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Microservices Journal Authors: Liz McMillan, Roger Strukhoff, Pat Romanski, Carmen Gonzalez, Jayaram Krishnaswamy

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AFS Technologies Announces the Creation of a Dedicated Customer Advocacy Group

AFS Technologies, Inc., the leading provider of integrated software solutions to the consumer packaged goods industry, announced today the creation of a dedicated customer advocacy group. In her new role as Chief Customer Officer, Lisa Whinnie will provide senior-level independent escalation of customer support by leading the newly formed AFS customer advocacy and consulting group. The new group will now provide a dedicated, single point of contact to address unique customer business requirements, and align customers with appropriate AFS or third party resources to deliver best-of-breed technology solutions.

In leading the new team, Lisa and the group will have interdepartmental override authorization to reallocate priorities and ensure that customer escalations are resolution-focused and the process is optimized. The team will also have the ability to bring the right resources to address specific customer requirements, and will be proactively reaching out to customers on a regular basis to ensure that AFS is providing the best level of support possible. Lisa will be expanding this group in the immediate future and will allocate dedicated representatives for all customers.

“Lisa previously held a similar role at AFS, but focused on distributor and sales agency accounts,” noted Kurien Jacob, CEO of AFS. “Her role has been expanded to include the newly acquired customers from Quofore and MEI. Lisa’s in-depth knowledge of all segments of the CPG segment enables her to provide great value to the customers, and she is assembling a team that has in-depth knowledge of the industry and AFS solutions,” added Mr. Jacob.

About AFS Technologies, Inc.

AFS Technologies, Inc. is the leading provider of business enterprise and on-demand software solutions. The company serves over 1,000 customers across the Americas and in 40 countries with a portfolio of solutions for the consumer packaged goods, food and beverage, logistics and financial segments. AFS technology solutions are designed to help companies reduce costs, improve efficiency, increase sales and margins, streamline internal processes, facilitate data synchronization and assist in regulatory compliance. All AFS solutions utilize service-oriented architecture (SOA) built with Microsoft .NET framework technology. With a focus on modular design, the solutions allow customers in manufacturing, sales agencies, distribution and complex software companies the flexibility to upgrade specific elements of the software without affecting the rest of the system. To match the needs of our diverse customer base, products are available on both a license and true SaaS model basis. For additional information, please visit www.afsi.com or call (602) 522-8282.

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