|By Dana Gardner||
|February 1, 2013 04:00 PM EST||
The next BriefingsDirect IT leadership discussion focuses on how global telecommunications giant AT&T has created advanced cloud services for its business customers. We'll see how AT&T has developed the ability to provide virtual private clouds and other computing capabilities as integrated services at scale.
To learn more about implementing cloud technology to deliver and commercialize an adaptive and reliable cloud services ecosystem, we sat down with Chris Costello, Assistant Vice President of AT&T Cloud Services. The interview was conducted by Dana Gardner, Principal Analyst at Interarbor Solutions. [Disclosure: VMware is a sponsor of BriefingsDirect podcasts.]
Here are some excerpts:
Gardner: Why are business cloud services such an important initiative for you?
Costello: AT&T has been in the hosting business for over 15 years, and so it was only a natural extension for us to get into the cloud services business to evolve with customers' changing business demands and technology needs.
We have cloud services in several areas. The first is our AT&T Synaptic Compute as a Service. This is a hybrid cloud that allows VMware clients to extend their private clouds into AT&T's network-based cloud using a virtual private network (VPN). And it melds the security and performance of VPN with the economics and flexibility of a public cloud. So the service is optimized for VMware's more than 350,000 clients.
If you look at customers who have internal clouds today or private data centers, they like the control, the security, and the leverage that they have, but they really want the best of both worlds. There are certain workloads where they want to burst into a service provider’s cloud.
We give them that flexibility, agility, and control, where they can simply point and click, using free downloadable tools from VMware, to instantly turn up workloads into AT&T's cloud.
Another capability that we have in this space is AT&T Platform as a Service. This is targeted primarily to independent software vendors (ISVs), IT leaders, and line-of-business managers. It allows customers to choose from 50 pre-built applications, instantly mobilize those applications, and run them in AT&T's cloud, all without having to write a single line of code.
So we're really starting to get into more of the informal buyers, those line-of-business managers, and IT managers who don't have the budget to build it all themselves, or don't have the budget to buy expensive software licenses for certain application environments.
Examples of some of the applications that we support with our platform as a service (PaaS) are things like salesforce automation, quote and proposal tools, and budget management tools.
The third key category of AT&T's Cloud Services is in the storage space. We have our AT&T Synaptic Storage as a Service, and this gives customers control over storage, distribution, and retrieval of their data, on the go, using any web-enabled device. In a little bit, I can get into some detail on use cases of how customers are using our cloud services.
This is a very important initiative for AT&T. We're seeing customer demand of all shapes and sizes. We have a sizable business and effort supporting our small- to medium-sized business (SMB) customers, and we have capabilities that we have tailor-developed just to reach those markets.
As an example, in SMB, it's all about the bundle. It's all about simplicity. It's all about on demand. And it's all about pay per use and having a service provider they can trust.
In the enterprise space, you really start getting into detailed discussions around security. You also start getting into discussions with many customers who already have private networking solutions from AT&T that they trust. When you start talking with clients around the fact that they can run a workload, turn up a server in the cloud, behind their firewall, it really resonates with CIOs that we're speaking with in the enterprise space.
Also in enterprises, it's about having a globally consistent experience. So as these customers are reaching new markets, it's all about not having to stand up an additional data center, compute instance, or what have you, and having a very consistent experience, no matter where they do business, anywhere in the world.
New era for women in tech
Gardner: The fact is that a significant majority of CIOs and IT executives are men, and that’s been the case for quite some time. But I'm curious, does cloud computing and the accompanying shift towards IT becoming more of a services brokering role change that? Do you think that with the consensus building among businesses and partner groups being more important in that brokering role, this might bring in a new era for women in tech?
Costello: I think it is a new era for women in tech. Specifically to my experience in working at AT&T in technology, this company has really provided me with an opportunity to grow both personally and professionally.
I currently lead our Cloud Office at AT&T and, prior to that, ran AT&T’s global managed hosting business across our 38 data centers. I was also lucky enough to be chosen as one of the top women in wireline services.
What drives me as a woman in technology is that I enjoy the challenge of creating offers that meet customer needs, whether they be in the cloud space, things like driving eCommerce, high performance computing environment, or disaster recovery (DR) solutions.
I love spending time with customers. That’s my favorite thing to do. I also like to interact with many partners and vendors that I work with to stay current on trends and technologies. The key to success of being a woman working in technology is being able to build offers that solve customers' business problem, number one.
Number two is being able to then articulate the value of a lot of the complexity around some of these solutions, and package the value in a way that’s very simple for customers to understand.
Some of the challenge and also opportunity of the future is that, as technology continues to evolve, it’s about reducing complexity for customers and making the service experience seamless. The trend is to deliver more and more finished services, versus complex infrastructure solutions.
I've had the opportunity to interact with many women in leadership, whether they be my peer group, managers that work as a part of my team, and/or mentors that I have within AT&T that are senior leaders within the business.
I also mentor three women at AT&T, whether they be in technology, sales, or an operations role. So I'm starting to see this trend continue to grow.
Gardner: You have a lot of customers who are already using your business network services. I imagine there are probably some good cost-efficiencies in moving them to cloud services as well.
Costello: Absolutely. We've embedded cloud capabilities into the AT&T managed network. It enables us to deliver a mobile cloud as well. That helps customers to transform their businesses. We're delivering cloud services in the same manner as voice and data services, intelligently routed across our highly secure, reliable network.
AT&T's cloud is not sitting on top of or attached to our network, but it's fully integrated to provide customers a seamless, highly secure, low-latency, and high-performing experience.
Gardner: Why did you chose VMware and vCloud Datacenter Services as a core to the AT&T Synaptic Compute as a Service?
Costello: AT&T uses VMware in several of our hosting application and cloud solutions today. In the case of AT&T Synaptic Compute as a Service, we use that in several ways, both to serve customers in public cloud and hybrid, as well as private cloud solutions.
We've also been using VMware technology for a number of years in AT&T’s Synaptic Hosting offer, which is our enterprise-grade utility computing service. We've also been serving customers with server virtualization solutions available in AT&T data centers around the world and also can be extended into customer or third-party locations.
Just to drill down on some of the key differentiators of AT&T Synaptic Compute as a Service, it’s two-fold.
One is that we integrate with AT&T private networking solutions. Some of the benefits that customers enjoy as a result of that are orchestration of resources, where we'll take the amount of compute storage and networking resources and provide the exact amount of resources at the exact right time to customers on-demand.
Our solutions offer enterprise-grade security. The fact that we've integrated our AT&T Synaptic Compute as a Service with private networking solution allows customers to extend their cloud into our network using VPN.
Let me touch upon VMware vCloud Datacenter Services for a minute. We think that’s another key differentiator for us, in that we can allow clients to seamlessly move workloads to our cloud using native VMware toolsets. Essentially, we're taking technical complexity and interoperability challenges off the table.
With the vCloud Datacenter program that we are part of with VMware, we're letting customers have access to copy and paste workloads and to see all of their virtual machines, whether it be in their own private cloud environment or in a hybrid solution provided by AT&T. Providing that seamless access to view all of their virtual machines and manage those through single interface is key in reducing technical complexity and speeding time to market.
We've been doing business with VMware for a number of years. We also have a utility-computing platform called AT&T Synaptic Hosting. We learned early on, in working with customers’ managed utility computing environments, that VMware was the virtualization tool of choice for many of our enterprise customers.
As technologies evolved over time and cloud technologies have become more prevalent, it was absolutely paramount for us to pick a virtualization partner that was going to provide the global scale that we needed to serve our enterprise customers, and to be able to handle the large amount of volume that we receive, given the fact that we have been in the hosting business for over 15 years.
As a natural extension of our Synaptic Hosting relationship with VMware for many years, it only made sense that we joined the VMware vCloud Datacenter program. VMware is baked into our Synaptic Compute as a Service capability. And it really lets customers have a simplified hybrid cloud experience. In five simple steps, customers can move workloads from their private environment into AT&T's cloud environment.
Think that you are the IT manager and you are coming into start your workday. All of a sudden, you hit 85 percent utilization in your environment, but you want to very easily access additional resources from AT&T. You can use the same console that you use to perform your daily job for the data center that you run in-house.
In five clicks, you're viewing your in-house private-cloud resources that are VMware based and your AT&T virtual machines (VMs) running in AT&T's cloud, our Synaptic Compute as a Service capability. That all happens in minutes' time.
Gardner: I should also think that the concepts around the software-defined datacenter and software-defined networking play a part in this. Is that something you are focused on?
Costello: Software-defined datacenter and software-defined networks are essentially what we're talking about here with some uniqueness that AT&T Labs has built within our networking solutions. We essentially take our edge, our edge routers, and the benefits that are associated with AT&T networking solutions around redundancy, quality of service, etc., and extend that into cloud solutions, so customers can extend their cloud into our network using VPN solutions.
Previously many customers would have to buy a router and try to pull together a solution on their own. It can be costly and time consuming. There's a whole lot of efficiency that comes with having a service provider being able to manage your compute storage and networking capabilities end to end.
Global scale was also very critical to the customers who we've been talking to. The fact that AT&T has localized and distributed resources through a combination of our 38 data centers around the world, as well as central offices, makes it very attractive to do business with AT&T as a service provider.
Gardner: We've certainly seen a lot of interest in hybrid cloud. Is that one of the more popular use cases?
Costello: I speak with a lot of customers who are looking to be able to virtually expand. They have data-center, systems, and application investments and they have global headquarters locations, but they don't want to have to stand up another data center and/or virtually expand and/or ship staff out to other location. So certainly one use case that's very popular with customers is, "I can expand my virtual data-center environment and use AT&T as a service provider to help me to do that."
Another use case that's very popular with our customers is disaster recovery. We see a lot of customers looking for a more efficient way to be able to have business continuity, have the ability to fail over in the event of a disaster, and also get in and test their plans more frequently than they're doing today.
For many of the solutions that are in place today, clients are saying they are expensive and/or they're just not meeting their service-level agreements (SLAs) to their business unit. One of the solutions that we recently put in place for a client is that we put them in two of AT&T's geographically diverse data centers. We wrapped it with AT&T's private-networking capability and then we solutioned our AT&T Synaptic Compute as a Service and Storage as a Service.
The customer ended up with a better SLA and a very powerful return on investment (ROI) as well, because they're only paying for the cloud resources when the meter is running. They now have a stable environment so that they can get in and test their plans as often as they'd like to and they're only paying for a very small storage fee in the event that they actually need to invoke in the event of a disaster. So DR plans are very popular.
Another use case that’s very popular among our clients is short-term compute. We work with a lot of customers who have massive mathematical calculations and they do a lot of number crunching.
Finally, in the compute space, we're seeing a lot of customers start to hang virtual desktop solutions off of their compute environment. In the past, when I would ask clients about virtual desktop infrastructure (VDI), they'd say, "We're looking at it, but we're not sure. It hasn’t made the budget list." All of a sudden, it’s becoming one of the most highly requested use cases from customers, and AT&T has solutions to cover all those needs.
Costello: I don’t think anyone is in a better position than AT&T to be able to help customers to manage their massive amounts of data, given the fact that a lot of this data has to reside on very strong networking solutions. The fact that we have 38 data centers around the world, a global reach from a networking perspective, and all the foundational cloud capabilities makes a whole lot of sense.
Speaking about this type of a "bursty" use case, we host some of the largest brand name retailers in the world. When you think about it, a lot of these retailers are preparing for the holidays, and their servers are going underutilized much of year. So how attractive is it to be able to look at AT&T, as a service provider, to provide them robust SLAs and a platform that they only have to pay for when they need to utilize it, versus sitting and going very underutilized much of the year?
We also host many online gaming customers. When you think about the gamers that are out there, there is a big land rush when the buzz occurs right before the launch of a new game. We work very proactively with those gaming customers to help them size their networking needs well in advance of a launch. Also we'll monitor it in real time to ensure that those gamers have a very positive experience when that launch does occur.
You may also be interested in:
- Thomas Duryea’s journey to the cloud: Part one
- VMware-Powered Cloud Adoption Delivers Bevy of Data and Performance Benefits for Revlon, Says CIO David Giambruno
- Services Provider BancVue Leverages VMware Server Virtualization to Generate Private-Cloud Benefits and Increased Business Agility
- From VMworld, cosmetics giant Revlon harnesses the power of private cloud to produce impressive savings and cost avoidance
- VMware CTO Steve Herrod on How the Software-Defined Datacenter Benefits Enterprises
- Case Study: Strategic Approach to Disaster Recovery and Data Lifecycle Management Pays Off for Australia's SAI Global
As we enter the final week before the 19th International Cloud Expo | @ThingsExpo in Santa Clara, CA, it's time for me to reflect on six big topics that will be important during the show. Hybrid Cloud This general-purpose term seems to provide a comfort zone for many enterprise IT managers. It sounds reassuring to be able to work with one of the major public-cloud providers like AWS or Microsoft Azure while still maintaining an on-site presence.
Oct. 28, 2016 08:30 AM EDT Reads: 1,225
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Oct. 28, 2016 08:00 AM EDT Reads: 5,089
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
Oct. 28, 2016 08:00 AM EDT Reads: 1,071
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
Oct. 28, 2016 08:00 AM EDT Reads: 914
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and microservices. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your conta...
Oct. 28, 2016 08:00 AM EDT Reads: 1,641
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Oct. 28, 2016 07:00 AM EDT Reads: 3,769
DevOps theory promotes a culture of continuous improvement built on collaboration, empowerment, systems thinking, and feedback loops. But how do you collaborate effectively across the traditional silos? How can you make decisions without system-wide visibility? How can you see the whole system when it is spread across teams and locations? How do you close feedback loops across teams and activities delivering complex multi-tier, cloud, container, serverless, and/or API-based services?
Oct. 28, 2016 06:30 AM EDT Reads: 1,195
Today every business relies on software to drive the innovation necessary for a competitive edge in the Application Economy. This is why collaboration between development and operations, or DevOps, has become IT’s number one priority. Whether you are in Dev or Ops, understanding how to implement a DevOps strategy can deliver faster development cycles, improved software quality, reduced deployment times and overall better experiences for your customers.
Oct. 28, 2016 06:30 AM EDT Reads: 1,073
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Oct. 28, 2016 06:00 AM EDT Reads: 2,200
This is a no-hype, pragmatic post about why I think you should consider architecting your next project the way SOA and/or microservices suggest. No matter if it’s a greenfield approach or if you’re in dire need of refactoring. Please note: considering still keeps open the option of not taking that approach. After reading this, you will have a better idea about whether building multiple small components instead of a single, large component makes sense for your project. This post assumes that you...
Oct. 28, 2016 06:00 AM EDT Reads: 7,336
What do dependency resolution, situational awareness, and superheroes have in common? Meet Chris Corriere, a DevOps/Software Engineer at Autotrader, speaking on creative ways to maximize usage of all of the above. Mark Miller, Community Advocate and senior storyteller at Sonatype, caught up with Chris to learn more about what his team is up to.
Oct. 28, 2016 05:00 AM EDT Reads: 2,040
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
Oct. 28, 2016 04:15 AM EDT Reads: 4,151
JetBlue Airways uses virtual environments to reduce software development costs, centralize performance testing, and create a climate for continuous integration and real-time monitoring of mobile applications. The next BriefingsDirect Voice of the Customer performance engineering case study discussion examines how JetBlue Airways in New York uses virtual environments to reduce software development costs, centralize performance testing, and create a climate for continuous integration and real-tim...
Oct. 28, 2016 03:45 AM EDT Reads: 1,385
At its core DevOps is all about collaboration. The lines of communication must be opened and it takes some effort to ensure that they stay that way. It’s easy to pay lip service to trends and talk about implementing new methodologies, but without action, real benefits cannot be realized. Success requires planning, advocates empowered to effect change, and, of course, the right tooling. To bring about a cultural shift it’s important to share challenges. In simple terms, ensuring that everyone k...
Oct. 28, 2016 03:00 AM EDT Reads: 12,817
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
Oct. 28, 2016 02:30 AM EDT Reads: 1,201
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
Oct. 28, 2016 02:00 AM EDT Reads: 34,378
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
Oct. 28, 2016 01:15 AM EDT Reads: 2,227
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
Oct. 28, 2016 12:45 AM EDT Reads: 4,275
SYS-CON Events announced today that Transparent Cloud Computing (T-Cloud) Consortium will exhibit at the 19th International Cloud Expo®, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The Transparent Cloud Computing Consortium (T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data proces...
Oct. 28, 2016 12:45 AM EDT Reads: 1,541
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
Oct. 27, 2016 09:00 PM EDT Reads: 3,751