure is a touchy subject with some, because DevOps is typically perceived as a way to avoid failure. As a result, when you fail in a DevOps practice, the situation can seem almost hopeless. However, just as a fail-fast business approach, or the “fail and adjust sooner” methodology of Agile often proves, DevOps failures are actually a step in the right direction. They’re the first step toward learning from failures and turning your DevOps practice into one that will lead you toward even...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
While walking around the office I happened upon a relatively new employee dragging emails from his inbox into folders. I asked why and was told, “I’m just answering emails and getting stuff off my desk.” An empty inbox may be emotionally satisfying to look at, but in practice, you should never do it. Here’s why. I recently wrote a piece arguing that from a mathematical perspective, Messy Desks Are Perfectly Optimized. While it validated the genius of my friends with messy desks, it also gener...
The goal of Microservices is to improve software delivery speed and increase system safety as scale increases. Microservices being modular these are faster to change and enables an evolutionary architecture where systems can change, as the business needs change. Microservices can scale elastically and by being service oriented can enable APIs natively. Microservices also reduce implementation and release cycle time and enables continuous delivery. This paper provides a logical overview of the Mi...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
The enterprise data storage marketplace is poised to become a battlefield. No longer the quiet backwater of cloud computing services, the focus of this global transition is now going from compute to storage. An overview of recent storage market history is needed to understand why this transition is important. Before 2007 and the birth of the cloud computing market we are witnessing today, the on-premise model hosted in large local data centers dominated enterprise storage. Key marketplace play...
The cloud revolution in enterprises has very clearly crossed the phase of proof-of-concepts into a truly mainstream adoption. One of most popular enterprise-wide initiatives currently going on are “cloud migration” programs of some kind or another. Finding business value for these programs is not hard to fathom – they include hyperelasticity in infrastructure consumption, subscription based models, and agility derived from rapid speed of deployment of applications. These factors will continue to...
Some people are directors, managers, and administrators. Others are disrupters. Eddie Webb (@edwardawebb) is an IT Disrupter for Software Development Platforms at Liberty Mutual and was a presenter at the 2016 All Day DevOps conference. His talk, Organically DevOps: Building Quality and Security into the Software Supply Chain at Liberty Mutual, looked at Liberty Mutual's transformation to Continuous Integration, Continuous Delivery, and DevOps. For a large, heavily regulated industry, this task ...
Following a tradition dating back to 2002 at ZapThink and continuing at Intellyx since 2014, it’s time for Intellyx’s annual predictions for the coming year. If you’re a long-time fan, you know we have a twist to the typical annual prediction post: we actually critique our predictions from the previous year. To make things even more interesting, Charlie and I switch off, judging the other’s predictions. And now that he’s been with Intellyx for more than a year, this Cortex represents my first ...
"Grape Up leverages Cloud Native technologies and helps companies build software using microservices, and work the DevOps agile way. We've been doing digital innovation for the last 12 years," explained Daniel Heckman, of Grape Up in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
The Toyota Production System, a world-renowned production system is based on the "complete elimination of all waste". The "Toyota Way", grounded on continuous improvement dates to the 1860s. The methodology is widely proven to be successful yet there are still industries within and tangential to manufacturing struggling to adopt its core principles: Jidoka: a process should stop when an issue is identified prevents releasing defective products
We seem to run this cycle with every new technology that comes along. A good idea with practical applications is born, then both marketers and over-excited users start to declare it is the solution for all or our problems. Compliments of Gartner, we know it generally as “The Hype Cycle”, but each iteration is a little different. 2018’s flavor will be serverless computing, and by 2018, I mean starting now, but going most of next year, you’ll be sick of it. We are already seeing people write such...
Defining the term ‘monitoring’ is a difficult task considering the performance space has evolved significantly over the years. Lately, there has been a shift in the monitoring world, sparking a healthy debate regarding the definition and purpose of monitoring, through which a new term has emerged: observability. Some of that debate can be found in blogs by Charity Majors and Cindy Sridharan.
It’s “time to move on from DevOps and continuous delivery.” This was the provocative title of a recent article in ZDNet, in which Kelsey Hightower, staff developer advocate at Google Cloud Platform, suggested that “software shops should have put these concepts into action years ago.” Reading articles like this or listening to talks at most DevOps conferences might make you think that we’re entering a post-DevOps world. But vast numbers of organizations still struggle to start and drive transfo...
Let's do a visualization exercise. Imagine it's December 31, 2018, and you're ringing in the New Year with your friends and family. You think back on everything that you accomplished in the last year: your company's revenue is through the roof thanks to the success of your product, and you were promoted to Lead Developer. 2019 is poised to be an even bigger year for your company because you have the tools and insight to scale as quickly as demand requires. You're a happy human, and it's not just...
"Opsani helps the enterprise adopt containers, help them move their infrastructure into this modern world of DevOps, accelerate the delivery of new features into production, and really get them going on the container path," explained Ross Schibler, CEO of Opsani, and Peter Nickolov, CTO of Opsani, in this SYS-CON.tv interview at DevOps Summit at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.